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Navigating the Maze: A Guide to Effective Healthcare Signage

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By Mallory Lynn, Marketing and Social Media Manager, Signarama Brighton

Healthcare facilities can be complex places. From sprawling hospitals to busy clinics, clear and intuitive signs are crucial for patients, visitors, and staff to navigate with ease. But effective healthcare signage is more than just pointing people in the right direction. It’s about designing a space that is inclusive and easy to use for everyone.

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Take a look at these six key considerations for designing and choosing signs in the healthcare industry:

Accessibility is Paramount

Accessibility is crucial in healthcare signage. All signs must adhere to the Americans with Disabilities Act (ADA) standards, incorporating braille, tactile characters, and accessible font sizes. Visual clarity is essential, achieved through high-contrast colors and simple, easy-to-read fonts, avoiding decorative or overly stylized designs. Think about your audience as well, providing signage in multiple languages as needed. Consulting an expert in ADA signage is key as they will know all the rules and regulations around this type of sign and can design concepts that meet these requirements but also fit into the branding experience.

Clarity and Consistency are Essential

Clear, consistent healthcare signs are vital for wayfinding. Simple, jargon-free messaging and a unified design layout—using consistent fonts, colors, and symbols across all signs, from the parking lot to the patient room—ensure easy navigation. Strategic placement is key for visibility and accessibility.

Developing a comprehensive wayfinding system can be complex so partnering with an experienced sign company that specializes in wayfinding packages, including (but not limited to) monuments, building signs, traffic and street signs, interior and exterior blade signs, directories, and suite signs, ensure brand consistency and a cohesive system. When working with a sign partner they will help you determine the optimal number and types of signs needed for clear communication throughout your facility.

Why is effective directional and wayfinding signage so important in healthcare?

  • Reducing stress and anxiety: Clear wayfinding helps patients and visitors feel more comfortable and in control.
  • Improving efficiency: Easy navigation allows staff to focus on patient care, not giving directions.
  • Enhancing safety: Properly placed directions guide people safely through the facility, especially during emergencies.
  • Creating a positive first impression: Well-designed directions reflect professionalism and care.
  • Boosting patient satisfaction: A smooth and stress-free experience contributes to overall satisfaction.

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Create a Welcoming Environment

Creating a welcoming environment sets the tone in healthcare facilities. Signs play a key role in reinforcing brand identity and creating a sense of belonging. This can be achieved through various means, including exterior building signs to establish a strong presence, large-scale wall graphics that add visual interest and branding in lobbies, and dimensional lettering and logos that provide a professional touch.

Positive messaging like the facility’s mission statement can promote well-being and community within. Calming colors should be chosen to create a reassuring atmosphere, avoiding bright or jarring hues except in designated children’s areas. The incorporation of art and graphics enhances the visual appeal and creates a more welcoming atmosphere as well. Privacy glass, whether frosted or patterned, is a great consideration as well that offers a sense of privacy in sensitive areas while maintaining a bright and open feel.

Integrate Technology

Using the latest and greatest in technology offers valuable opportunities to enhance wayfinding and communication in healthcare settings. Digital signage should be considered for wayfinding, announcements, and patient information in Electronic Message Centers (EMCs) or digital displays, as it allows for easy updates and real-time information dissemination. Furthermore, exploring ways to integrate signage with mobile technology, such as QR codes or wayfinding apps, can provide additional convenience and accessibility to enhance the patient’s experience.

Materials Matter

Material selection is a critical aspect. Durability is fundamental, as healthcare facilities experience high traffic and require signs that can withstand wear and tear. For example, instead of easily scratched acrylic, wayfinding signs might be made from durable, cleanable materials like aluminum composite material (ACM) or high-pressure laminate (HPL). Ease of maintenance and repair is, also, required. Choosing materials that are simple to clean, like non-porous surfaces for room name signs, and easy to repair or replace, such as modular sign systems, will contribute to the longevity and cost-effectiveness of the sign system.

Create a positive experience with each sign!

Specific types of signs contribute to the functionality of wayfinding and communication within the facility. Durable floor graphics can guide patients to specific departments, particularly helpful in large facilities. In pediatric areas, using vibrant colors, playful fonts, and child-friendly imagery creates a less intimidating environment. Illuminated signs, such as channel letters, offer excellent visibility at night, while light boxes are versatile for both interior and exterior use, displaying directional information, room names, or other important messages.

Successful healthcare signs are a key part of creating a positive experience for everyone in a medical or dental facility. By considering these important factors and working with an established sign partner, healthcare providers can ensure that their sign system is not only impactful but also contributes to an inviting, reassuring, and accessible environment.

Meet Mallory Lynn

Mallory Lynn is Marketing and Social Media Manager with Colorado-based Signarama Brighton, a woman owned company with over 17 years of experience in the sign industry.  She can be reached at 303-914-9700 or [email protected].

Focus on Developing a Successful Commercial Sign System

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By Mallory Lynn,
Marketing and Social Media Manager, Signarama Brighton

An established and well-thought-out brand and signage plan is key to any commercial or multifamily property that wants to get the right attention. Helping customers better understand and navigate all that’s available to them should be top of mind.  To execute this vision, build a team of experts with proven track records that will align with your goals.

When it comes to a comprehensive sign package, there are many components to be aware of that should be included in your plans to make your facility cohesive.

Think exterior before interior with Building Signs and Monuments

Individuals have to be able to find the business before they can enter it. Monument signs are strategically placed at the entrance of a property or business. They are free standing signs, which are permanently fixed to the ground by a solid base. Being intentional with the design and layout of the monument is important because it creates a distinctive first impression.

Exterior building signs come in many shapes and sizes. What type of sign you can have on your building is contingent upon your lease and the sign code. These signs brand your business, giving it a sense of permanence. They need to be large enough to be seen from a distance and are often illuminated.

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Make it organized with Directional, Room and ADA Braille Signs

Directional signs organize the flow of foot-traffic in multi-tenant buildings or campus environments. These signs need to easily and clearly direct visitors to their desired locations.

American Disability Act (ADA) signs (often referred to as “Braille Signs”) provide the visually impaired the ability to read the information provided on the signs through raised tactile symbols, text, and braille. Commonly seen on Restrooms, these signs are now being required for elevator maps, common areas, individual offices, and more.

Set the tone with Interior Branding

Branding your name and logo throughout your interior space will make a memorable statement. With your logo being the first thing people see, your high level of professionalism is felt and subconsciously begins to build trust. From dedication plaques to dimensional logos, there are limitless options in making a brand pronounced.

With countless sign companies to choose from, it can be a daunting task to find the right partner with the right capabilities for your vision. Be strategic when selecting the creative team that is going to represent your brand.

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Reputation

When researching sign companies, it is essential to look through their completed job photos. Do they work with clients similar to you? Don’t just rely on websites. Make sure you scope out their social media platforms and check the reviews on Google or Facebook. You’re not only seeing what the good reviews say, but also how the company responds to bad reviews. Circumstances can arise in custom-built industries, so it is important to assess how a company deals with conflict.

Communication

Communication is key in so many aspects of business, especially when you are working with a vendor that has to coordinate not only with you, but also with other vendors and potentially the city. It can be hard to evaluate how a company communicates without working with them, but there are a few ways to gauge how information flows right from the start: How responsive were they to your original request? Is the team friendly and patient when asking questions? Did you receive your estimate in a timely manner? Does the estimate thoroughly describe the scope of work? These simple questions will help you to understand what being their client is all about.

Capabilities

Working with a Sign Company that has the ability to produce many different types of signs and offers multiple services will alleviate the need for more contractors to get involved in the project. Consider if the company offers project management and permitting services. Does the sign company provide installation or maintenance services? Assess whether the sign company provides graphic design services. Design can play a large role in simplifying the process and bringing the project to the next level.

Experience

When a proposal sounds too good to be true… it usually is. Look at their previously completed signs, if the paint is fading, the vinyl is peeling, or the faces are falling apart the quality and know-how are just not there. It requires industry-specific knowledge in best-practices to build lasting displays. Work with a team that has experience in your industry and has a proven track record of providing guidance and quality work.

Mallory Lynn is Marketing and Social Media Manager with Colorado-based Signarama Brighton, a woman-owned company with over 17 years of experience in the sign industry.