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How To Win at Real Estate Investing Despite Sky-High Interest Rates

Asset-Based Lending Can Boost Your Borrowing Capacity

A real estate investor can get financing for an investment property through asset-based lending. This kind of loan is determined by the borrower’s liquid assets and credit score, not by their income or employment history.

When compared to dealing with institutional banks, the asset-based loan application process is typically quicker, requires less paperwork, and results in cash in hand sooner, allowing you to make larger purchases and advance as a real estate entrepreneur. Asset-based loans are a specific type of bridge loan (12-24 months) used only for investment and commercial properties.


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If you have a foreclosure on your record or poor credit and are having problems securing a loan from conventional banks, asset-based lending can be advantageous. It is particularly beneficial if your real estate investing business is expanding quickly and you need money to keep going.

How Do Asset-Based Loans Work?

Hard money lenders in asset-based lending use your collateral, in this case real estate, to assist you in getting more money to finance additional real estate projects. If your money is invested in real estate, it is not liquid, and if your business is expanding quickly, it’s likely that you need more money to keep expanding. Hard money lending can help in this situation.

Compared to traditional banking institutions, hard money lenders can provide you cash faster, with less red tape and more flexibility. A hard money lender will consider your accounts receivable, equipment, and inventory in addition to the equity in your current real estate assets to determine the amount of your loan. Hard money lenders typically charge a higher interest rate than standard banks because the real estate is not liquid and you are not borrowing against your own income.

What Are The Benefits of Asset-Based Lending?

Asset-based financing has a number of advantages, whether you’re attempting to find out how to fund a multi-family property or require a commercial loan.

These loans often close more quickly and with less paperwork than traditional loans. These loans have less stringent underwriting requirements and higher interest rates, but they also close more quickly than term loans.

The gap between expenses and incoming cash receipts for your company can be filled by cash flow asset-based lending solutions.


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The loan amount is unrestricted, so you are free to utilize it however you see fit (such as equipment purchase.)

Stratton Equities will make it simple for you to convert your collateral into cash through asset-based financing so you can fund your next big idea. Call Stratton Equities at 800-962-6613, send us an email, or fill out an application for loan pre-qualification right away if you have an investment or commercial property and would like to talk with one of our Loan Officers.


Michael Mikhail, CEO Stratton Equities

Michael Mikhail is the Founder and CEO of Stratton Equities, the nation’s leading hard money-lender to national real estate investors, with the largest variety of mortgage loans and programs nationwide.

Having launched Stratton Equities in early 2017, Michael has always been an entrepreneur and innovator in the real estate market, purchasing his first home at 19.

A serial entrepreneur with a foresight for business opportunities, Michael had a slew of small businesses prior to launching Stratton Equities. One of his most prolific ventures was a car wash connected to a gym he was affiliated with in Florida during 2001-2002 while attending college.

It wasn’t until he graduated from Florida State University with a degree in Business, that he officially joined the mortgage industry in 2003 and decided to travel to explore his options globally.

After travelling to 19 countries in 5 years, Michael knew two things; he wanted to start his own business and launch it in the United States. He knew that moving back to the states was the best place he could start something small and grow it into something infinite.

In 2017, Michael noticed how the mortgage industry had transformed after the regulations presented from 2008-2012, and knew it was time to set out something on his own, thus creating Stratton Equities.

Under Michael’s leadership, Stratton Equities has grown into one of the biggest leaders in the Mortgage and Real Estate industry across genres and platforms.


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STRATTON EQUITIES’ HARD MONEY MEET AND GREET ON MAY 22

Loan Officers, Real Estate Agents, Developers and Investors are invited to the Son Cubano Restaurant in West New York in May to learn more about Stratton Equities

April 17,2019- Parsippany NJ – New Jersey based Mortgage Lender, Stratton Equities, is making noise with their launch event; The Stratton Equities’ Spring Meet and Greet on Wednesday, May 22. To RSVP or learn more information about the Spring Meet and Greet follow the link here: https://strattonequitiesspring2019.splashthat.com/

Stratton Equities is a leading Nationwide direct Hard Money Lender that offers the most diverse array of programs in Today’s industry. Providing loans such as Hard Money, Private Money, Fix and Flip, Stated Income, Commercial, and more.

The Parsippany, NJ, flagship location is home to Founder, serial entrepreneur Michael Mikhail, and hungry Loan Officers that close their first loans in an unheard of previously – 4-6 weeks- and now they are ready to make a splash in the fast growing Mortgage lending industry with their upcoming Meet and Greet event.

After their soft launch in mid-2017, Stratton Equities focused on building their foundation of providing the most innovative programs at the lowest rates.

In early 2019, Stratton Equities became listed in the Scotsman Guide and focused their efforts on expanding outreach with the creation of their Seasonal Meet and Greets.

The focus of each event is to connect Loan Officers, Real Estate Agents, Developers and Investors– face to face- with curated one on one meetings during an entertaining affair focused on showcasing the high quality and luxury lifestyle that Stratton Equities possesses.

On Wednesday, May 22, The Stratton Equities’ Spring Meet and Greet will commence at Son Cubano Restaurant in West New York, in partnership with Remax Realtor Carlie Carreira and Media Partner, Realty 411.

Attendees can enjoy signature themed cocktails, the New York City skyline, and tasty appetizers, while they network with top influential members in the industry.

All guests will be able to take home a Stratton Equities’ VIP Gift Bag filled with products from their sponsors: Simplicity Title, Design + Build Enterpríses, United Real Estate New Jersey, Nationwide Property & Appraisal Services.

To find out more about Stratton Equities, please visit www.strattonequities.com

For more information about the event and to RSVP, please visit https://strattonequitiesspring2019.splashthat.com/

All press or media inquiries should email, Jordan Elizabeth Gelber at [email protected]

Bruce Norris and the Norris Group

By Bruce Kellogg

Who is Bruce Norris?

Bruce is a longtime real estate investor, builder, “hard money” lender, and real estate educator with over 35 years of experience. His history includes over 2,000 real estate transactions as buyer, seller, builder, or money lender.

He was married at 17, and had two children by age 18. He has lived on food stamps, and was fired from five consecutive jobs before entering his present business. He started by flipping houses, and he opened The Norris Group in 1997 as a “hard money” lender.

What Has He Done?

Renowned for his ability to forecast long-term real estate trends and timing, the release of The California Comeback report in 1997 gained him much notoriety. The accuracy of the extensive report led many California investors to financial freedom. His January 2006 release, The California Crash, was an in-depth look into the California market correction and the statistics behind Bruce’s predictions.

Bruce speaks and debates nationally, and has been a guest speaker at the Mortgage Bankers Association, REOMAC, Inman, HousingWire, California Association of Realtors, California Builders Industry Association, California Mortgage Association, the Real Estate Research Council, and several local and national investment clubs, associations, and service clubs. Bruce has met with local and national government officials, including FHA and Fannie Mae, to discuss market solutions and insights.

Bruce has contributed articles to many real estate magazines and newsletters, including The Business Press, Scotsman Guide, Creative Real Estate Magazine, The Orange County Register, RealtyTrac’s Foreclosure Newsletter, AOA Magazine, and The Daily Commerce. He has also been featured in: The Wall Street Journal, Fox Business News, Nightline ABC, The New York Times, Time Magazine, Good Morning America, The Los Angeles Times, Fortune, Mortgage Banker Magazine, Money Magazine, Reuters, The Associated Press, The Tribune, and numerous others.

What is Bruce Doing Now?

Bruce is also the host of the award-winning series, I Survived Real Estate. The events bring together leaders from numerous real estate sectors to discuss legal regulations, stimulus-related issues, and solutions to the current market. The events have also helped raise over $860,000 for charity since they began in 2008.

Bruce hosts the award-winning Norris Group Real Estate Radio Show and Podcast, where he interviews real estate industry leaders, authors, government officials, local experts, and economists. Guests have included representatives from the FBI, the MBA, Freddie Mac, the Appraisal Institute, HUD, Fannie Mae, PropertyRadar, Auction.com, PIMCO, PMI Group, REDC, the National Auctioneers Association, and the Center for Responsible Lending, as well as Peter Schiff of Euro-Pacific Capital, and John Maudlin, to name a few. There are almost 600 shows and 250 hours of free education in the real estate radio archives.

Bruce currently serves on the Executive Board for the Real Estate Research Council of Southern California. He was awarded Educator of the Year by Think Realty in 2018.

What About the Norris Group?

Besides making “hard money” loans in California and Florida, The Norris Group educates investors. Their training is unique in that they created the Quadrant System, which takes a lot of their market timing research and layers buying and selling strategies to the market. Their learning management system has over 60 hours of content, but an investor won’t use all of it at one time. In addition, they consider the investor’s skillset and personality, and can do one-on-one strategy sessions that consider who the person is, where the market is, and how they will most likely best succeed in the business. The Norris Group recommends exploring their free content, like their radio show and weekly real estate news videos, and then explore their VIP Subscription.

What About Bruce’s Market Predictions

Bruce is worried that markets have become hot in California. Affordability numbers suggest we could still experience price increases in many areas of California. We have never had “full employment” and a great economy while experiencing a decline. However, Bruce is concerned about a number of issues including interest rates, and in some markets how hot prices have become. His long-term and short-term outlooks for California differ. He wants investors to really think about protecting themselves in the next few years, and avoid buying into the hype.

The Norris Group in Florida

Bruce has been investing in Florida since Hurricane Andrew. Over 20 years, he and the Norris Group have built houses, done “flips”, and acquired rentals, along with establishing a “hard money” lending business. Bruce exchanged some California properties into new construction rentals over the last four years and expects to see many California investors diversify by using Internal Revenue Code (IRC) Section 1031 to exchange into Florida properties.

The Norris Group offers readers to visit their website, www:TheNorrisGroup, to take advantage of the free items available there.