Hey Offer: Pennsylvania Home-Selling Company Helps Homeowners Navigate the Competitive Real Estate Market

Hey Offer is a Pennsylvania-based home-buying company in Allentown, Pennsylvania, devoted to making selling or buying a new home easier.

The company has extensive experience with the Allentown real estate market and shares its knowledge with the local community to help residents who are having to sell their family home due to unfortunate circumstances, such as divorce, unaffordable repairs, the death of a loved one, and to avoid foreclosure.

A spokesperson from Hey Offer said, “We are Josh, Dalia, Alex, and Jack local investors that operate out of Allentown, PA. We love to buy properties that people cannot keep, want, or need to own anymore. Selling your home can already be overwhelming so we keep it simple for you.”

All you have to do to start the process of selling your home is to fill out a form on the HeyOffer website; then, you will get a no-obligation cash offer after the company verifies the condition of the home being sold.

Sell Your Home The Simple Way

Hey Offer prides itself on full transparency and providing its clients with all the necessary information on the most efficient way to sell their homes.

If you want to ‘sell my house fast PA,’ then Hey Offer has introduced a step-by-step guide for submitting a house for a swift sale:

Get an Offer Today

Fill out the short form on the company’s website, and its local team will review your information and provide a no-obligation cash offer.


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The team will ask you questions that are vital for them to make a fair cash offer based on your home. They will need to know details like bedrooms, bathrooms, how long you have owned it, and the condition of the property on a scale of 1-10, along with other details.

The more information you provide, the more accurate and higher the offer will be. As you are on the phone, the team will also check the prices that similar properties have sold in your area, as well as an ARV (After Repair Value) which is the value that your home is worth after it has been completely remodeled.

Verify

HeyOffer will schedule a quick visit to your property (at your convenience) to verify the condition and take pictures for potential buyers.

This visit will take place within 72 hours of the agreement (of the cash offer) being signed, and if your property doesn’t quite reach the expectations that the team originally thought from the phone call, don’t worry. Hey Offer buys nearly every property they go out to see after they have signed an agreement to buy it.

The only thing that may affect the process is if your property is determined to be in worse condition than originally communicated. If this happens, then the cash offer will be adjusted.

Hey Offer is committed to being fully transparent with all its clients and transactions and will ensure that you remain fully informed during the entire process. Additionally, if you do not accept the team’s offer, you are free to move on and sell your home to someone else.


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Close and Cash Out

The final part of the process is coordinating with you and the title company to ensure it all goes seamlessly as it heads towards the closing date you selected.

Throughout the closing process, Hey Offer might require access to your property to get bids from its trusted contractors so that they may start on any renovations as soon as the closing happens and you have your cash.

More information

To find out more about Hey Offer and to see a full list of its home-buying services, please visit the website at https://www.heyoffer.com/.


Join Realty411 in Pennsylvania on Saturday, April 1st.

Our Realty411’s Philadelphia & Clubhouse Connection investor conference will begin at 9 AM ET.

Get more details about this event, visit our landing page: https://www.eventbrite.com/e/481836685497

Be sure to also download the event flyer here: https://joom.ag/ym5d

Invitation to Realty411’s Investor Summit in West Los Angeles, Plus Networking Breakfast Mixer

Learn the Latest Niches in Real Estate + Connect with Influential Investors from across the nation right here in Southern California.

We have exciting news regarding our In-Person Event in West Los Angeles, California. Our special one-day conference will host incredible educators from around the country, who are ready to share their valuable insight. Be sure to join us IN PERSON. We will have wonderful resources, plus guests will have access to private capital, plus business and commercial funding as well.

Now is the time to grow your real estate business to new levels.

While General Admission for this conference is complimentary, please consider purchasing a VIP ticket to join our Investor Network, which includes a SPECIAL INVESTOR NETWORKING BREAKFAST to start the day off right, plus an investor bag with our latest publications.

Celebrate Real Estate Investing with Realty411 – Join Us for an In-Person Event in Los Angeles.

Now is the moment to grasp this opportunity — the chance to network with sophisticated investors from California and around the country. It’s time to our latest magazines with this SPECIAL Conference.

Be sure to pencil this date now and join us in-person to gain specialized real estate investing insight and knowledge. The information shared on this day could catapult your portfolio to new levels. Discover the latest technology available to better manage your properties.

This one-day conference has something for everyone regardless of their experience level in real estate. Join this memorable day and receive knowledge for a lifetime.

(Optional upgrade: We may run out of magazines as we have before at other events, so be sure to reserve a VIP ticket so we can reserve a special gift bag for you. Plus, join us for our networking breakfast at 9 AM PT and have VIP seating as well.)

Are you ready to Grow Your Real Estate Business, Portfolio and Network? Come join us for a special day.

RSVP TO OUR EVENT IN WEST LOS ANGELES:
https://www.eventbrite.com/e/530733146127

For any questions, please call or text us directly: 310.994.1962. Visit Realty411expo.com or REIWealthmag.com for news, updates, and informative articles.

The Ins and Outs of Seller Concessions

By Realty411 Team

Home sellers need to be more willing to make concessions in a challenged real estate market, per Yahoo! Finance.

Lower asking prices are not enough anymore, so sellers should be more willing to negotiate deals. Helping with closing costs and giving an interest rate buydown concession (where the seller gives the buyer a credit, essentially lowering their monthly payments) are just two examples.


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Repairing the property, allowing a closing period of 45 days, and offering a home warranty can also sweeten the deal for buyers.

However, sellers should avoid certain types of concessions. For example, making home improvements (which are different from repairs) or giving things like a “carpet and painting” allowance.

While the days of simply posting a “For Sale” sign are over and creativity is more important than ever, sellers still need to protect themselves.

Some concessions are particularly risky, such as allowing the buyer to move in before closing or allowing the deal to be contingent on when the buyer sells their current home.

Flexibility is important, but so is avoiding gullibility.


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Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Bank Failures Cause Mortgage Rates to Drop

By Stephanie Mojica

In the wake of recent bank failures, mortgage rates have dropped, according to REALTOR.com. During the week of March 13, 2023, mortgage rates have been between 6.57% and 6.75%.

The rates are anticipated to continue to fall, giving renewed hope to many traditional homebuyers and real estate investors.


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Silicon Valley Bank, Signature Bank, and Silvergate Bank have all failed, which has caused some would-be homebuyers to become nervous about getting a mortgage. There are concerns that other banks could collapse as well as anxiety about the general economic uncertainty in the world, Ali Wolf, chief economist of the building consultancy Zonda, told REALTOR.com.

However, Wolf noted that all the drama will probably lower mortgage rates even further. If rates go down by even .50 percent, the average housing payment would be lowered by $100 each month.


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The good news in the bank collapse situation is that the U.S. federal government is covering people’s losses from Silicon Valley Bank and Signature Bank, which will surely assuage some people’s fears. Because Silvergate Bank handled cryptocurrency such as Bitcoin, the feds are not able to recoup customers’ losses.

REALTOR.com recommends that people in the market for a mortgage to check rates at least once a day and stay in close contact with lenders.


Stephanie Mojica

Stephanie Mojica, writer of How One Writer Shifted From Settling for $12 an Hour to Prospering at Over $90 an Hour and shorter books such as Quick Answers to Frequently Asked Credit Questions, is an award-winning journalist with publications such as USA Today, The Philadelphia Inquirer, San Francisco Chronicle, and The Virginian-Pilot, among many others. She helps executive coaches, business consultants, business owners, attorneys, and other decision makers generate more money online and become the go-to expert in their field by guiding them step by step through the process of writing and publishing a book.


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Gain Clarity on the Economy, Join Us for Our Next In-Person Summits

With recent interest rate spikes and the collapse of two major banks on both coasts, the economy seems to continue being on shaky ground.

To help Realty411 and REI Wealth magazine readers get the timeliest information and updates, we are hosting a series of Real Estate Investors Summits around the country.

At these events, guests will enjoy a Breakfast Networking Session, copies of both publications, and a chance to get all your real estate questions answered — in person.

Don’t miss the opportunity to connect, learn and network live with like-minded investors ready to make their goals come true, too.

Here is your chance to learn proven strategies and techniques that can be implemented in your next real estate transactions. Join us for the opportunity to connect in person during a special morning mixer.


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Don’t miss our next events:

April 1st — Philadelphia, PA

https://www.eventbrite.com/e/481836685497

April 15th – West Los Angeles, CA

https://www.eventbrite.com/e/530733146127

September 16th, – Arlington, Texas

https://www.eventbrite.com/e/530755121857

We hope you can join us as we celebrate the incredible connections, we’ve made in our real estate investing career.

Realty411.com – phone: 310.994.1962 – [email protected]


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6 Things to Keep in Mind When Selling Your Home

By Stephanie Mojica

During the first two years of the COVID-19 pandemic, investors and traditional homeowners enjoyed a true seller’s market. But as COVID-19 slowly fades from the news and global financial challenges persist, sellers no longer have the same advantages.

The good news is that the majority of homeowners can still get more than they paid for their property, but the bad news is that more planning is required. To that end, here are six things to keep in mind when selling your home, per REALTOR.com.


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1. Set the right selling price from the get-go.

Pricing your property above market value is a recipe for disappointment. Also, don’t count on the bidding wars that were everyday occurrences at the height of the pandemic.

2. Do not try to sell your property “as is”.

People just aren’t buying homes in need of TLC nowadays. While it may feel unfamiliar and even irritating, repairing your house before it hits the market will heighten your chances of making a quick sale.

3. Help your buyer as much as possible.

Interest rates are at historic highs, causing lenders to offer their customers less buying power. As a result, concessions such as sellers helping their buyers with closing costs are now a bigger part of the game.

4. Don’t expect any property to sell quickly.

The times of a home only sitting on the market for a few days seem to be gone; the current national average is 50 days. The good news is that this is still less time than the pre-pandemic average of 68 days.


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5. Invest time and money into home staging.

An empty house doesn’t appeal to buyers the way it once did. In fact, homes that are tidy and staged sell 88% faster (and at 20% higher prices) than non-staged properties.

6. Consider when to sell your home.

During the peak of the pandemic, it was okay to list a home anytime. But nowadays, spring and summer are the best buying seasons.


Stephanie Mojica

Stephanie Mojica, writer of How One Writer Shifted From Settling for $12 an Hour to Prospering at Over $90 an Hour and shorter books such as Quick Answers to Frequently Asked Credit Questions, is an award-winning journalist with publications such as USA Today, The Philadelphia Inquirer, San Francisco Chronicle, and The Virginian-Pilot, among many others. She helps executive coaches, business consultants, business owners, attorneys, and other decision makers generate more money online and become the go-to expert in their field by guiding them step by step through the process of writing and publishing a book.

Economic Extremes & Consumer Shock

By Rick Tobin

None of us have ever seen such wide-ranging extremes of economic and asset trends as we’ve seen over the past few years. In many ways, it’s like we’re on a giant yo-yo swinging wildly from side to side or on a bumpy roller coaster ride with wicked twists and turns that keeps moving onward for years at a time instead of over just a minute or two.

All of the economic jerking that we feel on a daily basis can be overwhelming. Some days we see very positive news which gives us hope for a bright future. Other days, the gloomy negative news can seem a bit shocking because much of these positive and negative economic data trends have never been experienced in past years or decades.

Let’s review some of the key economic data trends that swing from very bad to very good (or vice versa) in hours, days, weeks, months, or over the past few years:


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Home Price Changes

Nationally, home prices have risen consistently since 2011. Investor home purchases fell the most on record in the 4th quarter of 2022 at a whopping -46% decline pace. Home prices fell for six months in a row since peaking in July 2022 through the end of January 2023, according to the Case-Shiller U.S. National Home Price Index.

A booming home price example: A young family purchases a new starter home for $300,000 in January 2020 shortly before the global pandemic designation. That same home would’ve peaked at $435,000 in the summer of 2022 using the same Case-Shiller data trends. If so, the family gained $135,000 in newfound equity in just 18 months or so.

The most horrific housing crash in US history took place between the market peak in 2006 and 2012 when the national housing average fell – 27%. California’s home losses were much more extreme with the peak to trough bubble burst falling as much as -41%.

Between 2019 and peak prices near the summer of 2022, many regions had home appreciation percentages of somewhere between massive 50% and 100%+ gains. Future home losses will need to be significant and the worst ever in national history to turn recent home purchases negative.

For people who’ve owned their homes for many years or decades, they will be more likely to ride out any significant price drops in the future. However, buyers who purchased with anywhere between 0% and 5% down in recent years may soon go underwater with the mortgage debt surpassing the market value.

Year-over-year home sales fell between 37% and 47% in Southern California counties through January. As sales volume declines, home price drops tend to follow even if most sellers aren’t willing to do it at first because they want peak record high prices like last seen in 2022.

Fewer buyers means less competition for quality properties and may lead to home listing price cuts and increased closing cost credits from sellers to buyers.

Commercial real estate properties: Upwards of 50% of all commercial property mortgage debt is a floating or adjustable rate. Additionally, the cost to insure the interest rate cap derivatives contract that protects both borrowers and lenders from the increasing risks associated with rising rates has increased 10-fold for borrowers, as per the Wall Street Journal. As such, it’s a double whammy for commercial mortgage borrowers in that both their mortgage and insurance rates have skyrocketed over the past year. The commercial sector is still getting hit harder than residential.

Listing Supply

The St. Louis Fed and Realtor.com share data together which shows both the current and past history for single-family homes, townhomes, and condominiums across the nation at any given time. As with other products available for purchase, a lower supply of something like eggs or popular toys will likely lead to higher prices due to the demand exceeding the available supply. Conversely, an oversupply of a product and falling demand will cause prices to fall.

Let’s review the national home listing trends dating back to 2016:

The US Census Bureau recently published data for the 4th quarter of 2022 which showed that there were 15 million vacant housing units (homes, condos, and rental apartments).

Vacant “shadow inventory” homes that are NOT listed for sale absolutely dwarf the total number of listed homes nationwide by a significant multitude. This has been true since at least 2009. If just 5% or 10% of the “shadow inventory” homes suddenly changed to homes available for sale, it could double the size of the national listing supply. “Shadow inventory” homes can also include homes already foreclosed upon by banks or mortgage loan servicing companies that are not offered up for sale.

Mortgage Rates

Approximately 75% of all homes nationwide were purchased with mortgages in recent years. Almost every boom and bust housing cycle over the past 50+ years was directly related to mortgage rate trends.

Between April 1971 and September 2022, the average 30-year fixed mortgage rate was 7.76% as per Freddie Mac. Today’s rates for borrowers with average FICO scores near 690 have fluctuated between 7% and 8% in recent months. The main difference today is that mortgage balances are two, three, four, or five times larger than in decades past.

We’re in the midst of the fastest mortgage rate increase in US history. The Federal Reserve’s rate hikes at a record pace over the past year are likely to later pivot and become massive rate cuts at some point in the future like we saw shortly after the 2008 housing bubble burst.

For comparison purposes about rate hikes, the Fed increased rates 17 times between June 2004 and June 2006 while pushing rates from 1% to 5.25% over 24 months while much smaller rate hikes that were closer to .25% at a time. This was the catalyst for the housing bubble burst later as so many adjustable rate option-like pay ARM mortgages and HELOCs doubled or tripled in monthly payment amounts.

Between the 1st quarter of 2022 and the 1st quarter of 2023, we’re on pace to increase rates 4.25% just like during the 2004 to 2006 era while doing it in about half the time (12 months instead of 24 months).

As of July 2022, approximately 80% of all open residential mortgages nationwide were priced at a fixed 4% rate or lower as per CoreLogic. Approximately 40% of all US residential mortgages were financed or refinanced near peak lows in 2020 or 2021.

Key point: The Primary Mortgage Market Survey conducted by Freddie Mac found that 99% of all residential mortgages nationwide had existing fixed rates lower than the national fixed rate average during the first week of March 2023.


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Three years ago near the start of the “pandemic” declaration in March 2020, the 10-year Treasury yield hovered close to an incredibly low and rather spooky 0.666% yield. The 30-year fixed mortgage rate is tied to the directions of the 10-year Treasury yield. Today’s 10-year Treasury yield closed at 3.966% on March 6, 2023 by comparison, which was about 3.3% higher.

Historically, the 30-year mortgage rate pricing is about 1.7% over the 10-year Treasury yield (0.6630 + 1.7% margin = 2.363% 30-year fixed mortgage rate, approximately). Over the past year, the margin has widened considerably to 3% or 4% over and above the 10-year Treasury yield to arrive at the latest 30-year fixed mortgage. This widening of the margin was partly due to perceived worsening financial conditions and the Fed’s Quantitative Tapering strategies which included their attempt to sell off trillions of dollars’ worth of mortgage bonds in spite of their being few buyers.

As a result, the 30-year fixed mortgage rate skyrocketed faster than ever to reach somewhere between 6% and 8%, depending upon the borrower’s FICO score and other creditworthiness guidelines.

Mortgage Applications

The lowest mortgage application reading of the 21st century was reached as of the 1st quarter in 2023 due to rising rates. By comparison when mortgage rates were at or near all-time record lows, there were 23.3 million home loan applications completed by consumers, according to the Consumer Financial Protection Bureau.

M1 and M2 Money Supply

“M1 is the money supply that is composed of currency, demand deposits, other liquid deposits—which includes savings deposits. M1 includes the most liquid portions of the money supply because it contains currency and assets that either are or can be quickly converted to cash. However, “near money” and “near, near money,” which fall under M2 and M3, cannot be converted to currency as quickly.” – Investopedia

The federal government has not published data about M3 since 2006. Our national money supply trends are more of a factor for causing rising inflation or falling deflationary trends more so than consumer spending.

High

The M1 money supply from $4 trillion to $20 trillion between just January 2020 and October 2021.

Low

M2 is a measure of the money supply which includes cash, checking deposits, and other types of deposits that are easily convertible to cash such as CDs. Last year was the first time when bank deposits declined within the same year since 1948. This is partly why banks are finally starting to offer higher savings rates to attract more deposits because they’re running low on cash.

The M2 year-over-year growth swung from one extreme to another between 2020 and 2023. It peaked at a +26% year-over-year growth in 2021 and later collapsed to a -2% by early 2023. In the past, a negative M2 money supply that was contracting was a foreboding or ominous sign of an upcoming economic recession or severe depression like seen back in the 1920s.

The M1 and/or M2 money supply directional trends tend to mirror inflation or deflation trends. The more money that is created, the more likely that inflation will rise as well while pushing assets like stocks and real estate much higher. Conversely, a falling money supply can create a deflationary economic cycle when asset prices fall as well.

Savings: US savings rates reached an all-time record low by the 1st quarter of 2023.

Stocks

Let’s take a closer look at some key dates for the Dow Jones stock index to get a better understanding of how wildly stock prices have swung over the past three years:

The Dow Jones stock index fell from a peak high of 29,551.42 on February 12th to a market low of 18,213.65 on March 23rd in 2020, which is more than a 38% overall percentage loss in just over a month. Of the 10 all-time biggest daily point losses ever for the Dow Jones index, eight of these days took place in either February or March in 2020. By comparison, the then all-time daily Dow Jones point loss record for the infamous day that almost took down the global financial system back on September 29, 2008 was only a -777 daily point loss.

Month & Year / Daily Point Loss

#1: 03/16/2020 / -2997
#2: 03/12/2020 / -2353
#3: 03/09/2020 / -2014
#4: 03/11/2020 / -1465
#5: 02/27/2020 / -1191
#6: 02/05/2018 / -1175
#7: 02/08/2018 / -1033
#8: 02/24/2020 / -1032
#9: 03/05/2020 / -970
#10: 03/27/2020 / -915
Source: Standard and Poors (through 03/27/2020)

Consumer Debt

Mortgage and other consumer debt is at an all-time record high. Credit card debt is near $1 trillion with the highest rates and fees ever averaging over 20%.

Distressed or pre-foreclosure numbers are listed as “below historical averages” today partly due to existing Covid-19 moratoriums. However, the true number of distressed properties that do not have foreclosure filings may later be on pace to reach peak 2008 to 2012 numbers and will likely be led by FHA mortgage defaults (95% to 96.5% LTV is the norm for FHA purchase deals).

After loss of income, the #1 reason why homeowners walk away from their mortgage and let the property go to foreclosure is when it’s upside-down, underwater, or the mortgage debt is higher than the current market value.

The #1 cause of financial insolvency or bankruptcy is related to unpaid medical bills; Americans have never been unhealthier than today, tragically.

Published inflation rates have varied between 6% and 9% in recent months. Yet, the true inflation numbers are closer to 15% to 17% if the federal government used the same data analysis techniques as a few decades ago.

Subprime automobile loans recently surpassed 6%, which is the highest default number ever.

Energy Price Swings

Back in April 2020, oil prices per barrel briefly went negative to reach -37 per oil barrel. As a result, the cost of the barrel itself was more valuable than the oil inside. Energy costs are usually a root cause of both inflation and deflation as we’ve all seen over the past few years. Some oil barrel prices later surpassed $100 in 2022 as many of us saw $5, $6, $7, $8, and $9 per gallon, especially here in California.

Derivatives

At the peak of the last housing bubble burst in 2007 and 2008, the estimated value of the global derivatives marketplace was about $1,500 trillion. Today, the global derivatives market is closer to $3,000 trillion and may reach closer to $4,000 trillion by 2027 if the same annual growth rates continue, as per Globe Newswire. The frozen global derivatives market was the main cause of the Credit Crisis or Great Recession back in 2008.

A derivative is a hybrid financial and insurance instrument that can be leveraged up to 50 times. Or, it’s a glorified bet on the future direction of things like interest rate directional trends as seen with interest rate option derivatives. Even though us mortgage brokers and real estate investors were blamed by the media for the Credit Crisis, defaulted subprime mortgage debt represented less than 1% of all debt that imploded back then.

Denial or Research – Pick Your Poison or Solution

What we avoid in life controls us. It’s usually best to research as many different positive, neutral, or negative sides to any story or asset class like real estate. You’re more likely to survive any economic downturn if you make precautionary plans and keep your eyes wide open for new opportunities that few others around you can see at the time.

Denial is usually the most common first reaction when presented with dissenting opinions or scary topics, especially if you work or invest in the real estate or financial sectors. Yet, you must thoroughly analyze all sides, question everything (especially your own perspectives), and focus on the potential opportunities or solutions.

The harder we fall, the higher we bounce back, hopefully. If the Federal Reserve does a massive pivot and starts cutting rates again and increasing their Quantitative Easing strategies with more asset purchases (stocks, bonds, and mortgages) to boost the economy again, the market may do another positive market swing skyward. Only time will tell, so get your popcorn ready!


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

3 Tips for Finding Balance Between Building Marketing Momentum and Minimizing Expenses Amidst a Recession

By Valeh Nazemoff

Lead economists predict a recession and therefore slower economic activity.

While this idea can bring flashbacks of 2008 and mounting worry for business owners, the best course of action is preparation.

Marketing in a downturn is something that many struggle with as they navigate expenses while still trying to drive revenue. The truth is that many small businesses neglect marketing momentum in an attempt to save money, but this is not the best business decision in the long run.

In reality, you must strike the balance between marketing momentum and budget during the financial downturn. Here are a few tips to implement.


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1.   Evaluate Your Resources

Both time and money are finite resources, and a recession can put a greater strain on them. Before you can master your time and budget effectively, you must nail down exactly what you have available.

We all live with an opportunity cap. There are limited hours per day, and the more time we spend on certain activities, the less we have for others. One resource you must assess is your time. Consider how much time you have for business activities, and the balance you need to strike between various activities.

Another consideration is the financial resources you have available. When the economy is strong and your revenue is predictable, you may be able to afford the same dollars for all marketing activities. Understandably, the economy can impact this. Based on how the recession will impact your industry and business, you may need to reduce the overall budget for marketing. Yet, what many don’t realize is that when you outsource marketing services, it can be 100% tax deductible for U.S. small businesses.

Additionally, some entrepreneurs and small business owners attempt to make up for this difference in budget with their time. They think that instead of paying someone to do the tasks, they can simply handle them alone. But remember time is also limited, and you must ensure it’s spent on high-level tasks that drive your business. Furthermore, you don’t want to sacrifice your lifestyle goals and end up struggling with burnout and chronic disease due to stress.

2.   Take Moment for Self-Discovery

Ultimately, automating, delegating and outsourcing can help you implement marketing momentum during a recession. But before you dive into splitting up responsibilities, take time for self-discovery.

Which activities are you good at? Which do you enjoy? On the other hand, what are some that you do not like or enjoy? This is what self-discovery is all about. The key is to examine all of the various parts of your business, including marketing, to lay out which activities you should do and which you should outsource either internally or externally.

We advise our clients to work through the self-discovery activity to help them understand the best strategy for owning vs automating vs delegating. Ultimately, you’ll break down tasks into the following categories:

  • I’m good at it and I like it.
  • I’m good at it, but I don’t like it.
  • I’m not good at it, but I like it.
  • I’m not good at it, and I don’t like it.

This breakdown will help you then determine how to best complete all of the different tasks for your marketing momentum. As you may imagine, the ones you love and are good at are best to own, while the others should be automated and/or delegated as necessary.


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3.   Own vs Automate vs Delegate

Automating and delegating are two powerful ways to reduce costs during a recession, especially in light of layoffs. After breaking down where the common marketing momentum activities fall in the self-discovery activity, it’s time to determine which to own, which to automate, and which to delegate. Evaluate each task and determine how you’ll best handle it.

If it does not impede your ability to handle other critical business tasks, then it makes sense to “own” the tasks that you are good at and enjoy. However, if taking those tasks will cause you to lose time on other important ones, or eat into your lifestyle goals, then you still may need to implement automation or delegation.

Next, consider internal delegation. Does your internal team already have the resources for you to delegate the activity? Again, consider the skillset of your existing team, but also the time cap that they all have. If they can reasonably take the task without overworking or sacrificing time on something else important, then it makes sense to delegate internally.

But if your team does not have the skillset or time to handle the tasks, consider external delegation. Hiring additional team members or retaining employees is far more expensive than working with a complete digital marketing team. When delegating externally, you won’t need to worry about the cost of benefits packages. Furthermore, an experienced external team can help you implement key automation (like online booking appointments, chatbots, automated email campaigns, funnels, etc.) to further streamline your marketing momentum.

Keep Your Marketing Momentum Going During a Recession

The looming recession should not signal a backtrack from marketing momentum. Skipping out on marketing will only hurt your revenue and stifle business growth in the long run. On the contrary, you need to implement cost-effective marketing momentum to drive revenue during challenging times. Automating and outsourcing can help you balance marketing momentum and budget, but it all begins with taking a closer look at your skillset, interests, and internal resources.


Valeh Nazemoff

Valeh Nazemoff is an accomplished speaker, bestselling author, coach, and the founder of Engage 2 Engage, a digital marketing services company. She is passionate about improving people’s lives through strategic planning, collaborative teamwork, automation, and delegation. She removes the frustration, overwhelm, burnout, and stress that entrepreneurs and small businesses face in figuring out the various marketing elements so the focus remains on growing and scaling. Her books, Energize Your Marketing Momentum (2023), Supercharge Workforce Communication (2019), The Dance of the Business Mind (2017), and The Four Intelligences of the Business Mind (2014) aim to help businesses create order from chaos. She has also been featured in many publications such as Inc., Entrepreneur, SUCCESS, Fast Company, Huffington Post, and more.


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Realty411’s VIRTUAL Investing Summit + NEW Property Portal

Attention Meetup Members, it’s time for another educational and exciting Realty411 Virtual Investing Summit. Our new Realty411 Virtual Investing Summit is uniting investors for an amazing day of information and motivation. We also have exciting news to share about the launch of our exclusive Property Portal for Realty411 and REI Wealth readers.

This exclusive technology will provide readers with off-market real estate properties from around the nation. Many of these houses are exclusive wholesale deals.

Find out more about our Property Portal on our Realty411 Virtual Investing Summit this Saturday, March 11th. In addition to launching this new technology, we will discuss important information on this INTERACTIVE online event.

Some of the topics that we will dive into include: Multifamily Investing, Scaling a Real Estate Business, Tips for Rehabbing, Financing Options, Off-Market Properties, plus more!

Register for our **NEW Virtual Investing Summit ** on SATURDAY, March 11th, 2023, from 9 AM to 3 PM PT (East coast: 12 PM to 6 PM ET).

Join us LIVE to chat directly with our educators and get all your questions answered on the spot. Every online event we produce is unique, be sure to reserve this day for REI learning at its best.

Realty411 will virtually unite some of the most successful, knowledgeable and savvy investors in the REI (Real Estate Investing) industry to help our readers make educated and informed decisions.

Or, visit the link below:

https://us02web.zoom.us/webinar/register/WN_MHudxzhHSXKSAq702UqxOA

Intelligent Package Rooms Close The Door On Traditional Locker Systems

By Ned Hill, Position Imaging

The historical volume of packages gets all the multi-family press. But volume isn’t the actual property owners’ problem. Instead, their big problem is figuring out how to manage a shift in package management preference; e.g., residents and managers find that existing locker systems are inadequate for package delivery and distribution. And for a good reason. People now request a staggering range of goods be delivered to their homes, from car parts and carpets to dining room tables and the dinner served on them. The shipping industry excels at accommodating in many areas, but it serves single-family, porch drop-offs better than multi-family deliveries.

How is a Locker System to Cope?

The problem is that lockers, by design, are too inefficient to keep up with today’s delivery needs, and—multi-family residents are unhappy about it. Lockers can neither expand to accept oversized deliveries nor shrink to more efficient space utilization. Instead, they force “spill-over” into insecure, unmanaged areas. Unpleasant heaps of bags, boxes, and stray styrofoam package peanuts overtake beautiful lobbies and common areas.

The new residential delivery state of affairs requires a dynamic, intelligent infrastructure. The type of package management system required to meet renters’ needs consistently favors intelligent package rooms that optimize the process. For example, unlike the lockers with fixed-sized storage compartments, intelligent package rooms provide shelving to accommodate packages of any size or shape, staging areas for substantial items such as furniture, and even cold storage areas for perishable food.

All packages—regardless of size or location—are tracked and monitored in an intelligent package room via advanced Computer Vision technology. This cutting-edge technology has the intelligence to associate every item with its specific owner. In addition, it will notify residents if they accidentally retrieve the wrong package and try to leave the area.


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Intelligent package rooms are designed to fit within existing or former locker spaces but with more functionality. Cameras and sensors monitor the placement and movement of every package to ensure security and chain of custody. Lights and laser pointers guide residents to their packages so they can quickly and accurately locate their items. As a result, any package can be placed in areas designed to accommodate them safely and efficiently.

With intelligent package rooms, food and dry cleaning deliveries can be accepted, virtually without oversight, via new “smart clip” technology. These smart clips are small devices attached to any loosely packaged object. When residents enter the intelligent package room to retrieve their items, they simply scan a QR code from their notification text or email. The smart clipped item flashes in the staging area for instant identification. The clips are embedded with an accelerometer that detects motion; if the item’s movement is not associated with the item’s owner (the proper QR code) or the clip is removed, a notification alarm will alert the person they have retrieved the wrong thing. In addition, smart clips also monitor the temperature to ensure perishable items stay fresh.

Adaptive Package Management

Package room technology will adapt to buyers’ preferences and property owners’ needs. This flexibility is possible because of Artificial Intelligence (AI), the technology supporting advanced Computer Vision. These technologies present massive processing efficiencies behind the scenes to optimize the package management process to benefit all multi-family stakeholders, such as property owners, managers, and tenants.

Masking the operational difficulty saves property management money while improving the property. Intelligent package rooms require little to no training, and the engagement is intuitive. Couriers delivering packages scan each item in the intelligent package room, just like they would at a single-family unit. Residents receive an instant text notification with a QR code to enter the room.

In addition, intelligent package rooms enable residents to retrieve belongings on their desired schedule. The room’s security features remove the need for any building personnel to be on call to assist residents. It’s a 24/7 convenience that keeps food cold and watches over packages until the owner retrieves them. However, if the wrong item is taken and the alert alarm is ignored, there is a digital breadcrumb trail of everything in the room. In the event of a missing item, building management can check the log files to ascertain precisely when the package was removed and by whom because all activity in the room is digitally recorded.

Intelligent Package Room Designs Replace Lockers and Add Revenue Opportunity

Unused storage areas or oversized closets make great candidates for intelligent package rooms. Many locations have converted existing space, especially in space-confined buildings in New York City. In NYC, real estate owners are retrofitting current areas into intelligent package rooms and generating additional revenue via increased rents for added convenience. In addition, architects are now including intelligent package rooms in their building designs. Building owners and managers now realize that providing their residents with an intelligent package management solution is an amenity they certainly can turn into a revenue source.


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Conclusion

Legacy locker-based systems can’t process today’s package volume coming into multi-family units. The plausible solution is AI and Computer Vision technologies; once at work only in high-end computing, now delivering a modern-day convenience for intelligent package management. When deployed as an intelligent package room, property owners provide a best-in-class experience with the following:

  •  Intelligent in-room tracking and notification with little, if any, supervision.
  • Smart clips that watch over perishable food items ensuring their freshness.

In addition, intelligent package rooms can be installed in only weeks, often within what used to be the locker system area. Today, many architects include intelligent package room designs into new multi-family building specifications as a competitive and convenient enhancement.


Ned Hill is the founder and CEO of Position Imaging (PI), a pioneer in the field of advanced tracking technologies. Under Ned’s strategic vision and guidance, PI has developed an industry-leading tracking solution, utilized computer vision and laser guidance to simplify item delivery, and created unique AI-based technologies. These combine to improve logistics efficiency and continuous visibility of items at any stage in the process. Ned has raised close to 20 million in funding, driven product development, and created a partner ecosystem of industry leaders in hardware (Hitachi-LG Data Storage, Intel), software (Microsoft, Salesforce), solutions (Zebra, Lozier), and service (Bell and Howell). Ned is the inventor or co-inventor of over 50 patents/patent applications and a speaker at industry conferences, including CES, Live Free, and Start, and at MIT.

Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.