3 Pieces of Advice to Overcome Limiting Beliefs in Business

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By Victoria Kennedy

Business is like yin-yang, says Rohan Attravanam, the CEO of Phodun Real Estate. The secret to more closings is to stop focusing on closings. You tend to be emotional but have to be rational and pragmatic business owner in order to succeed. Which beliefs influence success or failure in business?

Running a business is not a full-time job, it’s a lifestyle. Business owners face loads of challenges and obstacles that test not only their professional skills but also their character.
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Being nimble and flexible is essential for a business to stay on top of the game, and ahead of the competition. However, constantly shifting from one idea to another and changing strategies can be counterproductive. This means entrepreneurs have to also be persistent with their initial ideas and stay in a single lane longer than they might like.
Combining these two opposites might seem like an impossible task, but it isn’t. That fine line between the two is where all the successful businessmen and moguls are. Flexible, but never straying from their core principles and ideas. A fine example of how to harmonize these two is the story of Rohan Attravanam, CEO of Phodun Real Estate.

Rohan’s Story

As an young entrepreneur, Rohan started his journey by getting a high-quality education. He enrolled in one of the most prestigious universities in India – BITS Pilani, and has an MBA degree from one of the best marketing colleges in the US – Kelley School of Business, Indiana University.
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Packed with knowledge, he dived into the world of business, working with A-listers like Samsung, Whirlpool, and Walmart. Rohan acquired 13 years of experience in marketing, with the last five in real estate. In January 2020, he left behind a plum job in the Bay Area, CA and started Phodun Real Estate from scratch – a company that provides quality leads to realtors, helping them find prospective homebuyers that fit their customer profile. So, here are the three pieces of advice Rohan Attravanam can give to all business owners based on his experience as a successful business owner:

Quality Leads are found, when searched in quantity

We all want better leads and better prospects. We frantically try various marketing tactics and try to optimize one over the other. But the reality is no matter which channel or medium you choose, you need to focus on generating a lot of leads.

Image by Gerd Altmann from Pixabay

The first step in achieving a flow of quality leads is to achieve a flow of quantity of leads. You need to generate a lot of leads and vet each of the leads against constraints as defined by your definition of quality. The more leads you have, the better the chances are that you’ll find a good quality lead. In any random 100 leads – you tend to find about 10 quality leads. When you go searching only for quality leads, they are hard to come by.
Its basic economics – Quality leads are not easy to come by and so they are expensive. Everyone knows it’s a numbers game, but rarely do we step back to evaluate what numbers are needed to get to our objectives.

You start closing more when you stop focusing on closings

We as a society are hyper result oriented, goal oriented and it’s good to strive for those results. What’s lost in translation is the process that is needed to achieve those results and urge to take shortcuts to get there.
You’ve heard this a thousand times – “It’s all about the journey and not the destination”. Think about how you want your career to pan out. You can easily retire on the beach – watching sunsets with your family, but the journey to get there need not be obsessed over closings. Instead obsess over process.
When you obsess over the process, you are controlling the inputs – which you can. When you obsess over closings, you try to control the output – which is rarely in your hands. Obsess over client experience, understanding their problems, and earning their trust. The issues your clients face can all be documented and addressed the same way over and over again.
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Image by Gerd Altmann from Pixabay

This helps you gain control over your process and the confidence rubs off to your clients – who’ll enjoy working with you and you’ll have more closings eventually!

People who get most approval care about it the least

Think about all the people in your life that you consider successful, wealthy and see in a place you potentially want to be one day. They have your approval. The thing is – They are not seeking your approval. They are grateful for it, but they don’t care for it.
When you start needing money, fame, approval for your life to be meaningful, you are blinded by what’s possible. The minute you stop needing them and instead start providing approval to people around you is when you will see that your self esteem starts to build up. Building other’s confidence, caring about their insecurities and giving them strength gives you a new way of living life that brings you abundance and joy.
Helping others live the lives of their dreams is THE FASTEST WAY to get rich, achieve fame and receive the highest approval.
Rohan Attravanam is the CEO of Phodun Real Estate, an agency that is helping realtors by giving them more and better leads with their new, special program”10-15 Live Transfers Guaranteed”. Click here to learn more: https://phodundigital.com/
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Victoria Kennedy [email protected] atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area. She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance. In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally. In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music. She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business. Find out more here: atmanrealestate.com

The Survivalist Project: Dutch Mendenhall’s Plan B for Middle Class America

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Like any American family, Dutch Mendenhall and his wife, Vanessa, are looking toward the future. “My wife recently said to me, ‘We need a Plan B,'” Dutch said, adding. “I said, ‘What does that mean?'” The couple began to hatch a get-out-of-dodge plan in case of any impending disasters in California, where they live, or the country.
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Mr. Dutch Mendenhall
Brandon “Dutch” Mendenhall founded RAD Diversified, a non-traded, public REIT unaffected by the stock market, and is a highly successful real estate educator. “My wife has not feared a day in her life. So, when she said something like that, I knew it was pretty serious,” Dutch said.
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Image by Gerd Altmann from Pixabay

The real estate leader has been busy growing an empire through the years while educating students about increasing their investments. However, during a conversation with Vanessa, he realized that tumultuous events in the world could take away everything they had worked for in one swift move. Dutch, who grew up in Iowa, maintains that while he grew up around guns, he never owned any until this year. While survivalist culture had never been on his radar before, he installed solar panels on his home this year. He also has a generator, 200 gallons of water, and a year’s food supply in case of an emergency.
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Image by Ulrike Leone from Pixabay

Dutch and his family believe that the world is changing and that everyone needs preparation. As a natural businessman, Dutch has begun merging this way of thinking with investments and deals. The Survival Project allows investors to buy into sustainable farms. Everything from water, food, electricity, and shelter is self-contained in the project. “We create communities that can survive. If things do hit the fan, if stuff is worse, if every apocalyptic video or movie you’ve ever seen in your life, any of that comes anywhere close to real, you’re going to want a place to go,” Dutch said. While other companies claim to offer protection from the end-of-days for exorbitant prices, Dutch’s project promises consumers an economical alternative that could also serve as a prosperous return-on-investment. “I’m building a new Plan B for middle class families, for the average American, for the average person. What I think that Plan B is, happens to be a real, sustainable escape plan,” Dutch said. “We want people to live in the now, build their wealth in the present, and have an affordable alternative for the future.”
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Image by lenzius from Pixabay

While the wealthy in the United States have bunkers and bomb shelters scattered throughout the country in nuclear war or other impending disasters, Dutch and his company plan to charge low, monthly fees. Hence, individuals have access to autonomous communities in the case of some armageddon. “The reality is that I think the scariest things are not going to come from a bomb,” Dutch said, continuing, “but I also think that you need to create communities that are not going to be within two miles of where the bombs are going to hit if they ever do.” To Dutch, larger threats come from Communist countries like China and Russia who want to undermine the United States government and the economy. He believes that enough forces want to take away Americans’ rights, and as a proud citizen, he wants to take the actions he can to stay safe while keeping others out of harm’s way.
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Image by Pete Linforth from Pixabay

“No matter where you are in America, you want a place to go to be safe and thrive. You also can’t take away from your finances and your livelihoods to do that, so found an economical solution,” Dutch said. “No one has ever created an economically sensible way to do it and created something as sustainable as we have.” Dutch maintains that the Survival Project is and will always be about family, God, and country. He’s proud of his opportunity to come from a poor upbringing and rise to the top of the country’s real estate market and education sector. “I remember days when we had electricity but no gas, and I remember heating water up in the microwave so we could bathe,” he said.
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Now, as a thought leader having broken through the class system, he and his company have grown and invested carefully during these uncertain times. “Twelve months ago, nobody saw COVID coming. You can sit here and say, ‘Well, they plan for pandemics,’ but did you or me as an everyday, average American ever see wearing masks in public everywhere we go, pulling our kids out of school, and everything else that goes along with it?” Now, Dutch and his team are thriving when other companies are tanking during the coronavirus pandemic. “We’re the first fund I know of that did a coronavirus amendment to the SEC in February,” he said. The team got the paperwork done quickly, which in turn guaranteed their investors money. Dutch is also fiercely protective of every investor with this company and the select group of close members called the Inner Circle. He recently had an investor come to him with an emergency whose natural withdrawal was not for another six months. “We sent him a wire this morning because that is what we needed to do for him in that case. He was in a bad situation, and all of a sudden, there was an emergency. That’s how we look at things,” he said. Dutch and his team continue to prepare for a changing world and the challenges it presents. It’s always good to have a Plan B.
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How to Find Wholesale Deals Other Don’t See

Please join us as the Ventura County Real Estsate Investors Association and the Los Angeles Real Estate Investors Club November meeting, Thursday night, November 12, 2020, 7:30 to 9:30 pm. This will be a virtual meeting and you will need to register at our website:

https://www.accelevents.com/e/NovemberMeeting

GUEST SPEAKER: Our featured speaker will be Jimmy Reed, visiting us from Fort Worth, Texas. Jimmy is an expert on wholesaling and the author of “Fast Track to Wholesaling.“ The title of Jimmy’s presentation to LAREIC is “How to Find Wholesale Deals Others Miss.”

Jimmy Reed has an extensive background in the field of Real Estate Investing having bought, sold and managed over 300 units, all by the age of thirty. Jimmy began his investment career in the late 1980’s while still working full time. As he developed a solid understanding of real estate investing, Jimmy went on to specialize in the areas of Wholesaling, Probate, Owner Financing, Notes, and Cash Flow Rentals, along with other investment strategies including International Investing.

After several years of success in Real Estate Investing (as well as teaching workshops to other investors in the Dallas/Fort Worth area), Jimmy created Wholesale programs. These “trainings” put Jimmy in some of the hottest markets in the world such as Hawaii, New York, Cozumel, Panama and even Costa Rica. Jimmy has presented live seminars to thousands of real estate investors all across the United States.

Jimmy’s newest book, “No Fear Real Estate” discusses how to remove the fear from lack of knowledge that is holding you back, and discusses how to

  • Wholesale real estate via Assignments & Double Closings
  • Find great deals via Probate
  • Buy, Rent, and Hold for long term wealth
  • Sell properties with Owner Financing
  • Create Notes, and how to hold those notes or sell them
  • Use other people’s money instead of your own
  • Become wealthy by using IRA’s to do all your buying & selling.

All of these strategies and more provide you with the tools you need to start building your real estate portfolio and take you to a new level of achievement! And it all starts with wholesaling.

Wholesaling topics to be covered include:

• Finding deals others miss
• How to market to motivated sellers
• How to use “Bird Dogs”
• Looking for vacant houses
• Mailing out effective postcards
• Where to look in the MLS
• How to assign your deal to an investor

FREE ADMISSION: Admission to our monthly meetings is always complimentary (free!), but reservations are required.

FREE PARKING: Free parking in YOUR garage!

FREE REFRESHMENTS: Unlimited free refreshments in YOUR refrigerator.

RSVP: please RSVP at our website so that you can receive a login and password for the event:

https://www.accelevents.com/e/NovemberMeeting

VENDOR EXPO. Most importantly, don’t miss our “Vendor Expo,” 6:30 to 7:30 pm (right before the general meeting starts). We’ll have over 40 vendor tables with opportunities for you to “meet and greet” with companies that you’ll want to utilize in your real estate investing.

Got Taxes?

Photo by Karolina Grabowska from Pexels

By Bruce Kellogg

Dealing With Taxes

Most people, including investors, need to deal with income taxes. Many prepare their own returns manually or using purchased software programs. Others trundle down to franchise tax preparation offices with their brown bags of pay stubs and receipts. (Hah!) Some have their own CPA or EA (Enrolled Agent) prepare their return for them. Everyone here tries to be frugal, to minimize their tax preparation expense.

What often is missing is “Tax Strategy”, which can vastly overshadow the supposed benefits of filing parsimony. For example, Tony Watson (EA), of Robert Hall & Associates, spoke at a recent investor meeting of 323 attendees regarding the features of the just-enacted CARES Act. One feature will allow certain taxpayers to go back and amend prior returns to receive a tax refund. Will the tax software company, or the franchise tax preparer, or your CPA or EA, contact you to alert you to this taxation tactic that could produce thousand$? Right. Not hardly.

Tony Watson, EA

Tony Watson is an Enrolled Agent who focuses on providing personalized financial guidance and tax preparation services to individuals and businesses. As a federally-licensed tax practitioner, Tony helps his clients make sound financial decisions, and works to ensure all eligible deductions are received when preparing taxes. Should a client need assistance with audits, collections, or appeals, Tony is empowered by the U.S. Department of the Treasury to represent taxpayers before all administrative levels of the Internal Revenue Service. In addition to his one-on-one client work, Tony Watson is the keynote speaker for Robert Hall & Associates. He speaks on various tax-related topics at over 200 engagements throughout California each year. His dedication to his clients and expertise in the field of taxation led him to win the Glendale Readers’ Choice Award for Best Tax Preparer in 2016, and 2019. Tony loves tax work!

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Photo by olia danilevich from Pexels

Hiring a Tax Professional

Investors who view their property ownership as a business often create entities like Limited Liability Corporations (LLC’s), or partnerships or corporations of various kinds. Even with individual ownership there are good reasons to hire a tax professional. Here are several.

  1. Small errors that you make can result in large penalties.
  2. You could miss paying quarterly estimated tax payments, or underpay them, and owe additional tax. If you expect to owe $1,000 or more when you file your return, you should file for your estimated taxes, according to Tony Watson.
  3. If you have employees and practice withholding of employment taxes for federal, state, and local, including Social Security and Medicare, you need to timely file and pay both the employees’ and the business’ payments.
  4. Filing late has penalties.

A personal illustration is the author’s son. Age 36, he owns a consulting business that grosses $210,000. He pays his accountant $3,500, and says he saves four times that compared to filing his own tax return. The savings comes from the tax strategy that the accountant provides. That’s where the high dollar benefits come from, strategy. That’s the big benefit from hiring a tax professional.

Following up

Interested readers can follow up by going to https://www.roberthalltaxes.com/contact/ and setting up a complimentary initial consultation.


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Bruce Kellogg

Bruce Kellogg has been a Realtor® and investor for 38 years. He has transacted about 800 properties in 12 California counties. These include 1-4 units, 5+ apartments, offices, mixed-use buildings, land, lots, mobile homes, cabins, and churches.

Mr. Kellogg is a contributor and copy editor for two national real estate wealth-building magazines: Realty411, and REI Wealth Monthly. He is a recipient of an Albert Nelson Marquis Lifetime Achievement Award, listed in Who’s Who in America – 2019.

He is available for consulting with syndication, turnkey, joint-venture, and other property purchasers and note investors nationally, and other consulting assignments. Reach him at [email protected], or (408) 489-0131.

A Behind-the-Scenes Look at How to Grow a 7-Figure Real Estate Business

Image by Nattanan Kanchanaprat from Pixabay

By Victoria Kennedy

When you’re a successful business owner, one question comes up in nearly every conversation: “How do you do it?” If you’re killing it and seeing revenues topping 7 figures, everyone wants to know your secret.

When Aaron Ace Harris launched Key Marketing Interventions, which offers end-to-end real estate marketing and lead generation solutions, he was starting from scratch. Three years ago, he had no online presence, very few connections, and not much more than a deep desire to serve others. But, today, the tides have turned dramatically and Aaron is on a mission to share not only how he did it, but to pull the curtain back and give a behind-the-scenes look into what goes into running a 7-figure business daily.
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Image by Pete Linforth from Pixabay

5 Steps to Building a 7-Figure Business from Scratch

Of course, every entrepreneur’s journey looks a little different, but what follows are the 5 steps that Aaron swears by.

Step 1: Go all-in on ONE idea.

Every business starts in the same way—as an idea. Clearly then, the first thing you need to build a business from scratch is a big idea. Now, if you’re like most entrepreneurs, you’re thinking, “great, I’ve got tons of ideas.” But the key is finding that ONE big idea that you can go all-in on.
“I always shake my head when I meet an entrepreneur who brags about running 6 businesses at once,” says Aaron. “What this tells me is that this person isn’t all-in on any one business. They’re spread too thin and trying to hedge their bets.”
To get to 7 figures, you need consistency, focus, and patience. This means choosing one idea and going all-in.

Step 2: Do your research.

Once you’ve found your big idea, the real work begins. It’s time to do your homework so you can figure out how to turn that idea into the revenue-generating machine of your dreams.
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Image by StockSnap from Pixabay

But before we get ahead of ourselves, let’s break this step down. Here’s what to research:
  • Study your competition
  • Find the gap in the market
  • Figure out who your ideal client is
  • Identify the pain points of your ideal client
“When I started my real estate lead generation company, I had already learned a lot about what my ideal clients’ pain points were. I had been doing the agency thing for a few years. So I knew exactly what real estate agents needed most,” says Aaron.

Step 3: Create your way forward.

Now that you have your idea and you’re confident there are clients out there just waiting for your product or service to hit the market, it’s time to create.
This phase is full of experimentation, rejection, and even what might feel like failure. But remember, according to professor and motivational speaker, Steven Redhead, “the difference between success and failure is not giving up.”
If something you create doesn’t work out, take what you can learn from it and move on.

Step 4: Shout your idea to the world.

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Image by Yvette W from Pixabay

You have created something you know has value and now it’s time to share your idea with the world. Sharing this big idea can come in many forms:
  • On social media (choose 1-2 channels where you know your ideal client hangs out)
  • In online communities
  • As a guest on podcasts
  • As a guest blogger
  • With joint ventures
  • By participating in virtual summits
  • By hosting webinars
  • Through paid advertising (Facebook, Google, YouTube, Instagram)
Not all of these platforms will work for you, so keep testing and tweaking your process until you figure out what pays off.

Step 5: Work your systems.

Finally, the key to really building up to that 7-figure goal is not taking your foot off the gas. One of the ways to stay on top of your business and make sure you’re doing the small things that will lead to serious growth, is to build systems everywhere. When you have strong systems, you will work most efficiently. This will free you up to develop multiple revenue streams within your business, which is critical for taking your business to the next level.
There’s no secret to building a 7-figure business, but these 5 steps will take you from zero to 7 figures in less time than you might think. And as Aaron Ace Harris will tell you, it takes hard work and dedication, a lot of heart, and a little luck.

Aaron Ace Harris is the CEO of Key Marketing Real Estate and is a devoted husband and father. He was able to grow his real estate marketing business to 7-figures during the pandemic. Click here to find out about his 3 Closings Guaranteed System: https://www.keymarketingint.com/optin28970799
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Victoria Kennedy [email protected] atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area. She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance. In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally. In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music. She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business. Find out more here: atmanrealestate.com

Giving the Land a Voice

Image by mohamed Hassan from Pixabay

By Bruce Kellogg

Gathering Seller Leads

The author has been a real estate agent in Silicon Valley since 1981. Back then, agents gathered buyer and seller leads by open houses, door-knocking, “floor time” in the office as a receptionist, and some direct mail. None of this was sophisticated, and all of it was tedious. Then, Landvoice came along!

Origin of Landvoice

Image by Gerd Altmann from Pixabay

Landvoice began in the early 1990’s as a way to help real estate agents quickly access For Sale by Owner (FSBO) inventory in their area. The first FSBO lists were created by manually assembling lists from newspaper ads and faxing them to the agents. More cities across the country were added, and the system became more automated, and moved to email delivery. In 2010, Landvoice was acquired by Jake Fackrell. At that time, Landvoice was a CD-ROM, available only for a Windows computer. Mr. Fackrell quickly moved to a cloud-based system that could run on any Web browser. Over time, Landvoice expanded by adding Expireds, Pre-Foreclosures, Neighborhood Search, Call Capture, and Old Expireds. Mr. Fackrell is still President of the company, while Bert Compton is the CEO, managing all the day-to-day activities of the business.

Aggregating Data

Landvoice aggregates data from thousands of public sources. Then they sort the data based on a variety of parameters, such as geographic location, data type (FSBO, Expired, etc.), and date. The data then goes through a system of reviews that includes both computer systems and humans. This is why their data is superior on the market. In many cases they also supplement additional data such as phone numbers or email addresses, to make it more useful to their customers. It is then delivered daily to customers through the Landvoice app based on the customers’ subscriptions.

Features and Benefits

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Landvoice helps connect real estate agents, brokers, (and investors!) with motivated home sellers by providing high-quality seller leads with the most contact information in the industry. They save their customers the time and effort of searching local listings, listing websites, county records, and phone records to find potential clients. They do all the tedious, labor-intensive work every day so agents can wake up to new potential clients every morning. Landvoice provides a consistent, predictable source of sellers throughout the US and Canada. Within minutes of logging into Landvoice, a customer can see where they should focus their efforts that day. They know whom to contact and have multiple contact methods at their fingertips to begin making connections. Landvoice customers generate more than $25 million in commissions every month. The average Landvoice customer sees 2-4 new listings a month, while others add more than 20 new listings a month. Landvoice also offers team and broker accounts. Some teams list more than 140 properties in a single month using Landvoice.

Getting Involved

Visit the website www.landvoice.com to learn more. Or call 888-678-0905 to speak directly with a Landvoice success coach. They will look up a specific area, and let agents know where to focus their time, and can customize a subscription to best meet the needs and goals of each agent, team, investor, or brokerage. The success coaches have access to special, unpublished discounts to help agents list more properties.


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Bruce Kellogg

Bruce Kellogg has been a Realtor® and investor for 38 years. He has transacted about 800 properties in 12 California counties. These include 1-4 units, 5+ apartments, offices, mixed-use buildings, land, lots, mobile homes, cabins, and churches.

Mr. Kellogg is a contributor and copy editor for two national real estate wealth-building magazines: Realty411, and REI Wealth Monthly. He is a recipient of an Albert Nelson Marquis Lifetime Achievement Award, listed in Who’s Who in America – 2019.

He is available for consulting with syndication, turnkey, joint-venture, and other property purchasers and note investors nationally, and other consulting assignments. Reach him at [email protected], or (408) 489-0131.

Bob Helms – The Godfather of Real Estate

In June the world lost a pioneer, an icon, a gentleman, and a scholar. Bob Helms, a.k.a. “The Godfather of Real Estate”. He was 85 years old. He had been investing in real estate for over seven decades. Even in his 80’s Bob was active, planning, learning, growing, contributing and creating. He authored his book “Be In The Top 1%: A Real Estate Agent’s Guide To Getting Rich In The Investment Property Niche” when he was in his 80’s.

His book isn’t an advertisement, not a business card. It’s not an ego memoir. It’s a contribution, born out of a genuine desire to teach, to share, to pay it forward. We spend so much of our lives deep in the content of living. What was striking about Bob was the context. Bob’s context was contribution. You never got the impression that he was acting out of self-interest.
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Bob and I had many deep conversations over the years. But the conversation that stuck foremost in my mind was the very first conversation. He wanted to get to know me. He was genuinely interested in learning about me. He was the quintessential ambassador and made me instantly feel welcome. But I’m not an isolated case. Everyone I speak with who knew Bob had virtually the same first meeting experience. He left that same lasting first impression with everyone he engaged with. Bob was a people’s person. He loved people. It wasn’t an act, or a realtor’s gimmick. His genuine love for people burst through in every interaction. He carried an abundance mindset in an industry that is synonymous with turf wars. He was never insecure about sharing. There would always be enough to go around.
Bob was successful in business in his own right. He helped build one of the largest real estate brokerages in the country out of his home market in Silicon Valley. The wave of growth in Silicon Valley no doubt played a role in his success. There’s nothing like being in the right place at the right time. But Silicon Valley is an incredibly competitive environment and only the best rise to the top.
Bob distinguished himself as an expert in investment properties. He learned early on that a residential home buyer doesn’t generate a lot of repeat business. Active investors on the other hand, are deal junkies. They cultivate a deal flow. A single investor client with repeat business could bring the same level of business as twenty or thirty individual clients. Focus and attention on serving his target clients catapulted his business. These are concepts that are central to marketing in our current time. But think back thirty or forty years and Bob’s work was pioneering.
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Image by Benjamin Hartwich from Pixabay

Bob was well known as the third member of the Real Estate Guys Radio Show duo with his son Robert Helms and Russell Gray. Now in its 24th year, this terrestrial radio show and podcast has listeners in over 190 countries. Whenever Bob was a guest on the show, his elder statesman wisdom shone through. Bob was a life long student. He took copious notes. Even though retired, he would sit at the back of a seminar with his notebook open, paying close attention and integrating what he was learning. There was always a lineup of people waiting to talk to Bob, to share their story, to ask Bob for advice. Bob would cut through the fog and get to the heart of the matter, but in the gentlest of ways. He would lead you to a new way of looking at the problem so that the best answer was clear. But he didn’t make you wrong, or naïve, or dumb in the process. He merely illuminated the path.
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Bob’s greatest love and accomplishment was his family. He was an integral part of the multi-generational Helms family.
That doesn’t mean there weren’t problems. Of course there were. Everyone in life experiences adversity. There was no drama, no rebellion, only a quiet acceptance and a focus on clarity, learning and moving forward. The world lost a mentor. The Helms lost their “Papa”. His gentle but impactful manner is part of his legacy.  
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Victor Menasce

[email protected] http://www.victorjm.com 613-762-0162 347-708-8383

I have focused the past 9 years of my professional life on real estate investment. This started locally in Canada, and moved quickly into the US markets as the opportunities for great investments presented themselves. This was a right hand turn in my career. I spent the first 25 years of my career in the high tech industry. My past roles include, Vice President of Engineering at Wavesat, a developer of chips for wireless networks, and Chief Technical Officer at Applied Micro Circuits Corporation, a Silicon Valley based public company that develops processors for use in numerous consumer products including televisions and gaming. I was founder and Chief Operating Officer at Somerset Technologies. I also held several senior roles in marketing and engineering with Tundra Semiconductor. I started my career at Bell Northern Research and Nortel where I designed chips that were used to control the telephone network. For approximately a decade, 54% of the phone calls in North America were routed by a chip that I designed. I have conducted business in over 15 countries, have forged numerous partnerships, raised capital, been awarded patents, acquired businesses, negotiated deals, lead organizations, and brought about business improvement. On my 18th trip to Tokyo in a year and a half, it was clear that I was on the wrong path. The way I was working wasn’t right for me, nor for my family. I made the conscious decision to move full-time into the world of real estate investment. I am having the time of my life, leveraging the accumulated business learning and applying my skills to the world of investments. I live in Ottawa, Canada with my family.

The Latest “Spooktacular” News about Airbnb

Image by Myriam Zilles from Pixabay

By Holly Lynn

Enjoy these treats while they last!

If Halloween decorations, costumes, and a smoky punch bowl are in the forefront of your mind for a great party, keep Airbnb off of your list of potential party spots for the holiday weekend.
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Image by Alexas_Fotos from Pixabay

In an announcement made by Airbnb, they are prohibiting large gatherings in an effort to do their part in the spread of Covid-19. Airbnb has stated that they will also bring legal action against certain unauthorized parties. This announcement comes a year after the shooting of five young people at a home–listed on the Airbnb platform– in Orinda, California.
Airbnb posted on their website, “To strengthen our hosts’ protection against parties amid concerns about a second wave of the pandemic, today we’re announcing that we’ll be prohibiting one-night reservations over the Halloween weekend in entire home listings in the United States or Canada. Further, we’ll bolster our existing protections and technologies aimed at stopping as many large gatherings as possible that weekend.”
Starting October 2nd, guests will be unable to book entire homes for a single night on 10/30 or 10/31 in the United States and Canada. For previously booked reservations on these dates, Airbnb will cancel and reimburse the guest. However, hosts that have confirmed bookings will receive a full payment. In addition to the rigid restrictions, Airbnb will be implementing technology that will curtail guests that try to book last-minute, who live locally and do not have a positive history on the platform.
Airbnb also asserted, “Also as the weekend approaches, we plan to remind guests making successful reservations to take place between October 28 and November 1 that parties are not allowed in listings. They will also be required to attest that they understand that they may be subject to removal from Airbnb or legal action if they violate Airbnb’s rules on parties.”
Airbnb will be beefing up their neighborhood support line to take calls throughout the weekend to respond to any issues from hosts and neighbors. With pandemic numbers on the rise and the recent rise in civil unrest, Airbnb is striving to protect hosts, guests, and neighborhoods from unnecessary problems and to keep everyone safe.

Holly Lynn, Queen of Capital ™ is an Airbnb and Short-term Rental Management Professional, author, and media influencer. She can be reached at www.hollylynn.com or by email at [email protected].

To short-term rent your property, you can text her at 415-317-6071.

Loans Solutions Designed for Real Estate Investors

Finance of AmericaHere at Finance of America Commercial, we strive to be a one-stop-shop for all your real estate investing needs. We offer investment loans for a variety of residential non-owner occupied property types and needs, including:

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  • Portfolio –
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  • Portfolio Express –
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Interested? Call today to learn more and get a quick quote!

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Finance of America Commercial
Reach out for more information!
p: (855) 809-6115
[email protected]
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Exposure limits and property loans are subject to investor and business credit approval, appraisal and geographic location of the property and other underwriting criteria. Loan amounts and rates may vary depending upon loan type, LTV, verification of application information and other risk based factors. Application fees, closing costs and other fees may apply. Each loan is subject to property approval under Finance of America Commercial terms and conditions. Each property has an individual secured loan. *Approval for cash-out depends on many loan factors and may not be available on every loan. This email is an advertisement.

Questions? We are here for you.

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©2020 Finance of America Commercial LLC is licensed or exempt from licensing in U.S. states | NMLS ID #1133465 | 6230 Fairview Road, Suite 300, Charlotte, NC 28210 | (800) 227-8107 | AZ Mortgage Banker License BK #0926974 | Licensed by the Department of Business Oversight under the California Finance Lenders Law | Finance of America Commercial LLC only makes mortgage loans for business purposes.

High Cap Rates, Low Cap Rates, and Successful Real Estate Investing

Image by Alexander Stein from Pixabay

By Rusty Tweed

Using Cap Rates to Make Informed Real Estate Investing Decisions

Don’t be fooled by the simplicity of the cap rate, or capitalization rate — this simple calculation can reveal a trove of insight on potential real estate acquisitions. Some have even argued that this number is the single most important metric for any budding real estate investor to understand.

Our guide makes it easy to wrap your head around cap rates and use them to your advantage. So, without further ado, let’s jump in and learn.

choice-2692575_1280Image by Gerd Altmann from Pixabay

What Can a Cap Rate Tell Me?

In a nutshell cap rates provide a quick and simple way to help get a feel for a property’s overall investment potential and a balance with the property’s levels of risk and return on investment. To better understand how to achieve this, we’ll look at a few examples.

Cap Rate Formula: How to Calculate Cap Rate

The cap rate formula is simple: Divide net operating income (NOI) by the property value (or the purchase price).

Cap Rate = Property’s Net Operating Income/Property Value (or Purchase Price)

We can find net operating income by subtracting the property’s annual expenses from its annual gross revenue. Expenses will include things like operating expenses, management, taxes, and anything else you must pay to keep the property running.

tablet-254581_1280Image by Michal Jarmoluk from Pixabay

Careful though — debt payments, capital expenditures, and depreciation deductions are NOT included in the calculation. This is because we are trying to get a sense of the property’s performance irrespective of any mortgage arrangements, improvements we might make or depreciation schedule that may be selected.

For revenue or cash-flow, you’ll simply plug in what tenants currently pay in rent (total rental income), as well as any other sources of income (Ex: a laundromat or a parking garage).

Should I Use Market Value or Purchase Price as my Denominator?

For the bottom of our capitalization rate fraction, market value is generally preferred. A purchase price can be used if the property has sold recently, but using a purchase price from ten years ago won’t result in a meaningful cap rate. If we are considering purchasing the property, it would be very useful to plug in various possible purchase prices to see what rate we’ll achieve. This can be a helpful guide when determining an acceptable offering price.

Examples

Suppose you’re an investor considering buying Property A. The property is valued at $1,000,000 and generates an NOI of $50,000 annually. Plugging this into our equation we get:

Cap Rate = $50,000/$1,000,000 = 5%

Suppose you compare Property A to a similar property that is valued at $1,000,000 and has an NOI of $60,000. This gives us a Cap Rate of 6%. If all else between Properties A and B is equal, the higher cap property is the better buy.

Investors can also think of cap rate as a measure of their rate of return on their investment. For example, with the 5% rate, an investor earns 5% of their purchase price annually and will recoup the purchase price in the 20 years.

What Does a High Cap Rate Mean? What About a Low Cap Rate?

question-mark-2492009_1280Image by Arek Socha from Pixabay

There’s a lot more to cap rates than “higher cap = better investment.” No two properties are created equal, and in practice, properties with a very high cap rate often turn out to be higher risk as well.

Let’s think about our capitalization rate equation again, and what factors might contribute to driving it higher. We’ll look at Property A again, which had an NOI of $50,000, a property value of $1,000,000, and a 5% cap rate.

If we want to raise our rate by changing NOI, then NOI will have to increase. This could be accomplished by increasing revenue, or lowering expenses. In either case, increased NOI is typically a good thing.

Now, let’s say we want to raise our cap rate by modifying property value. In this case, property value will have to decrease. A decrease in property value could be driven by several things, including the worsening reputation of a location or the revelation of some costly deferred maintenance.

To summarize: high cap rates are great, but they can also point towards factors that increase the risk of an investment. A property with an 18% cap rate might need work, and might not be in a highly desirable area. Ask yourself, “Is this amazingly high cap rate stemming from high NOI, or low property value?”

What Drives Cap Rate Lower?

Let’s consider what factors might contribute to driving a cap rate lower. If NOI decreases, our cap rate will decrease as well. We also see lower cap rates in the case of property appreciation — and appreciation is a very good thing.

If a property appreciates significantly, but revenue trails this appreciation, the property’s cap rate will go down. Lower cap rates can indicate high-value properties, suitable for investors seeking lower risk. Generally, better neighborhoods trade at lower cap rates.

High vs Low Capitalization Rates

scale-2635397_1280Image by Arek Socha from Pixabay

High cap rates are driven by two things — higher NOI, and lower property value. If a building needs renovation, this could result in a lower property value and, therefore, a high cap rate. With large amounts of maintenance needed to bring a building up to date, that high cap rate might mislead the investor and leave him with far more work and expense than he bargained for. But, if an investor is interested in updating a property, these high cap properties can potentially provide large rewards.

These property types are best left to investors who have experience, or who have a trusted guide that can help them find the right properties that balance their investment goals with their risk tolerance.

Figure Out What You Need to Know

If you know any two of the three variables of the capitalization rate formula, you can figure out the whichever variable you’re missing. This can be useful in a range of situations. For example, suppose you are trying to determine what you should offer on a property. If you know the property’s NOI and have a cap rate goal you want to target, then you can calculate what purchase price will give you the result you’re looking for.

For example, suppose your target is 8%, and you’re looking at a property that generates $100,000 in NOI:

8% = $100,000/Purchase Price

Purchase Price = $100,000/.08

Purchase Price = $1,250,000

Or, if you have $500,000 to spend on an investment property, and are targeting a 7% cap rate, you can figure out what level of NOI is required for you to meet your goals:

7% = NOI/$500,000

NOI = 7% * $500,000

NOI = $35,000

Re-Cap

There’s no set range for which are “good cap rates” — they’re most useful as a comparative tool between a few potential purchase opportunities that are similar in terms of location and kind.

High cap rate properties can be lucrative, but also come with an increased level of risk. If you’re new to high-cap real estate investing, it’s best to partner with someone who has the experience and know-how to get a deal done right. At TFS Properties, we specialize in pairing investors with properties that match their investment profile and risk comfort-level while guiding them through the journey of building a secure investment portfolio.