The Intersection of Declining Home Sales and Creative Marketing

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By Rick Tobin

“If you always do what you’ve always done, you’ll always get what you’ve always got.” – Henry Ford

The only constant in life is change. Today’s sluggish housing market offers us all both chaos and opportunity, whether you are an investor, first-time home buyer, seller, real estate agent, or mortgage broker.

There’s an old saying that is very true: Everything that you’ve ever wanted is on the other side of fear. For many people, they may read negative data trends, freeze up, and refuse to make any changes to their marketing strategies as a seller, buyer, or real estate or financial professional.

The key is to review as many positive, neutral, and negative data trends, while staying focused on the potential opportunities and solutions rather than getting seemingly hypnotized or frozen by the temporary obstacles standing in your way.

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Declining Housing Sales Turnover Rate

Today’s U.S. housing market has the lowest sales turnover rate in at least 30 years, as per sources like Redfin and The Kobeissi Letter. Only 28 homes out of every 1,000 homes, or 2.8%, changed hands by way of sales in the first nine months of 2025.

The housing market is frozen with a much lower sales volume here in 2025, partly due to a mortgage rate lock-in effect, where nearly 70% of all homeowners currently hold mortgages with rates near 5% or below. I’ve written about the “lock-in effect” over the past few years in articles like this one that was published in July 2023: The Lock-In Effect and Keys to Success.

Even though the average 30-year fixed rate fell to a one-year low near the low 6% rate range by the end of October 2025, median home prices in many U.S. regions are near or at all-time record highs. As a result, fewer home buyers can afford to purchase their dream home because they can’t afford the mortgage payment along with other consumer debts.

Pending Home Sales Aren’t Improving

Pending home sales, which track the number of home sales contracts signed, didn’t change much in September 2025 as compared with the previous month of August.

This is now the third year in a row that pending home sales have remained near record lows as per data shared by the National Association of Realtors, dating back to July 2010.

There really hasn’t been any significant improvement over the past three years, as shared via YCharts below and in data compiled by Wolf Street in their article here: Home Sales Have Not Improved at All Despite the Lowest Mortgage Rates in a Year

Pending home sales compared to the Septembers in prior years:
● 2024: -0.9%
● 2023: +1.2%
● 2022: -8.3%
● 2021: -35.1%
● 2020: -41.1%
● 2019: -30.7%
Source: WolfStreet.com

In the West, pending homes sales fell by 0.2% in September from August, and were down 5.3% year-over-year.

Compared to the Septembers of prior years:

● 2024: -5.3%
● 2023: +3.9%
● 2021: -42.1%
● 2020: -47.8%
● 2019: -39.5%

Rising Buyer Fallout Rates

As of August 2025, the national buyer fallout rate surpassed 15% as nearly 1-in-7 home-purchase agreements were canceled, as per a Redfin study. This was the highest cancellation rate for the month of August in Redfin’s records, which date back to 2017.

Some key factors for the rising buyer fallout rates include the combination of record high unaffordability rates for many buyers along with record high average mortgage payments and credit card debt, student loan balances, home insurance costs, and automobile loans at or near all-time record highs on the buyer’s side.

However, many sellers still think that their homes should sell for record high prices, while also refusing to offer any concessions like credits for home repairs or closing costs.

According to another study published by Redfin that included a survey of 443 Redfin agents that was conducted in September 2025, here were the most common reasons for buyers or sellers backing out of their signed home purchase contracts and the percentage of contracts that were affected:

● Home inspection or repair issues: 70.4% of all contracts canceled
● Buyer financing fell through: 27.8%
● Buyer unable to sell current home: 21%
● Change in buyer’s financial situation: 14.9%
● Buyer found another property they liked better: 12.9%
● Concerns about the economic climate: 12.2%
● Seller backed out: 11.5%
● Low appraisal: 7.9%
● Insurance issues (too expensive or couldn’t find coverage): 7%
● High mortgage rates: 6.5%

Target Older Home Sellers and Buyers

If you’re a real estate licensee, a higher percentage of your potential home seller clients are likely to be near the ages of 50 to 60 years. In fact, the median age of a home seller across the nation in 2024 was an all-time record high 63 years of age, according to the National Association of REALTORS® (NAR).

As I’ve shared before, the median age of a first-time home buyer in the state of California in 2024 was 49 years of age. Again, this was the average first-time home buyer age that used to be in the 20s or 30s in past decades. This is partly because California home prices tend to be almost double the national average, so fewer younger people have the cash or income to qualify for a mortgage.

Because of the older median home seller age, real estate professionals and buyers interested in purchasing either their first home or their 20th investment property should focus on senior-housing communities (55 and older) and other regions where the sellers are more likely to be interested in selling and possibly moving to a smaller property or into other family member’s homes.

For home sellers and their advising listing agents, the Days on Market (DOM) numbers are starting to increase in many U.S. regions. As a result, your creative marketing techniques must be enhanced or tried for the very first time to inspire more people to view your listings online and later visit in person.

NAR’s Home Study Report

The National Association of REALTORS® recently published a very informative study that’s entitled 2025 Home Buyers and Sellers Generational Trends Report, which included details about home buyer characteristics and sales financing trends such as follows:

Characteristics of Homes Purchased

○ Fifteen percent of Younger Boomers bought new homes, compared to only 10 percent of Older Millennials, and nine percent of Younger Millennials.

○ At 42 percent, most recent buyers who purchased new homes were looking to avoid renovations and problems with plumbing or electricity. Buyers who purchased previously owned homes were most often considering a better overall value at 31 percent. Younger Boomers were more likely to purchase a new home to avoid renovations and problems with plumbing or electricity.

○ The most common type of home purchase continued to be detached single-family homes, which comprised 75 percent of all homes purchased.

○ Nineteen percent of buyers over the age of 60 purchased senior-related housing; that number was twenty-five percent for Older Baby Boomers and 27 percent for the Silent Generation.

○ The typical home recently purchased was 1,900 square feet, had three bedrooms and two bathrooms, and was built in 1994.

○ Overall, buyers expected to live in their homes for a median of 15 years, the same as last year.

Financing the Home Purchase

○ Seventy-four percent of recent buyers financed their home purchase. More than 90% of buyers 44 years and younger financed, whereas only 49 percent of Older Baby Boomers and 41 percent of the Silent Generation financed their home.

○ Forty-nine percent of buyers said their down payment came from their savings. Forty-five percent of comparable down payment came from the proceeds from the sale of a primary residence. Seventy-one percent of Younger Millennials and 60 percent of Older Millennials used savings for their down payment, compared to only 37 percent of Older Boomers and 35 percent of the Silent Generation. Older buyers were most likely to use equity from a past home. Younger Millennials used gifts or loans from friends and family more than any other generation.

Home Sellers and Their Selling Experience

○ Younger Boomers made up the largest share of home sellers at 31 percent, had a median age of 65 years, and a median income of $110,700. Gen Xers and Older Boomers comprised the second largest share of sellers at 22 percent.

○ Sixty-nine percent of sellers were married couples. Married couples were highest among Younger Millennials at 82 percent.

○ For all sellers, the most commonly cited reason for selling their home was to move closer to friends and family (23 percent), the home was too small (12 percent), followed by the home being too large (11 percent). Older generations were more likely to move closer to family/friends, and younger generations were more likely to desire a larger home.

○ Ninety percent of home sellers worked with a real estate agent to sell their homes, which was consistent across all age groups.

Helping Realtors & Investors Close More Deals

I’ve created hundreds of articles about fix-and-flips, short sales, seller-financing (subject-to, wraparounds, & paper flips), foreclosure bailouts, and have written real estate licensing courses and college textbooks for the two largest real estate publishers in the nation as well as for the oldest and best-known real estate school in California.

Our team can help you in the following ways:

● I’ve taught real estate licensees in their offices or online and other investors how to find clients, distressed properties, and boost their sphere of influence to find more clients and homes to sell or buy.
● I can teach home buyer prospect seminars either in person or online how to qualify for a home mortgage for Realtor clients.
● Depending on the zip code, city, or county region, my team may be able to refer you to potential distressed properties to purchase or list for sale.
● We’ve assisted with qualifying home buyer prospects at open houses and also provided coffee, donuts, sandwiches, and other types of items that may increase the number of visitors.
● If the seller is distressed (forbearance or foreclosure type of situations) with potentially negative equity and/or years of no mortgage payments made for either residential or commercial real estate properties, my past clients included the #1 largest short sale investor in the nation. I can help negotiate with the existing lender or loan servicing company to get the home sale completed.
● If you or your clients have credit issues, I’ve written numerous courses about credit and may help quickly increase your clients’ FICO credit scores for free.
● I can get you fast pre-approvals and help structure the offer with maximum credits to minimize cash to close.
● My Realloans team and I will simplify your complex deals so that you and your clients are relieved, calm, happy, and close on time.
● I lead the So-Cal Real Estate Investors group where we share the latest real estate trends and deals available for purchase.
● I’m also affiliated with hundreds of real estate investment clubs and 1031 tax-deferred exchange groups, which have tens of thousands of qualified or all-cash buyers who can close quickly.
● We can help get you more views for your listings by sharing mortgage flyers or videos with you and on my networking platforms to optimize viewer traffic.

As we approach the end of 2025 and get ready for the new year, 2026 can either be your best year ever as a real estate licensee or investor, or it could be quite challenging if you’re not willing to make necessary changes.

The choice is yours and yours alone as to your willingness to attempt new creative marketing strategies to boost your sales and/or purchase numbers.

I’m here to help you reach and surpass your goal targets. The best time to start is today, not next year. Best wishes for success in 2026 and beyond!

Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 

Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

Self-promotion & Personal Branding Techniques Have Dramatically Changed

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The Shifting Landscape in Marketing Techniques

By Dan Harkey

Summary:

There is a shift from the familiar order we’ve practiced over a long history into unfamiliar territories, necessitating new learning techniques and strategies such as AI-driven marketing, personalized customer communication (e.g., webinars, zoom meetings, customized emails), speed text messaging, and data-driven decision-making (e.g., predictive analytics, customer segmentation).

Order, customs, traditions, rules, and habits were all considered reliable until now. They have all changed. My expectations have permanently been disrupted…

Developing long-term relationships is confusing in the shuffle …
Adapting to these new techniques is necessary in the rapidly evolving marketing landscape. The sooner we embrace these changes, the better equipped we will be to navigate the future of marketing.

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Article:

Historic Shift:

Customs, practices, and order have dramatically shifted to a radically new paradigm. Building relationships, thereby creating social capital, has also shifted. In this new era, friends do business with friends, and reliable relationships have moved because of what we call ‘light-speed differential correspondence,’ a term we use to describe the rapid and varied forms of communication available today. Adapting to these new methods to stay competitive is crucial.

The prevailing approach of solely relying on social media for business or sales outreach will diminish over time. Brief, attention-grabbing messages or sensational content aimed at unknown individuals are expected to lose effectiveness.

I believe there will likely be a shift towards re-emphasizing the importance of building strong relationships as the key strategy for sustainable success.

Expanding business opportunities and fostering new relationships are crucial for personal growth and business success. These elements are the foundation for achieving higher goals and driving business growth.

Most people’s reading habits are different. They watch and listen to podcasts focused on digital audio and video files available for downloading or streaming. They don’t seem to answer their phones like they used to, and they do not always respond to emails for marketing purposes or precisely targeted communication about a subject such as a transaction. But one thing is sure: everywhere they go, they look down at their phones so attentively that they miss everything around them.

The most effective marketing tool today is texting prospects, short and to the point, which necessitates obtaining phone numbers rather than email addresses. However, the process must be done individually, with some personalization rather than a mass text software package. Virtual assistants like Siri and Alexa can draft and send personalized messages and reminders, making them valuable tools in this approach.

We may first call, leave a message when they do not answer, or follow up with an email or text message. Siri, text Archie Bunker. Archie, I am just checking with you to see if you need any ____________________?

Things change, and disruptions occur, both personally and in business. Technology, such as AI and data analytics, plays a significant role in modifying our marketing output by providing insights into consumer behavior and market trends. These technological disruptions necessitate our adaptation to stay competitive in the market, highlighting the importance of staying ahead of the curve in our field.

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Here are a few things that we must become comfortable with:
https://www.newbreedrevenue.com/blog/marketing-terms
https://communications.rutgers.edu/brand-policies/advertising/glossary-marketing-terms

• Artificial Intelligence (AI)
• Automatic Language (AL)
• Search Engine Optimization (SEO)
• Search engine algorithms
• Search engine Crawling, spiders, robots, or Google bots.

This is not precisely shaking hands with 500 people, becoming friends, hanging out together, and doing business as usual. Still, it is somewhat data-driven, magnifying or leveraging performance through algorithmic data management.

Lost in the dynamics of changing methods:

The challenges in real estate sales and lending are unique. The market is volatile, and success often depends on factors beyond our control. When business opportunities deteriorate, what do frustrated salespeople do? They may be tempted to perpetuate a losing strategy, which includes working from home, focusing on distracting activities, only taking inbound messages, selectively returning calls, and engaging in what today is called quiet quitting. Quiet quitting is a term used to describe a situation where a person does not outright quit their job but regularly shuffles their daily activities to avoid stressful confrontations, outbound calls, and sales rejections. Instead of focusing on business-related tasks, they may spend their time on social media, take extended breaks, or commiserate with others about work-related issues.

Quitting, also known as the Great Resignation and the Great Reshuffle, is an economic trend in which employees are dissatisfied with their jobs but find a way to avoid action by essentially living off their employers’ payrolls and becoming common parasites. The Great Resignation and the Great Reshuffle refer to the significant number of employees choosing to leave their jobs or change careers due to dissatisfaction with their current work situations.

How about a very inexpensive gadget, a mouse jiggler, that artificially simulates keyboard activity and mouse movement, creating the impression of computer work? Some who work remotely have attempted to outsmart their management while engaging in fake work activity. These individuals, known as ‘parasitic quiet quitters,’ exploit their employers by engaging in fraudulent activities to avoid real work. For example, they might use the mouse jiggler to make it seem like they are working when they are not. Management may use productivity monitoring software as a surveillance mechanism to ensure compliance with company work requirements. The parasitic quiet quitter is actively engaged in fraud, which can lead to significant losses for the company.

Dynamic change:

Reading is a powerful tool that can disrupt the ill-informed. But, as Mark Twain aptly said, “If you don’t read the newspaper, you are uninformed; if you read the newspaper, you are ill-informed.” This underscores the crucial role of seeking out reliable sources of information to stay empowered and knowledgeable in the face of change. Truth in the news is generally only found through alternative media.

Many of our activities are so fast that we cannot keep up and, therefore, have limited time for relationship-building. Much of our work function is now modified to rely on technology, replacing face-to-face and telephone correspondence.

Automatic Language (AL) is an advanced technology that analyzes text inputs, recognizes patterns, and classifies text into natural language processing algorithms. In marketing, AL is advancing the human interface and communication with machines and computer systems, enabling more efficient and personalized customer communication. This technology is revolutionizing how we interact with customers and is a key trend in marketing.

Eventually, AL will drive most of our marketing activities. Analytics and algorithms will drive everything from search engines to service searches, identifying our unique abilities based on our participation in the tech system.

The accelerating speed of change is upon us, and we have permanently said goodbye to the old methods. At best, we can gain the attention of prospects for microseconds or a minute to see if they are interested in our services, which is a difficult task but doable. We can embrace and adopt change willingly or be left in the dust of history alongside the Rolodex client file system and the business lunch. For those who do not remember Rolodex, it was a desktop card index system on a round rotating spindle with removable cards attached. The salesperson would record client information indexed from A to Z.

Future companies may have only five employees, but they operate like a 50-person company 20-30 years ago.

There is a shift to the free-agent nation, where we are independent, and mobility is paramount to success.

Herein lies the need for an executive administrative assistant, independent contractor staffing, and high-tech independent contractors locally or from around the world (somewhere) who can work magic in the tech-driven marketing and follow-up process.

What will not change is the 80/20 rule. 80% of a salesperson’s or organization’s activities contribute 20% of the results? This powerful insight can be applied to various aspects of our lives. For instance, in personal productivity, you can identify and focus on 20% of tasks that yield 80% of your results. In sales and business management, you can identify the 20% of customers that generate 80% of your revenue. The new tools available can ignite our motivation and drive for success, inspiring us to maximize our efforts and achieve more.

Thank You

Dan Harkey
Educator & Private Money Lending Consultant
[email protected] 949 533 8315
www.danharkey.com

3 Tips for Finding Balance Between Building Marketing Momentum and Minimizing Expenses Amidst a Recession

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By Valeh Nazemoff

Lead economists predict a recession and therefore slower economic activity.

While this idea can bring flashbacks of 2008 and mounting worry for business owners, the best course of action is preparation.

Marketing in a downturn is something that many struggle with as they navigate expenses while still trying to drive revenue. The truth is that many small businesses neglect marketing momentum in an attempt to save money, but this is not the best business decision in the long run.

In reality, you must strike the balance between marketing momentum and budget during the financial downturn. Here are a few tips to implement.

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1.   Evaluate Your Resources

Both time and money are finite resources, and a recession can put a greater strain on them. Before you can master your time and budget effectively, you must nail down exactly what you have available.

We all live with an opportunity cap. There are limited hours per day, and the more time we spend on certain activities, the less we have for others. One resource you must assess is your time. Consider how much time you have for business activities, and the balance you need to strike between various activities.

Another consideration is the financial resources you have available. When the economy is strong and your revenue is predictable, you may be able to afford the same dollars for all marketing activities. Understandably, the economy can impact this. Based on how the recession will impact your industry and business, you may need to reduce the overall budget for marketing. Yet, what many don’t realize is that when you outsource marketing services, it can be 100% tax deductible for U.S. small businesses.

Additionally, some entrepreneurs and small business owners attempt to make up for this difference in budget with their time. They think that instead of paying someone to do the tasks, they can simply handle them alone. But remember time is also limited, and you must ensure it’s spent on high-level tasks that drive your business. Furthermore, you don’t want to sacrifice your lifestyle goals and end up struggling with burnout and chronic disease due to stress.

2.   Take Moment for Self-Discovery

Ultimately, automating, delegating and outsourcing can help you implement marketing momentum during a recession. But before you dive into splitting up responsibilities, take time for self-discovery.

Which activities are you good at? Which do you enjoy? On the other hand, what are some that you do not like or enjoy? This is what self-discovery is all about. The key is to examine all of the various parts of your business, including marketing, to lay out which activities you should do and which you should outsource either internally or externally.

We advise our clients to work through the self-discovery activity to help them understand the best strategy for owning vs automating vs delegating. Ultimately, you’ll break down tasks into the following categories:

  • I’m good at it and I like it.
  • I’m good at it, but I don’t like it.
  • I’m not good at it, but I like it.
  • I’m not good at it, and I don’t like it.

This breakdown will help you then determine how to best complete all of the different tasks for your marketing momentum. As you may imagine, the ones you love and are good at are best to own, while the others should be automated and/or delegated as necessary.

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3.   Own vs Automate vs Delegate

Automating and delegating are two powerful ways to reduce costs during a recession, especially in light of layoffs. After breaking down where the common marketing momentum activities fall in the self-discovery activity, it’s time to determine which to own, which to automate, and which to delegate. Evaluate each task and determine how you’ll best handle it.

If it does not impede your ability to handle other critical business tasks, then it makes sense to “own” the tasks that you are good at and enjoy. However, if taking those tasks will cause you to lose time on other important ones, or eat into your lifestyle goals, then you still may need to implement automation or delegation.

Next, consider internal delegation. Does your internal team already have the resources for you to delegate the activity? Again, consider the skillset of your existing team, but also the time cap that they all have. If they can reasonably take the task without overworking or sacrificing time on something else important, then it makes sense to delegate internally.

But if your team does not have the skillset or time to handle the tasks, consider external delegation. Hiring additional team members or retaining employees is far more expensive than working with a complete digital marketing team. When delegating externally, you won’t need to worry about the cost of benefits packages. Furthermore, an experienced external team can help you implement key automation (like online booking appointments, chatbots, automated email campaigns, funnels, etc.) to further streamline your marketing momentum.

Keep Your Marketing Momentum Going During a Recession

The looming recession should not signal a backtrack from marketing momentum. Skipping out on marketing will only hurt your revenue and stifle business growth in the long run. On the contrary, you need to implement cost-effective marketing momentum to drive revenue during challenging times. Automating and outsourcing can help you balance marketing momentum and budget, but it all begins with taking a closer look at your skillset, interests, and internal resources.

Valeh Nazemoff

Valeh Nazemoff is an accomplished speaker, bestselling author, coach, and the founder of Engage 2 Engage, a digital marketing services company. She is passionate about improving people’s lives through strategic planning, collaborative teamwork, automation, and delegation. She removes the frustration, overwhelm, burnout, and stress that entrepreneurs and small businesses face in figuring out the various marketing elements so the focus remains on growing and scaling. Her books, Energize Your Marketing Momentum (2023), Supercharge Workforce Communication (2019), The Dance of the Business Mind (2017), and The Four Intelligences of the Business Mind (2014) aim to help businesses create order from chaos. She has also been featured in many publications such as Inc., Entrepreneur, SUCCESS, Fast Company, Huffington Post, and more.

Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

5 Luxury Marketing Tactics on a Startup Budget

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By Farlyn Lucas

Whether you’re a small business or a high scale luxury brand, advertising is essential to building brand awareness and increasing revenue. Just because designer brands have sizable budgets doesn’t mean they have to spend it all to effectively advertise their company. Here are our top tips on how to advertise your luxury brand without spending luxury budgets.

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1. Develop a sophisticated website

Building off of social media marketing, another digital way to advertise your luxury brand is through a professional and cutting-edge website. Web design is incredibly important in marketing your brand and reaching clientele. Invicta states that “75% of consumers say that they make snap judgments about a company’s credibility based on their web design,” highlighting the importance of maintaining a professional website in order to elevate your brand and strengthen your image. You want your website to be clean and informative while also impressing your clients. It’s a win-win; you need your website to drive online revenue, so why not make it cutting edge and eye-catching.

2. Build awareness on social media

Another affordable marketing option is social media. Creating a profile on various social media platforms is a great way to establish your company and create awareness for free! As people scroll or click through the app, they can easily see your brand and check out your profile before jumping over to your website. Want to take it a step further? Your luxury brand can pay for advertising on these platforms, targeting your ideal client and furthering your reach.

3. Advertise on local print magazines

Local print advertising is a great affordable way to promote your luxury brand. After identifying your target audience, you can run advertising in a number of luxury home magazines that reach people with similar demographics. These large publications often offer discounts for local advertising, making it an affordable marketing option. Additionally, the majority of magazine readers are paid subscribers, meaning that readers are more likely to see and engage with your advertisement. It’s a great cost-effective way to promote your brand.

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Local print advertising is a great affordable way to promote your luxury brand. After identifying your target audience, you can run advertising in a number of luxury home magazines that reach people with similar demographics. These large publications often offer discounts for local advertising, making it an affordable marketing option. Additionally, the majority of magazine readers are paid subscribers, meaning that readers are more likely to see and engage with your advertisement. It’s a great cost-effective way to promote your brand.

4. Create an experience

A great brand marketing strategy for luxury businesses is to create an experience around your company. Widen describes a brand experience as “the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand” and the “lasting impression” a brand has on consumers. By creating a memorable and personable experience, customers are more likely to frequent your store and make a purchase. They feel special and associate your company with this constant feeling that creates “lasting customer relationships and [an] increase[d] brand recognition.” Capitalizing on this sensation is an effective way to market your luxury brand without spending too much money.

5. Don’t be afraid to stand out!

From high end designer fashion to luxury hotels, a cost-effective way to market your company is by capitalizing on your uniqueness. It’s crucial to identify what makes your brand special and what makes your company stand out from the rest. As you advertise via digital or print platforms, keep in mind the distinctive characteristics of your luxury brand. It could be anything from your attention to detail to your craftsmanship or personal customization. By highlighting what sets you apart, you draw buyers in; they want a part of what makes your brand special. It’s a strategy that you can utilize across all advertising mediums.

Farlyn Lucas is a freelance writer who specializes in marketing and business. She helps business owners create content that works for their audience, so that they can attract the best people. When she’s not working, she enjoys playing badminton and baking chocolate chip cookies.

Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Using Your Marketing Analytics to the Fullest

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By Vista Capital Solutions

Marketing your business is a lot easier than it used to be. Thanks to the power of the internet, it is possible to unearth a ton of useful information about how your ads and promotions are performing. It all begins with your marketing analytics. Though you probably have a general idea of how to analyze the data connected to your marketing processes, there are probably a few pointers that could help you maximize your results. Look over these tips and discover how you can start to make the most of your data analysis.

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Start With Current Performance

Data is powerful because it can show you almost anything you want to see or understand about your company and its various resources. However, it is easy to get carried away with how much potential an analysis can have. This means you want to slow down and start your journey with a few simple tasks. Above all else, you want to start with your current marketing performance. How are your current campaigns resonating with customers? Are you seeing conversions at the rate you’d hoped? Knowing where you’re at is necessary for knowing where to go.

Aim for the Future

After you’ve given yourself a chance to analyze where your marketing efforts are at, it is time to use data to create a map for the direction you would like to head. What are the long-term goals you have for your business? Analytics can help you take a general objective for your company and transform it into an actual possibility. As you begin to analyze various performance metrics, you’ll see what is and isn’t working. By using this information to your best abilities, you can craft marketing campaigns that exceed all previous attempts.

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Remember To Keep Checking Back

An easy mistake to make after discovering something useful from a session of data analysis is assuming you’ve found a concrete solution. In truth, data is always changing. Whatever you learn along the way is usually only going to be applicable to this specific moment in time. You must constantly go back to the drawing board to interpret new data and weigh it against previous sets. The more you get used to the processes, the easier it will be to make data analysis a routine part of your marketing team’s tasks.

Getting the most out of your marketing analytics is all about understanding a few simple facts. Learn the basics, keep your ear to the ground for new trends, and take your understanding of your business to the next level.

Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Classified Ads Marketing Strategies For Investors

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Image from Pixabay

By Tamera Aragon

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” ~ Steuart Henderson Britt

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Classified ads are a good cost /effective way to reach property sellers in Pre-foreclosure, and Pre-default. Secondary niches who you will find contact you from your ads are Absentee Owners, Probate and bankruptcy. Classified ads are also good for selling any type of property.

Classified Real Estate Marketing Keys to Success:

  • Ensure that your headlines command attention and virtually DEMAND that your prospects take action.
  • You have to be UNIQUE. What do you have or do that makes you stand out from the chatter of the ever-increasing crowd?
  • Write as you speak rather than as a professional “Report Writer”.
  • Don’t sell the prevention, sell the cure. As Jay Abraham says, “Nobody wants the 1/4 inch drill. What they want is a 1/4 inch hole.”
  • Take all the risk away from a buying decision by making an IRON-CLAD guarantee & STICK to it.
  • Cover concerns and likely objections of your TARGET audience.
  • Test your copy and your advertisements before you start to roll them out on a large scale.

Remember…Suspect = Prospect = Customer = Client = Raving Fan…and maybe even a friend.

Classified Advertising Estimated Costs

Image from Pixabay

Print Ads: The costs for print classified ads are not cheap. But when we look are our ROI, (Return on Investment), this form of advertising makes us money. We spend about $800 a month which is also $10,000 a year on newspaper ads and we bring in an average of 4 deals a year netting us $100k annually. That is getting my money back 10 times!!!

Online Ads: There are many online classified ad spaces to place your ads and many are free. I always place my property on Craigslist.org and Backpage.com. To get your information out to many online advertising resources very quickly, I recommend a free service at www.postlets.com.

Print Classified Advertising Steps Involved

Here are the steps to follow in placing print classified ads:

  • Website searches: www.newspapers.com or Search the term “newspapers” by your city, state online via Google or Yahoo.
  • Personal Touch: Contact the Chamber for your niche city and ask for information on Main Newspapers and smaller Neighborhood Newspapers like the Penny Saver or Fickle Nickel; etc…and get the Name, Phone Number and Website address’s for each one.
  • Then look at the each newspaper under real estate wanted & Real Estate Finance/Services. Check out what other investors are doing.
  • Call all the newspapers and find out the following:
    • Circulation: where does the paper go and how many are delivered
    • Ask if they have any special days or sections catered to real estate. For instance, our paper is Wednesday and Sundays.
    • What is the cost for an ad you have created to run 1 week? You can work with them on making changes to the ad to get the price down.
    • Ask if they have any specials available right now. If so what?
    • Create your ad with the representative on the phone
    • Be sure and ask for proof prior to printing if at all possible.

Image from Pixabay

  • Run an ad for 1 month in the most popular print ad spaces. This will allow you to really understand what kind of response you get. You can do 1 at a time or do 2 to 3 at once (depending on how busy you want to be and your budget
  • When you get calls always do the following:
    • Answer the phone. Or if you can’t answer the phone, it would be best to use an answering service.
    • Keep track of your leads by asking where the seller saw your add
    • Also ask the seller: “What was it about my ad that made them want to call me.”
  • If you not receiving any calls it could be that the ad you placed is the reason. At this point it is best to tweak the ad a little and put it back out there.
  • Once you do the tracking for a month see which one brought in the most leads and stick with that one.
  • Repeat the process when necessary.

ADVERTISEMENT

Sample Classified Real Estate Ads

I bet you have these burning questions on your mind: So what actually do you advertise or How should my ad look? Here are a few sample ads that have worked for me!

SAMPLES: FOR RENT OR RENT TO OWN

*SW 215/Durango*
RENT or RENT-2-OWN
3bd/2.5ba + loft $1485mo.
Call 380-7848

Why rent when you can
RENT 2 OWN!
Bad Credit ok!
5 bedroom/2 bath
Newly Remodeled.
Granite Fireplace
Hardwood Floors
10% down/ $1495/mo.
Call Now! xxx-xxx

*SW 215/Durango*
Lease 2 Own
3bd/2.5ba + loft
$5000/down $1485/mo.
$200/mo credit towards
purchase Call 380-7848

AIRPORT *Brand New!
4/2, 1965sf, pool, park,
Tennis +upgrades, $7000
Down, $1695mo$200/mo

2725 Telegraph Ave
Lease 2 Own
3bd/1ba. Built-in pool.
$15K/down $1600/mo.
$300/mo credit towards
Purchase. Call 649-7586

2725 Telegraph Ave
Lease 2 Own
3bd/1ba. Built-in pool.
$15K/down $1600/mo.
$300/mo credit towards
purchase. Bad Credit ok.
Call 649-7586

SAMPLE: FOR SALE 100K and Under

ONLY $69K – CALL TODAY!
OWNER MUST SELL.
Fixer upper. Large Lot.
Hazelton and Fresno
in Stockton.
Make Offer. Xxx-xxxx

SAMPLE: FOR SALE 100-200K

Don’t Pass. It Won’t Last!
MUST SELL! Newly Remodeled.
4Bed 3Bath. 2 story
Covered Patio, Built in BBQ
Hardwood & Tile Floors
Otto & Estate Area
$189K or BO 209-957-6971

Don’t Pass. It Won’t Last!
MUST SELL! Newly Remodeled.
5 Bedrooms 2 Bathroom. Covered Patio.
Granite Fireplace. Hardwood Floors.
Lower Sacramento & Hammer Lane
$149K. Make an offer! Xxx-xxx

Need a home to call your Own?
4 bedroom/2 bath
Newly Remodeled.
Tile Floors, build in BBQ
Owner must sell! xxx-xxxx

SAMPLE: MARKETING YOUR BUSINESS

Image from Pixabay

Newspaper Section – Real Estate or Finance/Services

I’ll Buy or Lease Your House Within 48 Hours or Tell You Why No One Else Will
Ask for Marge xxx-xxx-xxxx
We’ll Buy Your Home Today!!!
Don’t Make Another Payment
Ask for Mark xxx-xxx-xxxx
Do You Own An Unwanted Home?
Free Consultation
Sell Today
Call Dave xxx-xxx-xxxx
Kristie Buys Houses
Immediate Debt Relief
Locally Owned and Operated
xxx-xxx-xxxx

Newspaper Section – Wanted Real Estate

Payment Assistance
We Buy and Lease Houses
Don’t Delay, Call Today
Bryson xxx-xxx-xxxx

Behind on Payments?
Need Immediate Help?
Call today for free consultation
xxx-xxx-xxxx
Area Specialist Buys Real Estate
Little or No Equity OK
Cash or Terms
Prices Quoted By Phone
Dana xxx-xxx-xxxx

Payment Assistance
We Buy and Lease Houses
Don’t Delay Call Today
Bryson xxx-xxx-xxxx

Can’t Sell Your House?
Behind on Payments
Little or No Equity?
I can Help!
Call Jordan xxx-xxx-xxxx
Free Report
How to Sell Your Home in 3 Days or Less
Any Area or Condition
AC xxx-xxx-xxxx
Real Estate Workouts
Problem Ownership is My Specialty
Call Roscoe xxx-xxx-xxxx

Corporate Leases Needed
Your Home May Qualify
Don’t Make Another Payment
Ask for Perry xxx-xxx-xxxx

Newspaper Section – Financial/Real Estate Services

Immediate Debt Relief

Stuck with a house payment you can’t afford?
Stuck with a house you no longer want?
Call Sue @ 777-444-1111

NEED TO SELL FAST?
I BUY HOUSES
CASH TERMS OR TAKE OVER PAYMENTS
RAPID DEBT RELIEF
CALL: xxx-xxxx

0 stress, 0 cost to you. Sell for cash in 72 hours.
Foreclosure OK. We can even help you move.
Husband/Wife team in CA since ’80.
Extensive references. Call John & Judy, xxx-xxxx

CASH FOR HOUSES
In 48 Hours!
Any area, price or condition
Call xxx-xxx-xxxx

Newspaper Section – Homes Wanted to Buy

Executive investor wants to buy a nice home
in a nice area on a lease purchase option.
Call Tom @ 777-444-1111

Want out? Give us a shout�
We buy houses
Phone number
Website address

Classified Ads Conclusion

These are just a few ideas that I hope will get you going in the right direction understanding the key to receiving any kind of leads is “advertising”. Important Real Estate Adverting Tip: Ads should be in the local newspaper everyday. (You cant catch any fish if your line is not in the water). Classified ads are a good inexpensive way to do just that. Spread the news!

TAMERA ARAGON

Tamera Aragon is a professional online entrepreneur and has bought and sold over 300 properties, establishing her as an expert in the real estate investing field. Since 2003, she has purchased over 10 million dollars in real estate and currently holds properties all over the world. Tamera’s focus is on the booming Foreclosure market, buying Pre-foreclosures, REOs and Short Sales. Tamera who is a noted Author, Success Trainer, Speaker & Coach, shows her passion for helping others with the 17 websites she has created and several specialized products to support fellow investors throughout the world. When Tamara is not busy running her website, she is very involved with her Fiji joint ventures and investments. Tamera Aragon is one of the few trainers and coaches who is really “doing it” successfully in today’s market. Tamera’s experience has earned her a solid reputation in the industry as well as the respect and friendship of many of the top national real estate investment and internet marketing experts. Tamera Aragon believes her success has garnered her the financial freedom to fully enjoy her marriage and spend quality time with her children.

Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Kathy Kennebrook Discusses Owner Financing and Work For Equity Programs to Get Your Homes Sold Quickly- Part 3

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Image by fernando zhiminaicela from Pixabay

By Kathy Kennebrook

Another way Kathy Kennebrook suggests to sell properties, especially properties that need repairs is by implementing a Work For Equity Plan. This is a good way for you to get a higher dollar amount for properties that need some work instead of simply wholesaling them. This is another way to drive potential buyers to your properties no matter what your current market is doing.

So what does Kathy Kennebrook mean by Work For Equity? Simply, it means that you have a property that needs some repairs that you want to sell. Instead of wholesaling it, you will sell it to an end user or homeowner who will do the repairs in exchange for some of the equity in the home. You can either sell your properties this way or lease/option your properties using this method. Kathy Kennebrook has done both successfully.
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Image by Fernando FLeitas from Pixabay

For example, say you have a home that all fixed up would be worth $150,000 and it needs around 20,000 in repairs, perhaps paint, carpet, appliances, or bathroom rehab. You should have purchased this home for around 82,000 or less if you structured your purchase correctly. You could then lease/option or sell this home on a Work For Equity program for around 115,000-120,000. This gives your buyer an opportunity to gain some sweat equity in the property by doing some of the work themselves and allows you a big paycheck at the end without having to do any of the repairs yourself. Kathy Kennebrook likes using this technique to sell properties since it gives a potential buyer the opportunity to purchase a home when they might not have been able to do so otherwise. You have to be very specific about the terms when selling or lease/optioning a property this way as to what repairs are going to be done and in what time period. Kathy Kennebrook provides a list to the buyer of repairs that need to be done and she goes over it in detail with them. Kathy Kennebrook then has them sign an agreement stating that these repairs will be completed within a specific timeframe which might be 12-24 months, depending on what you and your buyer agree on. Kathy also keeps tabs as to what repairs have been completed. While the repairs are being done to the property, Kathy Kennebrook also has her mortgage broker working with her buyers in order to get them qualified for a mortgage once repairs are completed. She will allow the buyers to live in the property while repairs are being completed as long as the repairs are not something that is going to create a dangerous situation for the buyers.
This is a really good way to sell homes that need work and make more money on them than you would if you had just wholesaled the property. Selling homes on a Work for Equity program will bring you buyers that would otherwise not be able to purchase a home so it creates a win-win solution for all involved, and brings you buyers you would not have had before. In a sluggish market, this is a really good way for you to sell properties that need rehab and make really good profits on your deals.
For more information on buying and selling houses quickly in any market, visit Kathy Kennebrook’s website at marketingmagiclady.com.

Work Smart……Play Hard – Kathy Kennebrook’s Real Estate Investing Mantra

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Image by Fathromi Ramdlon from Pixabay

By Kathy Kennebrook, The Marketing Magic Lady

I got into the real estate investing business to have more free time for myself and my family and to have the financial freedom to do whatever I wanted, whenever I wanted. I wanted my life to be more worry free. I have spent a great deal of time accomplishing that goal and I want to share some of my insights with you as a real estate entrepreneur.
When you decide to become a Real Estate Investor, make sure you structure your business in such a way that it doesn’t become overwhelming, even more so than a full time job could be. It’s very easy to fall into that trap, especially if you work from home. You can also fall into the trap of trying to do everything yourself, and long-term, this just won’t work. Believe me when I tell you that most tasks in your business need to be delegated to others starting with your marketing, your bookkeeping and day to day management.
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Image by Joshua Miranda from Pixabay

In my particular case I like to work from home and most of the functions of our business are handled off sight and by Independent Contractors. One of the ways I solved the problem of getting overwhelmed with work was to determine what hours per day would be dedicated to my real estate investing business. At the end of the day the door to the office gets closed and the phones go to an answering service. Your family will appreciate you for this as well.
The other rule we abide by is that when the office door gets closed, conversations about our real estate business cease as well. You have to make a conscious effort to separate your business and your personal life, especially if you are working the business with your spouse or partner. Since real estate is an incredibly fun way to make a living, sometimes this is hard to do.
As you begin to attain success in your business and things become more automated for you, you will begin to have a lot more free time to do the things you enjoy doing. My husband and I like to kayak. We especially like white water kayaking and take several trips each year to enjoy the sport. I also enjoy traveling to places I have never seen before with my husband Jay. Our business at this point in time pretty much runs on auto-pilot. We have developed a dream team of key people we put in place who take care of the important tasks that make our business successful and run on auto-pilot even when we are away from the office.
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Image by Joshua Miranda from Pixabay

The marketing for our business is outsourced along with many of the other tasks associated with our business including getting our rehabs completed, property management, bookkeeping, closings, etc. Since a lot of the marketing we do for our business is targeted direct mail, this is all outsourced to a company who does all of that work for us. We provide them with the letters and the lists and they do everything else.
My husband and I still continue to work our business primarily from home and our key people are independent contractors who work from their homes or offices. Since Covid 19 happened, this has become even more important to the ongoing success of our business. Personally I still like making deals with sellers even before I get out of my pajamas in the morning. I also like having lots of time to spend with my cats and my grandchildren.
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Image by Pexels from Pixabay

Once your real estate investing business is running like a well oiled machine, take the time to pursue the things you love to do, after all, that’s why you got involved in the business in the first place, isn’t it? Make sure you spend time with your spouse and your family doing the things you love to do together. This is the best time to begin making good memories for your children if they are still young. Remember that you must continuously pay attention to the balance between your business life and your personal life. Otherwise, it can become easy to short change one or the other.
Putting good team players in place to take care of the details of your business will be important to building the ultimate financial freedom you are striving for so you have even more time for the things you love to do. So just remember to work smart….and play hard!!!

For more information on automating your real estate investing business and locating all the sellers and deals you could possibly need, be sure and visit Kathy Kennebrook’s website at www.marketingmagiclady.com While you are there be sure and sign up for our FREE monthly newsletter.

Marketing Your Way To Millions

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Image by Gerd Altmann from Pixabay

When Kathy Kennebrook first started in the Real Estate Investing Business, she very quickly figured out that the best way to find good deals was to locate qualified motivated sellers. What is a qualified motivated seller? It’s someone who needs their property now, as opposed to someone who just wants to sell. This is the seller who has a problem they need to solve and they want you to solve it for them.

After Kathy had been in the Real Estate investing business for a little while, she developed some really effective marketing strategies including direct mail to locate highly motivated sellers. She then put together a system to create a machine that would bring her deal after deal after deal. Better yet, Kathy created a machine that was automated so she got someone else doing all the work for her so all she has to do is deal with the motivated sellers.
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Image by Gerd Altmann from Pixabay

Now you too can learn her special secrets to attracting motivated sellers!! Learn out how Kathy Kennebrook made a seven figure income in just 12 short months using her Unique Direct Mail Strategies to locate motivated sellers. Learn how you can do the same in your pajamas without licking a single stamp!
  • Learn how Kathy Kennebrook carved a unique niche market that other Real Estate Investors simply don’t know about, and how you can too.
  • Learn how to implement a “cookie cutter” system that works every time to get more motivated sellers contacting you than ever before.
  • Learn how to find the owners of vacant, abandoned houses even when they don’t want to be found.
  • Learn how to find and make incredible deals with out of state owners.
  • Learn how to start from scratch and complete your first deal within 30 days.
  • Learn how to implement a dummy proof, affordable and efficient Marketing System that will result in motivated, qualified sellers contacting you in droves practically begging you to take their property off their hands.
  • Turn small marketing dollars into BIG profits with minimal effort and HUGE results.
  • Learn how to automate the system so you can deal with the many sellers who will contact you, just like Kathy Kennebrook does.
  • Learn how to pick out the marketing gems that work best for you in your area and capitalize on them for maximum profits.
  • Learn how to use Kathy Kennebrook’s special response mechanism that gets motivated sellers contacting her quickly giving her the information she needs to make the deal.
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Image by kiquebg from Pixabay

  • Learn how to find and make incredible deals with burned out landlords.
  • Learn how to follow up with prospective sellers so you buy their property when their circumstances dictate that they do so.
  • Learn how to use telephone scripts so you never have to wonder what to say to these motivated sellers.
  • Learn how Kathy Kennebrook locates motivated sellers who will simply deed her their homes in lovely neighborhoods.
  • Learn how to call on ads, what to say, who to call and how to get someone else doing all the work for you so all you have to do is deal with the sellers who really want to sell. Kathy Kennebrook even has all the telephone scripts for you to use so the sellers are pre-screened for you.
  • Learn how to use attorneys to find you great deals on distressed properties no one else knows about. This is an excellent lead generation tool you only have to market for one time. Kathy Kennebrook has used this tool to create relationships with attorneys who bring her deal after deal.
  • Learn how Kathy Kennebrook finds and works with owners of properties with no mortgages so she can get really creative financing on these beautiful properties in excellent neighborhoods.
  • Learn how to use wholesale buyers to bird dog for you, build your lead base and make even more money for you by buying the properties from you after you get them under contract. This is one of Kathy Kennebrook’s favorite techniques for making money quickly and easily in the Real Estate Investing business.
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Image by Kelly Alpert from Pixabay

  • Learn how to find your personal dream home in a lovely neighborhood with no cash out of pocket and no credit. Your family will love you for it!
  • Learn to recognize the difference between a motivated and a non-motivated seller and end the conversation quickly with a non-motivated seller so you don’t waste your time.
  • Learn how to make the deal on the phone before you ever go see the property. Kathy Kennebrook knows how important your time is.
  • Learn how to use 24 additional marketing techniques that are some of Kathy Kennebrook’s personal favorites to build your lead base and let even more motivated sellers know you buy and sell houses.
Kathy Kennebrook developed these strategies and systems as tools for her own Real Estate Investing business, and now Kathy Kennebrook is going to share them with you, the Real Estate Investor in order to help you grow your own business. Kathy Kennebrook explains to you step by step how to build your Marketing System, and how to track your mailings, your sellers and your deals to make the highest profit possible in your Real Estate Investing business.

For information on these amazing strategies, take a look at Kathy Kennebrook’s Marketing Magic System at her website- www.marketingmagiclady.com

Where Do I Find the Best Direct Mail Lists?

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By Kathy Kennebrook (The Marketing Magic Lady)

This is the big question that I get a lot! The true secret to success for a Real Estate Investor is finding sellers who really need to sell. I use several different targeted direct mail campaigns to locate different types of highly motivated sellers. Some examples of these types of mailings are out of state owners, estate and probate properties, quit-claim deeds, expired listings, burned out landlords, vacant properties, military transfers, inherited properties, for sale by owner, and pre-foreclosures, just to name a few.

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The key to success using direct mail is customizing your direct mail piece and your list to reach exactly the kinds of motivated sellers you want to deal with in order to create the kinds of deals you want for your Real Estate Investing business. The very best way to do this is to locate mailing lists from reputable companies, refining them to meet your individual criteria, then mailing to these potential sellers again and again.
Real Estate Investors often neglect to market to sellers in this way because they think the list is too difficult to get, or they only send the mailings once and quit. These are some of the easiest lists for you to obtain and it will be very profitable for you to do so. After having mailed thousands of letters and done hundreds of deals I can personally attest to the power of direct mail for finding all the motivated sellers you could want that none of your competitors know anything about.
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You can contact a list broker or your local property assessor’s office and ask them for these specific lists, or you can create some excellent lists to mail to yourself. It’s fairly easy to do. Here are just a few ideas for you. You can go to the courthouse and research divorce cases, death notices, liens and judgments, tax liens, marriage licenses, bankruptcies, eviction filings or Lis Pendens, which is the first step toward foreclosure in order to create mailing lists. Let me share a few pointers here.
  1. Do your homework when picking a list broker. How current is the list? Does it have all the information you need to create your direct mail campaign? Does it reach the audience you are targeting?
  2. Do a test mailing of 100 pieces to test any new list. How many responses did you get? How many letters came back with a bad address? How many deals did you create?
  3. Don’t waste your marketing dollars marketing to a bad list that won’t get you the result you want.
  4. Create continuity with your direct mail campaigns. You can mail a lot of letters or a few letters but you need to have a flow of mail going out at all times in order to create a continuous funnel of incoming leads.
  5. Never mail more pieces than you are comfortable getting responses to. If you do a huge mailing and you get tons of responses you can’t get to, you are wasting marketing dollars. Put systems in place to help you respond to the mailings and grow your business gradually.
Make sure that you do repetitive mailings. The more you repeat your mailings, the more deals you will create since you are taking the time to build a relationship with these sellers. When they are ready to sell, they will contact you first, even if they have been contacted by someone else in the meantime.
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Another way to find motivated sellers is to cultivate relationships with individuals who can help you find deals. One of the techniques we implemented was to create a specific direct mail campaign targeting specific types of attorneys who were much more likely to bring us deals and we let them know we are in the business of buying houses.
Once you develop relationships with these attorneys, they will call you first when they have a client who needs to sell a property quickly no matter what condition it’s in. This is just another way to build ongoing lead sources using direct mail. You only have to create this direct mail campaign once to create an ongoing source of leads for your Real Estate Investing business.
If you own any kind of business and you need certain types of leads, think about unique resources that can provide you with the leads you need and create a direct mail campaign targeting these resources. This can be really profitable. For example; if you own an alarm company or a lawn maintenance service it would behoove you to create a direct mail campaign targeting owners of properties in your area who live out of state. These are potential customers who need your services.
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The main reason that direct mail works so well is that you are reaching highly targeted leads. You become the potential seller’s first option when they need to sell. Even if you are on a limited budget, direct mail is an excellent source of leads for you since you can buy more houses from fewer leads, thus maximizing your marketing dollars. As your business grows, you can increase the number of mailings you do. You can also target specific neighborhoods or dominate certain parts of town. In doing so, you become a “property value expert” in those areas, which makes the offer-making process that much easier for you.
You end up creating an ongoing relationship with your target market, which makes it easy for you to follow up with formerly inflexible or unmotivated sellers. Since these mailings are so targeted and so residual, there is virtually no competition for these properties. It puts your lead generating system on “auto-pilot,” leaving you more time to make offers, do more deals, and make more money.
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Most importantly, be consistent in all your efforts. The successful Real Estate Investor has a network of people and strategies at their fingertips at all times. If you don’t develop continuity to your marketing campaigns, you’ll see your results begin to drop off immediately. This is true no matter what business you are using direct mail to target to.
When you implement multiple techniques and several different direct mail campaigns, you will have more opportunities than you’ll be able to handle and the possibilities become almost endless. Using direct mail to develop a “cookie cutter” system to accomplish this is one of the most affordable, reliable, and effective ways I know to build your lead base quickly and have all the business you will ever need. Direct mail continues to provide our business with about seventy percent of the total deals we do. That’s a big number and an excellent result from simply taking the time to build a residual system to bring in new leads to our business every single day.
Be sure and check out my website at www.marketingmagiclady.com for all the marketing resources you need to grow your real estate investing business. While you are there be sure and sign up for our free monthly newsletter.

LEARN DIRECTLY FROM KATHY KENNEBROOK AT REALTY411’S VIRTUAL WEEKEND INVESTOR EXPO, CLICK HERE!