Inflation, Home Price Swings, and Wealth Distribution

By Rick Tobin

Between January 2020 and October 2021, the M1 money supply (cash or cash-like instruments) quickly rose from $4 trillion up to $20 trillion in just 22 months. Money velocity, or money creation speed, is the true root cause of rapidly declining purchasing power and skyrocketing inflation. The more money in circulation, the less purchasing power for the dollar.


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In January 2024, Americans were paying $213 per month more to purchase the same goods and services one year earlier in 2023 because of rising inflation and the declining purchasing power of the dollar. As compared with two years ago in 2022, Americans are paying $605 more per month. Sadly, we’re now paying $1,019 more PER MONTH ($12,228 more per year) today for the same goods and services we purchased three years ago in 2021.

Shipping, trucking, and other transportation costs are quickly rising amid geopolitical tensions. Historically, increasing transportation and energy costs are a root cause of inflation trends. Don’t be surprised if inflation rates and interest rates are both higher later this year instead of lower.

Home Value-to-Income Ratio in the U.S.

The U.S. home value-to-income ratio is calculated by dividing the $342,000 median home value by the $74,580 median household home, according to Economy Vision. If home prices had grown at the same rate as income since 2000, the median U.S. home would cost nearly $294,000, or 31% to 32% lower than today’s prices.

U.S. households need an average income of $166,600 to afford a home, but the median household income is $74,580. The lowest home price-to-income ratios in large metropolitan regions are in Pittsburgh (3.2x), Buffalo (3.5),and Cleveland (3.5), while many California regions are near 10 to 20x. Some smaller suburban or rural regions in Southern Illinois and other Midwest regions are closer to 1.5 to 1.8 for home price-to-income ratios.

Increasing Distressed Residential and Commercial Mortgage Numbers

Millions of Distressed Residential Mortgages

The federal government keeps extending the millions of distressed FHA and VA loans, or offering discounted loan modifications, partly so that they don’t push the national home listing supply skyward and reduce home prices at the same time.

The C-19 foreclosure or forbearance moratoriums for millions of FHA and VA borrowers began back in the fall of 2020. As a result, many of these home borrowers haven’t made a mortgage payment for more than three years.

The FHA forbearance moratoriums for FHA borrowers expired on November 30, 2023 while the VA forbearance moratoriums were extended until May 31, 2024. At some point, these loans will need to be brought back current, sold, or foreclosed.

In the previous housing crash that was especially bad during 2008 to 2012, only about 2% (or 1 in 50 mortgages) of all residential loans were delinquent. Yet, these distressed home mortgages became future lower value comps for the nearby homes while driving their prices downward too, sadly.

If and when the national home listing supply numbers rapidly increase this year, it will eventually have a negative impact on home price trends because it’s all supply-and-demand economics at the true core. When supply of a product or asset rises and exceeds buyer demand, then prices tend to fall (and vice versa).

Concerning Commercial Mortgage Trends

An estimated 44% of office buildings nationwide with mortgages in place are claimed to be upside-down with negative equity here near the start of 2024. Some office buildings are selling for as low as $9 per square foot, not $900/sq. Ft. By the end of 2024, the underwater office building numbers may be well over 50% and the overall underwater or upside-down numbers for all commercial property types may be somewhere within the 20% to 25% range.

Physical and Online Retail Store Numbers

  • In Q3 2023, the amount of U.S. retail space available for lease plunged to an all-time low since the CoStar commercial real estate group started tracking back in 2007.
  • The previous seven years in a row (2017 – 2023) shattered all-time retail space closings per square foot in U.S. history.
  • Through just September 2023, 73 million square feet of retail space closed in 2023, as per Coresight.
  • 140 million square feet of retail space has been demolished in the last decade, according to CoStar.
  • Top 6 online sales percentages in 2023: 1. Amazon (37.6%); 2. Walmart (6.4%); 3. Apple (3.6%); 4. eBay (3%); and 5. Target and Home Depot (a tie at 1.9% each), per Statista.
  • 10.4% of total annual U.S. retail sales were online in 2017;
  • 12.2% of total annual retail sales were online in 2018;
  • 13.8% of total annual retail sales were online in 2019;
  • 17.8% of total annual retail sales were ecommerce in 2020;
  • 18.9% of total annual retail sales were ecommerce in 2021; &
  • 18.9% of total retail sales were online in 2022, per Statista.
  • The full 2023 online year results weren’t published yet.

Record-High Car Payments

Some new monthly car payments are reaching $3,000 per month, while average new car payments are near $730 to $750 per month. Additionally, many monthly car insurance payments are reaching $400 to $500 per month in cities like Detroit and Philadelphia. How much are these car owners paying in gas and maintenance as well?

The national average cost for car insurance rose a whopping +26% from last year, according to Bankrate.

The most expensive cities for car insurance are:

Detroit – $5,687
Philadelphia – $4,753
Miami – $4,213
Tampa – $4,078
Las Vegas – $3,626

The cheapest cities are:

Seattle – $1,759
Portland – $1,976
Minneapolis – $2,044
Boston – $2,094
Washington D.C. – $2,430

The average car loan today is valued at 125% LTV (loan-to-value) for the typical car on the road with a loan with an average negative equity balance of -$6,000. This is partly because so many car buyers are purchasing cars with no money down and adding their registration, licensing, taxes, and warranty fees on top of it before driving off of the car lot. New cars usually drop in value about 20% in the very first year of purchase.


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Inflationary or Deflationary Economic Cycles

Inflation has been described as an increase in the general level of prices of a certain product in a specific type of currency. Inflation can be measured by taking a “basket of goods,” and then comparing them at different periods of time while adjusting the changes on an annualized basis.

General inflation measures the value of a currency within a certain nation’s borders, and refers to the rise in the general level of prices. Currency devaluation measures the value of currency fluctuations between different nations. Some related terms associated with inflation are as follows:

* Deflation is a rise in the purchasing power of money, and a corresponding lowering of prices for goods and services. The Fed doesn’t like this economic period of time and will probably cut short term rates to offset it.

* Disinflation refers to the slowing rate of inflation. The Fed may like this type of economic time period, and may stop raising rates at this point in the economic cycle.

* Reflation is the period of time when inflation begins after a long period of deflation. Depending upon the severity of inflation, the Fed may pause the rate hikes or gradually begin rate hikes.

* Hyperinflation is rapid inflation without any tendency toward equilibrium. It is inflation which compounds and produces even more inflation. It is when inflation is much greater than consumers’ demand for goods and services. The Fed, and the rest of America, do not typically like this economic period, so they may enact a series of significant rate hikes to slow inflation.

The Wealth Distribution Imbalance

Wealth distribution across the U.S. has become increasingly concentrated in the hands of fewer people since 1990. Overall, the top 10% of wealthiest Americans own more than the bottom 90% combined, with more than $95 trillion in wealth for the top 10%.

Here in 2024, the share of wealth held by the richest 0.1% is near its peak with a minimum of $38 million in wealth in just 131,000 households.

With $20 trillion in wealth, the top 0.1% earn an average of $3.3 million in income each year. The greatest share of the wealth owned by the top 0.1% is held in corporate equities or stocks and in mutual funds, which make up over one-third of their total assets.

Households in the lower-middle and middle classes as found in the 50% to 90% income and asset brackets are claimed to have a minimum of $165,000 in wealth held primarily in real estate and followed by pension and retirement benefits.

Unless you’re in the Top 0.1%, the odds are quite high that the bulk of your wealth is concentrated in real estate if you’re fortunate enough to own at least one property today. In our next meeting, we will discuss how to find discounted real estate and other investments and how insurance and estate planning can help protect your assets for you and your family.

Extreme Rate Swings, Steady Home Gains

Between 2000 and 2023, the median U.S. home appreciated approximately 10.63% per year. By comparison, California homes rose 12.55% per year between 2000 and 2023.

Doubling Value Forecasts: The Rule of 72 is an investment formula used to estimate how long it may take for an asset to double in value using a projected annual rate of return (72/7 or 7% = 10+years).

A home purchased using the national average annual gain of 10.63% would double in value in just over 6.77 years if purchased this year (72/10.63 = 6.77 years). A California home would double in just 5.74 years (72/12.55) if these same average annual appreciation gains continued.

Home prices tend to go skyward following a Fed pivot when they start slashing rates. When will the Federal Reserve start cutting rates again? Let’s take a look at their calendar for 2024 two-day meeting dates: Jan. 30-31 (no rate change); March 19-20; April 30- May 1; June 11-12; July 30-31; Sept. 17-18; Nov. 6-7; & Dec. 17-18.

Inflation severely damages the purchasing power of the dollar while usually boosting real estate values. Because it’s more likely than not that inflation will continue rising above historical average trends, then real estate may be one of your best hedges against inflation as your wealth compounds and increases as well.

Rates may be lower, the same, or higher by the end of 2024, partly due to our volatile inflation movement and weakening dollar. However, there’s a tremendous upside for real estate investors if you’re willing to stay focused on the opportunities and not let the negative news scare you away.


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

How to Minimize Risks and Maximize Gains

By Rick Tobin

Between January 2020 and present day, U.S. home prices rose a staggering +47%, per S&P CoreLogic Case-Shiller. Are these price trends likely to keep rising at the same pace or not?

How is it possible that the reported published inflation rates are declining while home prices and home unaffordability rates are increasing at the same time?

Will home prices decrease, flatten, or increase later here in 2024? The answer partly depends on whether the home listing inventory supply rapidly increases or decreases. It’s all supply and demand economics at the true core.


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Let’s take a closer look at some eye-opening housing, inflation, and jobs numbers:

  • Before the Fed started raising rates in 2022, a $2,000 monthly housing budget would have bought a home costing more than $400,000. Today, a $2,000 monthly household budget gets $295,000 or less.
  • Existing home sales between 1998 and 2007 averaged 6 million per year. Through October 2023, the annual home selling pace was closer to 3.79 million housing units.
  • Over the past 50 years (1973 – 2023), home prices rose by nearly 1,300% as compared with a 610% gain in the CPI (Consumer Price Index).
  • The inflation-adjusted hourly work wage has increased by just a measly 1% over the past 50 years (not an annual 1% increase, but just a 1% total gain over and above 1973’s wages in 2023 at a 1/50th of 1% increase per year average).
  • By comparison, the inflation-adjusted median home price has gained 100% over the past 50 years. As a result, real home prices have increased by more than 100 times (or 100x) the real wage gains.

Sources: CPI, Federal Reserve, and ZeroHedge

To be able to afford the median-priced home of $433,100 in late 2023, a household needed an annual income of roughly $166,600. However, the median household nationwide earns just $74,580, which is only 45% of the recommended amount.

By comparison, the median-priced home in California reached almost $860,000 in recent months. This is almost double the national median-priced home average.

As it relates to the lock-in effect, it does not matter too much if the homeowner’s mortgage rate is 6%, 4%, or 2% if they lose their job and main source of income. Foreclosures will likely rapidly increase this year as the true unemployment numbers skyrocket, sadly. It then creates a downward spiral for the neighboring homeowners as future foreclosures become the latest sales comps while creating more upside-down homes with negative equity. Later, more underwater homeowners will walk away if they have no equity to protect.

The latest house payment ($62,165) as a percentage of household income ($94,964) number ratio is 65.46% here in California ($62,165/$94,964 = 65.46%).

Approximately 60% of all homes owned in America are owned by people over the age of 50. Average home prices across the nation have increased 45%+ since the pandemic declaration back in March 2020. At some point, more older Americans will likely list their homes for sale to take their gains and to downsize at the same time while pushing the home listing inventory numbers higher.

If you have cash or access to third-party loans or equity partners, there will be some incredible buying opportunities this year and beyond.

Water Damage and Extreme Weather Swings

It’s getting increasingly difficult to obtain insurance for both owner-occupied and rental properties. A mortgaged residential or commercial real estate property is required to have sufficient amounts of insurance coverage, or the lender may consider it to be the equivalent of a mortgage default that would later lead to a foreclosure filing.

The #1 cause of damage to homes is usually excess water from rainstorms, heavy snowfall, floods, leaky roofs, or broken pipes. Fewer than 2% of Californians have flood insurance coverage for their homes. The horrific flooding in San Diego last month will likely cause significant losses for residential and commercial real estate properties as well as push insurance premiums skywards for local San Diego County and statewide residents.

Florida is #1 for the highest annual homeowners insurance premiums that are near $9,270. How much worse will it get after hurricane season begins?

Please make sure that you have multiple insurance coverage options from your preferred insurance broker just in case you receive a cancellation notice in your mailbox in the near future.

Commercial Real Estate

Upwards of 44% of office buildings nationwide with a mortgage are now claimed to be upside-down with negative equity here near the start of 2024. Later this year, the negative equity numbers should keep rising. How will this potentially impact banks and the overall US economy later this year and next?

CNBC recently published this article entilted vacant office spaces on the rise, with over 100 million square feet available in Manhattan.

This 100 million square foot number is equivalent to 40 vacant Empire State Buildings. Occupancy rates for office buildings in that region continue to remain under 50%. How many of these empty offices will later be converted to residential units?

Blackstone, the world’s largest owner of commercial real estate and a spinoff of BlackRock, is walking away from some of their distressed and upside-down commercial properties.

Year-over-year office building price percentage losses (’22 – ’23)
1. San Francisco: -58.9%
2. Chicago: -48.3%
3. San Jose: -48.0%
4. Philadelphia: -45.1%
5. Los Angeles: -44.6%
6. Orange County, CA: -38.4%
7. Dallas/Ft. Worth: -37.6%
8. New York: -37.3%
9. Austin: -31.5%
10. Boston: -24.2%

Source: Green Street News (data for all office sales, not just for Blackstone deals)

There are another one million new rentals coming to market by 2025 over and above the 1.2 million new apartment units that were built over the past three years, according to REjournals. Will this drive down rental prices even more due to excess supply?

Banks

Between 2017 and 2023, more than 10,000 bank branches closed nationwide. From January 1, 2023 through October 19, 2023, banks fired 20,000 employees. Yet, an additional 42,000 bank employees were let go in the final 72 days of the year between October 20th and December 31st for a grand total of 62,000 bank layoffs in 2023. Will these numbers accelerate in 2024?

Next month on March 11th, the Federal Reserve is terminating their “safety net” for many banks that’s called the Bank Term Funding Program (BTFP). After the financial system almost collapsed last year in March 2023, it was the BTFP bailout programs that possibly prevented bank runs after many banks became technically insolvent. On March 12th, private money may become quite popular as a backup lending solution because fewer banks may be able to lend to even their most creditworthy clients.

The banking dominoes continue to fall…

The push towards the “Basel III Endgame” banking regulation, which requires banks with assets over $100 billion to set aside more capital or cash reserves while driving down their ability to lend, is almost here.

Basel is a reference to the city in Switzerland where the world’s superbank, named the Bank for International Settlements, is located. They govern all central banks worldwide, including the Federal Reserve. We may see an increasing number of bank closures and mergers this year and next, partly due to these new regulations.


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China’s Defaulting Real Estate Marketplace

Here comes the next potential Asian Contagion event and derivatives debt tsunami from Evergrande (3333.HK stock symbol – they were once China’s largest real estate developer) as I’ve been writing about for several years. Country Garden, also ranked as high as the #1 largest real estate developer in China, is having their own serious financial challenges as well. It could force many Chinese investors to sell off their US Treasury holdings, which, in turn, may drive the 10-year Treasury yield and corresponding 30-year fixed mortgage rates higher.

January 2024 was somewhat reminiscent of the Russian financial crisis (stocks, bonds, and currency implosions) that spread to Asia (aka Asian Contagion) and South America back in 1998. At the same time, the derivatives investments held by Long-Term Capital Management (LTCM) were so volatile and at risk that they ran out of money while almost taking down the world’s entire financial system at the same time.

Several large financial institutions were asked by the Federal Reserve to put upwards of $100 million each to save LTCM’s derivatives bets so that the financial system wouldn’t collapse. The only investment firms that refused to bail out LTCM in 1998 were Lehman Brothers and Bear Stearns. Ten years later in 2008, they were the first big investment firms to implode as the Credit Crisis (primarily related to a frozen global derivatives market) worsened and were not bailed out either, ironically.

Never forget that the global bond and currency markets absolutely dwarf all stock markets combined. Get your popcorn ready and keep a close eye on financial institutions in China, Russia, Germany (Deutsche Bank, especially), and here in the U.S.

Jobs Layoffs and Declining Cash Reserves

Job layoffs accelerated +136% in just one month between January 2024 and December 2023. Cash reserves held at banks are near all-time record lows right now. A recent survey found that 60% of the U.S. population has $500 or less in their checking accounts. Just 12% of the U.S. population has $2,001 dollars or more in their checking accounts, as per GoBankingRates.

Ballooning Corporate Debt

The U.S. corporate loan maturity amounts that ballooned or will be ballooning or coming all due and payable by the following year-end dates:

  • December 2023: $230 billion
  • December 2024: $790 billion
  • December 2025: $1.070 trillion
  • December 2026: $1.105 trillion
  • December 2027: $1.055 trillion
  • December 2028: $1.240 trillion
  • December 2029: $802 billion

Many corporations will be forced to refinance their debt at much higher rates while increasing their costs and decreasing their profits. As a result, more corporations will likely look to reduce their monthly costs, which may include increased job layoffs, sadly.

Between October 2019 and April 2023, there were more jobs created for foreign-born workers than for native American workers, as per ZeroHedge. My guess is that the foreign worker percentages have increased at an even faster pace between May 2023 and January 2024. In 2023, there were more illegal immigrant crossings in the USA each month than the total number of monthly births for US residents.

Government and Consumer Debt

According to Michael Snyder’s article entitled The United States Has The Biggest Government In The History Of The World By A Very Wide Margin, let’s take a look at some of these published numbers:

  • Upwards of 3 million people work for the federal government.
  • The federal government spent 6.13 trillion dollars in 2023. This figure is larger than the GDP of every nation on the planet except for the U.S. and China.
  • More than 70 million Americans are on Social Security.
  • More than 65 million Americans are on Medicare.
  • More than 81 million Americans are on Medicaid.
  • More than 41 million Americans are on food stamps.

Consumer and government spending trends: US households racked up $17.29 trillion in record debt last year (mortgages, credit cards, auto loans, student loans, etc.). The federal US debt crossed another milestone recently, surpassing $34 trillion. By comparison in 2009, US debt was only $10.6 trillion. Between 1980 and 1990, the total overall federal debt only increased by $2 trillion.

We’ve borrowed:
* $1 trillion over the last 3 months
* $2 trillion over the last 6 months
* $11 trillion over the last 4 years

In the previous housing crash here in California (2007 to 2012), average home prices fell to a still all-time state record amount of -41.7% from peak to trough.

  • Nearly 30% of Americans are behind on one or more debt payments.
  • 56 million Americans had unpaid credit card balances for more than a year.
  • 40% of student loan borrowers have still not made a payment even after the recent October 1, 2023 student loan payment restart date after three years of C-19 forbearance.
  • Just one late payment can drop a FICO credit score between 80 and 180 points.

Out of Chaos Comes Opportunity

Inflation is likely to remain elevated here in 2024. Historically, the ownership of real estate has proven to be an exceptional hedge against inflation while rising at a similar pace or higher each year.

With consumer debts at all-time record highs and credit card APR rates hovering between 28% and 30%+ and early paycheck loans reaching as high as 330% to 400% APR rates, it’s very important to limit your spending, set aside as much cash as possible if this may be an option for you, and keep your eyes focused on potential real estate bargains in your region.

During volatile economic time periods like seen back during the Great Depression (1929 – 1939), the Savings and Loan Crisis (‘80s and ‘90s), and the Credit Crisis or Great Financial Recession (2007 to 2012), there were incredible buying opportunities for discounted real estate. Please stay focused on your goals and targets rather than on the temporary obstacles.


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

Helping Realtors Find Clients and Listings in 2024

By Rick Tobin

For many licensed real estate professionals and investors, this year will likely be the most important year for their career and investment strategies. I could write the same thing for the start of any previous year because it’s true for almost every single new year that brings us new opportunities.

I’ve held various real estate broker licenses in multiple states over the past few decades, so I fully understand the pressure that real estate licensees are under to find new clients and listings. I’ve also written college textbooks and courses (economics, finance, and real estate) in most states for the top 2 largest U.S. real estate educational firms and for the oldest and best-known real estate school in California.

Whether you just passed your very first real estate exam or have been an “old pro” for the past few decades like me, please reach out to me and we will work together to create a marketing plan for your target region. I’m also available online for brokerage office meetings and can be found as a new OnZoom instructor on their national public platform that’s linked here: OnZoom – Rick Tobin.

REALTOR® Statistics

  • In 2023, the U.S. had 1,566,354 Realtors, members of the National Association of Realtors, out of approximately 2 million real estate agents.
  • There have been between 200,000 and 300,000 active real estate licensees in California in recent years, depending on the boom and bust cycles.
  • Sixty-four percent of REALTORS® were licensed sales agents, 20 percent held broker licenses, and 18 percent held broker associate licenses.
  • The typical REALTOR® is a 60-year-old white female who attended college and is a homeowner.
  • 62% of all REALTORS® are female, and the median age of all REALTORS® is 60.
  • Real-estate experience of all REALTORS® (median): 11 years
  • Median tenure at present firm (all REALTORS®): 6 years
  • Most REALTORS® worked 30 hours per week in 2022.
  • The median gross income of REALTORS®—income earned from real estate activities—was $56,400 in 2022, an increase from $54,300 in 2021.
  • REALTORS® most often prefer to communicate with their clients through text messaging, at 94%. Ninety-two percent preferred to communicate via telephone, and 90% through email.
    Source: National Association of Realtors

Marketing Strategies for Realtors and Others

Attention spans: You have just 7 or 8+ seconds to quickly capture your readers’ or viewers’ attention span with a print or digital media ad. Focus on their needs and wants, not yours, for a higher rate of response (1% or higher).

Cash-on-cash advertising returns: The investment return for every $1 invested in your advertising campaign. For example, you invest $100 and collect $10,000 from a future closed commission at a 100-to-1 return on your investment.

Print media: Forms of marketing that can be held in your hand like mailed letters, postcards, flyers, newspapers, and magazines. Please avoid blind ad risks when you don’t clearly identify yourself as a real estate licensee.

Digital media: Online ads can be found on your blog, website, social media, and in native ads or sponsored ads (examples: Facebook, Google, Nextdoor, Alignable, Taboola, Outbrain, etc.). Email, text, and telephone marketing also work if the prospects aren’t on any do-not-call lists that exceed 300 million phone numbers.

Repetition is the key to programming and advertising. The more often that consumers see your ads online and/or in print media, the more likely they will remember you before contacting you for your services.

Merge print and digital media: The addition of a QR code on a print media design, which readers can scan with their phones prior to them seeing your online home listing or personal website, is an exceptional combination of both print and digital media at the exact same time at a fraction of the cost. There are free or affordable QR sites that will take your websites and convert them into a new QR code (Adobe, Canva, etc.).


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Social Media Marketing Numbers

Numerous published studies note that younger Americans are spending somewhere between 4.8 and 6+ hours on social media and a grand total of closer to 9 to 11+ hours on all types of media (gaming, television, movies, videos, etc.) every single day. If you want to reach your target audience for young first-time home buyers and older prospects, they’re found online.

With first-class stamps reaching 68 cents in January 2024 (3rd increase in a year; it’s rumored to rise to 70 cents in July ‘24), digital media ads may be more affordable and effective than print media.

Top 10 Social Media Apps (October ‘23)

1. Facebook: 3 billion (monthly active users)
2. YouTube: 2.5 billion
3. Instagram: 2 billion
4. TikTok: 1.2 billion
5. Snapchat: 750 million
6. X (Twitter): 541 million
7. Pinterest: 465 million
8. Reddit: 430 million
9. LinkedIn: 350 million
10. Threads: 100 million

The flip side of this print vs. digital media debate is that you will probably have much less competition this year when mailing letters and postcards because of the high postage costs. Will this translate to a much higher rate of response from your target audience? Please share with me later this year about which marketing strategies are working and which ones aren’t as effective so that we can learn together.


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Distressed Properties & Home Listing Opportunities

Listed below are strategies to either save distressed properties from being foreclosed and/or ways to generate new home listings:

  • Forbearance agreements: The lender agrees to postpone or delay their foreclosure actions with the delinquent borrower. These foreclosure postponements can last months or years.
  • Forbearance moratorium expirations: The Covid-19 FHA forbearance moratoriums ended on November 30, 2023, which may affect millions of distressed FHA borrowers who haven’t made a payment for upwards of 3+ years ($100,000+ in unpaid mortgage debt?). The VA moratoriums were extended until May 31, 2024, partly since the federal government probably didn’t want too many distressed home listings hitting the market at the same time. Please consider sending mailings out to both FHA and VA borrowers.
  • Loan modification: The lender or mortgage service company agrees to reduce the existing interest rate and/or monthly payment so that the loan is more affordable as a way to avoid foreclosure.
  • Deferment: The lender agrees with the borrower’s request to delay their delinquent payments until a future date. The late payments and penalties are added years later when the loan becomes due.
  • Reinstatement: After the borrower and lender agree to modify the monthly payments to avoid foreclosure, the loan is reinstated in good standing.
  • Short sale: If and when the mortgage debt is greater than the current market value for the home (aka “upside-down” or “underwater”), the owner should contact me so that I can negotiate a discounted mortgage payoff and help you obtain the listing and find a buyer. My past client worked on 6,000 short sales (#1 in the US) many years ago and I was their main mortgage broker.

Target the Subconscious Mind

Your subconscious mind is a type of automatic thinking center where your desires to purchase or sell a product or service truly originate. Most people are “impulse buyers” who quickly purchase a product, service, or asset like a home without really thinking it through and closely analyzing the potential pros and cons associated with moving forward with the purchase.

Repetition is the key to programming or deeply influencing others as I intentionally wrote earlier for better memory recall. Advertisers know this as well, so they continually flood your digital screens over and over to inspire you to purchase their products or services offered.

A simple way to find out what your target audience (one person standing next to you or in a hotel ballroom filled with 1,000 people) is to ask them a question like “What do you really want in life?” For many people, they will likely respond with love and money. It’s your turn then to show them how your product or service will help them later find love and money as you build the sales presentation around their needs and interests, not yours.

Interesting Subconscious Mind Facts:

  • It records everything.
  • It’s automatic and fully alert.
  • It takes almost everything literally.
  • It’s built on habituation and repetition.
  • It controls 95% to 99% of our thoughts and beliefs.
  • It’s one million times more powerful than our conscious mind.
  • It’s deeply affected more by voice tones, body language, numbers, and symbols than spoken or written words.

Influential Sales Strategies: Dale Carnegie

Warren Buffett, one of the most famous wealth builders in the history of the world, publicly gives full credit to Dale Carnegie for helping him overcome his overwhelming fear of public speaking and later becoming one of the best-known sellers and investors of all time.

I also took this brilliant Dale Carnegie course shortly after graduating from USC. To this day, I continue to use many of the same marketing and selling techniques that I learned while also sharing them in real estate and finance courses that I create for others.

A key component of a Dale Carnegie sales and speech course includes the A.I.C.D.C.: Attention, Interest, Conviction, Desire, and Close strategy. Let’s look next at how this sales concept can help you:

A (Attention): You’ve got about eight seconds to grab attention either online or in print like with a postcard. Either way, colorful and vivid images can attract your viewers’ eyes to your ad. In person, you grab their attention by learning their name (usually our favorite word), repeating it every so often, and talking primarily about them and their needs and interests to build rapport and trust.

I (Interest): Please think of the initial attention as akin to a “spark” that you must kindle by boosting the “flames” of interest by continuing to focus on your clients’ needs and interests. Keep asking them questions to find out their root needs and interests. You then speak to them by sharing how your product or service can give them exactly what they’re seeking.

C (Conviction): During this stage, you as the salesperson are certain that the client is interested in what you’re offering. Now, you offer valuable eye-opening statistics to support your claims.

D (Desire): You repeatedly show the prospect how the features or benefits of your product or service will get them what they desire (“Fact, Bridge, Benefit” technique). When successful, the customer’s desire to purchase your product or service will rise from low to high rather quickly.

C (Close): The absolute most important sales step is to close ‘em by asking them to buy your product. Your client may be 100% interested in your product, but may not know what to do next. It’s here where you show them how easy and simple it is to buy your product or for them to sell their off-market home with seller-financing that you mutually agree to and close the deal within a few days. Ask for the close and it’s more likely to happen.

Building a Trusted Network

● Circle or Sphere of Influence: Your friends, family, classmates, current and former co-workers, and connections from clubs, church, and networking groups and their connections as well that may number in the hundreds or thousands of people.

● These friends, family, and business professionals may be found at the local Chamber of Commerce, American Legion, Rotary Club, and Elks Lodge as well as with our Trusted Business Partners (TBP) networking group.

● Building a support network helps alleviate the burden of financial distress and increases opportunities like with our So-Cal Real Estate Investors group that meets at Canyon Lake Golf Club, Shoreline Yacht Club in Long Beach, and online.

● You’re more likely to take on the traits of the five main people in your circle of friends, family, and/or advisors, so choose wisely!!!

Helping Realtors & Investors Close More Deals

I’ve created hundreds of articles about fix-and-flips, short sales, seller-financing (subject-to, wraparounds, & paper flips), foreclosure bailouts, and was featured on the cover of Creative Real Estate Magazine (I was their #1 most published author for 10 years).

  • I’ve taught real estate licensees and investors across the nation how to find clients, distressed properties, and boost their sphere of influence to find more clients and homes to sell or buy.
  • If you or your clients have credit issues, I’ve written courses about credit for the two largest real estate publishers in the nation and may help quickly increase your clients’ FICO credit scores.
  • I can get you fast pre-approvals and help structure the offer with maximum credits to minimize cash to close.
  • My Realloans team and I will simplify your complex deals so that you and your clients are relieved, calm, happy, and close on time.
  • I’m affiliated with hundreds of real estate investment clubs and 1031 tax-deferred exchange groups, which have tens of thousands of qualified or all-cash buyers who can close quickly.
  • I will help your listings by sharing mortgage flyers with you and on my networking platforms to optimize viewer traffic.

2024 can either be your best year ever as a real estate licensee, or investor or it could be quite challenging if you’re not willing to make necessary changes. The choice is yours and yours alone as to your willingness to attempt new creative marketing strategies to boost your sales and purchase numbers.

I’m here to help you reach and surpass your goal targets. The best time to start is today, not next year. Best wishes for success in 2024 and beyond!


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

How to Overcome Declining Purchasing Power with Real Estate

By Rick Tobin

Homeowners are 40 times wealthier than tenants. Real estate is an exceptional hedge against inflation because home values tend to rise at least as high as the published inflation rates.

If you’re fortunate to own real estate over years or decades, it’s very likely to be the main reason for the bulk of your family’s overall net worth. Conversely, tenants will be losing money over time as their rents continue to rise right alongside skyrocketing inflation rates.


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Americans in 2023 need to earn more than $11,400 to be able to enjoy the same standard of living as they did in 2021 thanks to the rapidly declining value of our dollar, according to CBS News.

If your earnings rose by 34% from January 2020 to October 2023, the purchasing power of your labor kept pace with higher costs. All of us who aren’t earning 34% more since January 2020 have lost ground. It now takes more hours of work to buy groceries and everything else. To offset declining purchase power, real estate ownership may be your best option.

The purchasing power of $100,000 in income in January 2020 is only $66,000 in purchasing power today (34% reduction). To keep pace with the rapidly falling purchasing power of the dollar, $100,000 in income in January 2020 would need to rise to $134,000 in income today or your investments would need to appreciate at the same rate to offset your dollar losses.

Rising Prices for Goods, Services, and Assets

Between 2008 and the 1st quarter of 2023, let’s review some of the “official” government published data for consumer goods, services, and assets from sources such as the U.S. Bureau of Labor Statistics:

  • Hospital services: +99.8%
  • College tuition: +64.4%
  • Child care: +62.1%
  • Medical care: +57.2%
  • Food and drink: +52.8%
  • Housing: 48.3%

Again, these are the published numbers that are likely underreported and much lower than the true inflated price changes. To me, it seems like all prices are significantly higher here in the 4th quarter of 2023 as compared to the 1st quarter this year. If so, the actual price gains may be significantly higher as we head into 2024.

All-Time Record High California Home Prices

In spite of mortgage rates more than tripling over the past year or so, housing prices statewide in California have never been higher for owners, new buyers, and tenants.

Shocking Los Angeles Home Price Swings

The median home sales price in Los Angeles County hit a record high of $914,640 in September 2023.By comparison, the median Los Angeles County home price was $318,075 (12/08).

Near the peak of the previous housing bubble and near the official start of the Credit Crisis or Great Financial Recession in late 2008, the median home sale price was almost $600,000 lower in Los Angeles County than median-priced homes in the same region. How is this not shocking?

Today, Los Angeles is ranked as the #2 most expensive U.S. city and the #6 most expensive worldwide city for residents to live in, according to KTLA News.

Many California homeowners have never been wealthier due to rapidly increasing home equity gains while many tenants have never been poorer due to their all-time record high rental payments, sadly.


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Expensive Coastal Regions and Inland Moves

Because some of the most expensive real estate prices in the world are located in California coastal counties like San Diego, Orange, Los Angeles, Ventura, Santa Barbara, and San Francisco (both a city and county name), more residents are moving inland to places like Riverside or San Bernardino counties in Southern California or out of state to Arizona, Nevada, or Texas.

Buyer demand still exceeds the available home supply while pushing home prices higher, especially in the Riverside County region, which is much more affordable than the near $840,000 statewide home price average for California.

Riverside County Home Spotlight Region

The median sale price of a single-family home in Riverside County was a new all-time record high of $620,960 in October 2023, up from $600,000 in September, with a rise from $599,990 in October 2022, according to the California Association of Realtors.

  • Lake Elsinore: $575,000 ($175,000 below the Temecula average)
  • Canyon Lake: $662,000
  • Menifee: $547,500
  • Murrieta: $657,500
  • Temecula: $750,000
  • Corona: $759,000

Adding Value to Real Estate

Owners or interested buyers who are thinking about purchasing a new one-to-four unit property to boost their wealth and/or monthly income with rental units have several options these days which may include:

  • First-time owner-occupied homes
  • A move-up from a smaller to a larger home
  • A short-term or long-term rental
  • Adding tiny homes or ADU (Accessory Dwelling Unit) to a residential property site to increase monthly cash flow.
  • Remodeling an existing home with a new kitchen, bathroom, or bedroom.
  • Building a brand new home, duplex, triplex, or fourplex from the ground up.

One-Time Close Construction Loans

I’ve worked on numerous individual home construction loans and large residential development tracts over the past few decades. Yet, I’ve never seen a better, easier, and more affordable home construction loan option for owners who are interested in building a brand new “dream home” for their family.

Generally, a person may need two or three separate loans to build a new home that may include a land purchase loan (40% to 50% LTV ranges are more the norm), construction loan, and a final 30-year takeout or permanent loan to pay off the construction loan.

With a One-Time Close Construction Loan, the borrower applicant qualifies for one loan to buy the land, build the home, and keep the same loan for up to 30 years all within one loan closing option. This way, there’s one credit report pull, one loan underwriting and approval process, one down payment unless it’s a VA loan (up to 100% financing) or a very low down payment requirement for FHA-insured and conventional loans (up to 95% to 96.5% LTV).

Let’s review below some of the loan product highlights offered by one of my main lending partners:

Conventional Loans

* Available on 15-and 30-year fixed conventional, high balance and 7- and 10-year ARM options
* Eligible on primary, second or vacation home, and investment property purchases and rate/term refinances
* Loan amounts up to the conforming loan limits
* 700+ FICO, up to 95% LTV
* 11-month maximum build period with 1-month modification period
* Interest-only monthly payments during the build period

VA Loans

* Available on 30-year fixed loans
* Loans up to $4M
* Eligible on primary home purchases and cash-out refinances
* 580+ FICO, up to 100% LTV
* 11-month maximum build period with 1-month modification period (build period is deducted from the loan term)
* No monthly payments during the build period

Rule of 72 and Power of Leverage

Real estate has proven to be an exceptional hedge against inflation over the past 100 years. In some economic boom years, home values may double in value every 2, 3, 5, 7, or 10 years. With minimal down payments, the true annual cash-on-cash returns are much higher than most people realize.

The Rule of 72 is an investment formula used to estimate how long it may take for an asset to double in value using a projected annual rate of return. If homes in your region have increased 7% per year over the past several years and home appreciation continues at the same pace in the future, then it may take 10+ years for your new home to double in value using the Rule of 72 (72/7 or 7% = 10+ years).

Most first-time home buyers use high mortgage leverage within a 0% to 6% down payment range (6% down is average).
Let’s use 20% down payment for an estimated cash-on-cash return for an owner-occupied or investment property buyer. At a 7% annual appreciation rate average, the cash-on-cash return is actually 5 times 7% (20% down – 1/5th; 80% bank – 4/5th) for a total 35% annual cash-on-cash return.

Time and inflation can be two great allies to eliminate the mortgage debt as your home rises in value thanks to the power of leverage and inflation.

Is the housing market positive, negative, or neutral? It depends on the home region, the regional home listing inventory supply, and the price range is perhaps the safest answer to give.

Why doesn’t it feel like a slow home sales market to first-time buyers? Let’s take a closer look at the national home sales numbers for October 2023 as provided by the National Association of Realtors:

  • 66% of homes for sale were sold in less than a month.
  • 62% of surveyed real estate professionals said that their first-time home buyers had to put in four or more offers before closing on a home.
  • The median home sales price for an existing home was $391,800, up 3.4% compared to a year ago.

Invest in Your Future Today

The average homeowner at retirement age has 83% of their net worth tied up in their primary home. 60%+ of Americans surveyed say that they live paycheck to paycheck, so saving is challenging. Middle-income parents may spend an average of $310,605 by the time a child born in 2015 turns 17 years old in 2032, per Brookings Institute. What about college?

The average Social Security benefit paid out in 2022 was $1,657/mo. ($19,884/yr.). Median savings rate (excluding retirement funds) by age: $3,240 (under 35); $4,710 (35-44); $5,620 (45-54); and $6,400 (55-64), per a Federal Reserve survey. The median retirement savings for all families is $87,000, according to the 2022 Survey of Consumer Finances.

There’s good debt (mortgages) and bad debt (credit cards at 28% to 33% rates, etc.). Mortgages help create long-term wealth, especially after they are paid off in full. To shorten the time to pay off a mortgage, you might pay biweekly and add some principal to reduce 10 to 15+ years in payments while the home asset potentially doubles or triples in value.

Our dollar’s purchasing power is on track to continue falling in value. If so, the prices paid for consumer goods, services, and assets like real estate may keep rising as well. As a result, equity gains for real estate ownership may increase while giving you more options to pay off debt and build a brighter future.


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

What’s Your Blended Debt Rate?

By Rick Tobin

A blended rate is a combination of interest rates on multiple loans for an individual or household and calculated as if they were just one rate.

Those very fortunate mortgage borrowers with existing 1st mortgage rates at or below 3% or 4% might be hesitant to choose a new cash-out refinance 1st loan to pay off their rising unpaid consumer debts that may vary between 10% and 30%+ each.

More than 40% of all U.S. mortgage borrowers funded their purchase or refinance loan in either 2020 or 2021 when rates were at or near historical lows, according to data published by Black Knight. Many homeowners don’t want to lose their record low rate by refinancing the mortgage debt or selling, which is akin to a lock-in effect.


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A blended rate analysis for an existing debt comparison to a new cash-out 1st or 2nd mortgage or HELOC (Home Equity Line of Credit) can be simplified by comparing the existing monthly debt obligations for the consumer with a proposed new cash-out mortgage or HELOC that pays off all of the existing mortgage and/or non-mortgage debt.

For example, the Jacksons have a $400,000 1st mortgage that has a 3% fixed rate for 30 years. They funded the loan near the all-time record low time period in early 2021 and now have just under 28 years remaining on the loan.

The Jacksons also have $50,000 in credit card debt that’s compounding at close to 30% and two used car loans which combine for another $50,000 that average near 12%. To simplify this calculation, I used the exact same balances for an easier interest rate calculation estimate of 21% (30% + 12% = 42% / 2 = 21%).

Let’s now add the $400,000 mortgage at 3% to the $100,000 in credit card and automobile loan debt at 21% for a grand total of $500,000. Four-fifths ($400,000) of the Jacksons’ monthly debt is at 3% while one-fifth ($100,000) is at 21%.

● $400,000 mortgage balance: 3% rate
● $50,000 credit card balances: 30% rate
● $50,000 automobile loan balances: 12% rate
● New blended interest rate for all debt: 6.6%

The Jacksons’ blended interest rate in this example is 6.6% for all of their monthly consumer debt when including their mortgage, credit card, and car payments.

The Jacksons explore their HELOC (Home Equity Line of Credit) options that would be recorded in second position behind their existing 3% fixed rate 30-year mortgage that they don’t want to lose.

As of October 18, 2023, the current average HELOC interest rate was 9.02 percent, as per Bankrate (all rates and fees are subject to change). Rates, fees, and APRs (Annual Percentage Rate) are all over the place, depending upon the lender, borrower’s creditworthiness, and daily financial market trends that may rise or fall.

With this HELOC rate estimate provided, we will explore both a 9% and 10% HELOC rate to get the Jacksons $100,000 to pay off their 30% credit card and 12% automobile loan rates.

● $400,000 mortgage balance: 3% rate
● A new $100,000 HELOC: 9% rate
● New blended interest rate for all debt: 4.2%

● $400,000 mortgage balance: 3% rate
● A new $100,000 HELOC: 10% rate
● New blended interest rate for all debt: 4.4%

Either way, a new HELOC that’s used to pay off consumer debt may decrease the total monthly blended rate for all monthly debt by at least 2% (6.6% blended rate – 4.2% or 4.4% blended rate = 2.4% to 2.2% blended rate improvement).


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My best HELOC programs (10-year interest only, 20-year amortizing) may be interest-only for the first 10 years while later adjusting to fully amortizing with principal and interest for a total loan term of 30 years. If I calculate these HELOC rates as interest-only for the first 10 years, the total blended rate payments would actually be even better.

To check your actual current blended rate debt as well as your potential future blended rate if you welcome a new HELOC loan, please enter your own consumer debt data (loan amount, rate, and number of individual loans) here to find out: Blended Rate Calculator.

The average borrower is in their home for about seven years, not 30 years. This is also about the average time period that a borrower holds one or two mortgage loans on their property before they later sell or refinance at a hopefully lower rate.

Snowballing or Compounding Credit Card Debt Examples

Credit card delinquency rates at small banks reached 7.51%, the highest level ever recorded according to the St. Louis Fed.

Average credit card rates surpassed 28% nationwide recently. However, retail store credit cards are now closer to 30%. By comparison, credit card rates averaged closer to 12% back in 2008.

In the 3rd quarter of 2023, new credit card delinquencies reached 7.2% according to the New York Fed Consumer Credit Panel and Equifax.

The average annual percentage rate (APR) for merchant cards, which many holiday shoppers will be using online or at nearby shopping malls, just hit 28.93%. This is a new all-time record, up from 26.72% in 2022, according to Bankrate.

Credit Card Debt Payoff Examples

Now, let’s compare how much time and interest is required to pay off a credit card debt balance of $20,000.

Many credit card issuers may have different minimum payment allowances which may vary from a minimal fixed dollar amount up to the interest plus 1% of the unpaid principal balance that’s paid monthly.

For example, let’s start with minimum payment example #1 that includes just interest-only with no principal paydown each month:

Credit card payment #1:
Unpaid credit card balance: $20,000
Interest rate: 28.93%
Annual interest paid for one year: $5,786 ($20,000 x 28.93%)
Monthly interest-only payments: $482.17 ($5,786/12 months)

If the borrower just pays the absolute minimum interest-only payment of $482.17 per month, it will take 41 years and 7 months to pay off the unpaid balance. If so, this is 11 years and 7 months longer than a brand new 30-year fixed rate mortgage.

The total interest paid by the borrower over this time period would be $220,496.44 (11 times the original $20,000 balance). To verify yourself, here’s the specific credit card payment example #1 link on Calculator.net.

Credit card payment #2:
Unpaid credit card balance: $20,000
Interest rate: 28.93%
Payment option: Interest + 1% of principal balance
Annual interest paid for one year: $5,786 ($20,000 x 28.93%)
Monthly interest-only payments: $482.17 ($5,786/12 months)
Payment of an extra $200 in principal ($20,000 x 1% = $200)
Total minimum monthly payment (interest + 1% of principal): $682.17

The payment of the absolute minimum interest-only ($482.17/month) plus 1% of the original $20,000 unpaid principal amount ($200 in principal) for a grand total of $682.17 per month will take 4 years and 4 months to pay off the entire balance in full. The total interest paid will be $15,134.49. To confirm yourself, here’s the specific link for credit card payment example #2 on Calculator.net.

Student Loan Debt

U.S. student loan balance: $1.8 trillion (fourth quarter of 2023)

Just 500,000 borrowers out of 43.5 million student loan borrowers, a 1.15% payment rate, were paying on time prior to the October 1, 2023 payment restart date. Many of these average $500+ per month student loans are adjustable and are likely to increase over time, sadly.

The average federal student loan debt is $37,338 per borrower. Private student loan debt averages $54,921 per borrower. Twenty years after entering school, 50% of the student loan borrowers still owe more than $20,000 each on outstanding loan balances, according to the Education Data Initiative (May 22, 2023).

Just 90 days after the October 1, 2023 student loan payment restart date, any ongoing delinquent student loan payments may be shared with the credit bureaus as early as January 1, 2024. If so, the FICO credit scores for delinquent student loan borrowers may begin to fall as their borrowing costs for future loans may rise as well.

Worsening Automobile Loan Sector

In September 2023, Fitch Ratings reported that 6.11% of automobile loan borrowers were at least 60 days late on their payments. This is the highest delinquency rate since the early 1990s.

While a 30-day late can often be a mistake by a borrower who forgot about their payment, a 60-day later indicates possible significant financial challenges. Few people want their car repossessed, so it’s usually a top priority monthly debt obligation that a borrower will focus on to get paid each month. Without a car, how does someone get to school, work, or to visit friends and family if they don’t have access to affordable and convenient public transportation nearby?

  • Average subprime car loan rates are reaching the 17% – 22% loan rate range.
  • The percentage of subprime auto borrowers who are 60+ days past due on loans hit an all-time record high of 6.1% in September (#2 highest: 1994 – 6.0%; and #3 highest: 2008: 5.0%).
  • The average new car price is now higher than $48,000.
  • Average new car payment rates are near $750/month and the average student loan payment is just over $500/month. For consumers with both forms of debt, they are paying close to $1,250 per month for just their car and student loan while not counting insurance, gasoline, or maintenance for the car.
  • The average used car price now is $30,700 as compared with an average used car price just under $8,000 back in 2008.
  • The average loan-to-value ratio for a used car is 125% LTV (no money down + taxes, license, registration, warranty, other fees, and declining value over time).
  • There are now 20,000 car repossessions PER DAY (600,000 per month) while rising exponentially each consecutive month. If the same pace of rising and compounding car repos continues onward, there might be upwards of one million car repos PER MONTH in 2024 (yes, one million per month).

There are approximately 100 million car loans across our nation. However, there are an estimated 276 million automobiles nationwide, so the car loan-to-total cars nationwide ratio is just over 36% (100 million/276 million = 36.23%).

Moody’s recently warned about potential automobile loan and credit card default rates as high as 9% to 10% in 2024. If so, this might be equivalent to nine to 10 million car loan defaults or repos out of the total 100 million car loans. If proven true, a nine to 10 million car loan default rate would make the one million car repossession projection for 2024 seem much too conservative and only a fraction of how bad the car delinquency numbers may reach.

California Mortgages: 50-Year Analysis

Between April 1971 and September 2022, the average 30-year fixed mortgage rate was 7.76%. Today’s 30-year fixed rates for consumers are fairly close to this historical 50-year average, depending upon their creditworthiness and whether it’s a conventional, FHA, VA, or non-QM type of loan.

The 30-year fixed rate peaked near 18.6% in October 1981. In January 2022, some 30-year fixed rates temporarily reached the high 1% to low 2% rate range.

Over the past 50 years, the typical California homebuyer spent 43% of their income on house payments. Today, the average homeowner spends closer to 58% to 65%+ of their monthly gross income on mortgage payments (principal, interest, taxes, insurance, and HOA, if applicable). After paying state and federal income taxes, many California homeowners are more likely paying closer to 70% to 80% of their net monthly income towards their monthly housing debt.

The median price of a California home over the past 50 years was $331,000. In September 2023, the median statewide price reached $843,340, according to the California Association of Realtors. This is almost more than double the median national home sales price that hit $431,000, as per the St. Louis Fed.

Over the past 50 years, the average monthly mortgage payment was $1,627 at 80% LTV with 20% cash down. In 2022, the average mortgage payment reached $4,043/month, a 148% increase.

In the fourth quarter of 2023, let’s review a potential new mortgage payment for a median home price in California that’s near $840,000:

Down payment percentage amount: 20% down payment (average is 6% down nationwide)
Down payment dollar amount: $168,000
New loan amount (80% LTV): $672,000
30-year fixed mortgage rate: 8% (example only, subject to change)
Monthly mortgage payment: $4,930.90 (principal and interest)

This example above does not include any monthly property taxes, insurance, or homeowners association (HOA) payments, if applicable.

The average household income for Californians over the past 50 years was $45,700. Today, the average income is closer to $84,000. This 84% increase in income isn’t enough to cover the 148% increase in mortgage payments, sadly.

A 20% down payment over the past half century for Californians was $66,000. In 2023, the average down payment increased to $168,000, which is a whopping $102,000 down payment increase.

Finding more affordable monthly blended rate payment options are what you should focus on these days as we all see consumer debt balances and interest rates either heading towards or surpassing all-time historic highs.

Please contact me today for a FREE blended rate analysis of your personal debt. You may be pleasantly surprised to learn how I can help reduce your overall blended rate, monthly payments, and possibly eliminate years or decades’ worth of extra debt payments.


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

Have Home Prices Peaked Yet?

By Rick Tobin

Since 2019, the median price of a U.S. home has increased by more than $100,000. Last month, the median home price nationwide reached an all-time record high in spite of skyrocketing mortgage rates. How is this possible?

Inflation-adjusted home prices are now 85% above their historical average dating all the way back to 1890. Additionally, inflation-adjusted home prices are now 20% above the 2008 peak, according to Case-Shiller and Reventure. The 2008 peak highs for home values were followed by almost five years of home price declines through 2013 in many regions.

Even after accounting for inflation which has severely weakened the purchasing power of one dollar ($1) from back when the Federal Reserve opened for business in 1913 to just 2 or 3 cents today, home prices have never been this unaffordable.

Home Payment-to-Median Income Rates

The home payment as a percentage of median income calculation is used to quickly determine how affordable or unaffordable the monthly payments are for each homeowner. Many years ago, it was quite common for owners to pay just 25% to 35% of their monthly gross income towards their monthly mortgage payment. Now, it’s almost double those numbers (50% to 70% of the gross income) as home prices and mortgage rates continue to rise together.

The median home payment as a percentage of median income ratio nationwide is now near 49% or 50%. This is gross or pre-tax income, so the home price-to-net income after taxes paid is much higher. This is especially true in areas with high state income tax rates like those found in California, Hawaii, New Jersey, Oregon, Minnesota, New York, Vermont, Iowa, and Wisconsin.


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Home Payment as Percentage of Median Income by State:

1. Hawaii: 68%
2. California: 67%
3. Montana: 57%
4. Oregon: 55%
5. Washington: 54%
6. Massachusetts: 53%
7. Idaho: 52%
8. New York: 51%
9. New Jersey: 50%
10. Vermont: 50%
11. Maine: 50%
12. Colorado: 49%
13. Florida: 49%
14. Rhode Island: 49%
15. Arizona: 48%

To simplify these calculations using $10,000 gross income for a household (married couple earning $5,000 each before federal or state income tax), a 68% home payment as a percentage of median income in the priciest state of Hawaii would mean that the total monthly mortgage payment (principal, interest, property taxes, homeowners insurance, and homeowners association payments if applicable) would equal $6,800 per month ($6,800 monthly mortgage payment/$10,000 household income = 68%).

Unsustainable Home Price-to-Household Income Ratios

The home price-to-household income ratio (P/E) is a quick mathematical formula that we can closely look at to determine how affordable average prices homes are for one or more metropolitan regions. Because home values in California are the highest in the nation, our homes tend to have double-digit P/E ratios compared with other states with much lower P/E ratios somewhere within the 4x to 7x range (or home prices are 4 to 7 times the household income). 5.3x is the latest median home price-to-household income ratio calculation.

Let’s put these P/E ratios to work for us to better understand how unaffordable homes have become across the nation. A newly married couple earns $80,000 per year with their combined salaries. As per the national average of 5.3x, this couple would likely pay close to $424,000 (5.3 times the applicants’ household income = the average home price or $80,000 household income x 5.3 = $424,000).

By comparison, the P/E ratios for California metropolitan regions are as follows:

* Riverside: 10.5x (or times)
* Los Angeles: 14.0x
* Santa Rosa: 14.0x
* San Diego: 14.3x
* San Francisco: 14.6x
* San Jose: 16.2x
* San Luis Obispo: 17.6x
* Santa Cruz: 20.0x

Now, let’s look at Santa Cruz, California where the home price-to-earnings ratio is 20 times the household income. If we used the same $80,000 household income as before, the average home price there would be 20 times the household income average ($80,000 household income x 20 = $1,600,000 home price).

Key points: Homeowners are paying almost double the national home price-to-household income average in Riverside, California region (10.5x vs. 5.3x) and almost four times the national P/E average in Santa Cruz, California (20.0x vs. 5.3x).

A 99% Unaffordable Rate for Homes

The typical American individual or family today cannot afford to purchase a new or older home, according to the most common mortgage lending standards such as FICO credit scores, debt-to-income (DTI) ratios, and cash reserves for loan qualification purposes.

In fact, a recently published report shared by the ATTOM real estate data company named the U.S. Home Affordability Report for the third-quarter of 2023 found median-priced single-family homes and condominiums are less affordable in 99% of counties across the nation compared to historical averages. The analysis found that the home prices were beyond the reach of the vast majority of average income earners who earned just over $71,200 per year.

With average and median home prices reaching all-time record highs in possibly 99% of regions and mortgage rates hitting 23-year highs, this combination has made home purchases less affordable than ever before.

A Shaky Small Business Sector

Historically, consumer spending has represented upwards of 70% of the total GDP (Gross Domestic Product) for the US economy. With credit card balances recently surpassing $1 trillion dollars and average annual rates hitting 28.1% per Forbes, it will directly impact both in-person and online shopping.

A whopping 53% of an estimated 40,000 surveyed small business owners responded that they are only making half or less of what they were earning prior to the pandemic declaration back in March 2020, as per Alignable. For businesses that are one to three years old, 60% of respondents said that they were earning half or less of what they were earning just one year ago.

The same Alignable survey also found that 40% of small business owners could not pay their rent in full or on time for September.

Some of the factors mentioned for declining business income were as follows:

  • 50% of the small business owners surveyed said that the 18 months of rising interest rates have cut into their profit margins. Many small business owners are paying high double-digit rates for their business operations that make today’s 30-year fixed mortgage rates seem much more affordable by comparison.
  • 52% of surveyed business owners said that they were paying more for rent now than just six months ago, with 14% of respondents claiming that their rent jumped by 20% or higher.
  • 46% of business owners said that the higher-than-usual gas prices have slowed down their business growth as an increasing number of people are buying products online partly to save gas money.

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The implosion of the retail sector continues onward, sadly. The previous six years in a row (2017, 2018, 2019, 202, 2021, and 2022) each shattered the all-time retail space closings per square foot in US history. Please note that e-commerce (online retail sales for Amazon, Walmart, and thousands of other small, medium, or larger online sites) only represented the following percentages as compared to total retail sales nationwide as per Statista:

  • 10.4% of total annual retail sales were online in 2017;
  • 12.2% of total annual retail sales were online in 2018;
  • 13.8% of total annual retail sales were online in 2019;
  • 17.8% of total annual retail sales were ecommerce in 2020;
  • 18.9% of total annual retail sales were ecommerce in 2021; and
  • 18.9% of total annual retail sales were ecommerce in 2022.

According to the U.S. Small Business Association (SBA) and the U.S. Chamber of Commerce, small businesses of 500 employees or fewer make up over 99% of all U.S. businesses. For many Americans, they think that Walmart, Amazon, and Target are the primary business operators who employ a very high percentage of Americans. While it is true that their size and market dominance continues to rapidly increase, the small business sector is the “heart and soul” of the U.S. economy.

Any loss of income for employers and their current or former employees who were laid off will eventually have a significant impact on home values for purchase and for lease. Loss of income is usually the #1 reason why a homeowner is in a distressed mortgage payment situation (forbearance, loan modification, foreclosure, or short sale). It doesn’t matter too much if the homeowner has a 2% or 3% fixed rate mortgage in place if they don’t have any income to make the payments.

Underwater Cars & All-Time Record Payments

The average car loan balance in the U.S. as of the 1st quarter of 2023 was 125% loan-to-value (LTV), as per TransUnion. Many of us remember underwater or upside-down homes following the previous economic bubble burst during the 2008 to 2013 years when the mortgage debt exceeded the current home value. Now, it’s becoming increasingly common to see underwater cars with increasingly unaffordable payments.

The average new car price today is about $48,000. The average new car payment is $750 per month and the average used car payment is $551 per month. The average new car rate is 9.48% and the average used car rate reached an all-time record high of 14%.

  • 1 out of every 3 cars are 30+ days late
  • 1 out of every 5 cars are 60+ days late
  • 1 out of every 7 cars are 90+ days late
  • Moody’s forecasts 10% auto loan delinquencies by 2024.
  • Upwards of 20,000 cars are being repossessed for nonpayment every single day nationwide.

A former Ford CEO recently said that a borrower may need to earn $100,000/yr. to qualify for a new car. The United Auto Workers union just went on strike demanding more pay and fewer work week hours as the auto sector is imploding.

The 7-Year to 10-Year Housing Bubble

The common link between less affordable payment options for homes, cars, and business operations is due to the Federal Reserve’s aggressive interest rate hike campaign which began in early 2022. Things may improve for the overall economy if and when the Federal Reserve suddenly pivots or changes direction and starts slashing rates again to stimulate the economy.

Historically, our housing and economic cycles tend to last somewhere between seven and 10 years. Almost all housing boom and bust cycles are directly related to the available supply of money that’s either affordable or not. When rates are near historic lows like we’ve seen for most of the past 10 years, then home prices are more likely to rise.

Conversely, rising rates eventually may cause home prices to stagnate or fall. Yet, we may not see home prices fall for months or years depending upon the available supply of homes and the demand for housing.

In past housing cycles when the Federal Reserve promoted aggressive rate hikes like the 17 rate increases between June 2004 and June 2006, there was a one to two year lag effect before home prices suddenly started to fall. It still took about five years for the home prices to bottom out before the Fed’s aggressive rate cuts down near 0% acted like the fuel for the biggest home appreciation cycle in U.S. history.


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Our previous housing bubble burst lasted about five years between 2008 and 2013. Today, we’re 10 years past the previous housing bottom here in 2023.

If you’re thinking about selling or refinancing (cash-out or reverse mortgages) at the potential peak of the latest housing cycle, then you might be seeing the highest peak prices sooner rather than later. If you’re thinking about buying near the bottom of the next housing downturn, then keep a close eye on unemployment numbers, home listing inventory supplies, days on market averages for home listings, distressed mortgage or foreclosure numbers, and mortgage rate directional trends.

The key to success with buying and selling real estate is partly tied to a combination of basic economics, good or bad luck, personal financial and family situations, and timing. Please keep researching as many data trends as possible so that you make the most informed decision as either a buyer, seller, landlord, or tenant to minimize your downside risks and to maximize your potential gains at the same time.


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

Credit Fears – Fight, Flight, or Freeze

By Rick Tobin

What you avoid in life controls you, so you must confront it or attack it head on for the pain and fear to dissipate.

At our true core, we have just two root emotions – love and fear. All other feelings are just other sides or aspects of love (compassion, generosity, trust, empathy, etc.) and fear (guilt, shame, anger, envy, greed, etc.). As it relates to money, most people quickly react with fear when making financial decisions with a “fight-or-flight” type of fearful reaction.

Many people, sadly, freeze up with “deer-in-the-headlights” type of looks and do nothing until it’s too late. If so, the months or years of stress holds them back like an anchor and the financial trauma may continue to worsen.

Fight: Medical bills and divorce are the two main causes of financial insolvency and bankruptcy here in the US. Many times, the main argument point between once loving spouses is about household debt.

Flight: The most common reaction is to avoid the debt anchor topic partly by way of seeking out addictions (drugs, booze, excessive spending) to numb our emotions and not to think about it too much. In the short term, it may be helpful. However, it can crush you emotionally, physically, and financially in the long term.

Freeze: The proverbial “deer-in-the-headlights” is perhaps the most destructive reaction of them all. While being frozen with fear, the oncoming figurative car or train in the tunnel may eventually run you over and cause a heart attack, stroke, horrific addictions, broken relationships, or suicidal tendencies. At the same time, the maxed out credit card lenders may later start a credit freeze on the person’s account or drop their balances down to near zero.

Be Proactive, Not Reactive

Our nation is built on the issuance of credit and debt. Many times, the debt like seen with mortgages later helps us create the bulk of our net worth with increased equity gains in our real estate holdings. As such, mortgage debt can be viewed as a more positive type of debt than credit cards with an APR (Annual Percentage Rate) which can be as high as 25% to 35%+ after factoring in annual fees.

First and foremost, please write down your true monthly budget if you’re interested in reducing your debt and increasing your overall net income at the same time. Most people may think that they’re spending $3,000 per month when they’re more likely spending more than $5,000 while living off of their credit cards.

While rates have risen at a fast pace for mortgages and credit cards, payday and pawn shop loans can vary between a 300% and 500% APR while making mortgage and credit card rates seem incredibly cheap by comparison.

Between 2006 and 2014 during the depths of the Credit Crisis, there were 10 million Americans who lost their homes to foreclosure over this 8-year span. Within just a few months in 2020 (March to May), we saw almost 50% of that 10 million foreclosure number with at least 4.7 million mortgages delinquencies. However due to the pandemic designation moratoriums, a near historically low percentage of delinquent mortgages had foreclosure filings. At some point, lenders and mortgage loan servicing companies will accelerate their foreclosure filings.

To Refinance Consumer Debt or Not

A high percentage of homeowners and real estate investors these days are equity rich in their homes while cash poor. In addition, they may be paying the highest amount of monthly debt ever in their entire life partly since we’re truly facing the highest inflation rates ever in our nation’s history and the most unaffordable housing market for both buying and leasing.

A recent small business owner survey completed by Alignable that was published on August 31, 2023 was truly shocking about how far that small business income has fallen. The survey found that a whopping 50% of surveyed small business owners responded that they are only making half or less of what they were earning prior to the pandemic declaration back in March 2020. Please support your local small businesses more so than the global corporations so that they can remain in business.

To simplify, I will just focus on the monthly payments and not the overall consumer debt principal amount which may be close to $200,000 combined. In this example, the borrower only has two months’ worth of cash reserves near $9,500 in liquid funds at his or her bank.


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Let’s quickly look at a fictional borrower with a $400,000 mortgage and a California home valued at $1,000,000:

  • $400,000 – 1st mortgage at a 3% rate: $1,686/month (not including taxes and insurance)
  • Student loan debt: $900/mo.
  • Automobile loan: $1,020/mo.
  • Monthly credit card payments: $600/mo.
  • Unsecured small business loan: $500/mo.
  • Total monthly payments: $4,706/mo.

The borrower not only needs to reduce their household’s monthly expenses, they also need to replenish their savings so that they don’t run out of cash. Without money on hand, they might default on their mortgage, credit cards, automobile loans, student loans, and debt and lose their hard-earned equity in their home to foreclosure.

The new mortgage refinance option offered to the homeowner with or without full income verification might be near a 70% loan-to-value (LTV) in this fictional example with a fictional lender. If the home does appraise at $1 million dollars, this would equal a new $700,000 cash-out loan.

The client is focused on lowering monthly payments, so he selects a shorter term fixed rate mortgage that’s fixed for 7 or 10 years before converting to an adjustable rate mortgage. This same loan allows much lower interest-only payments at 7% (8.25% APR – all rates are subject to change).

Out of this new cash out refinance, the client’s new $700,000 loan may pay off all of their household’s monthly debt and add another $100,000 in cash to their savings accounts. With a new shorter term interest-only rate at 7%, the monthly payment may be near $4,083. When comparing the previous monthly payment debts of $4,706, it’s $623 per month less and provides potentially increased mortgage interest tax deductions at the same time. All other consumer debt balances are now at ZERO.

The 7-Year Mortgage Average

Homeowners and investors may choose to pay off more expensive consumer debt with a cash-out refinance by way of a new 1st, 2nd, or reverse mortgage with no monthly payments. Here are some of my previous article links about how to convert home equity to cash and the benefits of reverse mortgages with no monthly payment obligations: Converting Home Equity to Cash and Moving Forward with Reverse Mortgages.

The average length of time that a property owner holds their mortgage loan before later selling or refinancing is seven years. Property owners also own their properties on average about seven years as well. If so, a 7-year fixed mortgage rate that’s interest-only with much lower monthly payments might be an exceptional option for many borrowers.

With a 30-year fixed rate mortgage, the principal amount doesn’t really begin to reduce or amortize down until after the same 7th year term anyway. Or, your original principal balance on your mortgage on the day you closed escrow may be very similar to the same balance amount seven years later. This is partly why more borrowers are choosing shorter fixed rate terms of 3, 5, 7, or 10 years that may also have interest-only payment options that are much lower than a fully amortizing mortgage which includes both principal and interest.

The monthly payments on an interest-only shorter-term mortgage can be similar to a 30-year fixed mortgage rate that’s almost equivalent to a rate of 2% lower than some of the best 30-year fixed rates today.

At a later date, if and when the housing market bubble pops again, the Federal Reserve may suddenly and very aggressively cut rates back down to near historical lows once again after the economy possibly takes a turn for the worse like following 2008.

Credit and Debt – Worldwide, US, & Consumers

The U.S., with 4.5% of the world’s population, creates 25.5% of the world’s gross domestic product (GDP).

2023 Equity, Money, and Debt Data

* Global Derivatives: $3,000+ trillion
* Forex (Foreign Exchange Currency Market): $2.409 quadrillion ($7.5 trillion traded daily)
* US bond market cap: $52.9 trillion
* US stock market cap: $46 trillion
* U.S. federal debt: $32.6 trillion (August ’23)
* All US mortgage debt combined: $19.4. trillion (1st quarter ’23)

Housing and consumer debt trends:

* 140 million housing units in America.
* 64.8% of homes have a mortgage (96,320,000).
* 31.2% of homes have no mortgage (43,680,000).
* 1.7 million housing units under construction.
* 44 million rental units across the nation.
* 80% of retirees own a home while nearly half live near poverty.
* Credit card rates today average 25% as compared to 12% in 2008.
* Today’s 30-year fixed mortgage rates are at a 22-year high.
* U.S. credit card debt – $1.2 trillion
* U.S. auto loans – $1.56 trillion
* U.S. student loans – $1.77 trillion


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Household Income and Mortgage Debt Numbers

* House payment as % of median household income in Los Angeles County: 80.59%
* House payment as % of median household income in California: 65.19%
* Mortgage debt by state (1st quarter 2023): 1. California: $2.3 trillion; 2. Texas: .88 trillion; and 3. Florida: .85 trillion
* California’s total unpaid mortgage debt is almost three times more than Texas with only a 25% larger population base.

Rising Consumer Debt & Imploding Savings

The average credit card balance per U.S. consumer is $5,733, according to CNBC. Back in 2008 when the average credit card rate was 12% near the start of the Credit Crisis, it would take 5 years and 10 months to pay off the balance in full if the borrower paid the minimum monthly payment. If so, the borrower would pay approximately $2,243 in additional interest.
By comparison here in 2023 after a series of rate hikes, the average credit card rate is 23.99%. It will now take upwards of 24 years to pay off the debt in full with minimum monthly payments while accruing more than $27,337 in additional interest over and above the original $5,733 balance.

Crashing car market: The average car loan balance in the U.S. as of the 1st quarter of 2023 was 125% loan-to-value (LTV), as per TransUnion. The average new car price today is about $48,000. The average new car payment is $731 per month and the average used car payment is $551 per month. The average new car rate is now 9.48%, which is a multi-decade high.

The cumulative excess U.S. household savings dollar amount fell from a peak high of $2.1 trillion in August 2021 down to $91 billion in June 2023, as provided by JP Morgan Macro Research. The average U.S. homeowner has the bulk of their net worth tied up as untapped equity in their primary home.

There’s an estimated $10.5 trillion dollars’ worth of tappable equity in residential properties nationwide. The average homeowner has almost $200,000 in home equity.

Skyrocketing Energy & Inflation

We have a petrodollar (“oil for dollars”) currency system. As our oil supply declines, so does the purchasing power of our petrodollar while inflation skyrockets right alongside interest rates. Generally, energy costs are the root cause of core inflation trends, so keep a close eye on this developing story.

Oil prices per barrel are near $87 for WTI (West Texas Intermediate). By comparison in July 2008 shortly before the financial system almost imploded in late September 2008, oil prices were trading as high as $147 per barrel. As our oil supply continues to be reduced here in the US and elsewhere in Saudi Arabia, Russia, and Venezuela, demand may exceed supply and prices may rise up even more.

There are rumors of oil prices rising again very soon well above $100 per barrel. If so, the one investment that has consistently benefited from rising energy and overall inflation trends is real estate.

Buying Power of $1 (1933 – 2023):

1933: $1.00
1943: $0.75
1953: $0.49
1963: $0.42
1973: $0.29
1983: $0.13
1993: $0.09
2003: $0.07
2023: $0.04

Sadly, a $1 back in 1933 would have the same purchasing power as 4 cents today.

Are Home Prices Peaking or Declining?

The average mortgage rate for existing mortgage loans across the nation is about 3.6%. If so, this is under half of the most recent average 30-year fixed mortgage rates. Yet, today’s higher 30-year fixed mortgage rates are only about 30% as high as the average credit card rate near 25%.

For the first time in U.S. history, median new home sale prices are about to fall below existing home prices. With a record 1.7 million new housing units being built this year, home builders must slash prices and offer significant amounts of seller credits to the buyers to sell their properties. Unlike the millions of older distressed shadow inventory that owners, lenders, and loan servicing companies can attempt to keep postponing for sale, builders have to offer these completed homes for sale as soon as the Certificate of Occupancy is received.

In the near future, home values may start to fall yet again like in past housing bubble bursts. A recent video provided by the brilliant folks at the National Real Estate Post makes the claim that today’s housing bubble may potentially be more than twice as large as the previous housing bubble near the peak highs in 2007 and 2008. If so, home prices may be peaking in certain regions if you’re thinking about selling or refinancing at the top of the market.

No matter what you decide to do with real estate and with life, the most important step is the very first one because action is much better than inaction.


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

Top 10 Housing, Financial, and Government Trends

By Rick Tobin

The 2023 year continues to be one of the most interesting, perplexing, and challenging years that many of us have ever seen. From my perspective, there has never been a year like this year to compare it to as it relates specifically to housing, finance, investments, insurance, and to our federal government.

The only constant in life is change. Remember, if you always do what you’ve always done, you will always get what you’ve always gotten. As such, please be flexible and ever-changing as needed to minimize your downside risks and to maximize your financial gains.

Let’s take a look next at my Top 10 topic points that I will be sharing and discussing with my So-Cal Real Estate Investors group this month:


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1. Credit downgrades for the US, Fannie Mae, and Freddie Mac:

The Fitch credit rating agency just downgraded our federal government and the two largest secondary market investors for 70% of all mortgages named Fannie Mae and Freddie Mac, which have both been under government control since the fall of 2008 when they both almost imploded. The new credit rating is AA+ for all three entities after falling from the highest AAA credit rating.

As a result, the borrowing costs will likely increase while moving mortgage rates higher along with the 10-year Treasury yield which is inverse to the 10-year Treasury bond price like a seesaw. All 30-year fixed mortgage rates are tied to the 10-year Treasury yield directions, not to the fed funds rate which affects other consumer debts like credit cards, school loans, and car loans. Don’t be surprised if we soon see double-digit mortgage rates above 10%. The all-time record high 30-year fixed mortgage rate reached 18.6% in October 1981, by comparison.

Both Fannie Mae and Freddie Mac are highly leveraged with derivatives (a complex financial and insurance hybrid instrument) which can cause them to default on their investments due to triggering factors like rising distressed mortgage or foreclosure rates. If so, they may be forced to sell off some of their tens of millions of mortgages held in their portfolio to deep-pocketed corporations like BlackRock, Vanguard (largest BlackRock shareholder), and Blackstone (a BlackRock spinoff that’s also the world’s largest commercial real estate owner).

2. Why did mortgage rates reach all-time record lows in recent years?

Answer: The Federal Reserve created the Quantitative Easing (QE) program in November 2008 shortly after the US and global financial markets almost collapsed on September 29, 2008. The QE program is a fancy name for creating money out of thin air to buy stocks, bonds, and mortgages so that asset values don’t fall.

Back in 1961, President John F. Kennedy helped back the Operation Twist monetary policy program in an attempt to drive down long-term interest rates while buying and selling gold and gold-backed dollars at the same time. The “twist” name was partly derived from the Chubby Checker Twist dance craze.

In 2011, Operation Twist was brought back on a larger scale as both short-term and long-term bonds were simultaneously purchased and sold to artificially suppress the 10-year Treasury yield while driving the 30-year mortgage rate down to as low as the 2% rate ranges to boost home sales and prices. In recent years, the Federal Reserve became a net seller of assets purchased through Quantitative Easing. Due to fewer buyers for our debt, the lowered demand pushes the price down while boosting the 10-year Treasury yield. When bond prices fall, yields and corresponding 30-year fixed mortgage rates and borrowing costs rise.

The Fed’s record-setting rate hikes makes the borrowing costs for the US Treasury much higher as well. We’re on pace for $1 trillion dollars per year in interest payments made on the all-time record federal debt.

3. Insurance costs continue to skyrocket:

About 22% of homeowner insurance companies have completely stopped offering homeowners insurance here in California. As shared before, more than 70% of residential properties in California have a mortgage that requires active homeowners or landlord insurance. If not, it can trigger a foreclosure filing because the lender or mortgage loan servicing company requires homeowners insurance that lists them as a “named insured” in the event of a fire, flood, or some other type of property damage.

State Farm, Farmers, AIG, Chubb Geico, and others are just some of the insurance companies that have decreased or completely eliminated the issuing of new or renewal policies in California, Florida, and elsewhere. The reinsurance market is freezing up for insurance carriers, which is somewhat akin to their version of Fannie Mae, Freddie Mac, or secondary market derivatives investors who replenish capital for banks or insurance companies.

Due to fewer investors for riskier insurance in the reinsurance marketplace and fewer insurance companies willing to write new policies, the prices charged for new borrowers has absolutely skyrocketed. For example, a homeowner in St. Augustine, Florida (America’s first city) saw her annual insurance premiums for her 120-year old home rise from $8,800 to $36,000.

4. Housing and mortgage trends nationwide:

  • There are 140 million housing units in America.
  • 64.8% of homes have a mortgage (96,320,000).
  • 31.2% of homes have no mortgage (43,680,000).
  • There are almost one million Airbnb and VRBO rental units.
  • There are currently 1.7 million housing units in America under construction.
  • There are 44 million rental units across the nation.
  • 80% of retirees own a home while almost half live near poverty.
  • Retirees (Baby Boomers and older Generation X) own 55.58% of the nation’s housing stock (55.8% of 140 million housing units = 77,812,000; 44% of these units have a mortgage or 34,237,280 properties). If half of these property owners are in distress, this could equal 17,118,640 properties, which might be equal to almost 39% of the rental market.
  • The IRS continues to remove family transfer benefits by way of trusts and other entities that may rapidly increase the amount of capital gains taxes which the heirs of older American property owners must pay following death. If so, it may accelerate the number of future listings so that heirs can pay their higher taxes.

5. Homeowner bailout options:

Forbearance agreements: The lender agrees to postpone or delay their foreclosure actions with the delinquent borrower. Sometimes, these foreclosure postponements may last months or years.

Deferment: The lender agrees with the borrower’s request to delay or defer their delinquent payments until a later date. In some cases, the late payments and penalties are added years later when the loan may become all due and payable.

Loan modification: The lender or mortgage loan service company agrees to reduce the existing interest rate and/or monthly payment amount so that the mortgage is more affordable as a way to avoid foreclosure.

Loan repayment plan: Both the lender and borrower mutually agree to add unpaid delinquent payments and late fees to the existing mortgage which may slightly increase their monthly payments or increase the loan term to give the borrower more time.

Reinstatement: After the borrower and lender agree to modify the monthly payments to avoid foreclosure, the loan is removed from foreclosure status and reinstated in “good standing.”

Seller-financed sales: If the homeowner needs a quick sale to a new buyer who can effectively take over his monthly mortgage payments and give the seller some much needed cash, the seller may consider creating some type of wraparound mortgage {contract for deed or all-inclusive trust deed (AITD)} or “subject-to” property transfer in which the buyer receives the deed to the property that is “subject-to” the existing mortgage still secured by the property.

Short sale: If and when the mortgage debt is greater than the current market value for the property (aka “upside-down” mortgage), the homeowner may consider contacting an experienced local Realtor who can help negotiate a discounted mortgage payoff with the lender when they find a qualified new buyer.

“Cash for Keys”: During the depths of the last major national foreclosure crisis between 2009 and 2013 especially, lenders were offering delinquent homeowners upwards of several thousand to $25,000 + to vacate the home while not damaging it or removing appliances.

Bankruptcy: For homeowners who are days away from losing their home at the final lender auction sale, they may consider filing Chapter 7 (complete liquidation of most debts) or Chapter 13 bankruptcy (a longer term workout payment plan).

6. The collapsing automobile lending sector: There are now 20,000 car repossessions per day and 600,000 repos per month.

  • Car insurance has increased almost 20% over the past year.
  • In 2019, the average car payment was near $350 – $375. Today, it’s closer to $730 per month. Yes, car payments have doubled in just four years as the purchasing power of the dollar rapidly declines.
  • The average cost of full coverage car insurance in Florida is now $300 per month. In 2021, Florida averaged more than 1,100 car accidents per day with 449 of these accidents involving alleged injuries which is a major factor for skyrocketing insurance costs there and elsewhere.
  • 85% of new cars are financed with upwards of 125% loan-to-value (LTV) being fairly common partly to cover taxes, tags, warranties, and other costs.
  • 1-in-6 Americans pay more than $1,000 per month for car payments. After adding insurance ($200 to $300+), gasoline ($200 – $300+), oil changes, and other maintenance expenses to the monthly payment, many people are paying upwards of 20% to 40%+ of their gross monthly income just for their car while paying another 40% to 50%+ per month for housing. (Partial source: First Notebook)

The choice between paying a mortgage or rent payment and making a car payment on time becomes more challenging as the economy continues to weaken.

7. Commercial real estate trends:

Multifamily apartment buildings have fallen the most out of all commercial property asset classes with a -13.8% year-over-year price drop as of May 2023. This is almost double the annual percentage losses for office buildings.

Right now, we’ve never had more residential housing units under construction at the same time with upwards of 1.7 million units, which includes a high percentage of new apartment units. The wave of new housing units that later hit the market for sale or lease may drive down sales and rental prices for other nearby properties.

Approximately 22% of all commercial mortgages nationwide were non-recourse loans as of 2021, per the Federal Reserve. A “non-recourse” loan makes it easier for the borrower to walk away and avoid deficiency judgments.


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8. Estimated U.S. Cost of Living:

Food – $1,000 per month
Car Payment – $716 per month
Car Insurance – $150 per month
Gas – $200 per month
Cell phone – $100 per month
Housing – $1,702 (average one-bedroom apartment rent)
Health or Medical Insurance – $500 per month
Utilities and Internet – $150 per month (it’s closer to $500/month in CA)
Student Loans – $300 (monthly payment is 40% below national average)
Credit Cards – $300 (monthly payment is 40% below national average)
—————————–
Total: $5,118 per month
Annual: $61,416

Median Individual Gross Income: $34,987
Median Individual Gross Losses (taxes not included): – $26,429 (negative)
Median Household Income: $80,440 (two or more income sources)

How to set aside money each year: If you break down $10,000 into a daily savings goal, you would need to save about $27 per day to reach $10,000 in one year. To save $20,000 per year, reduce your monthly expenses by $54 per day.

9. Credit card debt:

Unpaid credit card debt recently surpassed $1 trillion for the first time ever and rates and fees reached all-time record highs this year.

“A credit card borrower with the average $5,733 credit card balance at 20.55% will be in debt for over 17 years if they make just the minimum payments every month, according to Rossman. They will also pay about $8,400 in interest on top of the $5,733 balance, he said.” – CNBC

Sadly, a higher percentage of credit card rates today are closer to 25% to 30%+, so it will take much longer to pay the debt off.

Paying off credit card debt: 1. Opt for zero percent balance transfers; 2. Create a debt payoff plan; 3. Seek professional help; 4. Keep saving, if possible; and 5. Consider filing for bankruptcy protection (as low as $200 online for do-it-yourself plans). If so, I will teach you how to quickly rebuild your credit after the Chapter 7 bankruptcy discharge.

10. Finding distressed properties:

There are millions of distressed homes in probably just California alone. Please look for unkept front lawns, FSBOs (For Sale by Owner), and seek out distressed property lists that may include mortgage, homeowners, and property tax lien lates.

Network with groups like ours and share business cards with your sphere of influence which include details about how you offer quick cash for homes. If you have an exceptional deal but no cash, please bring the deals to our next meetings or email them to me.

Our So-Cal Real Estate Investors group can be found at www.socalrealestateclub.com and my brand new Learn Real Estate group is now on Facebook. Remember, out of chaos comes opportunity!


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

The Lock-In Effect and Keys to Success

By Rick Tobin

There sure seems to be more bad news than good news these days about the state of real estate. During turbulent times like we’ve all seen in recent years, the most common first human reaction is usually denial or acting somewhat like a locked up “prisoner” with a frozen “deer-in-the-headlights” look in our eyes. Yet, this is exactly when we should stay focused on the potential opportunities more so than the temporary obstacles standing in our way.

As foreclosure filings continue to increase to an average near 50% higher than the pre-pandemic years (2019 and earlier), struggling homeowners and landlords will need to focus on solutions such as loan modifications, forbearance agreements, short sales, and quick sales for cash. As an investor in the near future, you will likely find more deals readily available to choose from if you know where and how to look for them.


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Some metropolitan regions like Houston have 56% higher foreclosure rates. Other places like Minneapolis/St. Paul saw +106% foreclosure rates in March. Nashville was +35% higher and Phoenix + 33% higher in May; Rhode Island was up 32% in May.

During the depths of the Credit Crisis / Great Financial Recession years between 2008 and 2013, California was hit the hardest with a -41% home price drop average from peak to trough. Nevada, Arizona, and Florida weren’t too far behind.

Some California home prices have risen as much as +41% over a period of just 18 to 24 months in recent years, so an equivalent -41% price drop is easier to imagine as some values may drop back towards 2021 levels.

The typical home today is about $80,000 higher than it was just two years ago. The average monthly rent payment today is more than $1,000 higher than it was in 2020. Middle-income first-time buyers are unable to afford 70% of homes. As California unemployment rates continue to rise at a faster pace than most other states (Big Tech layoffs, especially), it will be more challenging to continue making mortgage payments.

Rental Market Trends

Today, there are 65% more active short-term rental listings on Airbnb and VRBO (965,000+) than all homes listed for sale nationally (554,000+), as per Realtor.com and other sources. At some point, the vacant short-term rentals will become listed homes for sale or distressed properties due to higher vacancy rates.

Ironically, the founders of Airbnb originally used air mattresses to cover their own San Francisco apartment unit’s rent. Eventually, air bubbles go pop one way or another.

Rent Increases

The following metro areas have experienced the greatest year-over-year rental price percentage increases through May 2023:
Providence-Warwick, RI-MA (+17.44 percent)
Kansas City, MO (+13.20 percent)
Minneapolis-St. Paul-Bloomington, MN-WI (+8.97 percent)
Raleigh-Cary, NC (+8.05 percent)
Charlotte-Concord-Gastonia, NC-SC (+7.65 percent)
San Jose-Sunnyvale-Santa Clara, CA (+7.59 percent)
Hartford-East Hartford-Middletown, CT (+7.47 percent)
Columbus, OH (+6.81 percent)
Los Angeles-Long Beach-Anaheim, CA (+6.20 percent)
Riverside-San Bernardino-Ontario, CA (+5.97 percent)

Rent Decreases

The following metro areas have experienced the largest year-over-year rental price percentage decreases through May 2023:
Austin-Round Rock-Georgetown, TX (-20.76 percent)
New Orleans-Metairie, LA (-20.42 percent)
Las Vegas-Henderson-Paradise, NV (-10.57 percent)
Houston-The Woodlands-Sugar Land, TX (-8.42 percent)
Seattle-Tacoma-Bellevue, WA (-8.28 percent)
Cincinnati, OH-KY-IN (-6.49 percent)
Phoenix-Mesa-Chandler, AZ (-6.46 percent)
Birmingham-Hoover, AL (-5.98 percent)
Memphis, TN-MS-AR (-4.85 percent)
Oklahoma City, OK (-4.44 percent)
Source: Rent.com

Multifamily Trends in Southern California

Sales and prices for multifamily apartment buildings have started to really fall in Los Angeles and other metropolitan regions across the nation. Specifically within Los Angeles, the number of units fell 11% in the first quarter of 2023 as compared with the previous fourth quarter in 2022. More shockingly, multifamily apartment building prices collapsed by -37.5% year-over-year as per a report shared by NAI Capital.

During the same first quarter time period, the average sales price per apartment unit dropped by 18.4%. One major factor for the falling price and sales volume numbers for Los Angeles County was directly related to the Measure ULA “mansion tax” that affected both luxury homes and commercial real estate properties priced above $5 million as of April 1st.

While $5 million may seem pricey for a luxury home in Los Angeles or elsewhere, the same $5 million dollar price tag for a rather small multifamily apartment building is much more common.


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Strangely, both vacancy rates and apartment rents continue to rise together at the same time in many parts of Los Angeles and elsewhere. Average rents rose to $2,156 per apartment unit in Los Angeles, a +1.9% year-over-year increase.

Some regions of Los Angeles had more negative rent, sales price, and vacancy trends. For example, the first quarter numbers for these Los Angeles multifamily submarkets were more negative than positive and were as follows:

  • San Fernando Valley and Santa Clarita Valley: The average multifamily sale price per unit fell by -35.9% year-over-year while the vacancy rates increased by +22%.
  • San Gabriel Valley: The average sales price per unit decreased by -20.3% while vacancy rates skyrocketed by +32.2%.
  • L.A. Westside: The average sales price per unit fell by -9.5% while vacancy rates increased by +10.7%.

Historically, rising vacancy rates and rental payment trends are usually inverse to one another like a seesaw with payments falling as vacancy rates rise. We shall see how long this trend lasts.

A very high number of landlords haven’t collected a rental payment for two or three years either, especially in Los Angeles County. When will the foreclosure and tenant eviction rates really begin to accelerate and adversely impact both tenants and landlords?

The Locked-In Homeowner and Unlocked Treasures

There are upwards of 16 to 20 million vacant or distressed properties across the nation. Additionally, there are millions of distressed FHA mortgages alone. Many homeowners haven’t made a mortgage payment for more than three years just like so many tenants.

Loan modifications, forbearance, and loan forgiveness plans continue at near record paces across the nation. Lenders are not filing foreclosure as aggressively as they would have in years past, partly due to ongoing pandemic restrictions in place. This is a major reason why the national home listing inventory supply is so low.

Another reason why there are so few homes listed for sale is because upwards of 92% of homeowners with a mortgage have an existing rate at or below 6%, as per a study released by Redfin. Let’s take a quick look below at the fixed rate estimates for homeowners as of the first quarter:

  • 91.8% of mortgaged homeowners have rates below 6%.
  • 82.4% of homeowners have rates below 5%.
  • 62% of homeowners have rates below 4%.
  • 23.5% of homeowners have rates below 3%.

It can be rather challenging for a homeowner to consider losing their 6%, 5%, 4%, 3%, or even 2% fixed rate mortgage with a 30-year term and move to another home with a rate closer to 7% or 8%. As a result, it’s referred to as the “lock-in effect” because so many homeowners don’t want to lose their near record rate locks.

The market may change for the better or worse later this year depending upon a few factors such as follows:

First, will future unemployment trends improve or get worse. A loss of income is generally the #1 reason why someone loses their home to foreclosure.

Second, will lenders and loan service companies start to file foreclosure notices at a much faster pace than in recent years?

Third, will tenant protections in place be eased up or tightened? Most landlords are small investors who may be fortunate to own just one or two rental properties. After months or years of no rent collected, the landlords may be at risk of losing their rentals and primary home to foreclosure.

Your key to future success that unlocks your potential as either a homeowner, investor, or tenant is to focus on the positives and negatives while minimizing your risk and maximizing your gains. With the right mindset and guidance, it will be akin to a literal key that unlocks a treasure chest!!!


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

How Can Someone With Bad Credit Obtain a Hard Money Bridge Loan?

By Michael Mikhail 

You only have the traditional institutions (banks), mortgage companies, and direct private money lenders as possibilities if you’re a borrower seeking for finance for your investment property.

However, many of the conventional finance sources would not be good choices if you are a real estate investor with poor credit. The majority of banks and mortgage firms don’t have mortgage loan programs for those with bad credit. Fortunately, a Hard Money Bridge Loan is a wonderful choice to get funds and even raise your credit score in the world of private money lenders.


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There are so many loans available, and a lot of them substantially factor a person’s credit score into whether or not they will grant them a loan. Thankfully, Hard Money Loans are an exception to this rule.

What conditions must be met to qualify for a hard money bridge loan?

The criteria for a hard money loan are your assets, not your FICO score. There is no required minimum FICO score for the borrower, but you must still furnish your credit score. Hard money lenders instead concentrate on the asset’s Loan-to-Value (LTV). There is no need to be concerned about bankruptcies, foreclosures, collections, etc. because there isn’t any underwriting involved in these loans either. They are typically limited to 75% LTV or below, with rates between 9.00% and 11.99%, and are always bridge loans for 12 to 24 months. True hard money loans never come with terms.

As was already mentioned, the emphasis is on equity and assets rather than credit. If there is enough equity in the property and the applicant can repay the loan, it may be possible to overlook the borrower’s terrible credit, prior bankruptcies and foreclosures. The property’s value is given additional attention. In comparison to typical loans, the financial checks for these loans are less thorough and take less time. Hard money lenders are exempt from many of the regulations that more conventional bank loan lenders must follow. As a result, a Hard Money Bridge Loan can be authorized considerably more quickly. Stratton Equities, the top Nationwide Direct Hard Money and NON-QM Lender, may fund a Hard Money Loan in as little as two weeks, when a standard bank loan might take 45–90 days.

There is more risk being assumed by the lender because of the short turnaround time and less stringent surface-level financial standards. Therefore, compared to regular loans, the repayment terms are much shorter. A Hard Money Bridge Loan must be repaid in a matter of years, as opposed to a standard loan, which may have a repayment period of around 20 to 30 years. Therefore, if a borrower has poor credit, the lender is taking a bigger risk and needs the money repaid faster.

How Can a Private Lender Improve Your Credit Score?

A real Hard Money Bridge Loan does not have a minimum credit score requirement and can even raise your score, in contrast to a term loan, which calls for a minimum credit score of 650.

If you are a real estate investor and you have a substantial amount of equity in your investment property (more than 50%), you may be able to use a hard money bridge loan to withdraw the funds and use them to settle debts or repair your credit.

Return to the private money lender and submit an application for a term loan after your credit score is more than 650. (ex. no documentation loan).

How can you submit a Bridge Loan application?

Due to predatory lending and expensive rules, hard money bridge loans are only permitted for investment properties. You cannot obtain a Hard Money Bridge Loan if you are shopping for an owner-occupied property.

Due to the substantial risks, some states have non-judicial foreclosure legislation as well. Due to the protection provided by these laws, lenders feel more secure providing these high-risk loans because they are not traded on the secondary market and the lender keeps the note. Additionally, rural communities are not eligible for these loans if they have poor FICO ratings.

If you have poor credit, get in touch with Stratton Equities to find out your available loan alternatives and which one will suit you the most.

Our goal at Stratton Equities is to make private mortgage lending simple, effective, and stress-free. With a straightforward three-step process that includes pre-approval, processing & underwriting, and funding, we assist other seasoned investors, borrowers, and experts in the mortgage and real estate industries in succeeding.

To find out if you qualify for loan pre-qualification, call us at 800-962-6613, send us an email at [email protected], or submit an application right away by clicking here!


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Michael Mikhail, CEO Stratton Equities

Michael Mikhail is the Founder and CEO of Stratton Equities, the nation’s leading hard money-lender to national real estate investors, with the largest variety of mortgage loans and programs nationwide.

Having launched Stratton Equities in early 2017, Michael has always been an entrepreneur and innovator in the real estate market, purchasing his first home at 19.

A serial entrepreneur with a foresight for business opportunities, Michael had a slew of small businesses prior to launching Stratton Equities. One of his most prolific ventures was a car wash connected to a gym he was affiliated with in Florida during 2001-2002 while attending college.

It wasn’t until he graduated from Florida State University with a degree in Business, that he officially joined the mortgage industry in 2003 and decided to travel to explore his options globally.

After travelling to 19 countries in 5 years, Michael knew two things; he wanted to start his own business and launch it in the United States. He knew that moving back to the states was the best place he could start something small and grow it into something infinite.

In 2017, Michael noticed how the mortgage industry had transformed after the regulations presented from 2008-2012, and knew it was time to set out something on his own, thus creating Stratton Equities.

Under Michael’s leadership, Stratton Equities has grown into one of the biggest leaders in the Mortgage and Real Estate industry across genres and platforms.


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.