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Nation’s Fastest Growing Solar Company SOAR Energy Partners with Better Earth to Disrupt Real Estate Sustainability Sector

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The company, co-founded by HGTV stars Tarek and Heather Rae El-Moussa, will help facilitate Better Earth’s $400 million in annual sales.

SOAR Energy, the #1 fastest growing solar company co-founded by HGTV stars Tarek and Heather Rae El-Moussa along with Shelby Elias and led by mortgage veteran Brian Decker, today announced its partnership with Better Earth, the leading vertically integrated residential solar energy installation company.

The move marks a pivotal step into the real estate sustainability sectors of California, Arizona, Texas and Florida on the heels of the recently passed Inflation Reduction Act, which allocated nearly $400 billion in federal funding toward clean energy. The companies will collaborate to strengthen their shared mission of educating consumers about solar energy options.

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“We started SOAR with the goal of confronting the climate crisis head-on and emphasizing the importance of clean energy in the real estate sector,” said Tarek and Heather Rae El-Moussa. “More solar energy systems are being installed now than they were even a few years ago, and the capacity for solar energy in the U.S. is growing rapidly. Combining efforts with an innovative, fast-growing company like Better Earth was a no-brainer. Together, we are committed to making solar energy affordable and easy for residents across all states where our business is active.”

The Solar Energy Industries Association set its nationwide goal for solar energy to reach 30 percent of U.S. electricity generation by 2030, highlighting the fast-tracked growth the sector is set to see over the next several years. Further, the U.S. Department of Energy recognizes solar energy as the most abundant energy source on earth. However, the residential real estate sector has grappled with pain points as solar panels remain a hard-to-navigate topic for brokers across the U.S. Together, Better Earth and SOAR Energy are determined to change this. Since joining forces, the companies have worked together to install nearly 1,000 solar energy systems in homes across the states it operates in, and in six months have created over $20 million in energy savings for homeowners over the next decade.

“Better Earth and SOAR Energy have set out to disrupt and redefine the real estate sector’s approach to solar energy,” said Zain Jan, Chief Executive Officer at Better Earth. “There is a misunderstanding about how affordable solar energy options are for homeowners, and we are committed to making a significant impact on both consumer education and the environment we all share. By joining forces through this partnership, we are eager to solve the issues facing the sector and grow in our efforts across the states we serve.”

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SOAR Energy’s solar systems are fully transferrable upon the sale of a home and offer financing options with no line on the property, vastly differentiating the company within the sector. The systems, which typically take no more than 90 days to be fully installed and begin saving homeowners money, hold Pearl Certifications, highlighting their unmatched quality and energy efficiency. Additionally, for every installation made, SOAR Energy and Better Earth donate a portion of the proceeds to GivePower, a nonprofit organization that focuses on providing clean water globally.

As the federal government continues to roll out additional clean energy initiatives, SOAR Energy and Better Earth will remain at the forefront of the sector, educating its consumers on how these can apply to them. For more information on this partnership, visit www.soarenergy.com.

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A Third of Realtors® Assisted Their Clients With Buying or Selling a Property That Had “Green” Features in the Past Year

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Photo from Pixabay

Key Highlights

  • Sixty-five percent of Realtors® said promoting energy efficiency in listings was valuable.
  • More than a third of respondents – 36% – reported that their multiple listing service had green data fields.
  • Over half of Realtors® said their clients were interested in sustainability.

Thirty-two percent of Realtors® said they had been directly involved with buying or selling a property that had green or eco-friendly features in the past 12 months, according to a new report from the National Association of Realtors®.

NAR’s 2021 Realtors® and Sustainability Report surveyed Realtors® about sustainability issues facing the real estate industry. The association released the report in recognition of this year’s upcoming Earth Day celebration.

Sixty-five percent of respondents said promoting energy efficiency in listings was valuable, with 36% reporting that their multiple listing service had green data fields. Among Realtors® who did have MLS green data fields, 36% used them to promote green features, 25% highlighted energy information and 13% listed green certifications. More than half of those surveyed – 55% – said their clients were interested in sustainability.

“A growing number of consumers are seeking homes with features that are good for the environment and, by extension, good for their wallets by reducing utility expenses in the long run,” said Jessica Lautz, NAR vice president of demographics and behavioral insights. “The pandemic has led to an increased focus on wellness and sustainability is an important variable in that overall equation for some people.”

solar-panels-1477987_1280Photo from Pixabay

A strong majority of Realtors® – 82% – said properties with solar panels were available in their market and 40% said solar panels increased the perceived property value.

Twenty-two percent of respondents said that a high-performance home – defined as a systematic building science approach to home improvements that enhance indoor comfort, health, operational efficiency and durability – increased the dollar value offered compared to other similar homes.

The home features that Realtors® believed were most important to clients included the windows, doors, and siding (39%); proximity to frequently visited places (38%); a comfortable living space (37%); a home’s utility bills and operating costs (23%); and commuting costs (15%).

pexels-vecislavas-popa-1571463Photo from Pexels

A quarter of respondents – 25% – had clients who frequently or sometimes requested to see properties close to public transportation. Fourteen percent of those surveyed said that a neighborhood’s walkability was very important to their clients while 8% said the same about access to bike lanes and paths.

Methodology

In March 2021, NAR invited a random sample of 65,471 active Realtors® to fill out an online survey. A total of 5,048 useable responses were received for an overall response rate of 7.7 percent. At the 95 percent confidence level, the margin of error is plus-or-minus 1.38 percent.

The National Association of Realtors® is America’s largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.

Home Energy Audit

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Infographic created by Mendel Plumbing and Heating.