Realty411′s 2021 VIRTUAL Investor Expo – Learn REI Lessons Online from Experts


This January, Realty411 magazine will once again unite the most successful, knowledgeable and savvy investors in the REI (Real Estate Investing) industry for ONE SPECIAL INVESTOR WEEKEND!

Realty411‘s 2021 Virtual Investor Conference will be held the weekend of January 23rd and January 24th, beginning at 9 AM PST. The online event is free; however, replays will not be made available.

Joining us on this special conference to help guide our readers will be HIGH-LEVEL industry experts who will be donating their precious time for all of our readers.

Realty411 wants to make sure all investors start 2021 with the right information to take them to new levels of success.

Some of the important educators joining us for this special educational weekend conference, include:

  • PropStream - Introducing 2021′s Best Real Estate Tool for Investors. Discover Why PropStream is Creating Waves in the REI Industry.
  • Gene Guarino - Founder, RAL Academy — The Industry’s National Authority on Residential Assisted Living Discusses Why there is Enormous Opportunity in this Niche for 2021 and Beyond.
  • Teresa Grobecker, MBA, CPRC (Real Estate/Investment Banking & Tech Expert) – Trends in Real Estate: Winners and Losers, Plus What’s In Store for the Year Ahead. Get The Edge on 2021.
  • Justin Ford, Top Producing-Broker – Detroit, Michigan – Learn the Power of Prospecting with a Multi-Million-Dollar Closer. The Techniques Justin will Share Will Skyrocket Your Agency/Brokerage.
  • Michael Lally – Founder, Lally Wealth Management — Discover Why Real Estate Investors Should Diversify Their Portfolio with Stocks. PLUS: How to Create Constant and Diversified Cash Flow and Growth.
  • Leon McKenzie – Founder, US Probate Leads – Learn Why Probate Properties Remain the Most Untapped Niche in Real Estate and How You Can Profit From It. Learn from the a Respected Industry Leader!
  • Randy Hughes, “Mr. Land Trust” – The Nation’s Authority on Land Trusts Will Explain Why Every Investor Should Use this Strategy.
  • Mark Robbins, J.D., CEO – Lending Resources Group, Inc. — Investing Your Retirement Funds in Real Estate Non-Recourse Financing.
  • Kaaren Hall – CEO of uDirect IRA Services –Build Tax-Free Wealth with a Self-Directed IRA Starting Today.
  • Paul Finck – The Maverick Millionaire — Maximize Your Mindset & Transform Today’s Negative Landscape Instantly.
  • REI COVER FEATURE: Brandon Cobb - Owner, The Home Buyin’ Guys — Discover How Brandon built a $9M Annual Real Estate Flipping Empire in Less than Five Years! Brandon Walks Expo Guests Through a Flip in Nashville, Tennessee, as If We Are Onsite!
  • REALTY411 COVER FEATURE: Sunil Tulsiani - Founder of Private Investment Club — Sunil is a Best-Selling Author and International Speaker, He Has Worked with Such REI Giants as: Robert Kiyosaki, Robert G. Allen, Kevin Harrington, and more.
  • EMCEE: Linda Pliagas -- Publisher, Realty411 & REI Wealth — Welcome to 2021. It’s Our Mission to Help You Succeed this Year, Here’s How We Plan on Accomplishing This During the Pandemic.
  • EMCEE: Desiree Doubrox Founder of HomWork — Discover How this Creative Real Estate Investor Designed the PERFECT Home / Work Situation for Busy Professional Women.
  • EMCEE: Jeremy Rubin - The Friendly Flipper — Coming straight from the Central Coast of California, Jeremy will Reveal Tips for Flippers Everywhere. Replicate His Success.
  • EMCEE: Dave Grimm, End 2 End Results — Dave is an Expert in Lead Generation Techniques for Serious Real Estate Investors.



With nearly 14 years experience in hosting live real estate industry events, in twelve states, Realty411 expo guests can rest assured that the best companies and professionals in the industry are invited.

And, for our first virtual event of 2021, we’re bringing many of these awesome experts together for one special online conference.

This is the place to learn time-tested tips and techniques from some of the industry’s most sought-after leaders.

Normally, virtual events of this caliber are hundreds of dollars to attend, but Realty411 is making this special weekend conference COMPLIMENTARY for everyone.

Guests must register in advance to reserve their space, only 500 “virtual seats” are available, so please register now:



Expo guests will have the opportunity to learn from some of the most successful leaders in the industry all in your home or office. Plus, guests can chat DIRECTLY with each educator to get their questions answered, in real-time.


Stay tuned as we finalize additional speakers for Realty411‘s January event, we will update this page with more details soon, including a detailed list of speakers and topics.



RSVP for Realty411’s Fall Expo: Virtual, Live + Interactive


Realty411′s Fall VIRTUAL Investor Expo Spotlights NEW SPEAKERS – Join Hundreds LIVE to Learn from Leaders

Back by popular demand, Realty411 is hosting their Fall Virtual Weekend Investor Expo on Saturday, September 12th and Sunday, September 13th.

The complementary weekend online event features non-stop learning with some of the country’s most renowned real estate investors and industry leaders.

Beginning at 9 am PST (Pacific Standard Time), Realty411 will host a non-stop online Interactive Expo, and once again, top industry speakers, both veteran as well as burgeoning super-stars, will spill their secrets (and shortcuts).

Receive our Realty411 Resources for the ultimate success in life as a real estate investor!

Once again, some of the most renowned names in the REI industry will be in attendance for this amazing online two-day conference.  Some leading experts who are joining us, include:

  • Kent Kinzer, marketing director of Equity Trust. A family-owned Ohio-based company, Equity Trust is an industry-leading custodian of alternative assets in tax-advantaged accounts. Their 45-year track record of excellence is unmatched;
  • Merrill Chandler, founder of Credit Sense, is a legend in the credit restoration industry who has led the transformation of the personal and business borrowing space. Get fundable here and never worry about capital for deals or business;
  • Dutch Mendenhall is founder of Tax Auction Investors. Dutch Mendenhall, a loving father and husband, currently runs three real estate investment funds. He creates positive returns every year for his investors. Dutch is a gifted visionary who has very different beliefs than the average fund manager/leader. He has made his investors millions of dollars. Dutch’s experience includes residential, commercial-assets, low-income housing, luxury-housing, assisted-living, self-storage and apartments;
  • Hector Padilla known as “The Chairman”, this legendary investor and broker has personally closed over $90M in real estate deals. Hector has also invested well over $300,000 on his REI education. He has learned with some of the most respected “Masters of Real Estate”;
  • Bill Walsh® this powerhouse is considered one of America’s top mentors. Mr. Walsh is the CEO and founder of business coaching / venture capital firm Powerteam International. He hosts and has spoken at events all over the world. His passion is to empower entrepreneurs and business owners to create massive success;
  • Alan D. Pollack, CCIM, president of FindMeDealsNow.com – Alan Pollack has been a licensed California real estate broker since 2001. Prior to the market downturn of 2008, Mr. Pollack specialized in commercial, NNN, and Tenants-in-Common (TIC) participating in over $50M of placements. Beginning in 2003, he provided 1031 safe harbor parking strategies, as well as providing life-style change and estate-planning strategies for clients. He is the author of the recently released book, “How to Cash In on Distressed Real Estate in a Down Market”. He is a noted lecturer and trainer;
  • Hannah Kesler operations manager with The Money Multiplier, a family-owned business that teaches investors how they can start leveraging their purchases to build wealth faster. Hannah is passionate about sharing her family’s knowledge to empower millennials to take control of their financial future early on;
  • Jay Butler is managing director of Asset Protection Services of America. He holds a Bachelor’s Degree of Fine Arts (BFA) from Boston University. Jay builds his relationships through consistent attention to detail and reliable support. He has traveled extensively throughout the United States (having visited 49 of the 50 states), explored 36 nations worldwide and has lived in a total of seven countries throughout North America Central America the Middle East North Africa and Europe;
  • Dave Grimm founder of End 2 End Results and other companies, has helped raise tens of millions of dollars from national and accredited investors for many real estate syndication deals. Currently he is focused on the science behind social media for company growth;
  • Seti Gersbherg MBA founder of REI Blade will once again assist as an emcee at this expo. REI Blade is a revolutionary new software that helps private lenders focus on what they do best: Raise capital;
  • Cliff Gager veteran real estate expert — Cliff has been in the real estate business since 1992 starting in the residential mortgage lending world as a loan officer for a national mortgage company. Cliff teaches real world strategies that really work. Write down your toughest questions for Cliff — bring it on;
  • Kathy Kennenbrook, known as the “Marketing Magic Lady”, has developed a direct-mail system that drives in motivated sellers by the herds! Kathy holds a degree in accounting and co-authored the book “Walking With the Wise Real Estate Investor”, which also includes real experts Donald Trump Suze Orman and Ron LeGrand;
  • Dr. Teresa Martin, Esq., director of the only official National REIA chapter in Manhattan New York, Dr. Martin has helped thousands of personal investors particularly women and people of color gain the confidence and know-how to take charge of their finances;
  • Jill Lublin, international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best-Selling books including: “Get Noticed…Get Referrals” (McGraw Hill) and co-author of “Guerrilla Publicity and Networking Magic.” Her latest book, “Profit of Kindness”, went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace;
  • Linda Pliagas publisher of the longest and most-recognized real-estate media brands in the industry: Realty411 and REI Wealth. Linda has been on a mission to help investors since 2007 with the release of her first Realty411 issue. Her company has produced expos in 12 states, reaching thousands of investors in person. Realty411 reaches tens of thousands of investors via their numerous websites, social media accounts, email campaigns, videos, and podcasts;
  • The early-bird and most motivated of students will also receive “Achieve: Secrets from Successful Entrepreneurs”, a complimentary e-book by legendary investor, Robert Allen, and Sunil Tulsiani, founder of Canada’s largest REI group Private Investment Club;
  • PLUS, MORE AMAZING EDUCATORS AND GIFTS TO BE ANNOUNCED! This is one special virtual event that seasoned as well as burgeoning investors must make time for.


Remote Working

Remote Working Trend to Grow Further After COVID-19

By David Mashian


As we deal with the COVID-19 pandemic remote working is one of the new trends that has been ignited, and it looks like it will be here to stay after this crisis passes. Working remote is the new normal, as far as this quarantine period goes, and it will be a new work option offered employees going forward. In fact, Indeed, the online job board, has created a remote working category for employers and job seekers alike. Companies seeking to tightly manage costs are realizing the cost benefits of a remote workforce, and the trend looks likely that past on-site employees will be shifted to permanent remote positions.

An unexpected consequence is that some of this remote work will be shifted out of state or offshore, where labor is cheaper. A business owner I know was resisting putting his employees to remote work positions, but soon realized that he can also shift a lot of his expensive domestic labor abroad and save costs. Unfortunately, this will have a negative impact for local or domestic jobs.


On a positive note, people having to live in expensive parts of the country will be able to move elsewhere, save costs, improve their quality of life and keep their job. The Location Premium that employees pay, such as people who work in Silicon Valley tech jobs to be in Silicon Valley, will be mitigated by employees who work remote. In fact, this bodes well for an improvement in quality of life for many people who choose to work remote or go out of state to cheaper areas of the country. Similarly, this will help lessen crowding and traffic in big cities.

Doing meetings virtually has gone up dramatically, and companies like ZOOM, GoToMeeting and others are taking off. Even Google added virtual meetings to its suite of services. I am hearing that busy executives like these online meetings because it saves them time travelling by plane or car, and that they get more done as a result of the time savings. My executive friends say that once their lease on their office ends, they will not be renewing their lease having tasted the benefits of working remote. They like the savings of rent, parking, gas and time.



Given the increase of remote working, it is easy to conceive that many companies will start to reduce their office space after COVID-19, so office properties will be directly impacted. I personally have seen tenants moving out of their offices during this pandemic. The flip side to this is that many remote workers will likely want to have flexibility for a workspace of their own, other than their home, so executive office companies should benefit. Companies as We Work, Regus and others will likely be able to take advantage of this shift in the marketplace by getting better locations, and lower pricing. Other contenders include incubator spaces for business and technology startups. Similarly, office property owners will need to rethink what amenities they offer to attract and keep tenants, such as dining, coffee shop, gym, shared space, outdoor meeting space, or even convert buildings to mixed use.

Bottom line, in this crisis, opportunity also looms, and the old players and roles will shift. Accepting the situation and adapting to it by implementing creative vision will bring wealth and success to those who take the risk.

Headshot Cropped

David Mashian

David Mashian is the founder and CEO for MoneyMac Loans. David started MoneyMac because he personally experienced and realized that small businesses and entrepreneurs could not qualify for loans under the traditional bank lending standards. MoneyMac is a nationwide lender dedicated to providing investment real estate loans for residential 1-4, multi-family, mixed-use and commercial properties. David provides asset-based investment property loans give financing for tough to qualify borrowers, including W-2 employees, self-employed entrepreneurs and small business owners. MoneyMac focuses on the property’s value and the borrower’s credit, without using bank statements or tax returns.

David is a proven real estate industry leader, who has helped many companies transform their business goals to reality. He has a high degree of real estate experience and expertise spanning from real estate finance, brokerage, sales, leasing, brokerage management, and franchising of real estate brokerage companies. Using his wide base of connections to brokers, investors and industry leaders, David has put together many deals for joint ventures, debt & equity raises, acquisitions, and real estate sales. David graduated from the University of California, Los Angeles, and teaches Real Estate Principles at the University of California, Irvine.

LIVE WEBINAR: Kansas City vs Dayton, Ohio

Dear Realty411 Reader,

You are invited to join Phil Alexander from Maverick Investor Group on a live webinar this Tuesday, where he will break down two of the hottest rental property markets this year:

Kansas City and Dayton, Ohio.

They are very different markets, so…how do you decide between the
two? What are the real differences, and…which one is best for your real estate investing criteria?

Listen to a market-comparison, where we break down these two markets side-by-side so you can understand the differences and determine which is the best fit for YOU.

LIVE WEBINAR: Kansas City vs. Dayton, Ohio: A Turnkey Real Estate Market Comparison Tuesday, August 27th at 6pm PT (9pm ET)

The webinar will include a private buying opportunity for cash-flowing rental properties in BOTH Kansas City and Dayton.

You will get access to off-market single-family rental properties that are fully renovated with tenants and local property management in place.

PS: This webinar is LIVE so you can get your personal questions answered at the end of the webinar!


All in a Day’s Work (shop)!

Crush It! – 2019 Learn The Secrets of Real Estate Success

In the first months of the year, the Bay Area Wealth Builders Association (BAWB) presents an all-day workshop called “Crush It! – 2019 Learn The Secrets of Real Estate Success”. This author attended last year’s Crush It class held in February, 2018, and another one is coming up on Saturday, March 23, 2019. Here is what to expect.

The Theme

At meetups, the author typically meets three categories of people:

  • “Newbies” who are aspiring to invest in real estate,
  • Investors who are doing one or two projects, typically “fix & flips” and,
  • Seasoned investors who are fairly well “set” with a portfolio to their liking, who are out for the evening socially as much as anything else.

“Crush It! -2019″ is designed to give “newbies” a “jump start” as well as a sound foundation all in one day, and to also provide season active investors some serious tools, skill sets and insights that might otherwise take them months or years to accumulate. Therefore, the concepts and content discussed and taught at this workshop are highly-concentrated, and the instruction is fast-paced. This equates to a tremendous high value versus the cost of the event in terms of time and money.

Instructor and Guest Presenter

Michael Morrongiello is an author, education, and long-time active real estate and real estate “paper” investor who specializes in “fix & flips” property rehabilitation projects primarily in the North Bay region, north of San Francisco, as well as investing in and trading real estate secured “paper” (i.e., notes, mortgages, trust deeds). Over his 35+ years in business, he has completed thousands of transactions, and he is an active investor who is “in the trenches” on a daily basis. Thus, the teaching and instruction given are extremely practical, real world, and immediately useful, unlike many so-called “guru” teachers who recite what that have copied in the past from others.

Michael teaches his CRUSH IT! Full day workshop only one time each year so it’s wise to catch it if you can. Many attendees come back year after year as he keeps the material relevant to the various market cycles we may find ourselves in. Also, unlike many seminar promoters, he has no hard “upsell” offerings to additional boot camps, coaching, mentoring, joint-venturing, education courses, and the like. The class is pure high-quality content! This is his contribution to the investing public, along with being the founder and organizer of the fantastic monthly meetup called the Bay Area Wealth Builders Association (BAWB) www.BAWB.info which is now in its 19th year of holding education meetings, and always has a large turnout at its meetings and workshop events.

At this year’s CRUST IT! -2019 event, there will be a guest presenter, who is with one of the largest national data providers and an expert in the area of “Data Mining”. The use of data to uncover probable and profitable property opportunities is of paramount importance to the savvy investor and their marketing. There are many companies offering various types of data or leads to real estate investors, but they often are resellers, essentially reselling data they acquire from his, one of the three largest data providers. They mark it up, and resell it. At CRUST IT! -2019 you will be able to listen and learn from the real source.

Evaluating Prospective Deals

One of the most important skills for a beginner or an experienced pro is learning how to distinguish a good deal from a marginal deal, from a bad deal. Market prices fluctuate and are declining to varying degrees around the country, so it is vital to know and understand local market conditions, as well as how to analyze the deal itself.
An essential part of evaluating a deal to wholesale or to rehab is estimating the necessary rehab costs. Part of the day will teach you how to prepare an inspection repair estimate in 20 minutes, or less.

Buying Right!

Once an investor buys a property THEY OWN IT, for better or for worse! It is important to construct “profit guaranteed” offers. You need to “buy right” all the time as this will keep you out of trouble. Michael’s teaching includes many tips and traps when negotiating with property sellers, and overcoming their concerns and objections.

Business Entities

Having the proper business entity for your operation is important from both privacy and taxation standpoints. It turns out that entities used often are different for buying and “flipping” properties rather than for “buy and hold” property purposes. This is an important topic to learn as the consequences can be very costly.

Residential Redevelopment

Fixing up a residential property for sale can be complicated. Not the least is hiring a contractor, or several trades, with the necessary bonding, insurance, license, bids, contracts, and so on.
Zoning and building codes often enter into the mix. And financing the project is another major consideration. So, it’s important to get your “residential redevelopment” projects up and running timely as costs can add up!

Getting Leads

The only way to stay in business is to generate consistent leads and “deal flow”. There are many sources of leads to discounted properties and distressed sellers. Some are more productive than others. It’s important to know which ones are most useful in terms of your cost and time expended. This is outlines during the day of teaching.

Additional Topics

There is a lot of ground covered during the day, but some additional topics covered are:

  1. Dealing with MLS-listed or bank-owned properties vs. private sellers
  2. How to attract and safely use private money
  3. “Tax-free” investing
  4. The 3m’s of marketing
  5. Creating y our own marketing campaigns geared to your budget and skill sets
  6. Doing the right paperwork (VERY important!)
  7. Marketing messages and semantics
  8. Boosting your response rates significantly in your marketing


This Crush It!-2019 Full-day workshop, and its modest cost is one of the best values around in the author’s opinion. Michael says that with the right education and knowledge real estate investing can be easy fun and profitable. I couldn’t agree more. More details, additional information or to register can be found at:

Bruce Kellogg’s Biography

Bruce Kellogg has been a Realtor® and investor for 36 years. He has transacted about 800 properties in 12 California counties. These include 1-4 units, 5+ apartments, offices, mixed-use buildings, land, lots, mobile homes, cabins, and churches.

Mr. Kellogg is a contributor and copy editor for two national real estate wealth-building magazines: Realty411, and REI Wealth Monthly.

He is available for listing, selling, consulting, mentoring, and partnering. Reach him at brucekellogg10@gmail.com, or (408) 489-0131.

Bradkay - Steve-055OR

The SKY is the LIMIT for Former Pilot Turned Houston Property Investor & Manager

After his job was threatened by the aftermath of 9/11, Steve Rozenberg, co-founder of Empire Industries, LLC realized that obtaining financial freedom through investing in property is a much surer way of building wealth than working for someone else.

“I’m an airline pilot by trade,” said Steve. “I fly for a commercial airline, and so after 9/11 hit, I was on the verge of being out of a job. That’s when I realized that I needed to do something else to earn money because that secure job didn’t look quite as secure as I’d thought.”

“So what I did, is I started learning everything I could about real estate. I started trying to understand it. I read a book a week on real estate and I devoured as much information as I could so I could figure out this new society…this new language that I was engulfed in.”

“Then I started buying some houses. I sold a few houses, then ended up buying an apartment complex. I sold the apartment complex and started buying a bunch of low income property, which is probably my biggest mistake.”

Steve met Pete in 2005 and the two began flipping houses together before switching to a buy and hold strategy. Then, after buying twenty low income houses within a year and a half, the two realized they’d made a mistake.

“We realized why we shouldn’t have done that. All of a sudden we had a huge waterfall of problems attacking us from all angles; so we did what any normal male would do, we turned around and bought another 15 properties to try to fix the problem, which really just ended up being like gasoline on the fire for us. It just ended up making our problems ten times worse!”

The solution they created for their problem became Empire Industries, LLC.

“So to solve the problem we’d gotten ourselves into, we had to create a management company of our own, just to manage our own properties.”

“This is how the management company got started. We started it out of necessity, from the result of making our own mistakes of buying the wrong properties, but also figuring solutions out for that.”


Today, Empire Industries, LLC is the fastest growing single family management company in Texas. They manage about 750 properties in Houston and Dallas, and have a client base that spans the globe. Investors from California to Japan use Empire Industries for their property management needs.

“We’re the number one referred management company by REALTORS®” said Steve. “We give referral fees to our agents and we make them look good. At the end of the day, what an investor wants is a property that is going to make them money and not give them a headache.”

“Empire Industries is a full- service property management company. Our services run the gamut, from helping people find properties to managing their investments; we do it all from an investor’s perspective. Because we’re active investors ourselves, we’re looking at the market from that mindset. We are in the business of helping investors find properties that match their goals.”

“Often, beginning investors fail to see results because they don’t have policies, procedures and structures in place…they run it off of emotions, not a business model.”

“What I always tell people is that when it comes to owning a rental property, you own a business. Whether you have one or fifty properties, you run a business. Fair housing, discrimination…all of these laws that dictate what you do as a landlord say that you’re a business and the only one that does not realize they’re a business is the owner.”

Investors choose Empire Industries, LLC because they’re more than a property management company. As active investors, the founders are in “the heat of battle of owning properties.”

“We look at it from an investor’s perspective,” said Steve, “As a partner, not as just a customer/client relationship. This means our goal is to help them be successful and to reach their financial goals, whatever those goals may be.”


From hundreds of free videos to free ebooks, investors have access to a huge resource of information…for free…from the team at Empire Industries, LLC.

Ask any savvy investor and they’ll tell you…learning as much as possible about investing in property is key to achieving success.

“Most importantly, have a plan,” said Steve. “If you don’t have a plan and you don’t have goals you need to talk to someone like myself and figure out what your goals are so that when you’re trying to find a deal you can know what that deal is, based on your goals.”

Steve Rozenberg owns a property management company based in Houston Texas. It is currently the fastest growing PM company across Texas. Because of his extensive knowledge and background being an international airline pilot flying Boeing aircraft such as the 737,757,767 and the famous Dreamliner 787 he has been able to take that knowledge of systems, structure and checklists to help create a company that while being an airline pilot went from 0 – 600 properties in under 4 years without buying a single rent roll, all through learning and mastering marketing and sale techniques. This knowledge won his company a National Award of Best Marketing in North America by ActionCOACH Business Excellence Award earning a 1435% return on their marketing dollars. Steve’s company Empire Industries has since partnered with the owner of ActionCOACH to help grow their company across the US. Steve is still currently an international airline pilot and is also stepping on stages as keynote speaking in areas such as motivation and drive, marketing, systemization and checklist mindset and methodology across the United States as well as other international cities.

Saving for education

Own Your Kid’s College Home: ONE PARENT’S STORY – $4,000 for 3 Years of Housing

By Kathy Fettke

If you’re challenged by the high cost of college housing, there are ways to offset your expenses. One California parent says her method is not only cutting college housing costs down to the bone, it’s also providing a valuable “life lesson” for her son.

Saving for education

Kaaren Hall of Irvine, California, is a single mom with two kids in college. Her business, uDirect IRA Services, helps people self-direct their IRA’s to invest in alternative assets, like real estate.

She’s seen many investors get creative with their investing, so she decided she would too.

Hall, who has 20 plus years of experience in mortgage banking, real estate and property management has two children: Lauren and Mitchell.

Her daughter Lauren is going to UC Berkeley outside of San Francisco, and her son Mitchell is going to Kansas State in Manhattan, Kansas.

While she couldn’t find a solution to the high cost of living in the San Francisco area where starter homes cost about a million dollars, she was able to help her son buy a home in Kansas for $144,000.

And because Kaaren was a former mortgage broker, she also knew how to get creative with loans. She and Mitchell only had to come $4,000 out-of-pocket.

Financial Solution to College Housing Expenses

The low home price is only a small part of this financially-elegant solution to her son’s housing needs. Their story begins two years ago in 2015. They bought the house with 3.5% down on an FHA owner-occupied loan. Mitchell was the primary borrower and Hall was the non-occupant co-borrower. They offered $147,000 on the home, got accepted, and put down $1,000 in earnest money. The additional $3,000 was used for closing costs. The total upfront cost was just $4,000.

Hall says this solution might not work for everyone, but it’s a good opportunity for some parents. She says: “It might be easier than people think. I don’t know if FHA still offers that program where you can be the co-borrower. But two years ago it did. Lending rules are always changing, but at that time you could do it, and we did.”

Their next strategic move was to turn the 3-bedroom home into a 4-bedroom home, with permits. Mitchell is now living in one room rent free and getting $500 for each of the other three rooms. That’s enough to pay the mortgage, and his truck payment! They also increased the equity on the home by increasing the number of bedrooms.

Basically, the home is now paying for itself, and they will benefit over the long-run from the equity, and appreciation. When you compare the situation to the one in Berkeley, Hall says: “It’s the tale of two cities. The amount it costs for my son’s mortgage payment, all in, principal, interest, taxes, and insurance, in a house that four people live in… is the same as my daughter renting a room with two other girls in Berkeley.”

Real Life Lesson for a Son in College

Kaaren’s son is also gaining some very important experience. By making good on the loan, she says her son will get out of college with “an incredibly decent credit rating.” He’s also learning how to be a landlord and how to deal with issues like an overflowing toilet that turns into a mold problem. She says it’s all fixed now, but he had to put on his “responsibility cap” and get it resolved.

Kaaren said, “It’s a big change from his former days when she had a hard time getting him to take out the garbage. Now he does it out of “pride of ownership.”

She doesn’t know what they will do yet when he graduates. They will probably continue to rent it out but it will be a whole different ball game. Her son is the on-site “landlord” right now, and he’s bringing in personally-screened tenants. When he graduates, they will have to hire a property manager and accept tenants they don’t know.

Kaaren says: “It’s a great option for a kid. Mitchell’s had to learn some things. He’s not just a roommate. He’s the boss of the house. So he’s learning how to be an authority figure.”

Finding the Right Deal on a College Home

Location matters in any real estate deal, so you will have to run the numbers on potential college districts. If there’s more than one college or university on a list of candidates, you might want to factor in the savings or revenue from home ownership as opposed to dorm or rental expenses before the choice is made. It could help sway a decision about where to go.

Mitchell received an athletic scholarship, which landed him in Kansas. With real estate in his Mom’s background, they checked out homes in the area, and found one three miles away.

Here’s some of Kaaren’s advice for parents: Find a home that’s as close as possible to the school. The closest ones may be more expensive, even if they are older and in need of more maintenance. She says her son’s home is further out, but close enough to campus, and is only about ten years old and in good shape.

Tax rules are also an important consideration. If the parent is the primary owner, it might be possible to designate the home as a second family home and deduct 100% of the mortgage interest and property taxes. You can also buy the home as an investment property and “rent” it back to your child. Tax deductions are even better on investment property, as repairs, taxes, insurance – and most expenses can be deducted. (This is not tax advice! Always speak with your CPA or tax advisor for your specific situation.)

Another option: A parent may be able to give a child up to $14,000 a year to pay that rent. Two parents can give a total of $28,000. As always, there are always rules on top of rules, and they change, so check with your tax accountant.

Other benefits of owning your child’s college digs include fixed housing expenses and housing stability. The child won’t have to go through the summer move-out and the rush to find a new place in the fall, and there will be no “surprises” about how much the next rental will cost – especially if the loan is on a fixed rate.

Hopefully, the ownership scenario will also provide a more productive environment for, let’s say, doing something like… homework. But with 4 roommates in the house, you shouldn’t count on that.

Author Kathy Fettke is the founder and co-CEO of Real Wealth Network. You can reach her at kathy@realwealthnetwork.com.

Co-author Donna Behrens is podcast producer and writer for Real Wealth Network.





In this Exclusive Interview, the Real Estate Mogul & Serial Entrepreneur Discusses Markets, Goals, Family, and his REI career.

Interview by Linda Pliagas

Recently our team had the opportunity to interview one of the most well-known and respected real estate entrepreneurs in the industry, Kent Clothier. We discussed everything from his most recent Find and Flip Summit to discovering who some of his greatest mentors are.

In this memorable interview, Kent also shares some touching personal photos and discussed how real estate investing can give individual investors the freedom needed to fully enjoy family life.

Realty411: Kent, you recently wrapped up the Find and Flip Summit with Grant Cardone. What was that all about?

KENT: The Find & Flip Summit was all about showing investors how to take the “next step” towards financial freedom. We had an amazing group of speakers and trainers from around the country coming – myself, Grant Cardone, Sean Terry, Pat Precourt, Justin Colby, Elena Cardone, Chris Clothier, Brett Tanner, and Frank McKinney are just a few of the big names joining us this year.

In fact, at last count, this outstanding lineup has bought and sold over 8,000 properties, sold over $1 Billion in 2017 alone, and manages or owns rental portfolios valued at over $1.3 Billion.

It truly was an incredible event showcasing the best-of-the-best, and it created massive impact to the hundreds of attendees who attended.

Realty411: What are some markets that your team is most interested in acquiring properties in?

KENT:Memphis, Phoenix, San Diego, Oklahoma City, Dallas/Ft. Worth, Houston, Las Vegas, and Little Rock are just a few of the markets that we are currently really focused on.

Realty411: Can you give our readers some advice on how they can get their investment career to the next level?

KENT: Pay close attention to who you are learning from. Do they have the scars? Do they have the experience and wisdom you desire? Are they living the life that you desire or are they just really good at marketing?

Your mentors should have bullet-proof systems, processes, online trainings, and lead-generation systems. We have worked really hard over the years at REWW and Memphis Invest to truly demonstrate what it takes at every level of the game and to be leaders in the market for anyone to follow.

Realty411: Who are some of your mentors or people who have impacted your way of thinking?

KENT:I have had mentors my entire life that have helped guide my career. My father played a critical role in early business and leadership development. He pushed my brothers and me harder than most people would think is normal, but it paid off. Outside of him, there have been a ton. Specifically, Sal Ricciardi, Roland Frasier, Frank Kern, my uncle – John Bloodworth.

Realty411: As a real estate entrepreneur, you are diversified by having an array of products such as 1-800-SELLNOW, Find Motivated Sellers Now, Find Cash Buyers NOW and Find Private Lenders NOW. Do you believe in diversifying in different markets as well for your real estate portfolio?

KENT:I do. I own properties or notes in Florida, Tennessee, Texas, Arizona, and California. To your point, I have business interests in many facets of real estate, digital marketing, online training, software as a service, an investment fund.

My partners and I are always looking for ways to expand our reach and add to our portfolio of companies and properties.

Realty411: Kent, what are some of your goals for 2018 and beyond?

Kent: I am very excited about 2018 and our road map. We have great outlook and game plan to continue to expand our reach through our Boardroom Mastermind program and our REWW Academy program.

We feel there is a real void in the market right now and an area that is undeserved.

That area is the “tweener” investor or agent. What I mean is: There is a huge swath of people that know how to do the transactions and are making some money, but it’s not even close to being a business. Equally, there are a lot of people out there that have a great circle of influence – like a Meetup group or REIA – but have no idea how to turn it into a business.

No one is talking to these people and certainly not providing them with real leverage points to help them turn the corner and FINALLY get what they want….financial freedom. We can do that for them.

We have a highly-acclaimed online training academy (REWW Academy) that we have spent an enormous amount of money to develop over the last two years with a team of Ph.Ds. We used a proven learning ISD format (just like they do with college courses) and brought in the best experts to teach these classes.

So now, here we are with this massive asset that literally anyone in the country can leverage and point their team members, new hires, local network, local meetup, or local REIA club right to it to get trained by the best in the business.

They can buy it for their own purposes or sell it as a service to their group and get paid a commission by us. Bottom line, it’s “plug and play” and is a complete “white glove” business in a box for them.

The same is true of our Boardroom Mastermind This has quickly become the premier real estate investing mastermind in the country with almost 200 members from around the country.

Again, it’s an easy place for people to get their teams trained by the best, rub shoulders with the brightest and most successful investor network in the country, and help to grow and monetize their own network if they desire.

In closing, I’d like to point out that we have invested in a lot of infrastructure, so others won’t have to. They simply need to step into our world and let us show them how to make it their own.

Realty411: How did you and your family turn your real estate passion into an empire? When did you decide to leave your previous occupations and focus only on real estate?

KENT:We all came into the business in the early 2000s in different cities and for different reasons. I was in South Florida, Chris was in Denver, and my father was in Memphis. It wasn’t until the mid 2000s that we really began to understand that we were doing something unique with our business model, our marketing, and our customer service. At that point, we turned the corner and went all in and decided we are going to become leaders in this industry because, quite frankly, there was just a sea of mediocrity out there, and we couldn’t stand it.

Realty411: What are some of your favorite ways to unwind and rejuvenate?

KENT:I love to hang with my wife and kids. Love to go to the beach here in San Diego, go paddle boarding, or just travel the world.

Realty411: Real estate is a relationship-based business, what are some ways investors can create rapport to enhance their careers?

KENT: Decide what your core values really are and only communicate from that place. What do you stand for? What do you stand against? Why are you doing what you’re doing? Why does your business matter? What impact are you trying to create in the market?

You see, people want to belong. We are all looking for our tribe and want to surround ourselves with people that inspire us or make us feel better about life. So, being clear on who you are first and then being very “out there’ with that information, allows people to quickly connect with you.

It also allows you to cut through all the noise and confusion and just surround yourself with people that are going to build you up, make you better, and make this business more successful. It will also allow you to easily run off the naysayers and time vampires. They won’t want anything to do with you. Best part, either way – you win.

Realty411: You’ve stepped back from speaking at many events, how can our readers learn from you if they cannot attend a live event?

Kent: We are not hard to find. We have hundreds of YouTube videos, Facebook posts, blog posts, articles, and a big social media presence. Go look up “Kent Clothier” or “Real Estate Worldwide” and you’ll find a ton of stuff out there.

But in the end, there’s nothing like one of our live events and getting that “raw-and-uncut” information straight from the horse’s mouth. Do whatever it takes to get there, but I’ll make it worth your time. Guaranteed. :)


Photographs courtesy of Kent Clothier. For Kent one of the best parts of being a real estate investor is the freedom to spend time with family. In these photos Seema, his wife, along with their daughters enjoy quality time with Kent.


The ONLY BAY AREA Connection You’ll Ever Need – BAMF

Interview by Anita Cooper

Ms. Holly Lynn’s Bay Area Multifamily Meetup Group attracts networking mavens for hungry investors to connect, invest, and retire rich.

For most investors, it starts with the dream. You know the one… financial (and time) independence through investing in property?

While real estate is a fantastic wealth-creation vehicle, you’ll be spinning your wheels a lot if you don’t have the right connections in place to get things done.

Yes, in real estate, success often depends on who…not just what…you know!

Everyone tells you that it’s important to build a team when investing in property, and that’s true, definitely.

But wouldn’t it be easier if you simply had a single contact instead? Someone who could “connect the dots” between what you need and who can help meet that need?

Meet Holly Lynn of Bay Area Multi-Family Meetup. She’s that “someone” who can help you make the connections you need to build your wealth.

“My database is global. I know 20 people for every one subject, so when people contact me, I can connect them with the right person for their needs.”

Holly works with a variety of investors, everyone from individuals to groups of investors, helping them obtain the finance they need to get the results they want.

Specifically, investors can look to Holly for their private lending needs, and for opportunities to build their team by attending networking events such as at her famous mixers.

“The feedback I’ve been getting from investors is amazing,” says Holly. “We offer loads of information that helps investors grow their knowledge. I’ve also been able to connect investors with people who help them get fantastic results!”


Often, you’ll meet someone who is amazing in the real estate industry but is an average, or sometimes even less than average networker.

Holly, however, is one of those rare individuals who is a rockstar at networking, and a whiz at real estate…a powerful combination for any investor looking to grow their portfolio.

Why does she do what she does?

“I am passionate about helping people take back their time. Look, I haven’t worked a retail job since I was 19 — I want others to have the same opportunity.”


Holly Lynn is all about making connections. But it’s not just what she does…it’s who she is, and when someone has that level of passion they love to share it with others every chance they get.

One of the most popular, and effective network-ing avenues is to face to face…even in this modern, social media age.

So to help investors, each month Holly offers a mixer where she serves as a bridge, helping investors connect with people they need for their investments and deals.


Holly’s social media accounts are ablaze with activity too; people share what they’ve been able to do, the goals they’ve reached and the connections they’ve made.

“Social influence is definitely me. That’s how I connect people. I make calls constantly to get to know people, then I connect the dots. I know who is looking for what, so I make the connection, get them together and enjoy watching the results!”

Her reputation is seen in the lives changed…

“Holly Lynn is a personable and well connected real estate investor and professional that brings deals together for a win/win outcome.”B. Sharma, Investor

“If you’ve been waiting for an opportunity, maybe this is it. As “The Real Estate Investor’s Lawyer” I have spoken in front of many real estate investor clubs. Holly’s investor club had some of the highest quality attendees I have ever seen.

They are engaged, experienced and actually doing deals and/or seriously interested in doing deals. I give her a lot of credit for attracting that high quality of real estate professional.

I have also had the privilege and pleasure of representing Holly and have been very impressed with her and her real estate investing activities.

They say that opportunity never knocks twice. There’s even a parable of how opportunity is a bald man with a long beard. You can only grab him when he’s in front of you and you can’t get him back once he passes you. If you’ve been waiting for an opportunity, maybe this is it.”

- J. Lerman, Litigator

‘As “The Real Estate Investor’s Lawyer” I have spoken in front of many real estate investor clubs. Holly’s investor club had some of the highest quality attendees I have ever seen. They are engaged, experienced and actually doing deals and/or seriously interested in doing deals. I give her a lot of credit for attracting that high quality of real estate professional.’ ~Jeffrey Lehrman, Esq.


Find out more about Holly Lynn and her Meetup Group, BAMF, by connecting online at: https://www.meetup.com/MFinvestingMeetup/



finance of america commercial


Constrained housing supply has been a theme for much of the past year, with land and labor shortages, expensive lumber and tight financing options all contributing to what has been a challenging year for both builders and buyers. Finance of America Commercials new construction product could be starting to change that.

Launched in February 2017, the product is available in all major markets to new and seasoned real estate investors who have experience building or who have partnered with builders to capture value in markets with a lack of new construction supply. Eligible brokers can also refer this product to their clients.

‘The real estate market recovery of prices and apparent lack of available housing supply improved the margins available for new construction properties. Both large renovation and new construction projects quickly evolved as additional opportunities for investors…’

~Andrew Hurd, VP of Credit (Finance of America Commercial)

New Construction Financing Fills a Gap

When asked about the development of this new financing option for investors and builders, Finance of America Commercial VP of Credit Andrew Hurd said that the company took notice of new construction demand continuing to outstrip supply in all major markets over the past year. This trend, coupled with feedback from many of the firm’s clients that they were feeling the pressure of declining inventory but still seeking growth opportunities, spurred creation of this product.

“The company saw a need in the market,” Hurd said. “After a decrease in foreclosure inventory previously sought after by institutional investors and local long-term hold and fix-and-flip operators, investors turned to new ways to achieve yields in their markets. The real estate market recovery of prices and apparent lack of available housing supply improved the margins available for new construction properties. Both large renovation and new construction projects quickly evolved as additional opportunities for investors, so we saw an opening to help our clients overcome a challenging market dynamic with new financing options.”

As part of the new construction loan program, the company offers loans from $150,000 to $2.5MM for the construction of non-owner occupied single-family residences, two- to four-family units, townhomes, and multi-family properties up to 20 units.

Additional features of the program include:

  • Lines of credit for multiple transactions and single loans for new investors
  • Funding up to 75% of land value, 95% of construction budget, 75% After Repair LTV
  • 12 month terms, with optional 3 month extensions
  • Rates from 6.99%

Despite being available for less than a year, Hurd said that investors and builders have been flocking to this new option.

“Clients using this product enjoy the simplicity of financing which allows for proceeds on land acquisition, including up to 95% financing for construction costs. This financing is supporting construction projects from the West Coast to Key West for builders working on starter homes from the $100s up to luxury builds over $5 million. We’re seeing this product fit a range of needs and project sizes and our borrowers have been vocal that this is filling a gap.”

Finance of America Commercial brokers are echoing Hurd’s sentiment.

“My client was looking for financing for a groundup build as well as the ability to purchase more investment properties,” said Ralph Taylor III, a broker in Irvine, CA. “The ability to turn the line multiple times and the flexibility of the qualifying threshold was exactly what he needed to continue building his real estate investment business.”

Finance of America is the Partner for the Builder Community

FACo’s new construction program sits alongside additional builder financing options from the Renovation and Construction Lending group within Finance of America Mortgage, another of Finance of America’s lending channels.

Options available from the Renovation and Construction Lending group include construction to perm financing and the FHA 203k program, which are both available to borrowers who intend to occupy the home after construction or renovation.

“With loan products available for homebuyers, builders and real estate investors, Finance of America has quickly established itself as a key partner for the builder community,” said William Brown, director of the Renovation and Construction Lending group at Finance of America Mortgage.

New Opportunities Emerge

While financing for builders and investors is getting a bit easier to come by, FACo’s Hurd thinks there are still opportunities to create new forms of financing.

“The market for build-to-rent is gaining traction,” Hurd said. “Investors are looking to build new construction rentals without the hassle of repairs and while capturing higher rents with new condition properties.”

Hurd said this push is informing the company’s latest development, a product designed for build- and flip-torent investors, which is due in early 2018.