California’s Gold Rush for Valuable Land

Image from Pixabay

By Rick Tobin

California’s nickname is the “Golden State” for many reasons as it relates to the gold discovered at Sutter’s Mill by James Marshall near the city of Coloma in 1848, skyrocketing real estate prices, a Top 5 global economy ranking, and consistent warm sunshine. Of all of the assets ever discovered in California’s history since it joined the union as the 31st state in 1850, land that is buildable has been proven to be the most valuable asset of them all.

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By the end of December in 2020 during a global pandemic designation, the median price of a California home was published by the California Association of Realtors (CAR) as being a shocking $717,930 value. In January 2021, CAR reported that statewide median home prices rose +21.7% year-over-year. Statewide home prices surpassed $700,000 in August 2020 for the first time ever. For example, a 21.7% price gain for a $700,000 home would be equivalent to a staggeringly high $151,900 equity gain in just 12 months. For more expensive coastal homes that are valued near $2 to $5 million, a 21.7% year-over-year price gain would be be as follows: ● $2,000,000 home value = +$434,000 annual price gain ● $3,000,000 home value = +$651,000 annual price gain ● $4,000,000 home value = +$868,000 annual price gain ● $5,000,000 home value = +$1,085,000 annual price gain

The Priciest California Counties by Region

Let’s take a look below at recent county price trends for California to better understand how high median home prices have risen so high. For January 2021, the California Association of Realtors (CAR) reported the following most expensive median prices for these Southern California regions:

Southern California Counties

#1 Orange: $971,000 #2 Ventura: $776,000 #3 San Diego: $730,000 #4 Los Angeles: $697,660 #5 Riverside: $495,500 #6 San Bernardino: $390,000

Central Coast Counties

#1 Santa Cruz: $1,100,000 #2 Santa Barbara: $920,000 #3 Monterey: $860,000 #4 San Luis Obispo: $698,000

Bay Area Counties

#1 San Francisco: $1,745,000 #2 San Mateo: $1,605,000 #3 Santa Clara: $1,375,000 #4 Marin: $1,350,000 #5 Alameda: $1,060,000 #6 Napa: $835,000 #7 Contra Costa: $765,000 #8 Sonoma: $715,000 #9 Solano: $510,000 https://www.car.org/en/marketdata/data/countysalesactivity

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Image from Pixabay

California’s Top 5 Global Economy

By 2018, California had surpassed the United Kingdom as the 5th largest economy in the world if it were listed as a separate nation. The fact that London, and the rest of the United Kingdom, is one of the most powerful, wealthiest, and historic regions in world history and is behind the Golden State in terms of economic size is quite impressive. Listed below are the Top 10 largest world economies: 1. United States $19.391 trillion 2. China $12.015 trillion 3. Japan $4.872 trillion 4. Germany $3.685 trillion 5. California $2.747 trillion 6. United Kingdom $2.625 trillion 7. India $2.611 trillion 8. France $2.584 trillion 9. Brazil $2.055 trillion 10. Italy $1.938 trillion Source: International Monetary Fund (2018 data) In 2019, it was reported that California was closer to $3.2 trillion in annual economic output. Because California has such a diverse employment market that ranges from entertainment in Hollywood to multi-billion and trillion dollar digital media and marketing companies in Silicon Valley like Apple, Alphabet (parent of Google), and Facebook, the future continues to look bright for the Golden State’s economy.

California’s Population Base and Finite Land Supply

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Image from Pixabay

There are approximately 40 million residents in the Golden State. As of January 2020, the US Census Bureau reported that the US had a population base of 330 million. This translates to California residents representing 12.12% of all US residents.
The famous film and stage actor, writer, and witty humorist from Pacific Palisades, California named Will Rogers once said: “Buy land. They ain’t making any more of the stuff.”
Another historic quote by Harold Samuel, the founder of Land Securities which was one of the United Kingdom’s most successful property companies, about the key to success in regard to how to make money in real estate is as follows: “Location, location, location.” California is filled with an abundant supply of land that is adjacent to the majestic Pacific Ocean and includes scenic rivers, mountain ranges, and forests up and down the state which borders Mexico, Nevada, Arizona, and Oregon. Our state is 1,040 miles in length and 560 miles in width. There are an estimated 156,000 square miles of land and an additional 7,734 square miles that are covered by water for a grand total size of 164,000 square miles. If you flew on an airplane between two airports in the state that didn’t fly over the Pacific Ocean, you’d probably see primarily empty land regions. Did you know that our 40 million residents live on approximately just 5.4% of the state’s entire available land supply?

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Image from Pixabay

Almost 95% of California has no people living on it due to very strict zoning and usage laws and incredibly high building costs like environmental-impact study and “sustainable living” or green home building fees. Lumber prices have reached all-time record highs in early 2021 after topping $1,000 per 1,000 board feet for the first time ever. The combination of costly environmental-impact fees and rising lumber supply costs are two of the main reasons why there haven’t been many affordable homes or apartments developed in the state. If we divide 156,000 square miles of available California land supply by the estimated 5.4% of land that’s allowed to have residents living there, this means that only 8,424 square miles of California has residential or commercial real estate and residents on it. If so, this is equal to 4,748 California residents per square mile of the buildable land supply. Let’s put this 8,424 square miles of buildable land in the Golden State into better perspective by comparing it to other US regions: ● All of the Hawaiian Islands combined: 6,422 square miles ● The Big Island of Hawaii by itself: 4,028 square miles ● The state of Connecticut: 5,543 square miles ● Puerto Rico: 3,515 square miles

Money Supply + Land = Golden Returns

Most California residents created the bulk of their family’s overall net worth from the acquisition of residential property, both owner-occupied and investment. Few places in world history have experienced real estate booms like California as seen in recent years especially. Most California homebuyers or investors need third-party money sources to get into and out of a property. This is because generally there are more buyers who need mortgages to purchase a property than there are all-cash buyers. Conversely, the same homebuyer is likely to later become a home seller who needs a qualified new homebuyer who has access to his or her money sources to close the sales transaction. As California home prices skyrocket, the loan limits for conforming, FHA, VA, non-QM, and other types of creative money sources from places like hedge funds, insurance companies, and banks rise as well. For example, the high-cost conforming loan limits for the more pricey California counties were increased to $822,375 (97% loan-to-value). Or, a home, condominium, or townhome may be purchased with as little as 3% down payments up to almost an $850,000 purchase price.

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Image from Pixabay

More flexible FHA loan products which allow lower credit scores and cash reserve allowances may require 3.5% down payments up to the similar $822,375 loan amount. Quite surprisingly, VA loans for qualifying active military or veterans have the option to purchase a single unit property (home, condominium, townhome) up to as high as $1.5 million with no money down and with 100% loan-to-value financing. After June 2020, both Fannie Mae and Freddie Mac began really tightening up their underwriting requirements for self-employed borrowers partly due to serious concerns about rising unemployment rates and collapsing small to midsize businesses. Fannie and Freddie are the two largest secondary market investors in America that purchase a high percentage of 30-year fixed mortgage loans and other loan products. The Jumbo mortgage market also started to freeze up after an increasing number of lenders stopped lending on larger mortgage amounts for owner-occupied, second home, and rental properties for one-to-four units. As a result, it forced more self-employed and high net worth borrowers to seek out non-conventional mortgage alternatives with funding sources from mortgage companies like mine who are partnered with more flexible hedge funds at prices that are very competitive with other loan products with or without income verification up to several million dollar loan amounts. There’s a finite supply of both prime buildable California land and access to affordable and flexible money to purchase and sell these same property assets. As the number of buyers for California properties continues to far exceed the diminished available listing supply, you should better understand why homes have increased 10%, 20%, 30%, and 40%+ annually in various statewide regions. If you have access to land and money, then you’re well on your way to prospering here in the Golden State just like how the early Gold Rush settlers panned for gold.
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Rick Tobin

Rick Tobin has a diversified background in both the real estate and securities fields for the past 30+ years. He has held seven (7) different real estate and securities brokerage licenses to date, and is a graduate of the University of Southern California. Rick has an extensive background in the financing of residential and commercial properties around the U.S with debt, equity, and mezzanine money. His funding sources have included banks, life insurance companies, REITs (Real Estate Investment Trusts), equity funds, and foreign money sources. You can visit Rick Tobin at RealLoans.com for more details.

Hard Money Loans & Why You Should Work with a Hard Money Lender

Photo from Pixabay

By Michael Mikhail, CEO & Founder, Stratton Equities

Are you looking to finance a real estate investment but cannot get conventional financing due to a recent foreclosure or short sale? A Hard Money Loan might be the right option for you. Working with a Hard Money Lender will allow you to have your loan approved in half the time a traditional bank loan takes, giving you the opportunity to quickly purchase high in demand properties.

What is a Hard Money Loan?

A Hard Money Loan is ideal for the real estate investor who might have issues obtaining a traditional bank loan or a loan with full underwriting, such as a Fix and Flip Loan.
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Photo from Pixabay

A Hard Money Loan is an asset-based loan: the financing is based on the Loan to Value (LTV) of the Asset. There are less restrictions than for other types of loans, so full underwriting and no minimum FICO score are required for the borrower, meaning you don’t have to worry about bankruptcies, foreclosures, collections, etc. They are usually capped at 65% LTV or less. Because of high cost regulations and predatory lending, Hard Money Loans are for investment properties only – so if you’re looking for an owner-occupied property, this is not the loan for you. Some states have non-judicial foreclosure laws, which protect lenders and make them more comfortable doing these high-risk loans, as the money is not sold on the secondary market and the lender holds the note.

How can I acquire a Hard Money Loan?

Applying for a Hard Money Loan is a fast and easy process. First, find an investment property and reach out to a direct private money lender to assess your loan scenario. Direct private money lenders, such as the Nationwide Lender Stratton Equities, can provide a Hard Money Loan for the following property types:
  • Single-Family
  • Mixed-Use
  • Multi-Family
  • Commercial
After applying for a loan, the prospective borrower will work directly with a loan officers to discuss their real estate investment dreams and how a Hard Money Loan can help them achieve their goals. Apply today and close in two weeks or less!

Why should I work with a Hard Money Lender?

Working with a Hard Money Lender gives you the security needed to take on a high-risk loan. With companies like, Stratton Equities, they have years of experience in working with real estate investors to achieve their goals. Direct Private Money Lenders provide loan programs with less underwriting and less guidelines that close within 14 – 25 days.
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Stratton Equities is the leading Nationwide Direct Hard Money and NON-QM Lender that specializes in fast and flexible lending processes. The team is owned and operated by experienced Real Estate Investors providing a reliable and knowledgeable team to help all Real Estate investors succeed. For more information, call Stratton Equities at 800-962-6613, email us, or apply for loan pre-qualification today.

RealCap Brings New Real Estate Sector To Crowdfunding

By Tim Houghten Featuring Tim Soto

Blending trends in real estate crowdfunding and the need for sustainable cash flowing properties RealCap offers investors a new opportunity for putting their capital to work.

Real estate crowdfunding has been growing at an incredible pace thanks to increased awareness of the option, and the ease of investment it offers. This is a trend only likely to surge over the next year as the Wells Fargo scandal plays out, and investors seek safer and more profitable places to put their money than the old banks. So far much of this action has been focused on the residential sector. RealCap brings something new to the table. Real estate may still be the best investment option on the landscape, but it is no secret that some questions about the sustainability of home price growth and affordability have been emerging. Overall sensible investors are still seeking sound investments where their capital will be safe, and which provide attractive yields, with a great outlook for ongoing performance. RealCap’s founders Tim Soto and Matt Schuberg believe they’ve found the ideal fit in self-storage.
Tim-Soto

Self-storage may not jump out at most investors as the most prestigious asset to brag about to friends at dinner. Yet, Matt and Tim are bullish on its advantages. No one wants to be caught holding residential at the top of the market. We’ve already been hearing about excess inventory and slumping sales in some destinations, while other areas are feeling intense competition which keeps driving housing prices sky high.

Matt Schuberg points out that “the self-storage sector remains undersupplied, even with 3,000 potential new developments on the horizon nationwide.” Less competition in this sector means more value to be found, and “returns that can be as high as 8% to 15% per year.”

Self-storage is also one of the few recession resistant sectors which can often perform even better in tougher economic periods. When foreclosures are up and more people are moving, they need storage more than ever. Despite the popularity of reality TV shows showing the auctioning of the contents of some of these units in default, Tim Soto says that in their experience default rates are very low as people really want to preserve their belongings. And it’s clearly a lot easier for a tenant to find $50 a month to keep their prized possessions and heirlooms versus $2,000 a month for a house payment.

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Image from Pixabay

Low management burden is another great perk of this asset class. Now, with the ability to partner with others via crowdfunding, the risks and demands of investing are even lower. With RealCap investors can get started with as little as $10,000, and benefit from being invested alongside other savvy investors, and an experienced management team who in invested in their success too. RealCap invests alongside its clients in every deal to ensure motivations and interests are aligned. However, where the RealCap team really makes a difference appears to be in its diverse and creative arsenal of value-add options. In one recent deal in California the team acquired an undervalued facility, and within 3 months had increased occupancy by around 20%. Then Tim Soto explains they dug in and improved cash flow by challenging the tax assessment and cut the tax bill by 70%. They optimized the insurance premiums, and have been leveraging extra acreage on the parcel by adding solar ports to create more income, and are looking at leasing space for cell towers.
Matt-Schuberg
Together the executive team brings together an immense amount of experience and disciplines. Tim Soto has been involved in real estate investment since 1995 and credits much of the success to the organizational and team skills developed during his service with the Marines. CEO Matt Schuberg comes from a background as a financial advisor. Though after becoming disappointed in the stock market world of vast diversification, with little real security or solid performance expectations among brokers and clients, found he could best serve others through offering solid real estate investments. RealCap provides a Regulation D filed investment opportunity for accredited investors seeking cash flow and attractive, sustainable yields. Find out more online at www.RealCapInvest.com or simply call to have a conversation to get the details and see if crowdfunded self-storage is for you.

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Free Training: How to Overcome Low Inventory and Buy More Properties Now

We’ve partnered with Landvoice to provide you with a FREE TRAINING on May 15th at 1:00 PM. This is a virtual discussion on How to Overcome Low Inventory and Buy More Properties Now.

Course Objectives

  • Show where to focus your time as an investor to buy more properties in the current market
  • Provide actionable steps for consistent lead generation
  • Demonstrate alternative approaches to connect with homeowners and stand out from your competition
  • Present permission-based-marketing that follows DNC rules and regulations

We hope you’ll join us. To register, please visit:

https://us02web.zoom.us/webinar/register/WN_6oDm-ciCRyqZfkiJyRbNPA

Join Us for Realty411’s New Virtual Event This Weekend. Learn More About This Special FREE Online Event.

Do Your Have Questions About Investing in Real Estate? Do You Want to Take Your Portfolio to New Levels? If So, this is the Place to Be this Weekend. Our VIRTUAL Event is Designed to Help Readers Achieve More

Dear Realty411 Readers; It’s time for another Realty411 VIRTUAL Conference to help you gain the latest insight, strategies and techniques to grow your business. On this new online weekend event, the rise of solar energy and its disruption of the real estate industry will be explored. Plus, learn how investors, agents, and brokers can capitalize on this trend. Also, investors can learn the skills needed to raise millions in private capital. We have a key expert here to help our guests have access to unlimited private funds.
Guests of this special weekend online conference will gain valuable information about the rehabbing world in several key markets.
As always, Realty411’s VIRTUAL Conference will also provide funding resources for our readers to gain access to private capital for their deals across the country. This is the place to learn from real-life, full-time house flippers (plus the agents/brokers who assist them). We will be learning from professionals who are working million-dollar real estate deals, year after year.
Not interested in rehabbing? No problem! On this VIRTUAL conference guests will learn from the top note expert in the nation. Yes, discover how to bypass the responsibilities of trash, toilets, and tenants altogether.
Get ultimate control: Learn how to be the bank and secure monthly passive income, RSVP Now. The importance of diversification, and how to do this properly, will also be discussed. Discover how top fund managers and the ultra-wealthy build a portfolio that withstands market insecurity. Plus, implement ONE simple strategy every month to multiply your money — it’s so easy, yet it makes a huge impact. Our new virtual event is limited to 500 guests, please TAKE ACTION NOW! Additional topics and speakers to be added, stay tuned for further updates. To secure your virtual seat, CLICK HERE or the button below
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Time May 15, 2021 09:00 AM to 5 PM PT May 16, 2021 09:00 AM to 5 PM PT Time shows in Pacific Time (PT)

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OUR EVENT GUESTS WILL RECEIVE OVER 240 PAGES OF EXCLUSIVE RESOURCES! OUR TWO NEW ISSUES WILL BE MADE AVAILABLE FIRST TO GUESTS OF OUR ONLINE VIRTUAL EVENT. BE THE FIRST TO KNOW.

Idaho Real Estate

Photo from Pixabay

By Stephanie Mojica

When most people think of hot real estate markets, states such as California, Florida, and New York come to mind. However, that’s not necessarily true anymore.

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Copyright: rclassenlayouts / 123RF Stock Photo

According to The Wall Street Journal (and other news reports), people are literally flocking to Coeur d’Alene, Idaho. Bidding wars with as many as 30 people ensue when a home goes on the market, and the median price of a residential property has spiked 47 percent in the last year, according to the Coeur d’Alene Association of Realtors. This is pretty unusual for a city of 44,000 people (about 166,000 people live in the surrounding area). The demand for residential homes far exceeds the supply; vacancies have plummeted by about 70 percent. Experts estimate there are only enough available homes for about a month’s worth of sales. Also interesting is that about 70 percent of the people looking at Coeur d’Alene property listings are from Los Angeles, Seattle, and Spokane, Washington, according to Realtor.com. Spokane is just across the border from Coeur d’Alene, by the way, so definitely keep an eye out.Aerial Panorama of Downtown Austin and Texas State Capitol From UT Austin Main Building (Tower) Aerial Panorama of Downtown Austin and Texas State Capitol From UT Austin Main Building  (Tower)

Copyright: amadeustx / 123RF Stock Photo

Similar results are being reported in other new hot spots, including Billings, Montana; Springfield, Ohio; Austin, Texas; and Spokane, Washington, according to The Wall Street Journal. The high cost of living on the West Coast appears to be part of the reason people are flocking to parts of the Pacific Northwest, Texas, and Ohio. Other places to keep an eye on include Lafayette-West Lafayette, Indiana; Reno, Nevada; Concord, New Hampshire; Manchester-Nashua, New Hampshire; and Santa Cruz-Watsonville, California, according to the Emerging Housing Markets index published by The Wall Street Journal and Realtor.com. Sources: https://ucaststudios.com/the-mass-exodus-from-the-west-coast-is-driving-home-prices-in-idaho-to-insane-levels/ https://www.marketwatch.com/story/the-no-1-emerging-property-market-in-america-is-not-texas-or-florida-you-may-never-even-have-heard-of-it-11619525977

Investor Weekend Virtual Event Agenda – Download It Now


Top Industry Leaders GO LIVE the weekend of May 15th and May 16th for Realty411’s NEW Virtual Event. Nearly 6,000 investors have already registered for a Realty411 VIRTUAL Event since the pandemic halted in-person conferences last year. Discover why Realty411’s virtual events are so popular. Download our agenda, and get ready to plan your weekend, CLICK HERE.

A Successful Hard Money Loan Depends on These 4 Things

Image by Gerd Altmann from Pixabay

By Victoria Kennedy

Making money from real estate investing and becoming financially independent are goals for many people. There are always profitable opportunities – like fixing and flipping a property – that could generate considerable profit for an investor within a relatively short period of time, if executed quickly and effectively. When there’s a money-making real estate opportunity in front of you and you need some additional funds to make it happen, a hard money lender is the best place to turn.

These lenders are where seasoned real estate investors turn when they want to invest in multiple properties at once. They know that if they have 20% of the money required, the lender can provide the additional 80%. When those properties are successfully turned around, the investor reaps significant financial benefit. While many lenders promise the advantages of a hard money loan – a flexible process with quick approvals and closings as well as customized loan terms – not all lenders have the borrower’s best interests in mind or the ability to fulfill their promises. Going with the wrong lender could lead to an investor being unable to repay a loan and a seizure of collateral. That’s the last thing you want, and that’s the last thing a legitimate lender should want. Before securing a hard money loan for a real estate investment, you should follow these tips to find a lender whose goals are aligned with yours and will deliver what they say they will.

1. Know where the lender’s money comes from

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Image by Manish Dhawan from Pixabay

A direct hard money lender will be invested in your success. The lender uses their own funds and balance sheet to make loans. If a borrower defaults on a loan, it adversely affects the direct lender. Because their money is on the line, a direct lender will make sure to write loans on projects that make sense and that they believe the borrower is capable of executing. Other types of lenders, the ones that sell all of their loans to larger hedge funds or institutions, don’t keep any of the risk. Lenders who sell a loan also have less flexibility since they must underwrite to the end-buyers’ guidelines to ensure the loan is sellable. The underwriting process usually takes longer and depends on a third-party willing to buy the loan to close the deal. Most investors prefer using a direct balance-sheet lender because they feel they’re working with a real partner, one who can get their loan closed quickly.

2. Research the lender’s track record

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Image by StockSnap from Pixabay

Anyone can write unsubstantiated glowing reviews about a business. It’s not uncommon for reviews on a company’s website to be forged, written by someone who has not used their service but still says positive things about the business. Look for legitimate direct testimonials on a company’s website that are verified. Verification is done by a third party – by companies such as YotPo or TurnTo – that ensure authenticity in the written review. You’ll get a good idea of a lender’s strengths and weaknesses if you read through the verified reviews – every one of them. After investigating online, ask other investors and service providers in the area if they’ve had experience with the lender.

3. Look for flexibility

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Image by Gerd Altmann from Pixabay

Experienced real estate investors know that flexibility in hard money loans is most common with a direct lender who isn’t restricted by someone else’s guidelines. The direct lender can look at the unique conditions of each project and write loans accordingly. Flexibility particularly comes from a lender who is structured so that investors are dealing directly with decision makers. Find out who in the organization will be underwriting your loan. Will you be dealing with a junior underwriting analyst who isn’t capable of making changes without going to management for permission? Or, will you be dealing with an underwriter who is a partner in the firm who has the power to make changes and exceptions?

4. Deal with someone familiar with your market

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Image by Tumisu from Pixabay

Real estate investing is a “block by block” business. Depending on the city, the value of similar houses can vary as much as 20% in just a few blocks. You need to find a lender that’s an expert in your region’s market. Experts in the market will know if an investment has the potential to be successful. Take the time to ask the lender about similar projects in the area they’ve funded. Without revealing another investor’s private details, they should be able to tell you where they’ve seen projects like yours thrive. They may also be able to offer you tips on what not to do, based on their experiences with other clients. Doing the proper research can ensure you find a legitimate hard money lender and lead you to real estate investing success. Our direct hard money business is proud to do all we can to ensure the success of our borrowers. Asset Based Lending, LLC (ABL) is a private hard money lender that has been featured in the Scotsman Guide and Inc. magazine. Their mission is to help real estate investors to quickly and efficiently finance their business activities. They have funded over 3,000 loans for $650 million worth of volume for residential and mixed-use investment properties. Click here to find out more: https://www.abl1.net/
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Victoria Kennedy [email protected] atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area. She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance. In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally. In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music. She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business. Find out more here: atmanrealestate.com

Why the Most Important Partner in Your Real Estate Career Should Be Your Lender

By Victoria Kennedy

As a real estate agent, you are only as good as the team that surrounds you. Whether it’s your attorney, broker, or title agent, one needs an entire group of experts right at their fingertips. However, if you are not already working with a private money lender, then you are missing out on a chance to greatly expand your client base to include real estate investors. By having a connection to a direct hard money lender that funds real estate investments, you can tap into an active market of home buyers and grow your real estate business further.

A dynamic real estate agent and private lender partnership provides a constant source of new business and referrals. It is a long line of endless possibilities for expanding both your careers.
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Image by Gerd Altmann from Pixabay

Another advantage to a strong partnership is the marketing support. Finding a lending partner who is willing to connect on marketing saves both time and money while expanding your reach. Mention your lender in your email campaigns, social media marketing and direct mail, and ask your partner to do the same. By co-branding, it provides an opportunity to streamline your marketing efforts. Once clients are secured, your combined knowledge can be harnessed to best serve your clients’ needs and deliver a five-star experience. You might be surprised to find that the best lending partner might not necessarily be the lender with the most experience or even the lowest rates. It might be the lender who shares the same core values and business goals. What exactly should you look for in a mortgage lending partner?

Trust.

Trust is one of the most important assets of your business. It begins with you, but extends to everyone you interact with, including your clients and lending partner. When we founded Asset Based Lending, we did so with a foundation of trust in our founding partners. As our company grew across 10 states and began funding more than 3,000 loans and $640 million worth of volume for residential and mixed-use commercial properties, it became more important than ever that we not only trusted each other but the experts we brought in to help our clients.
Business can only flourish when your clients have trust in you and the service you provide, so finding a hard money lender with a proven track record of trust and transparency is a must.

Communication.

Building a relationship, as well as maintaining that relationship, is done through open and honest communication. You need to find a lender who calls you back and returns emails quickly. Think about your needs when you are searching for the right partner. Do you work a lot of weekends and need someone who is willing to pre-approve clients on a Saturday or Sunday?
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Image by Katarzyna Tyl from Pixabay

Your clients also will feel more at ease with someone who is candid about the process and where they stand each step of the way. A hard money lender should be able to communicate with your clients about their loan requirements and needs. Agents and clients almost always come across a problem in a transaction, but expert communicators can mitigate any problems or fears to make for a smooth process. One thing we have learned during our years of business is no real estate loan is the same. Every single loan is different. You and your private lender must be able to listen to the client’s needs, understanding each of their stories to come up with a flexible solution.

Diversity.

There are several real estate loan options available, but not all lenders offer the type your clients might need. You need a hard money lender who offers the types of loans that match your client base.
They must be able to handle different and difficult loans to get your clients to the closing table. The type of lender who makes a good partner is willing to go above and beyond and has the resources to do so. Your clients will appreciate loan underwriting that matches their unique project and delivers financing quickly and efficiently.

Locality.

It can be very beneficial to partner with a local hard money lender. Not all real estate markets are the same and finding a lender who specializes in the local real estate that your client wants to invest in will pay dividends in the end. You want a private lender who knows the market because they differ drastically. For example, New York City has its own unique market regulations and requirements that private lenders need to be aware of to finalize a successful loan. Finding the right hard money lender is vital to the success of your career and properly serving your clients. You need to know your clients are in good hands with your lending partner for successful transactions and happy customers.
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Asset Based Lending, LLC (ABL) is a private commercial lender that has been featured in the Scotsman Guide, Inc. magazine, Yahoo Finance, NBC and FOX among other publications. Their mission is to help real estate investors, quickly and efficiently, finance their business activities. They have funded over 3,000 loans for $650 million worth of volume for residential and mixed-use commercial properties. Click here to find out more: https://www.abl1.net.
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Victoria Kennedy [email protected] atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area. She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance. In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally. In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music. She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business. Find out more here: atmanrealestate.com