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My Billionaire Mentor Died. But His Life and Business Lessons LIVE With Me Forever

Image by Johana Peña from Pixabay

By Hector Padilla,

Broker, GRI, Accredited Investor

It’s no secret that a HUGE key to my success has been having time-proven and vetted mentors.

In 2007, I received an invitation to fly to Scottsdale, Arizona, to have breakfast with a billionaire.

If you had this opportunity, would you hop on a jet to go meet a billionaire? Do you think that I capitalized on this “opportunity of a lifetime”?

Yes or YES?

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Image by Gerd Altmann from Pixabay

If you answered YES, then you are 100% correct.

Unfortunately, Bill the Billionaire* passed away in 2016 at the young age of 68. Very sad. In 1997, Bill was listed in Forbes Magazine as one of the 400 richest people in America.

Inc. magazine estimated Bill’s net worth to be in the range of $2.4 to $3.5 billion.

Let me share with you some of the lessons Bill the Billionaire taught me that I implemented into my real estate business. These solid strategies helped me purchase over $100,000,000 worth of real estate.

#1. A Daily To Do List = Millionaire Lesson.

A STOP doing list = Billionaire Lesson.

Focus on Money Making Action.

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Image by Peggy und Marco Lachmann-Anke from Pixabay

STOP = The drama, TV, News Papers, Happy Hour, Social Media Addiction = Don’t be full of energy wasting activity.

2,500-year-old, time-proven wisdom = six days of skilled labor, and one day of rest.

#2. Finish your day on paper before you start.

Needs VS. Wants.

What NEEDS to be done today?

What do you WANT to do today, but can be pushed till tomorrow/next week?

Who can you delegate your tasks too?

#3. You must do what is important, BUT not urgent:

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Image by Free-Photos from Pixabay

The fundamentals of success are important = Reading, Audio, GYM, Meditate/Prayer, Prospect, Lead Follow up.

It takes discipline & focus to do what is Important, but NOT urgent.

The masses run around like a chicken little, doing what is urgent, but NOT important.

#4. You can NOT earn $1,000,000 a year doing a $12-hour task!

If you do NOT have an assistant, then you are an assistant.

How can you delegate and empower?

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Image by Gerd Altmann from Pixabay

#5. Remain in control, BUT not in charge of Daily Minutia.

YES, control your business. But NOT the day-to-day operations.

Focus on wealth creation.

Focus on prospecting and networking with people of substance.

#6. The broke & Billionaires have 24 hours in a day.

How do Billionaires get more accomplished?

They buy time by being a blessing.

HOW? By recruiting a skilled team. Then, they delegate and outsource.

YOU become a blessing by creating jobs and opportunities.

#7. Don’t be the FLY on the window.

Don’t bang your head on the widow, till your death, with WRONG repetitive activity.

Land, re-anchor yourself to find a new proven path to wealth and time freedom

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Image by Ronald Carreño from Pixabay

#8. Leverage of Time and Expertise.

Recruit a skilled TEAM and a proven vetted Mentor/Coach/Chairman.

A mentor/coach/chairman can show you how to create exponential growth, so you can earn more in the next 12 months than you have in the last 12 years.

#9. Goals VS. Values:

Goals change like the weather.

Values are consistent like the climate.

Paycheck Goals VS. Family Values

#10. Pocket Promises.

Goals VS. Promises. What is the difference?

When you promise your mother, wife, daughter, family, friends, staff that you will accomplish “a promise you made them” you have a 90% chance of accomplishing it, as long as you have a written Plan of Action.

If you fail to plan, you are planning to fail.

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Image by Gerd Altmann from Pixabay

Plan your work and WORK your plan.

Remember, as human beings we tend to do more for others than for ourselves.

Write down your TOP 5 Promises on an index card with a simple Plan of Action on HOW you will accomplish your Pocket Promises.

Be sure to read your Pocket Promises three times per day.

I once asked Bill: “Knowing what you know now, what business would you get into?”

He replied, “Find a NEED that the masses have and provide a solution”.

For me Real Estate is that NEED.

People NEED a place to live, work and play = Real Estate.

Plus, in what other Time-Proven Business can you buy an asset with NO money and terms?

Creative real estate investing opens the doors to that Billionaire Lifestyle, that so many of us desire.


 

Learn about Hector Padilla, Broker/GRI

*For privacy reasons, Bill’s last name has been purposely omitted. Mr. Padilla owns and operates HP Capital Investments, Inc, a real estate acquisition and investment firm in Los Angeles. Be sure to follow Mr. Padilla on Instagram #MyChairmanHP

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How This Powerhouse Woman Created an 8-figure Real Estate Business and How You Can, Too

By Victoria Kennedy

I am no stranger to the determination it takes to grow a real estate business. As a teacher turned Realtor®, I knew from the very beginning that I had to forge my own path.

When I first obtained my license in 2001, I was brand new to the industry with no one to show me the ropes. It was a time of unpredictable growth in northern California’s market, but with a little hard work and a lot of passion, I learned the ins and outs of the industry.

I have faced numerous challenges throughout my years as an agent, including recessions that affected not just me, but the entire nation. As many agents were exasperated with endless foreclosures and short sales, I decided to do something about it and obtained my Certified Distressed Property Expert in order to better serve my client’s needs as I continued to grow my business to the empire it is today, selling an average of 100 plus homes a year with a career total of more than 2,200.

It all goes to show that in this industry, you have to be willing to adapt, have an exceptional work ethic, a knack for marketing and a devotion to your clients. The educator still in me from the years I spent as a third-grade teacher drives my desire to teach others, and I have decided to combine my two passions to educate other realtors how they, too, can grow their real estate business to 8-figures.

Keep learning.

Even if you have been in the business for years, there is always something learn from other real estate agents, articles or even seminars. None of us should ever be too proud to continue broadening our minds as a way to better help the people who are entrusting us with one of the biggest decisions of their life: selling or buying their home.

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Image by Gerd Altmann from Pixabay

I realize my background in education makes me a bit more passionate about learning than the typical Realtor®, but it is a tool that has served me well. I have been able to hone my marketing skills, learn more about the tools available to me, discovered the ins and outs of the real estate market and how to best connect with others.

Understand marketing.

Marketing is the key to success for any industry, but it is such an important component to real estate. It is the way we generate solid leads that turn to business. Of course, social media and online marketing has become the driving force behind much of today’s marketing. Did you know 99 percent of millennials begin their home search online? Think of the multitude of customers you are missing by not taking advantage of social media platforms.

Any Realtor® needs to have a concrete marketing plan in place. A Google My Business listing is a must. This is the sidebar that appears on the page when you Google a business or service. How are the thousands searching for agents in your area going to know you exist if they can’t see you on the biggest search engine available?

From Facebook to Instagram to LinkedIn, there are a number of platforms out there ready to help you expand your business. You just have to do your research to determine which fits your company the best, or if it is a combination of several.

Facebook continues to be the most used by agents as its demographics tend to represent the target audience for many agents across the country.

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Image by Pixelkult from Pixabay

Instagram is on the rise as one of the best ways to reach potential clients as stunning home photos can capture a wide audience. LinkedIn might not be the best use of your time for finding potential home buyers or sellers, but it is a great way to connect with other agents.

Make sure to use local hashtags with your industry to help reach people in your area looking to purchase their next home.

Another part of marketing is to never underestimate the little things, such as staging and a professional photographer – particularly on platforms like Instagram where a visual representation is everything. Videographers and done photographers also make for great additions to your real estate team.

Don’t forget to combine your social media marketing with a mixture of local resources, such as your community newspaper or area billboard companies.

Engage the audience.

While picturesque photos and informational posts are great tools, I have discovered videos are crucial to engaging the audience. Video posts are 12 times more likely to be shared than those without. When you share a video, people are connecting with you. They are getting to know your voice, your face, and what you stand for. You can establish yourself as a professional as you interact with the audience on a wide variety of real estate topics, from tips on purchasing a home to the latest trends in countertops to the hottest neighborhoods in the area.

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Image by StockSnap from Pixabay

The more videos you publish, the bigger your audience will become. When one of those viewers is ready to buy their home, they are going to want the professional they have come to know and trust to walk them through the process.

Build relationships.

Many agents are so focused on new clients, they underestimate the power of keeping existing ones. It costs a Realtor® a whopping seven times more to land a new client than it does to keep one who previously bought or sold a home with them. Do you know how you keep those customers and increase your profits from a possible 25 to 100 percent? By building relationships.

It does not matter if your customer is buying a $200,000 home or a $1 million dollar home. That couple searching for their starter home might have built an incredible life that affords them a luxury home in a few years. You just never know. By treating everyone with kindness and respect, you will be treated the same in return.

Another way to develop relationships is through making connections in your community. This is another way social media comes in handy. Search for businesses, nonprofits and groups in the area. Make sure to follow them and engage in their posts by liking and commenting.

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Image by Werner Moser from Pixabay

Agents often overlook the importance of helping out the community. Doing so is a great way to portray the integrity you want to run your business with while creating trust. For example, education remains dear to my heart, so I enjoy being involved with programs and scholarships at the local schools. Find what your passion is and help out your community.

Continuing to always expand upon your skills while creating a network in the community around you will always be a step in the right direction. However, if you find yourself ready to grow your digital footprint and become an authority in your industry, we host monthly Accelerator programs for FREE to help you take your business to new heights.


Krista Mashore has an exclusive coaching program that teaches professionals how to become the go-to authority in their communities. She has spoken on the Inman stage and has been featured in Yahoo Finance, Wall Street Journal, Authority Magazine among other publications and has been a guest at numerous podcasts including Conscious Millionaire.

Click here (https://kristamashore.com/2DaysLive) to join the 2-day Live Coaching Event with Krista and transform your Real Estate Business. Learn more from Krista at her next event, HOW TO CLOSE 100+ HOMES A YEAR (kristamashore.com), March 23-24.

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How To Scale Your Real Estate Investments In A Highly-Competitive Market

Image by ar130405 from Pixabay

By Tim Houghten

Are you looking for more investments and ways to grow your real estate holdings? What are some of the ways that you can maintain and scale, despite the 2020 mayhem?

Brandon Cobb’s company The House Buyin’ Guys has been able to successfully sustain and even grow his real estate business by double-digits through the pandemic and chaos of 2020.

How has he done it?

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The House Buyin’ Guys

Brandon Cobb and his co-founder, Vagif Seidov, have been wholesaling houses to other investors, rehabbing properties, and creating win win solutions for his investors in the Middle Tennessee real estate market for years.

Prior to getting into real estate Brandon sold medical devices. After losing his job in medical device sales, he transitioned over to real estate. Brandon found his unique sales skills sharpened by the world of sales gave him a unique edge in the real estate industry. He built his company based around that sales approach, something the real-estate industry lagged.

Since then, he and his business partner have done over 100 deals in this space, During our exclusive interview, Brandon shared how business has been picking up through the pandemic.

He says that the local Nashville market has kept blowing up, with growing demand despite the pandemic. As of October 2020, they were still seeing new deals going under contract in one week, if not within one day.

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Brandon and his team challenged themselves to complete a $51,000 renovation in just 10 days while filming every day and posting the daily walkthroughs for all to see on his Facebook. After having huge success with that renovation, they challenged themselves to do two seven-day flips simultaneously.

The two seven-day $32,000 flips were a failure because they took nine days to actually complete, but to Brandon and his team they were a huge success because they learned a lot about how to better systemize their rehab processes and become more efficient. He and his team are always pushing the boundaries of what is possible in the real estate space.

So how can you compete and win deals in this highly-competitive market?

Tips for Winning In this Competitive Market

This has been an interesting year in real estate for investors and business owners. During crisis, many fold and lose, and few know how to use the opportunity to create new levels of wealth.

Right now, Brandon says it is an extremely-competitive real-estate market. Since the birth of the travel roadshow real estate guru’s coming to town and pumping out hundreds of new investors in a weekend, it’s become much tougher to find deals.

So, how do you still get the deals?

Here are some of Brandon’s top tips.

Do What Others Won’t

As with any business or career, standing out and blazing a trail for yourself, and becoming a valuable go-to resource for your clients, is all about doing what other people won’t.

You can put in the extra hard work and hours, be more responsive, and go the extra mile to make customers happy, but it starts with identifying what your customer’s want that competitors are not giving them.

Brandon says one of the big challenges his clients face are tenants. Many retiring landlords are willing to sell, but buyers want the property vacant. When there is a tenant, it can leave the property in limbo. Brandon’s competitors make offers based on the house being vacated most of the time, so his company started offering tenant relocation services with their offers.

In his recent feature in Forbes magazine, he says this alone can get you a $10,000 to $15,000 discount on the price of the property and win you the deal, if you’re willing and able to help the tenant find a place to live and cover moving expenses.

Review Your Past Deals

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When was the last time you went through your past deals and evaluated what went well, what didn’t, and what you could have done better? What about which deals really made the most money? Or what happened to those properties after you exited and sold them off?

You might be surprised at what you find. Brandon certainly was. They found they missed out on a deal that would have made $107,312.

Even more surprising was the fact that they came across deals like this twi to three times a year and were completely missing them! So, they adjusted their strategy when they came across these special opportunities, and after acquisition, and rehab costs are now able to sell them for almost double, with around $70,000 to $100,000 in gross profit.

Select Your Customers Carefully

How selective are you being with the customers you take on?

Brandon’s construction company, HBG Construction, offers rehab services to others outside his house flipping business. Savvy business owners and independent professionals learn that they can work much more efficiently, profitably, enjoyably, and with less risk and stress, if they are more selective in who they do business with.

At first, it may seem like a good idea to take on various jobs within your space and Brandon did just this. His company would service builders, home owners, rehabbers, basically anyone who needed work done on their house.. until it became a big headache..

Just trying to work with anybody and everybody can be a big trap. You might feel busier chasing the money, but that doesn’t mean you’ll really net more money.

Brandon suggests figuring out who your ideal customers are, and to fire everyone else. Brandon discovered that his construction company loved working with other rehabbers. Because Brandon is an investor himself, he was able to understand and pinpoint all the pain points rehabbers have when it comes to dealing with contractors.

Brandon’s construction company now works exclusively with other rehabbers on their flips, and that moment when he fired all his other customers changed everything. Now, his team deals with customers whose needs they understand and serve best.

Grow Your Referral Business

Referral business IS the best business. Referrals cost the least amount of money to generate, are the easiest to handle, and are the easiest to close! Brandon’s company started their own referral program using hand written thank you cards to all their customers. Occasionally, they followed up with a phone call to ask if they knew anyone that may want to sell their home.

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His company uses email drip campaigns to stay in touch and hands out handsome referral checks every time someone brings in a referral. They broadcast the experience of the person responsible for the referral receiving the check, which prompts others to refer business!

This method alone has allowed Brandon’s company to grow by double-digits with NO INCREASE IN SPENDING.

Leverage Other People’s Time and Money

In addition to leveraging other people’s money, smart real estate pros and CEOs learn to leverage other people’s time, expertise, and exposure.

There are many in your market who have built up their own network and are doing their own marketing. Work with them, instead of competing against them. He specifically points to real estate agents as an example of this. While many real estate investors feel they are at odds with REALTORS, you can actually help each other and negotiate win-win deals If you understand their needs.

Summary

We are in an interesting period where the real estate business and country is evolving and changing. Many will fail. For some, this year will set them on a completely new trajectory for success and wealth.

These tips can help you protect and grow your real estate investments, regardless of the mayhem happening out there.


If you are interested in learning more about how you can get added on Brandon’s list to receive off market wholesale properties in Middle TN, learn more about how you can receive passive income secured by real estate through Brandon’s company, you can contact Brandon at: Brandon@thehousebuyinguys.com.

For more tips, follow Brandon on his Facebook page at: https://www.facebook.com/brandon.cobb.3950

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Women in Real Estate — Build the Lifestyle of Your Dreams with Real Estate Investing

By Laura Alamery

In 1987, at the young age of 23, I had my first glimpse of a future as a real estate investor. It all started with my love of visiting open houses, which led me to obtain my real estate license to learn the industry. At the time, I lived in Hawaii where I found inspiration from the successful women real estate agents around me.

After a move to the Midwest in the early 1990s, I quickly learned that the commissions and energy around real estate weren’t as inspiring. For me, this led to the transition from real estate agent to real estate investor. Over the next few years, I launched into real estate investing while managing a young family and career. After a divorce, I realized I needed to leave my corporate job and fully dedicate myself to establishing a reliable income and building long-term wealth through real estate investment.

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Along the way, I made mistakes, learned many valuable lessons and ultimately built a lasting and successful real estate investing business. Today, I use that knowledge and experience to help other women launch and grow their real estate investment businesses at Real Estate Investing Women, a resource for training, live events and networking in a community of likeminded women.

Lessons for New Real Estate Investors

Looking back at how I built my real estate investing business, I now have the wisdom to see the ways I would change my strategies to avoid mistakes and build wealth with fewer risks. One of the big lessons I like to share with new female investors is to trust your instincts. The ability to tap into our gut feelings to make decisions is a benefit that makes women a natural fit for real estate investing.

Another piece of advice is to use money from your real estate investments to buy more real estate, instead of putting all your personal money into investments. The challenge is finding the money to start out. The mistake I made was purchasing too many buy and hold properties too quickly. This led to unnecessary risk and eventual burnout. I now tell new investors to start with one buy and hold property and grow slowly.

However, unlike my path into real estate investing where I dabbled in fix and flip, moved on to buy and hold and then finally figured out how to work wholesale deals, I suggest new investors start with wholesale deals. Wholesale isn’t easy and requires work. Yet, wholesale real estate investing has lower risks than other investment strategies.

real estate womenWith wholesale investing, you learn while making money. In fact, wholesale investment is a great way to delve into the details of real estate investing without taking possession of properties. Set aside the money you make money through wholesaling to build the financial foundation of your real estate investment business.

Not only does wholesaling produce quick profits, it also establishes a portfolio that you can use to attract private money. Creative financing with private money gives more control over your real estate investing business. Private money safeguards against the volatility of the market.

As your business grows, you then have the money, knowledge and reputation to tackle larger-scale investments with bigger risks. Ultimately, this is how you build a viable business and path to long-term wealth and the lifestyle of your dreams.

Three Keys to Success in Real Estate Investment

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While real estate investment offers many different strategies and paths to wealth, the keys to success come from your determination to make it. When I finally became serious about real estate investment as my career, I was newly divorced with three small children. I gave myself six months to build a business that allowed me to walk away from my corporate job.

Looking back, the three keys to my success were focus, consistency and time management. These areas were critical to get me out of my comfort zone and take real estate investing from a hobby to a true business.

women in real estateOften when I talk to women interested in real estate investing, the barrier they struggle with most is the confidence to take the first steps. Men historical dominate the real estate investing industry, which makes trusting your abilities as a female investor even more intimidating. However, with these keys to success and the support of other successful female investors you too can create a prosperous business.

Focus – A serious approach to real estate investment requires focus. This means you create actual goals for your business. For me, my goal was to quit my corporate job within six months. This meant I needed to close at least one deal per month, which required willpower fueled by my excitement and inspiration. My eyes stayed on the prize.

Consistency – You cannot build anything without consist dedication. To exceed my goal of closing one deal per month, I had to work daily toward that goal. Remember, I was a working, single mom, yet I put in time daily to find, connect and close deals. It was this consistent effort that led to achieving and surpassing my goal.

Time Management – Life is busy. This is true of almost everyone I meet. The difference in the people who grow a sustainable business that produces wealth and those that don’t is good time management. During my six-month transition, I realized that a little sacrifice could change my life. Good time management means you don’t waste your time. Instead, you find those pockets of time to dedicate to your goal. For me, this meant working on weekends and evenings until I had the money to quit my corporate job.

Identify Your Dreams and Go After Them

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Over the course of my life, my dreams have changed. Yet, the basic dream has remained. I desired to have financial freedom and independence. I achieved that dream through focus, consistency and time management. I continue to use these tools today in my new ventures.

For me, my dreams included taking care of my family, a flexible schedule, world travel and helping others. One of my passions is helping other women identify and go after their dreams by building successful real estate investing businesses. You don’t have to let a lack of confidence stifle your dreams. Instead, tap into your natural instincts to create a path to your dreams.

women powerWomen benefit by helping other women. In real estate, I’ve never feared scarcity. There are more than enough deals for everyone. My dream now is to leave a legacy by empowering other women. My work at Real Estate Investing for Women is one way I work toward this goal. Through mentoring, community building, live events and online resources, like podcast, articles, eBooks and more, women have access to unprecedented knowledge and encouragement.

As I look back over my more than 30-year career in real estate investing, I see a story of hard work and determination. I also see the gift of my dream lifestyle that real estate investment empowered. You too can find the lifestyle of your dreams through a focused, consistent and well-managed real estate investment business.


Laura and Elizabeth

To Learn More about Real Estate Investing for Women:

Laura Alamery and Liz Klingseisen are a mother and daughter team, who are real estate investors and mentors to other women. Their goal is to empower and help women, who want to learn about real estate investing through a supportive and experienced community of women investors. We offer training and live events nationwide.

You can learn more at www.realestateinvestingwomen.com

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Work Smart……Play Hard – Kathy Kennebrook’s Real Estate Investing Mantra

Image by Fathromi Ramdlon from Pixabay

By Kathy Kennebrook, The Marketing Magic Lady

I got into the real estate investing business to have more free time for myself and my family and to have the financial freedom to do whatever I wanted, whenever I wanted. I wanted my life to be more worry free. I have spent a great deal of time accomplishing that goal and I want to share some of my insights with you as a real estate entrepreneur.

When you decide to become a Real Estate Investor, make sure you structure your business in such a way that it doesn’t become overwhelming, even more so than a full time job could be. It’s very easy to fall into that trap, especially if you work from home. You can also fall into the trap of trying to do everything yourself, and long-term, this just won’t work. Believe me when I tell you that most tasks in your business need to be delegated to others starting with your marketing, your bookkeeping and day to day management.

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Image by Joshua Miranda from Pixabay

In my particular case I like to work from home and most of the functions of our business are handled off sight and by Independent Contractors. One of the ways I solved the problem of getting overwhelmed with work was to determine what hours per day would be dedicated to my real estate investing business. At the end of the day the door to the office gets closed and the phones go to an answering service. Your family will appreciate you for this as well.

The other rule we abide by is that when the office door gets closed, conversations about our real estate business cease as well. You have to make a conscious effort to separate your business and your personal life, especially if you are working the business with your spouse or partner. Since real estate is an incredibly fun way to make a living, sometimes this is hard to do.

As you begin to attain success in your business and things become more automated for you, you will begin to have a lot more free time to do the things you enjoy doing. My husband and I like to kayak. We especially like white water kayaking and take several trips each year to enjoy the sport. I also enjoy traveling to places I have never seen before with my husband Jay. Our business at this point in time pretty much runs on auto-pilot. We have developed a dream team of key people we put in place who take care of the important tasks that make our business successful and run on auto-pilot even when we are away from the office.

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Image by Joshua Miranda from Pixabay

The marketing for our business is outsourced along with many of the other tasks associated with our business including getting our rehabs completed, property management, bookkeeping, closings, etc. Since a lot of the marketing we do for our business is targeted direct mail, this is all outsourced to a company who does all of that work for us. We provide them with the letters and the lists and they do everything else.

My husband and I still continue to work our business primarily from home and our key people are independent contractors who work from their homes or offices. Since Covid 19 happened, this has become even more important to the ongoing success of our business. Personally I still like making deals with sellers even before I get out of my pajamas in the morning. I also like having lots of time to spend with my cats and my grandchildren.

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Image by Pexels from Pixabay

Once your real estate investing business is running like a well oiled machine, take the time to pursue the things you love to do, after all, that’s why you got involved in the business in the first place, isn’t it? Make sure you spend time with your spouse and your family doing the things you love to do together. This is the best time to begin making good memories for your children if they are still young. Remember that you must continuously pay attention to the balance between your business life and your personal life. Otherwise, it can become easy to short change one or the other.

Putting good team players in place to take care of the details of your business will be important to building the ultimate financial freedom you are striving for so you have even more time for the things you love to do. So just remember to work smart….and play hard!!!


For more information on automating your real estate investing business and locating all the sellers and deals you could possibly need, be sure and visit Kathy Kennebrook’s website at www.marketingmagiclady.com While you are there be sure and sign up for our FREE monthly newsletter.

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3 Pieces of Advice to Overcome Limiting Beliefs in Business

Image by Miguel Á. Padriñán from Pixabay

By Victoria Kennedy

Business is like yin-yang, says Rohan Attravanam, the CEO of Phodun Real Estate. The secret to more closings is to stop focusing on closings. You tend to be emotional but have to be rational and pragmatic business owner in order to succeed. Which beliefs influence success or failure in business?

Running a business is not a full-time job, it’s a lifestyle. Business owners face loads of challenges and obstacles that test not only their professional skills but also their character.

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Image by Free-Photos from Pixabay

Being nimble and flexible is essential for a business to stay on top of the game, and ahead of the competition. However, constantly shifting from one idea to another and changing strategies can be counterproductive. This means entrepreneurs have to also be persistent with their initial ideas and stay in a single lane longer than they might like.

Combining these two opposites might seem like an impossible task, but it isn’t. That fine line between the two is where all the successful businessmen and moguls are. Flexible, but never straying from their core principles and ideas.

A fine example of how to harmonize these two is the story of Rohan Attravanam, CEO of Phodun Real Estate.

Rohan’s Story

As an young entrepreneur, Rohan started his journey by getting a high-quality education. He enrolled in one of the most prestigious universities in India – BITS Pilani, and has an MBA degree from one of the best marketing colleges in the US – Kelley School of Business, Indiana University.

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Image by Kranich17 from Pixabay

Packed with knowledge, he dived into the world of business, working with A-listers like Samsung, Whirlpool, and Walmart. Rohan acquired 13 years of experience in marketing, with the last five in real estate.

In January 2020, he left behind a plum job in the Bay Area, CA and started Phodun Real Estate from scratch – a company that provides quality leads to realtors, helping them find prospective homebuyers that fit their customer profile.

So, here are the three pieces of advice Rohan Attravanam can give to all business owners based on his experience as a successful business owner:

Quality Leads are found, when searched in quantity

We all want better leads and better prospects. We frantically try various marketing tactics and try to optimize one over the other. But the reality is no matter which channel or medium you choose, you need to focus on generating a lot of leads.

Image by Gerd Altmann from Pixabay

The first step in achieving a flow of quality leads is to achieve a flow of quantity of leads. You need to generate a lot of leads and vet each of the leads against constraints as defined by your definition of quality. The more leads you have, the better the chances are that you’ll find a good quality lead. In any random 100 leads – you tend to find about 10 quality leads. When you go searching only for quality leads, they are hard to come by.

Its basic economics – Quality leads are not easy to come by and so they are expensive. Everyone knows it’s a numbers game, but rarely do we step back to evaluate what numbers are needed to get to our objectives.

You start closing more when you stop focusing on closings

We as a society are hyper result oriented, goal oriented and it’s good to strive for those results. What’s lost in translation is the process that is needed to achieve those results and urge to take shortcuts to get there.

You’ve heard this a thousand times – “It’s all about the journey and not the destination”. Think about how you want your career to pan out. You can easily retire on the beach – watching sunsets with your family, but the journey to get there need not be obsessed over closings. Instead obsess over process.

When you obsess over the process, you are controlling the inputs – which you can. When you obsess over closings, you try to control the output – which is rarely in your hands. Obsess over client experience, understanding their problems, and earning their trust. The issues your clients face can all be documented and addressed the same way over and over again.

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Image by Gerd Altmann from Pixabay

This helps you gain control over your process and the confidence rubs off to your clients – who’ll enjoy working with you and you’ll have more closings eventually!

People who get most approval care about it the least

Think about all the people in your life that you consider successful, wealthy and see in a place you potentially want to be one day. They have your approval. The thing is – They are not seeking your approval. They are grateful for it, but they don’t care for it.

When you start needing money, fame, approval for your life to be meaningful, you are blinded by what’s possible. The minute you stop needing them and instead start providing approval to people around you is when you will see that your self esteem starts to build up. Building other’s confidence, caring about their insecurities and giving them strength gives you a new way of living life that brings you abundance and joy.

Helping others live the lives of their dreams is THE FASTEST WAY to get rich, achieve fame and receive the highest approval.


Rohan Attravanam is the CEO of Phodun Real Estate, an agency that is helping realtors by giving them more and better leads with their new, special program”10-15 Live Transfers Guaranteed”. Click here to learn more: https://phodundigital.com/


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Victoria Kennedy
victoria@victoriakennedyofficial.com
atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area.

She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance.

In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally.

In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music.

She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business.

Find out more here: atmanrealestate.com

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A Behind-the-Scenes Look at How to Grow a 7-Figure Real Estate Business

Image by Nattanan Kanchanaprat from Pixabay

By Victoria Kennedy

When you’re a successful business owner, one question comes up in nearly every conversation: “How do you do it?” If you’re killing it and seeing revenues topping 7 figures, everyone wants to know your secret.

When Aaron Ace Harris launched Key Marketing Interventions, which offers end-to-end real estate marketing and lead generation solutions, he was starting from scratch. Three years ago, he had no online presence, very few connections, and not much more than a deep desire to serve others.

But, today, the tides have turned dramatically and Aaron is on a mission to share not only how he did it, but to pull the curtain back and give a behind-the-scenes look into what goes into running a 7-figure business daily.

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Image by Pete Linforth from Pixabay

5 Steps to Building a 7-Figure Business from Scratch

Of course, every entrepreneur’s journey looks a little different, but what follows are the 5 steps that Aaron swears by.

Step 1: Go all-in on ONE idea.

Every business starts in the same way—as an idea. Clearly then, the first thing you need to build a business from scratch is a big idea.

Now, if you’re like most entrepreneurs, you’re thinking, “great, I’ve got tons of ideas.” But the key is finding that ONE big idea that you can go all-in on.

“I always shake my head when I meet an entrepreneur who brags about running 6 businesses at once,” says Aaron. “What this tells me is that this person isn’t all-in on any one business. They’re spread too thin and trying to hedge their bets.”

To get to 7 figures, you need consistency, focus, and patience. This means choosing one idea and going all-in.

Step 2: Do your research.

Once you’ve found your big idea, the real work begins. It’s time to do your homework so you can figure out how to turn that idea into the revenue-generating machine of your dreams.

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Image by StockSnap from Pixabay

But before we get ahead of ourselves, let’s break this step down. Here’s what to research:

  • Study your competition
  • Find the gap in the market
  • Figure out who your ideal client is
  • Identify the pain points of your ideal client

“When I started my real estate lead generation company, I had already learned a lot about what my ideal clients’ pain points were. I had been doing the agency thing for a few years. So I knew exactly what real estate agents needed most,” says Aaron.

Step 3: Create your way forward.

Now that you have your idea and you’re confident there are clients out there just waiting for your product or service to hit the market, it’s time to create.

This phase is full of experimentation, rejection, and even what might feel like failure. But remember, according to professor and motivational speaker, Steven Redhead, “the difference between success and failure is not giving up.”

If something you create doesn’t work out, take what you can learn from it and move on.

Step 4: Shout your idea to the world.

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Image by Yvette W from Pixabay

You have created something you know has value and now it’s time to share your idea with the world. Sharing this big idea can come in many forms:

  • On social media (choose 1-2 channels where you know your ideal client hangs out)
  • In online communities
  • As a guest on podcasts
  • As a guest blogger
  • With joint ventures
  • By participating in virtual summits
  • By hosting webinars
  • Through paid advertising (Facebook, Google, YouTube, Instagram)

Not all of these platforms will work for you, so keep testing and tweaking your process until you figure out what pays off.

Step 5: Work your systems.

Finally, the key to really building up to that 7-figure goal is not taking your foot off the gas. One of the ways to stay on top of your business and make sure you’re doing the small things that will lead to serious growth, is to build systems everywhere.

When you have strong systems, you will work most efficiently. This will free you up to develop multiple revenue streams within your business, which is critical for taking your business to the next level.

There’s no secret to building a 7-figure business, but these 5 steps will take you from zero to 7 figures in less time than you might think. And as Aaron Ace Harris will tell you, it takes hard work and dedication, a lot of heart, and a little luck.


Aaron Ace Harris is the CEO of Key Marketing Real Estate and is a devoted husband and father. He was able to grow his real estate marketing business to 7-figures during the pandemic. Click here to find out about his 3 Closings Guaranteed System: https://www.keymarketingint.com/optin28970799


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Victoria Kennedy
victoria@victoriakennedyofficial.com
atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area.

She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance.

In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally.

In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music.

She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business.

Find out more here: atmanrealestate.com

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Pro-Tips For Working Together in a Business as a Family

By Gene Guarino

Here’s some lessons I’ve learned to help you to grow closer as a family when you’re working together in business.

Each family member is unique…embrace it.

Utilizing a “personality profile” can be a great objective tool to help identify each person’s unique skills and talents. We use the Predictive Index tool for hiring and to make sure everyone is in the right seat on the bus.

Communication is critical to your family’s health

We use the EOS system to help us with business organization and communication. It’s been an invaluable system us as we’ve grown by over 400% over the past 7 years.

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Image by Anita Oosting from Pixabay

The Family that Plays Together Stays Together

I’ve been asked “what’s the best investment you’ve ever made?” My answer is always the same, Family Vacations. Investing the time and money was one of the best investments I’ve ever made. Those “18 summers” go fast when you’re an entrepreneur. You can make an impact far beyond that if you invest the time and attention along the way.

FFF – Forced Family Fun

Do you remember when you responded “because I said so” when the kids were impatiently asking you that? Or those times when you were providing a great experience for your kids but they weren’t appreciating it as much as you thought they would or should? Well, I Do!

We created a term for that, FFF. Forced Family Fun.

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Image by michellerey17 from Pixabay

Today, we enjoy our FFF even more because everyone gets to pick an activity. Between Christmas and News Years, we make a list of “fun” activities that we can do together as a family. Each member gets to “pick” an activity and we do them as a family.

In the past we’ve done a lot of fun things like, group massages, yoga, game night, bowling, wine and art, movies, kickball, pickleball, driving range, reflexology, salt baths, cryotherapy, frisbee golf, snowmobiling, skiing, sledding, ice skating, scooter races and contests of every kind.

Passing on the traditions from one generation to the next.
Try it this year and see what kind of fun things you come up with for your own FFF.


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Gene Guarino
Founder/CEO
Residential Assisted Living Academy™

Gene is the President, CEO & Founder of RALAcademy.com. Gene has over 30 years experience in real estate investing and business. Today, Gene is focused on just one thing… investing in the mega-trend of senior assisted housing. He has trained thousands of investors/entrepreneurs throughout the United States how to invest in and operate residential assisted living homes. For over 25 years he has been educating people on the strategies of successful investing, business and self-employment. He now specializes in helping others take advantage of this mega-trend opportunity.

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3 Ways Automation Tools Are Helping Real Estate Investors(REI) Become Successful

Image by Gerd Altmann from Pixabay

By Victoria Kennedy

Real estate investment is a good business for multiple reasons. As a smart investor, not only can you leverage on real estate to build your wealth, you can also enjoy amazing tax advantages and live the American dream. But it takes a lot of serious dedication and hard work to make money from it.

While most real estate investors feel the lingering need to handle every part of their business, it isn’t advisable as this is an easy way of getting worn out especially when you are trying to juggle multiple deals at the same time.

Thanks to technology, there are automation tools primarily designed to make work much easier for real estate investors and wholesalers. In fact, automation tools have become the very key to attaining success in the real estate business today — from making enormous profits to sealing deals. Hence, there is a need to utilize automation tools.

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Image by Gerd Altmann from Pixabay

What is Real Estate Automation Tools?

These Automation tools are software basically designed for accomplishing real estate tasks and solving laborious problems investors encounter consistently and repetitively. As a success-driven real estate investor, here are basic reasons why you need to implement real estate automation tools:

  • They provide quick results
  • They save time
  • They reduce errors
  • They promote business operations

There are several automation tools in existence but the following are a few out of the many which can help you in boosting work productivity in the long term and take your real estate business to higher levels — in other words, handling all steps from finding properties to selling them off at reasonable prices.

Such tools are:

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Image by Gerd Altmann from Pixabay

1. Deal Machine: Used For Researching Properties to Buy

High competitive bidding of a rental property among investors typically shoots the price higher compared to a property with low bidding. Imagine buying a property where your competitor has little or no idea about it. This is where implementing Deal Machine becomes highly advantageous. It’s one of the best tools to use if you’re looking for properties that are off the market and could still be a great deal to buy.

Accuracy is a crucial factor to consider in this business and Deal Machine is one of the best tools that can provide you with accurate data. For instance, when you use the app to take a picture of a rental property, it will automatically know who to contact almost immediately.

Additionally, DealMachine searches public records and plus 3rd party data to give you the property owner’s name, mailing address, mortgage information, and more.

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Image by Goumbik from Pixabay

2. PropStream: Lead generation

A data provider that assists real estate investors and wholesalers by pulling up market statistics based on the demographics that is being entered in the software. It is dynamically updated with an easy filtering process. For distressed property search, users can narrow down their specific targets such as foreclosure, pre-foreclosure, bankruptcy, divorces, and so on.

Real estate investors are always on the lookout for what is happening in the market and this tool can be an option. Essentially, it allows the user to see what is thriving well on their list and with the data they provide, investors can easily compose their marketing pitch for their targets.

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Image by Markus Winkler from Pixabay

3. REI Reply: Used For Automated Sequential Marketing

This is another crucial tool every success-driven real estate investor must-have. REI Reply is an automated tool that enables both experienced and newbie real estate investors, effectively communicate, monitor leads, and close deals faster and easier. Top lead generation experts, like Esteban Andrade, the CEO of Hesel Media, have tested and recommended REI reply to be a reliable tool. “I have all my investors using REI Reply because it’s the only tool that has everything an investor really needs,” he says.

Its easy and accessible system employs sequential automation to provide you with a full-time team that ensures that your business keeps running. Its sequential automation replaces use of Lead Sherpa, Podio, Call Rail, Pipe Drive, MailChimp, and Sly broadcast; all of which are responsible for qualifying leads, tracking and analyzing phone calls, ensuring that real estate investors have a premium text messaging service, and a ringless voicemail marketing tool for their business. They also have a deal going on for only $49/mo which makes this tool affordable and reliable.

In summary, automation is a great way for real estate investors to grow their business; and with the right application, success is always around the corner.


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Victoria Kennedy
victoria@victoriakennedyofficial.com
atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area.

She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance.

In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally.

In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music.

She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business.

Find out more here: atmanrealestate.com

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What Working with Doctors Without Borders Taught Me About Building a Relationship-Based Business

Image by StockSnap from Pixabay

By Victoria Kennedy

Any leader worth their salt understands how important it is to build relationships with those you want to lead. I learned this lesson firsthand while on assignment working with Doctors Without Borders/Médecins Sans Frontières (MSF). Working side-by-side in some of the most intense scenarios you can imagine, I came to truly appreciate what it means to lead with the heart.

Now, as I forge ahead building the future of my Real Estate lead generation agency, even during a global health pandemic, those earlier lessons about leadership have come full circle. During a time when people need connection, helpfulness, and human kindness more than ever, we all should be taking our cues from mission-driven organizations like MSF.

Here are the four big lessons that guide me as I build my relationship-based business:

1. Develop Ambassadors, Not Employees

Doctors Without Borders/Médecins Sans Frontières (MSF) is a dynamic movement propelled forward by people from all corners of the globe who share a common mission: to save lives and alleviate suffering by delivering medical care where it is needed the most. To achieve this mission, the medical personnel who work with MSF are not merely employees. They are ambassadors for MSF promoting its ideals and raising awareness about the organization.

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Image by Anemone123 from Pixabay

For real estate agents, the lesson here is to look for a team that embodies a spirit of ambassadorship. When you find colleagues and business partners who are open to teaching you sales techniques that have worked for them, you will feel supported in developing your own sales process. So, remember to build relationships with employees and colleagues, not just prospects.

Once realtors, brokers, and other real estate professionals experience this relationship-based approach, they become instant ambassadors. Ambassadors are proactive. They don’t sit back and let life happen. They go out and close deals. They understand, especially in this climate, standing out is about more than simply following up on leads.

2. Go Where You Are Needed the Most

This simple, but powerful concept drove the founders of Doctors Without Borders/Médecins Sans Frontières (MSF). In May of 1968, a group of young doctors decided to go where their medical services were needed the most: to the victims of wars and disasters anywhere in the world.

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Image by jennycepeda from Pixabay

The needs of buyers and sellers have shifted during the pandemic. However, smart realtors and brokers who follow this principle have naturally shifted their focus to meet current needs. When real estate agents trust the system and go where they’re needed the most, they will stay on track with closings regardless of market fluctuations.

3. Let Transparency and Accountability Be Your Beacon

For a medical aid organization, like MSF, that relies on the financial support of donors, transparency and accountability are crucial. But the fact is, in the real estate industry, these values are just as important.

It’s sad, but we all need to look out for frauds and those who seek to take advantage of people’s goodwill during this difficult time. In a relationship-based business, this should never be an issue. When you put trust at the core of how you lead, your value will shine through to your clients. One way to build trust is to provide transparent information that your clients can use. For example, you could email weekly videos about the state of their local market to your prospects.

4. Get Creative with the Resources You Provide

The medical professionals who are part of Doctors Without Borders/Médecins Sans Frontières (MSF) aren’t afraid to get creative to find solutions out in the field. Providing medical aid without the institutional support of hospitals requires thinking outside the box. This is why so many institutions, like nursing homes, have been turning to MSF to help train staff during the COVID-19 pandemic.

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Image by Fathromi Ramdlon from Pixabay

Real estate leaders and professionals have also needed to get creative during this unprecedented time. Here are some of the ways our brokers and realtors have gotten creative as they’ve shifted their real estate businesses online:

  • They work with photographers to create 3-D virtual home tours.
  • They livestream open houses as virtual events.
  • They send memorable gifts to clients (e.g., face masks and home-made hand sanitizer).

Doctors Without Borders/Médecins Sans Frontières (MSF) is a unique organization with amazing professionals doing much needed work. But the lessons of leadership apply to every business in every industry. When leaders focus on building relationships, there’s no limit to what we can do together.



Bao Le is a philanthropist, tech expert, and CEO of Boass Digital which is a marketing agency for top Real Estate professionals. Discover his system for doubling your closings by booking a call here: https://bit.ly/314aeH1


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Victoria Kennedy
victoria@victoriakennedyofficial.com
atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area.

She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance.

In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally.

In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music.

She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business.

Find out more here: atmanrealestate.com