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Targeting Properties – For Sale By Owner (FSBO)

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By Tamera Aragon

One of the longest proven successful ways to get good leads as a real estate investor is calling on For Sale by Owner (FSBO’s) listed properties. In my experience, I have found great success in helping FSBO’s with their situation while at the same time buying discounted real estate. If you are on a budget and just getting started then you can do this yourself, or if you can at all afford it, I highly recommend you hire someone like a virtual assistant to do it for you.

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Why Are FSBO’s Good Leads?

Often times homeowners who place their house on the market without a realtor ( FSBO’s), are in a position where they need to sell a home quickly. When this happens, you are able to help them by closing quickly with cash, while at the same time, you receive a great discount. There are many reasons a homeowner might need to sell quickly. Some are trying to avoid getting behind on payments, some are already behind on payments, others need to immediately move to new location for job, some received a property gifted through probate, may be experiencing illness or maybe the landlord doesn’t want to own a property for rent any more, etc. Whatever the specific reason a person doesn’t utilize a realtor and place their property for sale on the MLS, Craigslist, Kijiji or even EBay, it is likely there is an opportunity for you to get a great wholesale deal.

Where Do You Get FSBO Leads?

The first step is to locate the properties not listed on MLS, however for sale by the owner direct. How do you do this?

1. Classified Ads Online: There are several online classifieds such as Craigslist.org or Kijiji.ca or backpage.com and many others. It’s so easy to search the internet for this stuff just type “your city” properties for sale by owner; see what comes up in the Google and Bing search engines!

2. Newspaper classifieds: Checkout newspapers in the areas you would like to buy. (also often available online)

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What Do You Do Once You Have The Locations For Leads?

A. Grab a copy of the FSBO magazines offered for FREE in grocery stores. These could be great leads as someone is paying a lot of money to put their house in a magazine. I view this as sign that the owner could be a motivated seller.

B. Go the websites of newspapers and look at their classified section online. You can put these links in your favorites.

C. Visit FSBO online websites. Here are a few sites I like:

  • Owners.com
  • ForSaleByOwner.com
  • FSBO.com
  • HomesByOwner.com
  • Trulia.com

You will want to check the FSBO sections in these resources daily. If there is a good real estate deal for sale, it will be sold quickly to the person who acts quickly – You!

What Do I Look For In A FSBO Deal?

All ads listed could be potential investments. To save time however , you want to be looking for keywords or phrases that indicate the seller has a motivation to sell or is showing signs of flexibility. Here are a few examples of keywords to watch out for:

“Must sell” “Just reduced” “For Sale Or Lease” “Seller Financing” “Fixer Upper” “Handyman Special”

Create Your Motivated Seller “Hit” List

This is a list of those you will want to contact to find out more about the property and the seller’s situation. If using paper (like a newspaper in hand), you will want to mark the ads with your sharpie or highlighter as you are scanning the paper for those “motivated” words listed above. Mark as many ads as you can! It is better to have too many leads than too few. If online- – -copy and paste the ads found on newspaper, classifieds and FSBO sites to a word or excel doc, then print it out. Remember having too many leads is a good thing as it keeps your options open.

Tamera Aragon

Tamera Aragon is a professional online entrepreneur and has bought and sold over 300 properties, establishing her as an expert in the real estate investing field. Since 2003, she has purchased over 10 million dollars in real estate and currently holds properties all over the world. Tamera’s focus is on the booming Foreclosure market, buying Pre-foreclosures, REOs and Short Sales. Tamera who is a noted Author, Success Trainer, Speaker & Coach, shows her passion for helping others with the 17 websites she has created and several specialized products to support fellow investors throughout the world. When Tamara is not busy running her website, she is very involved with her Fiji joint ventures and investments. Tamera Aragon is one of the few trainers and coaches who is really “doing it” successfully in today’s market. Tamera’s experience has earned her a solid reputation in the industry as well as the respect and friendship of many of the top national real estate investment and internet marketing experts. Tamera Aragon believes her success has garnered her the financial freedom to fully enjoy her marriage and spend quality time with her children.

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Giving the Land a Voice

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Image by mohamed Hassan from Pixabay

By Bruce Kellogg

Gathering Seller Leads

The author has been a real estate agent in Silicon Valley since 1981. Back then, agents gathered buyer and seller leads by open houses, door-knocking, “floor time” in the office as a receptionist, and some direct mail. None of this was sophisticated, and all of it was tedious. Then, Landvoice came along!

Origin of Landvoice

Image by Gerd Altmann from Pixabay

Landvoice began in the early 1990’s as a way to help real estate agents quickly access For Sale by Owner (FSBO) inventory in their area. The first FSBO lists were created by manually assembling lists from newspaper ads and faxing them to the agents. More cities across the country were added, and the system became more automated, and moved to email delivery. In 2010, Landvoice was acquired by Jake Fackrell. At that time, Landvoice was a CD-ROM, available only for a Windows computer. Mr. Fackrell quickly moved to a cloud-based system that could run on any Web browser. Over time, Landvoice expanded by adding Expireds, Pre-Foreclosures, Neighborhood Search, Call Capture, and Old Expireds. Mr. Fackrell is still President of the company, while Bert Compton is the CEO, managing all the day-to-day activities of the business.

Aggregating Data

Landvoice aggregates data from thousands of public sources. Then they sort the data based on a variety of parameters, such as geographic location, data type (FSBO, Expired, etc.), and date. The data then goes through a system of reviews that includes both computer systems and humans. This is why their data is superior on the market. In many cases they also supplement additional data such as phone numbers or email addresses, to make it more useful to their customers. It is then delivered daily to customers through the Landvoice app based on the customers’ subscriptions.

Features and Benefits

handshake-2009195_1280Image by John Hain from Pixabay

Landvoice helps connect real estate agents, brokers, (and investors!) with motivated home sellers by providing high-quality seller leads with the most contact information in the industry. They save their customers the time and effort of searching local listings, listing websites, county records, and phone records to find potential clients. They do all the tedious, labor-intensive work every day so agents can wake up to new potential clients every morning. Landvoice provides a consistent, predictable source of sellers throughout the US and Canada. Within minutes of logging into Landvoice, a customer can see where they should focus their efforts that day. They know whom to contact and have multiple contact methods at their fingertips to begin making connections. Landvoice customers generate more than $25 million in commissions every month. The average Landvoice customer sees 2-4 new listings a month, while others add more than 20 new listings a month. Landvoice also offers team and broker accounts. Some teams list more than 140 properties in a single month using Landvoice.

Getting Involved

Visit the website www.landvoice.com to learn more. Or call 888-678-0905 to speak directly with a Landvoice success coach. They will look up a specific area, and let agents know where to focus their time, and can customize a subscription to best meet the needs and goals of each agent, team, investor, or brokerage. The success coaches have access to special, unpublished discounts to help agents list more properties.

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Bruce Kellogg

Bruce Kellogg has been a Realtor® and investor for 38 years. He has transacted about 800 properties in 12 California counties. These include 1-4 units, 5+ apartments, offices, mixed-use buildings, land, lots, mobile homes, cabins, and churches.

Mr. Kellogg is a contributor and copy editor for two national real estate wealth-building magazines: Realty411, and REI Wealth Monthly. He is a recipient of an Albert Nelson Marquis Lifetime Achievement Award, listed in Who’s Who in America – 2019.

He is available for consulting with syndication, turnkey, joint-venture, and other property purchasers and note investors nationally, and other consulting assignments. Reach him at [email protected], or (408) 489-0131.