Posts

mar18a

VERDICT: GUILTY!

By Kathy Kennebrook (The Marketing Magic Lady)

“If you were arrested for being a real estate investor would there be enough evidence to convict you?” I was once asked! I wholeheartedly responded with a resounding, “YES!” You must be able to do that which makes you stand out from your competition. As you begin your campaigns as part of your overall marketing strategy and goal, continue to diligently test and track results as you go. You MUST be able to determine what marketing tools work best for you in your market place in order to draw the highest number of motivated sellers to your real estate investing business.

People often ask me, “What is the best way to find motivated sellers and buyers?” My response is to do that which your competition will not and do a lot of it. Dare to be different in your approach to locating motivated sellers. Analyze, discover and continue to rediscover the best combination of marketing methods that will generate the highest number of motivated sellers for your business. Develop three to five marketing techniques that give the very best lead-generating leverage possible and devote your resources to those marketing techniques which net the very best results. As simple as it may sound—don’t spend time on something that is not productive.

Constantly test and track new marketing techniques since your market and your business will continue to change over time. In most cases, change IS good, especially if YOU plan that change. Spend time listening or reading about those who have come before you and developed marketing strategies that draw high numbers of motivated sellers to you. Spend your time and energy constantly seeking new knowledge about new combinations of marketing methods to create even more leads. Pursue innovative marketing methods in your business to bring you the highest number of motivated sellers. Be innovative. You’ll get “status quo” results if you stick to the status quo!

Don’t be afraid to use unusual types of marketing products such as florescent orange or pink business cards, post cards or signage to attract sellers. Use t-shirts in your business and wear them all the time. We even had a t-shirt made for our German Shepard dog. When we would take him for a walk people knew what we do for a living. “Wrap” your vehicle in signage and be sure to include a web site address. Implement several different ways to attract sellers since you will need to reach your market in a variety of ways.

Direct mail is another essential tool to use to attract lots of motivated sellers. This is a method most of your competition is not using in their business. Implement mailings on a residual basis so you are in constant contact with these sellers. When their circumstances dictate that they do so, they will want to sell to you first, even if they have been contacted by someone else in the meantime, since you have taken the time to build credibility with these sellers. Use lumpy mail pieces in your envelopes to entice your reader to open the envelope and read your message. Design your direct mail piece so different that it demands people’s attention, so it gets opened and read.

Don’t be worried about people who make negative comments about you or your marketing methods. You will be the one who will get “the last laugh” all the way to the bank with the profits from your real estate deals. Throw your business cards out into the bleachers when your children’s team scores a point. Give business cards to everyone you deal with on a daily basis. Write an article on real estate and submit it to your local newspaper. Offer to do a free talk on real estate for your local radio station or your local library.

Become a local expert in the real estate field and sellers will seek you out first when they need to sell.

A marketing genius once said, “Perception is more important than reality.” People are more comfortable dealing with someone they perceive to be an expert in their field.

Most importantly, absolutely KNOW what your competition is doing. Literally track their every technique. Research and find out all that your competition is doing. Knowing about your competition gives you the ultimate edge over them. The more you know about your competition, the better idea you will have about your market. One of the best ways to find out what your competition is doing is to join local associations or clubs where you are likely interact with them.

There are lots of great ways for you to stand out in your business. Don’t be afraid to be different. Although you will still use some tried and proven marketing techniques, those who are willing to take a little risk are the ones who are the most successful.

Believe me when I tell you, some of these lessons come from difficulties, pain, and even a couple of failures along the way. But once you make a mistake, never make that same mistake again! Different gets attention and that’s what you want, to get the attention of sellers who need your services.

Very simply, if you don’t let people know that you buy and sell houses, you won’t! Dare to be different in your approach to finding motivated sellers and buyers.

So when someone asks you, “If you were arrested for being a real estate investor, would there be enough evidence to convict you?”

Your VERDICT must be: GUILTY!

Kathy Kennebrook

Contact Info:

Kathy Kennebrook
Dagger LLC
P.O. Box 14343
Bradenton Fl 34280

941-792-5390
941-795-6887 (fax)
kpaddler@att.net

Kathy Kennebrook is the ultimate success story. She spent several years in the banking industry before discovering the world of real estate. After attending some real estate seminars this 4 foot 11 mother of two got really excited and before you know it she’d bought and sold hundreds of properties using none of her own money or credit.

Kathy holds a degree in accounting and has co-authored the books- The Venus Approach to Real Estate Investing, Walking With the Wise Real Estate Investor, and Walking With the Wise Entrepreneur which also includes real estate experts Donald Trump, Suze Orman, Robert Kiyosaki, and Dr. Wayne Dyer. She is the nation’s leading expert at finding highly qualified, motivated sellers, buyers and lenders using many types of direct mail marketing. She is known throughout the United States and Canada as the Marketing Magic Lady. She has put together a simple step-by-step system that anyone can follow to duplicate her success.

Kathy has been speaking throughout the country and across Canada for over 14 years and has shared the stage with Ron LeGrand, Donald Trump, Dr. Phil., Dan Kennedy, Mark Victor Hansen, Ted Thomas and Suze Orman to name a few.

Kathy is going to share with you how she generates a seven figure income by mailing a handful of letters throughout the year to highly selected targets by knowing exactly what to send them, who to send them to and exactly how to deliver her message. She will teach you the secrets of pre-screening and automating your marketing and follow up systems to put your entire Real Estate business on auto-pilot.

mar1x

The KEYS to Unlocking ELITE Success in Real Estate

Exclusive Interview by Tim Houghten

The Founder of Rodeo Realty, the largest single-owner firm in the nation with 12 branch offices, 1,200 REALTORS ® , and annual sales and listings exceeding $5 billion, shares how he went from operating out of his garage to listing homes for $150 million.

What does it take to achieve elite success, at the top of the ultra-luxury real estate market, in the most exclusive community in the world?

Rodeo Realty is a name not just associated with celebrity real estate, but with dominating the ultra-elite markets of Los Angeles and Beverly Hills, California. The Rodeo Realty brand has been ranked the largest single-owner firm in California, with 12 branch offices, 1,300 REALTORS ® , and annual closed sales exceeding $5 billion. What does it take to obtain, and own this level of success?

Syd Leibovitch is the president and leader of the Rodeo Realty empire, and has been championing the crème of the crop of top-end international real estate, year after year, for 30 years. No matter what you aspire to achieve in real estate, it’s clear that Syd just might have a tip or two on how to get it.

In an exclusive interview, Syd Leibovitch gives us a peak behind the glass to see what it takes to get to the top of the real estate world, and stay there. Want elite success? Where do you start?

BLAZE YOUR OWN TRAIL

Rodeo Realty’s founder has been breaking through barriers since he got into real estate sales during college. Starting at 23 years old Syd says, “I sold three houses in my first month. I only went into real estate as a job for winter break. I fully intended to go to law school. But when my first sale closed, and the buyer hugged me and told me how excited she was to own a home, I was hooked!”

Syd says his family, who thought becoming a doctor or lawyer was a far better career choice, were disappointed when he began pursuing real estate. Yet, by the time he was 25 years old, he was a top-selling agent in Los Angeles. In just three years he opened his own firm. Today the world’s leading doctors, lawyers, and hottest celebrities come to Leibovitch’s firm for help in selling and securing the globe’s finest estates.

HARD WORK

During his time studying economics and banking at California State University and UCLA, Syd ran for the relay team, track and cross country; he set new school records. His take away from the experience, and how it has influenced the success of Rodeo Realty – “Learning the value of hard work.”

People can’t ask for more than your best. Shame on you if you don’t give it to them.” – Syd Leibovitch

CONSISTENCY

Last year Rodeo Realty sold at least one unit for $70M, and listed another at $150M. Yet, the surprisingly modest founder says that the majority of the firm’s transactions are in the $1M to $6M range, and that consistency is key. If you’ve ever run cross country you know you have to be able to keep up the pace, for the long haul, and often over unknown and challenging terrain. This could just as well describe navigating the real estate world. Yet, Syd says: “I did at least one deal a week for my first 15 to 17 years in the business.”

How do you create that type of consistency in results? He says, “I found something I like doing, and I do it a lot,” explaining that “if you do your best to take care of everyone you meet, the results will take care of themselves.”

DO YOUR BEST

Although he is a very hands-on business owner and accessible to his staff, today Syd has certainly handed on the baton to Rodeo Realty’s army of luxury real estate agents, and expert management team. Syd is very clear that he does not compete with his REALTORS ® for sales and credits them for the incredible sales figures posted. Asked how he manages to stay organized, and maintains efficient operations at such scale, Syd simply credits his “good people,” whom he says have become “friends,” more than employees.

Rodeo Realty surprisingly invites even new agents to come and train with the organization. So why work with Rodeo Realty, besides the prestige of joining one of the world’s most respected and envied real estate companies?

Syd’s Theory – “You’ve got to be the best, you’ve got to give the best.”

At Rodeo Realty this isn’t just evidenced by selling the best real estate on the planet, it is “being the best in ALL areas.”

THAT MEANS:

Best Luxury Real Estate Website – ranked by Who’s Who in Luxury Real Estate

Best Marketing – with an in-house print shop with 30 team members

Best Internet Marketing – with an in-house team of 17 graphic artists

Best International Marketing – reaching 200M+ buyers, in 190 countries, monthly

Best Technology – with Cirrus Super Search for deep data, on the go

Best Personal Service – local expertise, global presence

Syd says quite frankly and firmly that “real estate agents that want to serve their clients the best find that ability at Rodeo Realty,” and that “if you’re not on the Rodeo Realty team that’s because you’ve got other priorities, and are putting something else first, rather than serving your clients in the best possible way.”

It’s hard to argue with that.

OPEN THE DOORS TO YOUR SUCCESS IN REAL ESTATE…

To reach your full potential in real estate; blaze your own trail, work hard, be consistent, give your best, leverage good people and the best tools.

Want to see what a great real estate website looks like and view some of the most exclusive real estate eye candy in the world? Check out Syd’s site at RodeoRE.com, and download the free Rodeo mobile app.

feb27

Will “Power” Duquette – Finding Your Path & Achieving Significance

by Tim Houghten

Choose where you want to go and figure out how to get there. Sounds easy, right?

International trainer, consultant, real estate investor and speaker Will Duquette empowers people to make as much as six figures an hour. So how did he land this prestigious gig? How does he help you unlock your income potential?

BREAKING THROUGH WITH WILL POWER

Sometimes it can be hard to differentiate the hype from the real deal out there today. There’s a lot of noise and fluff. But you won’t find that when you attend one of Will “Power” Duquette’s high-powered events or one-on-one consulting sessions. The proof is in the results.

Duquette has…

Helped Shark Tank investor, co-founder and CEO of HSN Direct International, and author of

Act Now: How I Turn Ideas Into Million-Dollar Products”, Kevin Harrington, to catapult his on-stage sales – with five PowerPoint slides.

• “Never lost a penny in 17 years of investing in real estate.”

Just “bought” a property with $110,000 in instant equity last week, with no money down.

Had real estate investing students make $70,000 in less than 30 days after training events.

Helped the Jax REIA President crush it with a 25% closing ratio.

Had 12 year real estate veterans raving about the value of his experience.

Has shared the speaking stage with Donald Trump and Richard Branson.

Is launching a YouTube challenge to 2016 Presidential candidate Donald Trump.

FROM PAUPER TO MILLIONAIRE MINDSET

Will is dogmatic in his belief and service in helping others to not only achieve their financial goals, but personal dreams and more. In fact, he says, “Anyone can receive great wealth and significance, without needing anyone else’s permission. If they’ll invest in learning, and take action.”

Duquette insists it is this combination of effective training and action that has not only unlocked the massive success potential of his clients, but his own as well. He says there are irrefutable laws like gravity, and our subconscious that run us, and differentiate our results. Through recognizing them and harnessing their power, Duquette empowers leaders to “experience life transformations that stay with you and serve you.”

THE SHIFT

Will Duquette says Donald Trump offers the classic example of how wealthy people think differently. When Trump was $900 million in debt, he didn’t hide like most would. So what did he do? Operating from that millionaire mindset, he attended a cocktail party with those creditors that he owed $900 million to. Gutsy, right. Yet, in a side room at that event, Trump surrounded himself with this mastermind group, and not only seriously discounted this sum, but leveraged their wisdom to craft a massive success plan. Trump is now worth almost $9 BILLION, and is running for U.S. president.

So if you want different results, you’ve got to take different actions.

But beyond just curating the success habits of others; Duquette has lived it himself. When he was young, he was always told that his family couldn’t afford things.

When he found out that he was going to have his own child – that’s when it changed everything, and created a new sense of urgency. He didn’t want that to be the story he had to tell his daughter. Still, he admits that it took several shifts and years for him to make his own ultimate leap. Because most of what he teaches today just wasn’t shared or known back then.

HOW WILL GOT THE POWER IN 7 QUICK STEPS:

1. Got fired from the rat race after calling in sick for having pneumonia

2. Opened his own business

3. Began investing in real estate to make bigger chunks of money

4. Discovered the power of blind faith belief

5. Accepted his ‘license to make mistakes’

6. Learned how to manage and change his own perspective on happiness

7. Decided his apex was in significance through helping others, not just making money

THE 4 KEYS TO WILL’S PERSONAL SUCCESS

When Duquette started on his adventure the close-knit group that was banking huge in speaking and sales weren’t sharing their secrets. They kept those closely guarded. Yet, he found a way. And he credits his own success to four main factors.

Vowing to never give up

Modeling success wherever he could find it

Investing big in education

Just taking action

Duquette says the really significant quantum leaps came when he forced himself to step out of his comfort zone and chose to “pay more than comfortable with” for better training. In one case that meant putting $10K on a credit card to really learn how to take his game to the next level. And today, Will might not notice if ten thousand dollars dropped out of his billfold on the way to the podium.

UNIQUE PERSPECTIVES ON REAL ESTATE

Duquette trains real estate speakers and investors, and still invests in real estate himself. While you may find him gracing the stage at events in London, Prague, and Germany, Duquette’s home base is in Jacksonville, FL. While often overlooked by others; ‘Jax’ is the largest city in the contiguous United States, and the most populous city in Florida. It has also been praised by RealtyTrac as offering the biggest profit margins for house flippers. But you don’t have to tell Duquette that. He once bought a half a million dollar home with just $10 out of pocket, and has mastered a transaction engineering skill set that allows him to invest in many properties with nothing down. Duquette says it is all about “looking for problems and finding solutions.”

While he says that world travel and international training has revealed that all people essentially have the same fears, challenges, and belief issues, he himself certainly has a unique perspective, and style, that is proving itself with dollars and changed lives. He claims to be perhaps one of the only people to not have lost a penny in 17 years of real estate investing. His high energy, experiential real estate events that include live deal making have produced profits for attendees before they are done with their homework.

And the ‘Profits in Pretty Houses’ course is reportedly one of the first and only to include a flow chart so that investors are never stuck, or wondering what comes next.

Looking forward Duquette says the market is just like it was seventeen years ago, only better. “Because all the fundamentals are right, but others are scared to take advantage of the opportunities on sale.” As well as noting that rather than hurting his business, “massive buying sprees by hedge funds have actually helped” his business, as “they have depleted inventory levels”, and make his properties more in demand.

CHOOSE WHAT YOU WANT & DUQUETTE WILL UNLOCK YOUR POWER TO ACHIEVE IT…

Will “Power” Duquette offers sales, confidence, and personal development training, real estate speaker training, speaker services, real estate investment courses, and one-on-one consulting. Find out how to get more of what you want at www.willpowerduquette.com.