3 Ways Mortgage Loan Officers Can Grow Leads Without Spending Money on Ads

By Luke Shankula

The coronavirus pandemic has affected virtually every aspect of our daily lives, from schooling to socializing to business. Since lockdowns commenced nearly a year ago, I’ve had mortgage loan officers, long accustomed to building relationships and generating leads through in-person networking, asking me how they can generate new business.

Sure, spending money on advertising is one strategy. But in a brave new world where people are spending huge amounts of time online, my advice to loan officers is this: go social like you mean it. These are my top three ways that loan officers can grow leads organically—that is, without spending a dime.
  • Be strategic with social media engagement.
  • Create quality content that people want to consume.
  • Present yourself in a genuine manner—i.e., be the “real you.”

Choose your platforms strategically

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Image by nominalize from Pixabay

Unless you’ve got a monstrous amount of time to devote to social media or the budget to pay someone else to do it for you, it’s difficult to have a huge presence across several different platforms. Instead, I tell my clients to choose one, two, maybe three social media platforms, and get really good at using those. This comes down to researching which audiences you’ll reach on different platforms and honing in on those that can be the most fruitful. Here are just two examples of how I tell clients to use the many platforms out there:
  • LinkedIn: While LinkedIn isn’t exclusively a B2B platform, it is the place where you’re more likely to network with referral partners, such as real estate agents and other loan officers. It’s a great place for work-related content, but posting links to shared content will actually reduce your engagement here, since LinkedIn (and Facebook) wants to keep people in the site. Instead, create short, original posts that talk about your business. This doesn’t have to be “hard sell” stuff. Try posting video or screenshot testimonials from happy clients, or you celebrating closing a loan in record time. This is called “social proof”—it’s what establishes you as a leader in your field and attracts potential colleagues and referral partners. Also, be sure to congratulate colleagues who post about promotions or job change. But go beyond a simple “Well done!” with substantive, sincere praise. “Congratulations Jan! I’ve been following your career since we worked together at ___, and it’s no surprise you’ve been so successful.”
  • Facebook: If LinkedIn is your office, Facebook is your living room. Use your personal Facebook page—yep, that’s right; your personal page, as it’s amazingly difficult to generate organic traffic on a business page—to share your original content on mortgage news, career wins and challenges. Intersperse these with normal Facebook stuff, whether it’s family photos or funny animal videos. When you sprinkle in the work-related posts, always think about engagement: “The Fed is threatening to raise interest rates again: do you think it’s too soon for another rate hike?” Make your non-personal posts public so that they can be shared with anyone. Accept friend requests that don’t seem sketchy or stalkerish. And engage, engage, engage.

Create quality content

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Image by Gerd Altmann from Pixabay

I say it all the time and I’ll never stop saying it. When it comes to growing organic leads, it’s about quality, not quantity. Posting 60 pieces of shared content a day, regardless of the platform, is going to turn people off and make them reach for the dreaded “mute” button—and it might also get you flagged as a spammer. Instead, post original, quality, shareable content that people can use. Here are just a few ideas:
  • A short video (60-120 seconds is ideal) of you explaining how the mortgage pre-approval process works, or telling folks how they can improve their credit score
  • An attractive infographic showing the steps from loan application to closing
Remember, most first-time buyers—and a lot of second- or third-time buyers—have no clue how this stuff works. By creating content that explains the process, you establish yourself as an expert. Just don’t forget to add links to your email address and business website!

Just do you

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Image by mohamed Hassan from Pixabay

They say that all business is personal, and that’s truer now than ever before. There might have been a time when prospective loan applicants could choose from just a handful of loan officers. Now, there are more than 300,000 loan officers in the US, most of them reachable with the click of a mouse. So how do you stand out in a crowded field? Just by being you—and social media is the place to do it.
  • Be genuine. Share your kid’s stellar report card and your spouse’s new promotion just as readily as you do mortgage industry news. You’re a lot more than just your job, and your clients want to know that.
  • Engage actively, but naturally. Make a concerted effort to share and comment more on social, but don’t fake it. If you’re interested in a topic, try to generate lively discussion around it. If you’re happy for a friend or colleague’s positive news—express it!
  • I tell my colleagues to be themselves online and in-person, with one caveat: stay as apolitical as possible. Mortgage loans aren’t red or blue!
Building a social media presence that generates organic leads won’t happen overnight. It takes months, if not years, to create and curate quality content, build your followings and raise your profile. But when it all starts to click, it’s some of the most rewarding business you can land—and not just because it’s free. For loan officers, marketing and lead generation through social media enables you to really create a trusted brand. And the satisfaction of knowing you did it yourself, using your own initiative, creativity, and industry knowledge? That’s priceless.

How This Powerhouse Woman Created an 8-figure Real Estate Business and How You Can, Too

By Victoria Kennedy

I am no stranger to the determination it takes to grow a real estate business. As a teacher turned Realtor®, I knew from the very beginning that I had to forge my own path.

When I first obtained my license in 2001, I was brand new to the industry with no one to show me the ropes. It was a time of unpredictable growth in northern California’s market, but with a little hard work and a lot of passion, I learned the ins and outs of the industry. I have faced numerous challenges throughout my years as an agent, including recessions that affected not just me, but the entire nation. As many agents were exasperated with endless foreclosures and short sales, I decided to do something about it and obtained my Certified Distressed Property Expert in order to better serve my client’s needs as I continued to grow my business to the empire it is today, selling an average of 100 plus homes a year with a career total of more than 2,200.
It all goes to show that in this industry, you have to be willing to adapt, have an exceptional work ethic, a knack for marketing and a devotion to your clients. The educator still in me from the years I spent as a third-grade teacher drives my desire to teach others, and I have decided to combine my two passions to educate other realtors how they, too, can grow their real estate business to 8-figures.

Keep learning.

Even if you have been in the business for years, there is always something learn from other real estate agents, articles or even seminars. None of us should ever be too proud to continue broadening our minds as a way to better help the people who are entrusting us with one of the biggest decisions of their life: selling or buying their home.
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Image by Gerd Altmann from Pixabay

I realize my background in education makes me a bit more passionate about learning than the typical Realtor®, but it is a tool that has served me well. I have been able to hone my marketing skills, learn more about the tools available to me, discovered the ins and outs of the real estate market and how to best connect with others.

Understand marketing.

Marketing is the key to success for any industry, but it is such an important component to real estate. It is the way we generate solid leads that turn to business. Of course, social media and online marketing has become the driving force behind much of today’s marketing. Did you know 99 percent of millennials begin their home search online? Think of the multitude of customers you are missing by not taking advantage of social media platforms.
Any Realtor® needs to have a concrete marketing plan in place. A Google My Business listing is a must. This is the sidebar that appears on the page when you Google a business or service. How are the thousands searching for agents in your area going to know you exist if they can’t see you on the biggest search engine available?
From Facebook to Instagram to LinkedIn, there are a number of platforms out there ready to help you expand your business. You just have to do your research to determine which fits your company the best, or if it is a combination of several. Facebook continues to be the most used by agents as its demographics tend to represent the target audience for many agents across the country.
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Image by Pixelkult from Pixabay

Instagram is on the rise as one of the best ways to reach potential clients as stunning home photos can capture a wide audience. LinkedIn might not be the best use of your time for finding potential home buyers or sellers, but it is a great way to connect with other agents.
Make sure to use local hashtags with your industry to help reach people in your area looking to purchase their next home.
Another part of marketing is to never underestimate the little things, such as staging and a professional photographer – particularly on platforms like Instagram where a visual representation is everything. Videographers and done photographers also make for great additions to your real estate team. Don’t forget to combine your social media marketing with a mixture of local resources, such as your community newspaper or area billboard companies.

Engage the audience.

While picturesque photos and informational posts are great tools, I have discovered videos are crucial to engaging the audience. Video posts are 12 times more likely to be shared than those without. When you share a video, people are connecting with you. They are getting to know your voice, your face, and what you stand for. You can establish yourself as a professional as you interact with the audience on a wide variety of real estate topics, from tips on purchasing a home to the latest trends in countertops to the hottest neighborhoods in the area.
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Image by StockSnap from Pixabay

The more videos you publish, the bigger your audience will become. When one of those viewers is ready to buy their home, they are going to want the professional they have come to know and trust to walk them through the process.

Build relationships.

Many agents are so focused on new clients, they underestimate the power of keeping existing ones. It costs a Realtor® a whopping seven times more to land a new client than it does to keep one who previously bought or sold a home with them. Do you know how you keep those customers and increase your profits from a possible 25 to 100 percent? By building relationships.
It does not matter if your customer is buying a $200,000 home or a $1 million dollar home. That couple searching for their starter home might have built an incredible life that affords them a luxury home in a few years. You just never know. By treating everyone with kindness and respect, you will be treated the same in return. Another way to develop relationships is through making connections in your community. This is another way social media comes in handy. Search for businesses, nonprofits and groups in the area. Make sure to follow them and engage in their posts by liking and commenting.
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Image by Werner Moser from Pixabay

Agents often overlook the importance of helping out the community. Doing so is a great way to portray the integrity you want to run your business with while creating trust. For example, education remains dear to my heart, so I enjoy being involved with programs and scholarships at the local schools. Find what your passion is and help out your community. Continuing to always expand upon your skills while creating a network in the community around you will always be a step in the right direction. However, if you find yourself ready to grow your digital footprint and become an authority in your industry, we host monthly Accelerator programs for FREE to help you take your business to new heights.
Krista Mashore has an exclusive coaching program that teaches professionals how to become the go-to authority in their communities. She has spoken on the Inman stage and has been featured in Yahoo Finance, Wall Street Journal, Authority Magazine among other publications and has been a guest at numerous podcasts including Conscious Millionaire. Click here (https://kristamashore.com/2DaysLive) to join the 2-day Live Coaching Event with Krista and transform your Real Estate Business. Learn more from Krista at her next event, HOW TO CLOSE 100+ HOMES A YEAR (kristamashore.com), March 23-24.

Discover Real Estate Investing with a NEW Technology and INTERACTIVE Platform

Learn about Realty411’s INTERACTIVE Investor & Industry Expo – March 20th and 21st, beginning at 8:30 AM PT.

This UNIQUE and INTERACTIVE online event will provide real estate investors, brokers / agents / lenders, entrepreneurs and service professionals a new, tech-driven way of connecting within Realty411.com’s “Virtual World”.

WATCH THIS VIDEO:
https://www.youtube.com/watch?v=t4Whl82NHk4

THEN RSVP TODAY AT:
https://ezxpo.biz/realty411expo/attendee_register

PLAN YOUR WEEKEND, VIEW OUR AGENDA:
https://ezxpo.biz/realty411expo/events

Realty411’s Virtual Expo Network will include the following game-changing features:

(1) Virtual Lobby Session Tracks
(2) Forum for ongoing discussion before, during and after
(3) Chat (Group, Private, Video and AI-Chatbot)
(4) Multiple Webinars to Enjoy, Plus LIVE Streaming by Session Tracks
(5) Social Live – Facebook Live, YouTube Live, Periscope Live, etc.
(6) Marketing Analytics for the Best Qualified Leads
(7) Private Expo Network Exchange to Connect Multiple Virtual Expos for Maximum Networking

Be sure to explore this amazing new platform and technology.

After registration, guests can explore the platform and get ready to CONNECT LIVE and in real time with amazing experts on March 20th and 21st beginning at 8:30 am:

https://ezxpo.biz/realty411expo/attendee_register

Not a fan of virtual networking? Prepare to visit Southern California on August 28th, 2021, for our Los Angeles GRAND Real Estate Expo being held at UCLA (University of California, Los Angeles).

This event is produced with LAREIC and Sam’s Real Estate Club of Los Angeles. Our last LA Grand Expo in 2019 attracted over 800 guests. Additional details will be shared soon, please mark your calendar.


Since 2007, Realty411.com has assisted top companies expand their visibility and grow their business, contact us for a complimentary marketing session. Investors, do you have questions about real estate or need capital for your deals? CALL US @ 805.693.1497.

How the Opening Back up of the Economy should affect Private Lending

Image by Gerd Altmann from Pixabay

By Edward Brown

When the COVID-19 pandemic first hit the United States in March 2020, it was anybody’s guess as to how the private lending market would be affected. At first glance, one would presume that loan demand would have been negatively affected due to the expectation that borrowers were going to “hunker down” and not ask for, nor spend money, as we, as a nation, even the world, had not experienced a shutdown of this magnitude since the pandemic during WWI.

In the early stages of this effectual shutdown of most of the economy, this was the case. Borrowers were reluctant to take on debt, as the future was uncertain as to how they expected to pay back loans. However, as time went on, even though most businesses saw a large decrease in revenue, the lockdown/shelter in place, had another affect; many people were frustrated, feeling cramped where they lived, as a large part of the workforce had to work at home, and many households were not prepared to be at home 24/7. This put an undue hardship, emotionally, on people, as they tried to balance work with home life; especially if they had younger children who were not able to go to school.
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Image by Alexandra_Koch from Pixabay

Since many businesses were closed, people were able to save money, as they had no place to spend it, so to speak. This lent itself to the thinking that this was the new norm – working from home. This thinking made people start to ponder the future regarding the work/home life balance, and many chose to increase their living space. This, culminating with the fact of no commute for most workers, produced increased prices of homes in the suburbs where one could buy a larger house than in metropolitan cities. The frenzy that ensued for house purchases was a boon for private lending, as, not only were banks a bit gun shy due to the pandemic, but buyers were facing competition from other buyers and needed a competitive edge – quick closing offers. These two factors [banks slowing down on lending and the ability to provide capital very quickly], saw many private lenders having their best deal flow, by volume, in decades.
The question, for private lenders, is what happens after the economy eventually loosens up restrictions for most businesses, so they can get back to a somewhat normal cycle? There are those who believe that working from home will be the new norm for many workers.
The thought process is that companies that have been use to having workers work from home have proven that they can be productive over this past year. These same companies looking to cut costs will point to believing that they can shave off a lot of fat off of their income statement by lowering a large part of their expenses – rent. Since workers do not need to come into the office, and, with the technology of Zoom, rent expense can be significantly eliminated.
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Image by Joshua Miranda from Pixabay

Case in point; SF Gate reported that Sales Force cut back 325,000 square feet of space it was planning on occupying in San Francisco after adopting a permanent remote work policy. Many companies have followed such as Drobox, Twitter, and Facebook. Rents in the surrounding areas have decreased as much as 20%; however, prices for homes have not seen such a decrease, and, homes that have more square footage command a premium.
However, there is the possibility that, once a vaccine is widespread and we have moved on from the pandemic, many companies will start to require workers report back to the office. Some companies are already requiring employees go back to working in the office, as they believe productivity will increase compared to at home workers. This may start to force a shift of people moving back to the city from the suburbs.
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Image by hakan german from Pixabay

Interest rates are still relatively low, but they are starting to creep up. Many home buyers believe they should find something soon before the rates for mortgages go higher. The demand for capital is still strong and it does not appear that it will taper off anytime soon. Banks still have strict criteria regarding lending standards, and recent changes in the Dodd Frank rules did not dimmish these standards. In addition, borrowers who requested deferments from their lender may not have had their credit scores lowered due to these requests, but a memo recorded in the credit report has effectively prohibited conventional financing for them; at least, for a while. Other reasons many believe demand for housing will continue is due to a housing shortage. Too many restrictions by city or county officials hamper housing starts, and costs of both material and labor have dramatically increased. This put an undue burden on builders, as their profit margin gets squeezed; thus, the law of supply and demand as well as low interest rates [that appear to be relatively stable] should keep housing prices strong. During the Great Recession, many homeowners lost their houses to foreclosure. Many Millennials remember how their parents lost their home, and this lent itself to many people choosing to rent instead of purchase. Over time, however, these [now grownups] are starting their own families and have healed from the wounds of the Great Recession to where they are deciding it is better to buy rather than rent. This, too, is expected to fuel higher housing prices.

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Many housing sectors are still seeing multiple offers or houses that are being sold in less than a week. This phenomenon puts the would-be buyers in a predicament as to how to put in an offer that will be accepted to a seller. This is where private capital is a huge asset to potential buyers, as they can use private capital to make their offer much more attractive to the seller in that they can close the transaction very quickly without contingencies. Mark Hanf, president of Pacific Private Money has seen these buyers come to him in droves for capital and reports that his company had its best quarter in the last quarter of 2020.
One of the main advantages to private capital markets is that they do not have to rely on asking for new appraisals in every situation. Each case is different, and, many times, a recent appraisal that the borrower provides to the lender or a broker price opinion might suffice. Banks need to follow FIREA guidelines where the appraisal process is much longer, and this lends itself to a lengthy process to which the borrower may not have the luxury of waiting.
How long will the demand for private capital last? As long as banks continue to drag out the lending process, demand for housing stays consistent, and borrowers desire to purchase before interest rates and housing prices increase beyond where the borrowers feel comfortable, there should be a steady flow of requests for the foreseeable future.

ABOUT EDWARD BROWN

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Edward Brown currently hosts two radio shows, The Best of Investing and Sports Econ 101. He is also in the Investor Relations department for Pacific Private Money, a private real estate lending company. Additionally, Edward has published many articles in various financial magazines as well as been an expert on CNN, in addition to appearing as an expert witness and consultant in cases involving investments and analysis of financial statements and tax returns. Edward Brown, Host The Best of Investing on KTRB 860AM The Answer on Saturdays at 8pm and Sports Econ 101 on Saturdays at 1pm on SiriusXM channel 217 21 Pepper Way San Rafael, CA 94901 [email protected]

COVID1Stop Solution

By Leon McKenzie

A new solution is now available for those of you that want to have your Covid information at your fingertips.

Unlike the Airline Passport apps that are now appearing, this solution saves your Test/Vaccination information in your own ultra secure digital vault. Based on bank level security standards this solution prevents anyone other than you from accessing your information.
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This approach solves the oft quoted concern of who has access to my data – YOU DO! Saving your information is as easy as taking a picture and retrieving it can be done with a single swipe. Want to show your Covid status – now it is so easy. This app has been designed to be used by everyone – the App is FREE and there is but a nominal cost to add Test/Vaccination information. Want to manage your family’s information – simply use the Family option provided. Take charge of your Covid information – always have it available.
About All Life Transitions, LLC is a nationally branded company providing services and solutions to individuals involved in a Life Transition. Our COVID1Stop solution allows you to record your Covid journey. Since the start of the pandemic, AllLT has been working to provide solutions that will help those impacted by the most significant Life Transition any of us will experience.

COVID3Step Program

By Leon McKenzie

We all know that the Covid-19 Vaccination process is confusing. Getting on a Waitlist seems to be the answer. But there really is more to it. Is the center nearest you the best place to go? Are they in the queue to get new doses? Which waitlists are supported by this center? What do you do once you are on a waitlist?

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So many of us need help – fortunately there are folks that can provide that help. The COVID3Step solution identifies those folks and provides you answers. You simply state your zip code and the COVID3Step team rolls into action to identify the closest centers as well as dosages last received and risk categories & waitlists serviced. If you need additional help just ask. This is a FREE service staffed by volunteers that want to make a difference. ANYONE THAT WANTS A VACCINATION SHOULD BE ABLE TO GET ONE LET THE COVID3Step TEAM HELP! If you want to Volunteer – there is always a place for you.
All Life Transitions, LLC is a nationally branded company providing services and solutions to individuals involved in a Life Transition. Their COVID3Step solution brings help to anyone trying to understand the Covid-19 Vaccination process. Since the start of the pandemic, AllLT has been working to provide solutions that will help those impacted by the most significant Life Transition any of us will experience.

Learn About Our Upcoming INTERACTIVE Investor & Industry Virtual Expo

By Mabel Travis, Staff Reporter

Discover insight and details on Realty411‘s upcoming INTERACTIVE Industry & Investor Virtual Expo the weekend of March 20th and 21st.

Beginning at 8:30 AM PT, Realty411‘s unique and dynamic online event will provide real estate investors, brokers/agents, lenders, service professionals, entrepreneurs and individual wealth-builders with a new, tech-driven way of connecting within Realty411‘s “Virtual World” in real time.

Watch Our Video, then RSVP HERE.

This online weekend virtual conference is spotlighting eZ-Xpo, a new platform developed in Silicon Valley, California. This new portal was created to provide maximum networking and futuristic e-learning. Expo guests will begin each day by entering into Realty411‘s “Virtual Exhibit Hall” where experts are waiting to engage. In this online room (see video above or photographs below) expo guests can interact live via chat, plus video stream with representatives from dozens of companies.

RSVP NOW – LEARN MORE

Realty411’s Virtual Expo Network will include the following game-changing features:

  • Virtual Lobby Session Tracks
  • Forum for ongoing discussion before, during and after
  • Chat (Group, Private, Video and AI-Chatbot)
  • Multiple Webinars to Enjoy, Plus LIVE Streaming by Session Tracks
  • Social Live – Facebook Live, YouTube Live, Periscope Live, etc.
  • Marketing Analytics for the Best Qualified Leads
  • Private Expo Network Exchange to Connect Multiple Virtual Expos for Maximum Networking
Be sure to explore this amazing new platform and technology today, please go to: https://ezxpo.biz/realty411expo Realty411‘s upcoming INTERACTIVE Expo, the weekend of March 20th and 21st, will elevate REI events to a whole new level.

RSVP NOW – LEARN MORE

Typically, an event of this caliber would cost hundreds of dollars for admission; however, thanks to the generous support of our sponsors, subscribers, and monthly members, this revolutionary virtual event is complimentary for everyone to enjoy.
Hundreds of investors have registered already and this new platform can accommodate thousands of guests, unlike online events hosted in the past. It’s time to discover networking in a whole new way. To RSVP for Realty411’s INTERACTIVE weekend expo, CLICK HERE

Or, visit directly here:

https://ezxpo.biz/realty411expo/attendee_register

The schedule for our Interactive Expo is available: CLICK HERE Additional details about Realty411’s INTERACTIVE Investor & Industry Expo will be available via email to registered attendees. Be sure to register today to receive the latest details and insight on this dynamic event.

RSVP NOW – LEARN MORE

50 Years of Investing in Real Estate

Image by Dewald Van Rensburg from Pixabay

By Mr. Land Trust, Randy Hughes

This is my 50th year of investing in real estate. It seems impossible, but it is true. I have invested in almost every type of real estate, but I have concentrated primarily on the Single-Family Home as a long-term store of value. I bought my first rental house in 1969. It was a two-bedroom, one-bath ranch with a one-car detached garage. I was in college and rented the house to other college students. Four of them lived in an 800 square foot box.

It took my life’s savings, $800 as the down payment. I assumed a Veteran’s fixed-rate, 30-year loan with 26 years left on the amortization. Back in that day, anyone could assume a VA loan for a $35 fee. By the time I graduated from college, I owned three rental houses. Upon graduation, I went to work for an insurance company that needed a small office to rent. I used the equity in the rental houses to fund the down payment for a small office building and rented it to the insurance company for which I worked.

Image by StockSnap from Pixabay

My wife and I married right out of college. We both had jobs to pay for our living expenses. This freed up the positive cash flow from the rental houses to accumulate another down payment to buy another rental house. We did this for 20 years before ever taking a dime out of our investments. Every dollar of positive cash flow was reinvested in more houses. Was that easy to do? NO! There were many temptations along the way. A new car would have been nice, maybe a motorcycle, or how about an expensive vacation?
We lived well and enjoyed those 20 years, raising two daughters. But we did not live beyond our means. We lived BELOW OUR MEANS.
Who does this in America today? Not many. It is a foreign concept to most Americans, but it really is true that if you live below your means and invest for the long term, your future will be bright. You do not have to be brilliant, cunning, dishonest, or a trust fund baby to be successful. All you must do is work hard, uphold your commitments, build an honest reputation, and keep your “nose to the grindstone.”

Image by Gerd Altmann from Pixabay

Think about it this way, when you are born you have three to four twenty-five-year amortizations ahead of you in your life. In a perfect world, you could borrow one million dollars on the day you are born and buy 5 to 10 rental houses (depending on where you live). When you turn 25 years old, you will be a millionaire! Your tenants paid the loans off for you! You could then borrow another one million dollars and do it again by age 50. And, upon retiring at 75, you would have another million dollars. So, set your goals! How many millions of dollars do you want in your future? Yes, I have seen booms and busts along the way, but I never ran scared and sold everything because of fear of “losing it all.” I reasoned that even if the houses did not appreciate, people would always need a place to live and many would pay rent to have a roof over their heads. Cash flow was my ultimate goal. After all, who wants to EVER sell a cash-cow?
So, does it matter what the cash-cow is worth? Not really, if the cow is producing. That is all that you should be concerned about. And, from a tax standpoint, you don’t EVER want to sell. The capital gains tax will kill you and deplete your earning power. The best tax plan is to die! Yes, you read that correctly . . . die! Your heirs will get a “step-up-in-basis” when they inherit your properties, and they will get to depreciate them all over again!! OMG, life doesn’t get any better!!!
I could go on and on about the wonderful world of real estate, but this article is supposed to be short and to-the-point. (You have better things to do than read too much and not be out looking for “Killer Deals.”)

Image by StockSnap from Pixabay

Therefore, I shall end this article with a few of my golden nuggets: 1. Always use a trust when buying ANY kind of real estate. 2. Do not own anything in your name personally. 3. Learn how to use options on real estate, they are almost risk-free. 4. Concentrate on getting Cash Flow FREE, not rich. 5. If it is not against the law, it must be legal. 6. Live a corporate “lifestyle.” 7. Avoid government employees at all costs. 8. Build a team with which to work (Lawyer, Title Co., Accountant, Insurance Agent, Banker) 9. Always use a P.O. Box address. (Or the street address of your Post Office.) 10. Best asset protection plan? Don’t get divorced!

Randy Hughes, Mr. Land Trust

I encourage you to learn more by going to my FREE online training at www.landtrustwebinar.com/411 and text “reasons” to 206-203-2005 for my free booklet, Reasons to Use a Land Trust. You can also reach me the old-fashioned way by calling me at 217-355-1281. (I actually answer my own phone unlike most other businesses in America today!)

Behind the Scenes: What it Means to Service a Loan

Image by Mediamodifier from Pixabay

Here at Ignite Funding we offer passive real estate investments that earn investors a 10%-12% annualized fixed income. All you have to do is choose an investment, fill-out some paperwork and send in your funds. Now you can sit back and enjoy your returns, but for Ignite Funding, the work carries on. Today we are giving you a behind the scenes look with Pat Vassar, Director of Underwriting, to see some of what Ignite Funding does in its daily operations to keep these investments passive for its investors.

For construction/development loans, do you visit the properties to see the borrowers progress in-person? How often?

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Image by Russell Holden from Pixabay

Carrie Cook (Ignite Funding’s President) and I visit each property on average once every four months. In a given year, we can service up to 100 projects, visiting each of those about four times (depends on the length of the loan) averages out to about 350 total site visits per year. At each site we are looking to make sure that the money is being used to enhance the value of the property, whether it’s for horizontal development, vertical construction, or both. We recently started sharing some of our videos* of these site visits with investors so they can see their funds in action and the value of their collateral increasing over time.

For acquisition projects and projects that do not involve physical/tangible changes to the property, how do you track that progress?

Just because you can’t physically see it, entitlement work and zoning permits add a tremendous amount of value to a property because they can sometimes take more time and effort than the actual development/construction of the project. We ask for updates on when the city or county planning commissions are scheduled, follow-up to see if plans were approved, and if so, what were the conditions. Usually when something is approved it is not unanimous. 99.9% of the time there are conditions, such as you have to add an offsite improvement like a traffic light or stop sign to a major intersection. We want to see what those conditions are because if they are onerous and cost a lot of money, it will devalue the site and we will need to pay attention to the viability of it in the future. With Ignite Funding’s strong development background, we can often help our borrowers troubleshoot these conditions to get the project back on good ground.
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Image by Gerd Altmann from Pixabay

Are you keeping track of the borrower’s financials even after their loans have been funded?

We receive quarterly financial updates from the borrower on both the special purpose LLCs that own the properties and the parent companies that run those LLCs. The funds provided for the projects flow in-and-out between both entities. Therefore, we keep close tabs on these reports to see if there is any instability happening internally with the borrower. If the borrower is working on a subdivision (property where they are selling multiple lots or homes), we also receive weekly reports on sales velocities to see how fast they are getting them under contract and ultimately closing. With this information we look to see how that corresponds with the underwriting we did before we originated the loan to see if we were on target and, more importantly, if the borrower is on target with their sales and traffic count predictions. We receive the borrower’s annual financial audits as well.

How often are you in communication with the borrowers?

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Image by Tumisu from Pixabay

Every day, whether it is on current or upcoming projects we are always in communication with the borrowers. We also visit each borrower’s parent company once a year. This is important because then we can see if they are adding staff or cutting back, and if it’s the same faces as before or if they have cleaned house. What’s observed at the in-person visits and in the annual financial audits are more indicative of the overall health of the company. With quarterly financials it is very easy for people to move money around to make it look like everything is great or status quo. This blog barely scratches the surface of everything Ignite Funding does for its investors and how it provides solid Trust Deed investment opportunities. For more information about Trust Deed investments or if you wish to schedule a FREE consultation with an Investment Representative, please click here.

Ignite Funding, LLC | 2140 E. Pebble Road, Suite 160, Las Vegas, NV 89123 | P 702.739.9053 | T 877.739.9094 | F 702.922.6700 | NVMBL #311 | AZ CMB-0932150 | Money invested through a mortgage broker is not guaranteed to earn any interest and is not insured. Prior to investing, investors must be provided applicable disclosure documents.

Basic Training Boot Camp – Now Virtual

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