Wondering What to do NOW In Real Estate? (Part 2)

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Image by Gerd Altmann from Pixabay

By Jimmy Reed

So, what do you do when the market is flooded with so much Competition? How do you really get Wealthy in Real Estate? Getting fed up!?? How about Real Wealth Deals???

Hope you enjoyed the last article! Part 1 of “What to do NOW in Real estate?” As we ended last time, we started to mention VRBO’s vs a Standard Rental. We also talked about Hot Markets and that the Dallas/Fort Worth (DFW Area) is one of the Hottest in the country. Since the last article we have also had the Covid-19 Virus which at this time has literally shut our economy down. The timing however is really interesting since we are now about to go into a market that is only 3 hours away from the DFW market and growing at the same pace. Now last time I talked a lot about the Granbury market which was only 30 minutes South of Fort Worth where we are building brand new Constructions all Brick for Rentals. But let’s now switch the mind set to VRBO where we can Double & Triple our Cash Flow! You heard me right! So now we move North of DFW to Broken Bow Oklahoma. And to help me out I want to introduce you to a friend, former student, and a Rock Star on VRBO’s in Broken Bow, Miss Kelli Haus. I asked Kelli to help contribute to part 2 of this piece since she has literally taken the VRBO in Broken Bow to a new level. So first keep in mind we are looking at cabins now verses a standard house. We are looking at Nightly rent vs Monthly rent. And this is where you will see how you could nearly triple your Monthly Cash Flow with a VRBO in Broken Bow. Now I meet Kelli a few years ago when she signed up for our Platinum Program here in the DFW area. She soon informed me she was wanting to move into Vacation Rentals, I told her it was not my specialty at all. A few years later and Kelli has become a Rockstar of VRBOS! So here is a little about Kelli, and some info on Broken Bow, OK.
The How Toos of Finding Deals
Kelli has 6 years’ experience in the real estate field, she is known as the Beavers Bend Realtor. However, Kelli does more than just help her clients buy and sell cabins, her secret sauce is her step-by-step plan for her clients so they can not only enjoy a vacation at their cabin but also turn it into a big money maker. Kelli uses this same plan on her own Beavers Bend investment properties so she practices what she preaches, and she can not only show you how the plan has worked for her, but so many of her clients. Her ideal client is someone who is looking to make memories and extra money.
Hello all, I’m Kelli Haus and I am a cabin investor in Broken Bow, OK and a full time Realtor in the Broken Bow area, specializing in helping families’ and investors purchase an income/second home/vacation luxury cabin that pays for itself.
Did you know that according to a recent VRBO report “71% of millennial travelers say they consider staying at a non-traditional vacation rental”? VRBO rentals are up 30% from last year! Broken Bow, Oklahoma. I am going to assume you’ve never heard of it. It is an outdoorsman’s paradise! It is only three hours away from the DFW metroplex. A perfect family getaway that makes most feel like they arrived in Colorado. The area is also known as Hochatown, Oklahoma which is a few miles north of Broken Bow. Through good economies and bad economies, this place is always a hot market with vacationers packing the area every chance they can. As long people in the DFW want a quick getaway from the metroplex, this market is going to continue to be on the rise until there are enough cabins to accommodate the mass influx of vacationers. Hochatown is approximately 95% luxury investment cabins that are occupied by residents from Texas, Oklahoma, Arkansas and Louisiana that flock here YEAR-ROUND. That’s right, there is not a down season! VRBO’s travel trend report projects that the Broken Bow/Beavers Bend State Park lake area tourism will grow 50% in 2020. If you have never heard of Broken Bow, Oklahoma your first question is going to be why the heck would anybody want to invest in this remote area? The answer is Broken Bow Lake is one of the most gorgeous lakes in the country. Its pristine natural shorelines are not riddled with boat docks and lake houses. Ten years ago, this lake was a hidden gem of a secret for the locals to enjoy. This lake is crystal clear and provides some of the best fishing in the country. The lower Mountain Fork River feeds off the lake has some of the best fly-fishing in the world. Believe it or not most people never even see the lake when they rent a cabin. They’re too busy hiking some of the most gorgeous trails in the state park, hitting up the local breweries and wineries, roasting s’more‘s on the campfire, renting ATVs, horseback riding, kayaking or canoeing on the river, grilling out on the back porch and hitting the cabin hot tub! The Choctaw Nation has recently purchased 700 acres here in Hochatown and they will be building a family friendly casino right here amongst these luxury cabins. This casino is going to draw so many more visitors to the area that have not heard about Broken Bow. It’s rumored to believe that only 50% of the DFW metroplex is aware of Broken Bow. There are more than 7 million people in DFW and Broken Bow is growing in correlation with the growth of DFW. There is certainly a buzz in Texas about Broken Bow and in my opinion, there are not near enough cabins in the area to support the demand of people that want to vacation here.
The How Toos of Finding Deals
Even during this Covid crisis, all the cabins here are full of people “sheltering” at a cabin. And there has been no slowdown of investors inquiring about investing in Broken Bow either.
The question I get asked the most often is which is the best size, price, and type of cabin for an investment? There is not a good answer to that question. One-bedroom cabins are booked more nights per year but at a lesser nightly rate. The big cabins that sleep 25 to 30 people are booked less nights per year but at a much higher rate, up to $2,000 a night!
If managed properly every cabin in Broken Bow can be paid off in 8 to 10 years. So, would you rather have a $300,000 one bedroom or a $1.5 million cabin paid off in 8-10 years? Every single cabin here pays for itself every…single…month. Some months, like February and April, can be a little slow but this year they have not been at all! Each year this area is growing more and that means more net profits, even in what used to be known as the slow months. Cabins are booked every single weekend, every holiday, and every time school is out of session, I encourage all cabin owners to raise their nightly rates 10-30%. Both of my two-bedroom two bath cabins that have a loft, both sleep eight or nine people are booked 18 days a month on average year-round. June and July are the busiest months of the year. Both of my cabins were booked solid in the summer months except for the rare times of a one-night opening between bookings.
The How Toos of Finding Deals
Generally speaking, a cabin will make 45% net profit. If you hire a management company, they are going to expect 25% to 40% of your gross income. 95% of my client’s self-manage their cabins with my proven method of doing so. But that is a whole other and I am certainly happy to answer questions like them, such as:
  1. How do I manage my cabin from 2000 miles away?
  2. How do I minimize phone calls from my guests to the point where I do not get any?
  3. How do I maintain five-star reviews on Airbnb and VRBO?
  4. What do I do if I have a maintenance emergency in the middle of the night?
  5. Do you share your team of people on the ground in Broken Bow to help Cabin Owner’s?
So, let us talk about real numbers. I purchased my “Kiss and Angel Good Morning Cabin” in April 2018. It came fully furnished from a new construction builder with a sales price of $310,000. It appraised for $329,000 and today it would appraise for $360,000 or more. I put 10% down. Mortgage, taxes, insurance as well as PMI totals$2,050 a month. Property taxes are low at about 1%. My monthly average expenses to run my cabin business is $500 a month.
The How Toos of Finding Deals
In my first year I paid down the mortgage with 100% of my profits. I did not pay my mortgage down in 2019. Instead, I used my profits in 2019 to purchase my second cabin. Right now, I have $100,000 equity in this cabin. Nightly rates are between $199 and $350 a night. My first year I grossed $50,000 with $20,000 net profit. My second year I netted $27,000 profit.
I encourage my clients to purchase new construction or a cabin that is less than three years old. That is another discussion for a different day. About70% of cabins for sale can be found on Realtor.com. Not all real estate agents list their cabins on any MLS. New construction cabins cannot be found online anywhere. You must have a connection to a builder to find those hidden gems! 80% of my clients purchase a new construction cabin that has not yet been completed.
The How Toos of Finding Deals
I know I have just scratched the surface with this article and there are many more questions to be asked. I am extremely grateful I discovered the Broken Bow area. I have two young children and with the two cabins that I do own now, I will be able to use the $2,000 monthly net profit to pay for my children’s college education.
I do not see this market slowing down anytime soon as I do not see the DFW market slowing down. It has been rumored that Broken Bow will be the next Branson, Missouri, or Lake Tahoe.
I do not have enough cabins to show my clients even during this possible recession. Construction has not slowed down either. Can you think of a hotter market? I hope to hear from you soon, and Thanks Jimmy for allowing me to contribute to your article! Well I hope you just realized the opportunity you have been presented with. How regardless of where you live you can own a Vacation/Investment Cabin that can produce up to nearly Triple the Cash Flow vs that from an ordinary rental. Yes, I know if you are Old School you understand Monthly Rentals. Trust me I’ve had rental for over 30 plus Years! But go back and read the last article “Part 1”Remember the Make Money vs Wealth? Wealth is what you are looking for in real estate. But I understand if you want a rental, we have them for you as I said back in the first article down in Granbury. By the way you could VRBO the Granbury properties. See these articles were written to open your eyes to see the opportunity of not so much what you invest in but where! Hot, Emerging Markets will always out pace Appreciation and Cash Flow due to demand, and the location with in what I call the Hot Zones. Texas is a Hot Zone always has been and even more so today. Make sure you go back in read the first article from last month in Realty 411. Refresh yourself to what our Goals were. Buying and Selling vs Buying and Holding, real Wealth! Look back at some of those trainings we offer on my site at www.JimmyReed.net. Create some Cash but parlay that into Creating Wealth through Rentals are maybe even VRBO’s so you can Double & Triple that Cash Flow. Well I hope this opens your mind up to investing in Hot Zones. To understand so many people come from all over the World to invest in America because of all the opportunities. My question to you are you willing to travel a few states and end up in the middle of the country and the most lucrative Hot Zone, TEXAS! So if you’re still riding the fence here’s a thought make sure to keep an eye out in the magazine and Realty 411Marketing emails so you can make it to Texas for the Lone Star Expo! Yes in October the Lone Star Expo is right here in my backyard, Arlington, TX. And if you remember from the first article we plan on doing a bus tour down to Granbury to look at those New Construction Rentals. Who knows Kelli may be at the Expo to answer questions about Broken Bow. Fact stay a few extra days and rent a cabin in Broken Bow! In Closing, the main thing is position yourself so you can maneuver positively so no matter where the market turns. If you keep your eyes on the market and not so much on the quick buck, you can become very successful even Wealthy at this real estate game! Be Blessed with Success! Jimmy Reed
jimmy

Jimmy V. Reed

Jimmy V. Reed of Fort Worth, Texas has been investing in real estate since 1987.  In 1991, he started conducting full-day training sessions on Wholesaling.  He then began teaching and mentoring others throughout the country. He is currently the founder of the Fort Worth Real Estate Club www.1REclub.com and has his own real estate training company that includes Wholesale, Probate, Mentoring & a Biblically based Debt Free training course and more! More info available at www.JimmyReed.net

Pro-Tips For Working Together in a Business as a Family

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By Gene Guarino

Here’s some lessons I’ve learned to help you to grow closer as a family when you’re working together in business.

Each family member is unique…embrace it.

Utilizing a “personality profile” can be a great objective tool to help identify each person’s unique skills and talents. We use the Predictive Index tool for hiring and to make sure everyone is in the right seat on the bus.

Communication is critical to your family’s health

We use the EOS system to help us with business organization and communication. It’s been an invaluable system us as we’ve grown by over 400% over the past 7 years.
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Image by Anita Oosting from Pixabay

The Family that Plays Together Stays Together

I’ve been asked “what’s the best investment you’ve ever made?” My answer is always the same, Family Vacations. Investing the time and money was one of the best investments I’ve ever made. Those “18 summers” go fast when you’re an entrepreneur. You can make an impact far beyond that if you invest the time and attention along the way.

FFF – Forced Family Fun

Do you remember when you responded “because I said so” when the kids were impatiently asking you that? Or those times when you were providing a great experience for your kids but they weren’t appreciating it as much as you thought they would or should? Well, I Do!

We created a term for that, FFF. Forced Family Fun.

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Image by michellerey17 from Pixabay

Today, we enjoy our FFF even more because everyone gets to pick an activity. Between Christmas and News Years, we make a list of “fun” activities that we can do together as a family. Each member gets to “pick” an activity and we do them as a family. In the past we’ve done a lot of fun things like, group massages, yoga, game night, bowling, wine and art, movies, kickball, pickleball, driving range, reflexology, salt baths, cryotherapy, frisbee golf, snowmobiling, skiing, sledding, ice skating, scooter races and contests of every kind. Passing on the traditions from one generation to the next. Try it this year and see what kind of fun things you come up with for your own FFF.
gene

Gene Guarino Founder/CEO Residential Assisted Living Academy™

Gene is the President, CEO & Founder of RALAcademy.com. Gene has over 30 years experience in real estate investing and business. Today, Gene is focused on just one thing… investing in the mega-trend of senior assisted housing. He has trained thousands of investors/entrepreneurs throughout the United States how to invest in and operate residential assisted living homes. For over 25 years he has been educating people on the strategies of successful investing, business and self-employment. He now specializes in helping others take advantage of this mega-trend opportunity.

Always Think Safety

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Image by Free-Photos from Pixabay

By Randy Hughes

Sometimes I am questioned as to why I do not want to own property in my personal name. Am I trying to do something illegal, immoral, or fattening?

NO! I am just trying to protect my family’s assets from deadbeats and their contingency fee lawyers! Furthermore, I am trying to protect my family from crazy tenants. Can you imagine a tenant you are evicting getting mad enough to come to your home and confront you (or worse yet, your children who answered the door)? It happens, and sometimes worse. Case in point; In Hartford, Connecticut a tenant cut off the head of his landlord who was trying to evict him. Don’t be an “owner.” Be a property manager . . . you may live longer. It is YOUR responsibility to protect your family and its assets. Get busy, and use a trust. You will be glad you did!! Remember to like me on Facebook, join me on LinkedIn, and please leave me a Google Review!
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Randy Hughes, Mr. Land Trust

I encourage you to learn more by going to my FREE online training at www.landtrustwebinar.com/411 and text “reasons” to 206-203-2005 for my free booklet, Reasons to Use a Land Trust. You can also reach me the old-fashioned way by calling me at 217-355-1281. (I actually answer my own phone unlike most other businesses in America today!)

Residential Assisted Living Seniors Housing Statistics

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By Gene Guarino

Latest Statistics Available for the Coming of the “Silver Tsunami of Seniors”

OVERVIEW OF THE SENIOR HOUSING OPPORTUNITY

13,000,000 + People are 80 Years Old or Older Right Now

61,000,000 + Will become 80 or Older Over the Next 20 years

996,000 Assisted Living Beds Exist in the US Today

28,900 Assisted Living Communities Exist in the US Today

33 Is The Average Number of Residents Per Community

61% Of the Beds are in RAL Homes with 4-25 Residents

THE PROJECTED NUMBER OF BEDS NEEDED BY 2029

2,296,000 Projected number of beds needed by 2029

1,300,000 New Beds Are Projected to be Needed by 2029

<40,000 New Beds are Added to the Bed Count Each year.

1,000,000 Potential Additional Number Of Beds Needed

census

MONTHLY COSTS FOR ASSISTED LIVING IN THE US TODAY

$ 4,051 Average Cost for a Private Room in an AL Community

$11,288 Highest Average Rate in the US is in Washington DC

$ 2,881 Lowest Average Rate in the US is in Missouri

3.64% Average Annual Increase in the Monthly Cost of AL

DIFFERENCES IN THE TYPES OF SENIOR HOUSING AND CARE

IL = Independent Living. Age Restricted Adult Community

AL = Assisted Living. Non-Medical Care for Seniors

NC = Nursing Care. 24/7 Medical Care For Seniors

Sources:

RALNA – RAL National Association

www.RALNA.org

NIC – National Investment Council

www.NIC.org

STATISTA

www.Statista.com

GENWORTH

www.Genworth.com

US CENSUS

www.Census.gov

gene

Gene Guarino
Founder/CEO
Residential Assisted Living Academy™

Gene is the President, CEO & Founder of RALAcademy.com. Gene has over 30 years experience in real estate investing and business. Today, Gene is focused on just one thing… investing in the mega-trend of senior assisted housing. He has trained thousands of investors/entrepreneurs throughout the United States how to invest in and operate residential assisted living homes. For over 25 years he has been educating people on the strategies of successful investing, business and self-employment. He now specializes in helping others take advantage of this mega-trend opportunity.

Building a Family Legacy

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How Gene Guarino Built a Generational REI Business

They say you should never work with family… I disagree.
When you do it right, a family business can be your greatest legacy of all.

I’ve been an entrepreneur my entire life starting very early. When I was 12 or so, I did all the usual “kid stuff” like cutting grass, raking leaves, and shoveling snow. I remember my mother had us “selling things” door to door like apples and pumpkins in the fall, and decorated sugar cubes in the spring, or washing cars in the summer. It was normal for us and it was the start of a legacy of entrepreneurship, opportunity, and teamwork that I have passed down to my kids. At age 16 I had my first official “business”- a music school with a recording studio and a record label. By the age of 18 I bought my first piece of real estate and the entrepreneurial journey hasn’t stopped since.

Time goes fast.

clock-3179167_1280Image by Bruno /Germany from Pixabay

40+ years and 20+ businesses ago, I’m blessed to be able to work with my kids on a daily basis. Our focus is Residential Assisted Living for seniors. We started 7 years ago, and we own, operate, and invest in RAL homes, while training and supporting others doing it too.

Working with my kids has been an incredible opportunity to continue to be a part of their lives as I pass on wisdom, insights and get to help them become the amazing adults they are today. To be part of their lives beyond those first “18 summers” has been the best part of all.

My daughter Isabelle is the COO of the AL Family group of companies.
She’s an absolute Rockstar! That’s what everyone who works with her says, and I whole heartedly agree. Here are her thoughts on working together as a family…

“When Gene started his Residential Assisted Living Academy, I thought it was just another real estate business. I had no idea what the future impact would be from the work he was doing. I never would have imagined we could come this far, this fast.

He once asked me to come visit one of the homes and meet the residents. He explained how his heart had grown and changed since his mom, my grandma, needed care. She had already passed by this time, but his willingness to help other seniors had grown exponentially, and he shared his new passion with us. Seeing that, and all the work he was doing to grow the Residential Assisted Living Academy was inspiring!

help-2478193_1280Image by Gerd Altmann from Pixabay

He genuinely wanted to create a solution that did not exist and he saw the bigger picture. The Silver Tsunami of Seniors was coming and he knew this was the right time and the right place. Financially it made sense, but more importantly it was about impact investing and how we could feel good about making money AND helping people too.

I immediately started thinking, how I could leave my job as a flight attendant to come work for him? I had skills in event planning and I knew Gene could use my help. I asked him to hire me and that’s where my journey with the family business began. I took over the organization of the live trainings. They started small, but today we provide training for people from around the world that want to learn about this incredible industry. As the COO, my responsibility is to implement Gene’s vision as the AL Family continues to grow.

Over the past 5 years, we have also created the Residential National Convention, an annual event for the RAL industry. We launched the RAL National Association, Family Legacy Homes, the AL Network, and more! We’re launching new businesses each year. I love this industry because it solves so many problems for people that need help caring for their parents and grandparents.

It’s been such a pleasure working with my family and especially my dad, Gene. He is an amazing inspiration and leader. He has inspired us to bring to life his vision of positively impacting 1 million people through Residential Assisted Living. All along the way he’s imparting life lessons and wisdom that he’s learned. We’re all growing together and I couldn’t be happier or more inspired than I am working together as a family.

In the future I plan to incorporate my own family into this. I’m excited to bring my own kids into our Residential Assisted Living homes and show them the impact we’re having on seniors and their families. I hope my children can see the good work we’re doing in the RAL industry and feel inspired to keep the tradition and legacy going. I want to pass on to my kids what my dad passed to me. Giving them a leg-up in the world and feeling good about helping others through RAL!”

Guarino Family 3Emmanuel, my son, leads the sales division at the AL Family group of companies. He says,

“When I started working with the company it was just my dad and a few other people. I remember asking him what I could do to help. Three months prior to that, my father gave me Robert Kiyosaki’s Rich Dad Poor Dad. I read that book in what felt like 20 minutes. After I read it, I witnessed Robert Kiyosaki asking my dad all about what HE was doing. Robert wanted to learn more about the RAL model. That blew my mind! When I saw that I jumped in.

I remember telling my future wife and telling her about what I did. She jumped right in. My sister Victoria was a schoolteacher and eventually, joined the family business too, shortly followed by her husband. My sister Isabelle was already on board and was moving up in the company. She was the enforcer- doing anything that needed to get done. She quickly became the boss.

Working with family does come with its challenges. In my opinion if you do not have a business coach or an outside source that can oversee what you’re doing, you’re going to struggle. Our business coach works with us every three months. When he’s there, we discuss what we’ve done well and what we can improve. However, the real benefit of having a coach is that they have an unbiased view and that can help tremendously. Many times, it’s hard to evaluate yourself or what your family thinks of you. However, with an unbiased third-party they can see what’s right and what’s wrong. We’ve been blessed and we all work extremely hard and are extremely focused. I think the reason this is possible is because we believe we’re building something much bigger than ourselves and we see this company helping the masses.

Leaving a legacy for the future:

Guarino Family 2

It’s amazing to get to do what we do. Many times, my wife and I ask ourselves how we got so lucky to be part of this family and this company. We’re incredibly blessed to do work that really helps people. We get to help the residents and their families, but we also get to help the staff and their families.”

My daughter Victoria is the CFO of the AL Family group of companies. She says,

“I was a teacher working long, underpaid and under-appreciated hours. My dad needed an assistant and help with office work. I was about to have my second child and flexible hours sounded amazing! Some things are just meant to be. Timing in life is critical and the opportunity to work with my own family was challenging, exciting, and fun.

As a family, we all get along surprisingly well. Growing up we were a close family. I think the secret to our current success is that we all have different strengths, and we work within them. Each sibling has unique roles and responsibilities within the company and that gives us enough of a separation from getting in each other’s hair.

My favorite part of family business is that I can be myself. I know that my opinion is valued and these people know what I mean when I speak. They understand me and my perspective. I feel comfortable around them and we can address issues head-on. Residential Assisted Living is a great business model for building a family legacy. We teach people how to work on the business, not in it. Families can successfully work together if there is mutual respect and open communication.

As a child, I would watch my parents and want to be like them when I grew up. I hope I can be that example to my children. I want them to see us as positive influences and have a desire to continue the very valuable work that we do. It’s an honor and a privilege to work with my family in a business that is truly changing lives- Doing Good And Doing Well!”

I have to say that working together as a family has been a huge blessing and the best legacy I could ever provide. I wouldn’t change it for anything in the world. – Gene

To learn more about Gene and the AL Family, check out: www.ALFamily.com

What Does The Future Hold for Residential Assisted Living?

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Photo by Andrea Piacquadio from Pexels

By Gene Guarino

Where is the Assisted Living industry headed?

There are 77 million baby boomers in America alone. That is 4,000 people turning 85 every day, 120,000 every month, and 1.4 million this year alone. And this is happening all over the world. The average person living in assisted living is 82 years old, and they will live there for an average of two to three years, maybe even longer. So when we are talking about 1.4 million baby boomers, not all of them will check into assisted living but a percentage will. The fact is that 70 percent of us are going to need help with our Activities of Daily Living, ADL, for an average of three and a half years. Whether they live at home and have someone come in and help us, or they go to a Residential Assisted Living home, they are going to need that help.

So when we are talking about 30 percent of 1.4 million people, not including the ones who are turning 86, 87, 88, and so on. That is potentially hundreds of thousands of people who are going to need help.
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Photo by Expect Best from Pexels

Currently there are 1.4 million people living in assisted living and there will be that much more need each year coming, which is why you see big box facilities being built. There is a need, but when I needed help with my own mom, I didn’t want to send her to a big complex. She wanted to stay at home. But when you do need to send them someplace, you want it to be a home, which is what Residential Assisted Living is.

What is going to happen in the Future?

More and more people are going to need this help, and you want to be the alternative to the big box complex in their own neighborhood. A lot of people are going to want this option. We only need 10 to 12 who want this option over the big complex of 200 or more beds. We may charge more if we have better amenities, or less if we want the business more than the big facility does. We don’t want to charge too little or too much. However there is a sweet spot that we charge, and this works all over the country.

How do we position ourselves for success?

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Photo by Gerd Altmann from Pexels

When the big box companies start building these large facilities in your area, they will be looking to acquire market share. Which means that they are going to come to us and want to buy what we have. If you have 10 homes you are a target. If you have 50 or more homes, you become a bigger target and you are even more valuable to them. At this point you have some great options:
  1. Keep what you have and continue to make thousands of dollars in net profit each month from each RAL home.
  2. Sell your RAL businesses for a big lump sum and lease the properties back to the buyers
  3. Sell the RAL businesses AND the real estate for an even bigger pay day
The opportunity is huge and the timing is absolutely right because more people will need what we have. You can also subscribe to our iTunes for on the go listening: https://itunes.apple.com/us/podcast/assisted-living-networks-podcast/id1360517721?mt=2

gene

Gene Guarino Founder/CEO Residential Assisted Living Academy™

Gene is the President, CEO & Founder of RALAcademy.com. Gene has over 30 years experience in real estate investing and business. Today, Gene is focused on just one thing… investing in the mega-trend of senior assisted housing. He has trained thousands of investors/entrepreneurs throughout the United States how to invest in and operate residential assisted living homes. For over 25 years he has been educating people on the strategies of successful investing, business and self-employment. He now specializes in helping others take advantage of this mega-trend opportunity.

3 Ways Automation Tools Are Helping Real Estate Investors(REI) Become Successful

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Image by Gerd Altmann from Pixabay

By Victoria Kennedy

Real estate investment is a good business for multiple reasons. As a smart investor, not only can you leverage on real estate to build your wealth, you can also enjoy amazing tax advantages and live the American dream. But it takes a lot of serious dedication and hard work to make money from it.

While most real estate investors feel the lingering need to handle every part of their business, it isn’t advisable as this is an easy way of getting worn out especially when you are trying to juggle multiple deals at the same time.
Thanks to technology, there are automation tools primarily designed to make work much easier for real estate investors and wholesalers. In fact, automation tools have become the very key to attaining success in the real estate business today — from making enormous profits to sealing deals. Hence, there is a need to utilize automation tools.
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Image by Gerd Altmann from Pixabay

What is Real Estate Automation Tools?

These Automation tools are software basically designed for accomplishing real estate tasks and solving laborious problems investors encounter consistently and repetitively. As a success-driven real estate investor, here are basic reasons why you need to implement real estate automation tools:
  • They provide quick results
  • They save time
  • They reduce errors
  • They promote business operations
There are several automation tools in existence but the following are a few out of the many which can help you in boosting work productivity in the long term and take your real estate business to higher levels — in other words, handling all steps from finding properties to selling them off at reasonable prices. Such tools are:
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Image by Gerd Altmann from Pixabay

1. Deal Machine: Used For Researching Properties to Buy High competitive bidding of a rental property among investors typically shoots the price higher compared to a property with low bidding. Imagine buying a property where your competitor has little or no idea about it. This is where implementing Deal Machine becomes highly advantageous. It’s one of the best tools to use if you’re looking for properties that are off the market and could still be a great deal to buy. Accuracy is a crucial factor to consider in this business and Deal Machine is one of the best tools that can provide you with accurate data. For instance, when you use the app to take a picture of a rental property, it will automatically know who to contact almost immediately. Additionally, DealMachine searches public records and plus 3rd party data to give you the property owner’s name, mailing address, mortgage information, and more.
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2. PropStream: Lead generation A data provider that assists real estate investors and wholesalers by pulling up market statistics based on the demographics that is being entered in the software. It is dynamically updated with an easy filtering process. For distressed property search, users can narrow down their specific targets such as foreclosure, pre-foreclosure, bankruptcy, divorces, and so on. Real estate investors are always on the lookout for what is happening in the market and this tool can be an option. Essentially, it allows the user to see what is thriving well on their list and with the data they provide, investors can easily compose their marketing pitch for their targets.
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3. REI Reply: Used For Automated Sequential Marketing This is another crucial tool every success-driven real estate investor must-have. REI Reply is an automated tool that enables both experienced and newbie real estate investors, effectively communicate, monitor leads, and close deals faster and easier. Top lead generation experts, like Esteban Andrade, the CEO of Hesel Media, have tested and recommended REI reply to be a reliable tool. “I have all my investors using REI Reply because it’s the only tool that has everything an investor really needs,” he says.
Its easy and accessible system employs sequential automation to provide you with a full-time team that ensures that your business keeps running. Its sequential automation replaces use of Lead Sherpa, Podio, Call Rail, Pipe Drive, MailChimp, and Sly broadcast; all of which are responsible for qualifying leads, tracking and analyzing phone calls, ensuring that real estate investors have a premium text messaging service, and a ringless voicemail marketing tool for their business. They also have a deal going on for only $49/mo which makes this tool affordable and reliable.
In summary, automation is a great way for real estate investors to grow their business; and with the right application, success is always around the corner.
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Victoria Kennedy [email protected] atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area. She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance. In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally. In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music. She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business. Find out more here: atmanrealestate.com

NEW WEBINAR: Bulletproof Retirement with Real Estate

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Webinar on Thursday, 9/24 at 6:30pm PST

Rentals 2 Retirement:
Bulletproofing your retirement with real estate

Join us for this informative webinar where we will show you how to build a safe, secure and predictable stream of income/retirement through conservative real estate investing.

As the CoronaVirus works its way through our communities there are two things you can be sure of: first, we will survive this Pandemic and come back stronger than ever (that’s what we Americans do) and secondly, as we return to the “new normal”, preparing for retirement and the future will be more important than ever. Whether you are looking to do a 1031 exchange, diversify your stock portfolio by investing in real estate or create a stream of income to supplement your retirement, we can show you how to get there!

Since 2009 Invest 1 Properties has been one of the nation’s leading turn-key investment property providers. Focusing on the dynamic Kansas City market with over 900 properties sold, we have the systems in place to assure your success.

Our process is simple:

-We find the property for you

-We fully renovate the property
-We partner with local property management to place a qualified tenant and manage the property

-You just COLLECT THE CHECK

This is truly “hands-off” turn-key investing. We even include a rent guarantee and renovation warranty on every property we sell and WE PAY ALL 1031 exchange fees when you close with us!

So join us to learn more about this incredible real estate investing opportunity and why we consider the Kansas City market a true hidden gem that has produced outstanding results for our clients over the last 11+ years.

Here are just a few of the reasons why:

-6.9% appreciation in 2019

-3.1% unemployment (Jan 2020), well below the national average

-Low cost of living and population growth is increasing year over year

-10%+ average cap rates

-In house financing available with no tax returns or W2’s, no bank qualifying

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What Working with Doctors Without Borders Taught Me About Building a Relationship-Based Business

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Image by StockSnap from Pixabay

By Victoria Kennedy

Any leader worth their salt understands how important it is to build relationships with those you want to lead. I learned this lesson firsthand while on assignment working with Doctors Without Borders/Médecins Sans Frontières (MSF). Working side-by-side in some of the most intense scenarios you can imagine, I came to truly appreciate what it means to lead with the heart.

Now, as I forge ahead building the future of my Real Estate lead generation agency, even during a global health pandemic, those earlier lessons about leadership have come full circle. During a time when people need connection, helpfulness, and human kindness more than ever, we all should be taking our cues from mission-driven organizations like MSF.
Here are the four big lessons that guide me as I build my relationship-based business:

1. Develop Ambassadors, Not Employees

Doctors Without Borders/Médecins Sans Frontières (MSF) is a dynamic movement propelled forward by people from all corners of the globe who share a common mission: to save lives and alleviate suffering by delivering medical care where it is needed the most. To achieve this mission, the medical personnel who work with MSF are not merely employees. They are ambassadors for MSF promoting its ideals and raising awareness about the organization.
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Image by Anemone123 from Pixabay

For real estate agents, the lesson here is to look for a team that embodies a spirit of ambassadorship. When you find colleagues and business partners who are open to teaching you sales techniques that have worked for them, you will feel supported in developing your own sales process. So, remember to build relationships with employees and colleagues, not just prospects.
Once realtors, brokers, and other real estate professionals experience this relationship-based approach, they become instant ambassadors. Ambassadors are proactive. They don’t sit back and let life happen. They go out and close deals. They understand, especially in this climate, standing out is about more than simply following up on leads.

2. Go Where You Are Needed the Most

This simple, but powerful concept drove the founders of Doctors Without Borders/Médecins Sans Frontières (MSF). In May of 1968, a group of young doctors decided to go where their medical services were needed the most: to the victims of wars and disasters anywhere in the world.
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The needs of buyers and sellers have shifted during the pandemic. However, smart realtors and brokers who follow this principle have naturally shifted their focus to meet current needs. When real estate agents trust the system and go where they’re needed the most, they will stay on track with closings regardless of market fluctuations.

3. Let Transparency and Accountability Be Your Beacon

For a medical aid organization, like MSF, that relies on the financial support of donors, transparency and accountability are crucial. But the fact is, in the real estate industry, these values are just as important. It’s sad, but we all need to look out for frauds and those who seek to take advantage of people’s goodwill during this difficult time. In a relationship-based business, this should never be an issue. When you put trust at the core of how you lead, your value will shine through to your clients. One way to build trust is to provide transparent information that your clients can use. For example, you could email weekly videos about the state of their local market to your prospects.

4. Get Creative with the Resources You Provide

The medical professionals who are part of Doctors Without Borders/Médecins Sans Frontières (MSF) aren’t afraid to get creative to find solutions out in the field. Providing medical aid without the institutional support of hospitals requires thinking outside the box. This is why so many institutions, like nursing homes, have been turning to MSF to help train staff during the COVID-19 pandemic.
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Image by Fathromi Ramdlon from Pixabay

Real estate leaders and professionals have also needed to get creative during this unprecedented time. Here are some of the ways our brokers and realtors have gotten creative as they’ve shifted their real estate businesses online:
  • They work with photographers to create 3-D virtual home tours.
  • They livestream open houses as virtual events.
  • They send memorable gifts to clients (e.g., face masks and home-made hand sanitizer).
Doctors Without Borders/Médecins Sans Frontières (MSF) is a unique organization with amazing professionals doing much needed work. But the lessons of leadership apply to every business in every industry. When leaders focus on building relationships, there’s no limit to what we can do together.
Bao Le is a philanthropist, tech expert, and CEO of Boass Digital which is a marketing agency for top Real Estate professionals. Discover his system for doubling your closings by booking a call here: https://bit.ly/314aeH1
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Victoria Kennedy [email protected] atmanrealestate.com

Nominated as a 2020 Brand Ambassador for Inman, Victoria Kennedy is a well-respected authority in Real Estate marketing and branding. She is the CEO of Atman Real Estate, a marketing & branding agency that is committed to helping top producing Real Estate professionals become the #1 Agents in their area. She is a highly in demand speaker on all things digital marketing, and has helped many clients boost their visibility and revenue. Because of her expertise in real estate, she has been a trusted speaker and contributor to such organizations as the National Association of Real Estate Brokers, Inman News, and Yahoo Finance. In addition to running a successful marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Realties, Title Companies, Investors, and top producing agents. She has been featured in over 175 publications and podcasts both nationally and internationally. In addition to her marketing expertise, Victoria is a #1 selling classical-crossover singer and has sung with the likes of Andrea Bocelli, as well as toured all over Europe with her music. She is excited to share with you the power of her Closing Maximization Method and how it can exponentially grow your business. Find out more here: atmanrealestate.com

Marketing Your Way To Millions

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Image by Gerd Altmann from Pixabay

When Kathy Kennebrook first started in the Real Estate Investing Business, she very quickly figured out that the best way to find good deals was to locate qualified motivated sellers. What is a qualified motivated seller? It’s someone who needs their property now, as opposed to someone who just wants to sell. This is the seller who has a problem they need to solve and they want you to solve it for them.

After Kathy had been in the Real Estate investing business for a little while, she developed some really effective marketing strategies including direct mail to locate highly motivated sellers. She then put together a system to create a machine that would bring her deal after deal after deal. Better yet, Kathy created a machine that was automated so she got someone else doing all the work for her so all she has to do is deal with the motivated sellers.
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Image by Gerd Altmann from Pixabay

Now you too can learn her special secrets to attracting motivated sellers!! Learn out how Kathy Kennebrook made a seven figure income in just 12 short months using her Unique Direct Mail Strategies to locate motivated sellers. Learn how you can do the same in your pajamas without licking a single stamp!
  • Learn how Kathy Kennebrook carved a unique niche market that other Real Estate Investors simply don’t know about, and how you can too.
  • Learn how to implement a “cookie cutter” system that works every time to get more motivated sellers contacting you than ever before.
  • Learn how to find the owners of vacant, abandoned houses even when they don’t want to be found.
  • Learn how to find and make incredible deals with out of state owners.
  • Learn how to start from scratch and complete your first deal within 30 days.
  • Learn how to implement a dummy proof, affordable and efficient Marketing System that will result in motivated, qualified sellers contacting you in droves practically begging you to take their property off their hands.
  • Turn small marketing dollars into BIG profits with minimal effort and HUGE results.
  • Learn how to automate the system so you can deal with the many sellers who will contact you, just like Kathy Kennebrook does.
  • Learn how to pick out the marketing gems that work best for you in your area and capitalize on them for maximum profits.
  • Learn how to use Kathy Kennebrook’s special response mechanism that gets motivated sellers contacting her quickly giving her the information she needs to make the deal.
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Image by kiquebg from Pixabay

  • Learn how to find and make incredible deals with burned out landlords.
  • Learn how to follow up with prospective sellers so you buy their property when their circumstances dictate that they do so.
  • Learn how to use telephone scripts so you never have to wonder what to say to these motivated sellers.
  • Learn how Kathy Kennebrook locates motivated sellers who will simply deed her their homes in lovely neighborhoods.
  • Learn how to call on ads, what to say, who to call and how to get someone else doing all the work for you so all you have to do is deal with the sellers who really want to sell. Kathy Kennebrook even has all the telephone scripts for you to use so the sellers are pre-screened for you.
  • Learn how to use attorneys to find you great deals on distressed properties no one else knows about. This is an excellent lead generation tool you only have to market for one time. Kathy Kennebrook has used this tool to create relationships with attorneys who bring her deal after deal.
  • Learn how Kathy Kennebrook finds and works with owners of properties with no mortgages so she can get really creative financing on these beautiful properties in excellent neighborhoods.
  • Learn how to use wholesale buyers to bird dog for you, build your lead base and make even more money for you by buying the properties from you after you get them under contract. This is one of Kathy Kennebrook’s favorite techniques for making money quickly and easily in the Real Estate Investing business.
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Image by Kelly Alpert from Pixabay

  • Learn how to find your personal dream home in a lovely neighborhood with no cash out of pocket and no credit. Your family will love you for it!
  • Learn to recognize the difference between a motivated and a non-motivated seller and end the conversation quickly with a non-motivated seller so you don’t waste your time.
  • Learn how to make the deal on the phone before you ever go see the property. Kathy Kennebrook knows how important your time is.
  • Learn how to use 24 additional marketing techniques that are some of Kathy Kennebrook’s personal favorites to build your lead base and let even more motivated sellers know you buy and sell houses.
Kathy Kennebrook developed these strategies and systems as tools for her own Real Estate Investing business, and now Kathy Kennebrook is going to share them with you, the Real Estate Investor in order to help you grow your own business. Kathy Kennebrook explains to you step by step how to build your Marketing System, and how to track your mailings, your sellers and your deals to make the highest profit possible in your Real Estate Investing business.

For information on these amazing strategies, take a look at Kathy Kennebrook’s Marketing Magic System at her website- www.marketingmagiclady.com